What Kitt does

Kitt Ltd is a privately held UK-based specialist distributor of agricultural and equestrian equipment, registered in England (company number 04173240) and headquartered in Bridgwater, Somerset. The company does not manufacture its own products; instead it sources finished goods from three principal partners — Kraiburg (rubber flooring systems, European manufactured), Mensch Manufacturing (agricultural machinery, US manufactured), and Miroad (rubber paver products) — and resells them to UK end customers. Its portfolio spans four agricultural product categories (mats, mattresses and walking areas; bedding management equipment; manure scrapers and vacuums; feed alley pushers/scrapers) plus a dedicated equestrian range (stable mats, horsewalker mats, walkway mats, paddock mats, and washdown flooring), along with replacement parts and accessories.

The underlying technology is purely mechanical and material-science based: vulcanised rubber flooring and tyre-based scraper/blade assemblies for livestock housing, bedding, and feed management. There is no proprietary software, no AI/ML component, no API surface, and no mobile applications — the digital layer is limited to a Wix-built catalogue website (kitt.eu.com) with enquiry forms and SSL/GDPR compliance.

The business model is sales-led and consultative rather than e-commerce. Kitt operates a direct phone/email sales motion (01278 727755) with no online transaction capability, and pricing is fully opaque (no public list prices; every quote is generated on contact). Revenue is generated from hardware sales of third-party-manufactured equipment to a dispersed UK customer base of dairy farmers, beef rearers, and equestrian facility operators. Marketing is limited to organic search on the company website, with no paid channels or social media presence identified.

Name

Kitt

Legal name

Kitt Ltd

Website

https://kitt.eu.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kitt Ltd is a UK-based specialist distributor of agricultural and equestrian equipment, sourcing rubber flooring, manure handling, and bedding management products from Kraiburg, Mensch Manufacturing, and Miroad for sale to British dairy, livestock, and equestrian customers via direct phone sales.

Ownership category

akta.pro rank

Product category

Agricultural & Equestrian Equipment Distribution

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI)

Keywords

• Agricultural equipment distribution
• Livestock rubber flooring
• Manure handling equipment
• Bedding management systems
• Equestrian stable mats

Headquarters

HQ city

Bridgwater

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Kitt generates revenue through the sale of agricultural and equestrian equipment sourced from partner manufacturers including Kraiburg, Mensch, and Miroad. Products include mats, mattresses, walkway surfaces, manure scrapers, vacuums, bedding management systems, and feed alley pushers/scrapers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kitt Ltd is a specialist UK distributor of agricultural and equestrian equipment, sourcing rubber livestock flooring, manure handling equipment, bedding management systems, and feed alley scrapers from partner manufacturers Kraiburg (Europe), Mensch Manufacturing (USA), and Miroad. The company sells directly to UK dairy/livestock farms and equestrian facility operators through phone-based consultative sales and enquiry forms, with no e-commerce functionality.

Product overview

Kitt Ltd is a specialist distributor of agricultural and equestrian equipment, sourcing products from leading manufacturers Kraiburg, Mensch, and Miroad. The product portfolio comprises three main categories: Agri Products (mats, mattresses, walking areas, bedding management equipment, manure scrapers and vacuums, and feed alley pushers/scrapers), Equestrian Products (rubber stable mats, horse walker mats, walkway mats, paddock mats, and washdown area flooring), and associated accessories and replacement parts. The company serves livestock farmers and equestrian facilities in the UK, offering equipment designed to reduce time and labour costs while improving animal welfare and driving productivity. All products are characterised as tough, practical, low maintenance, and long-lasting.

Differentiator

Problem solved

Functional benefit

Brands

• Kraiburg: Europe's leading manufacturer of rubber flooring systems for livestock housing, including mats, mattresses, walkway surfaces, parlour floors, and equestrian products including stable mats, horsewalker mats, walkway mats, and paddock mats.
• Mensch
• Miroad

Products and services

• Kraiburg Livestock Rubber Flooring Systems Rubber mats, mattresses, walkway surfaces, parlour floors, and beef-rearing coverings from Kraiburg for dairy and beef livestock housing; designed to improve cow traction, reduce wear on hooves/soles/claws, and improve cow flow on rotary parlours.
• Mensch Bedding Management Equipment Side Shooter bucket dispensers, trailer bedding dispensers, mobile self-propelled sand dispensers, and bedding fluffers for installing and aerating sand, sawdust or green bedding in dairy cubicles; for dairy farm operators.
• Mensch Manure Scrapers Tyre-based manure scrapers (M500, M600, M700, M7000 series) with custom widths, 3-point link / bucket mount / quick tach / telehandler attachments, hydraulically adjustable models with curb skis, shear pins and replaceable rubber blades; for dairy/livestock alley cleaning.
• Mensch Manure Vacuum Self-contained manure vacuum unit for large-scale dairy operations that cleans alley in one pass, eliminating the need for pumps, augers, and concrete channels.
• Mensch Feed Alley Scrapers Bucket-mount and conventional-mount feed alley scrapers (M905, M910, M915, M920V) with fixed or hydraulically adjustable plastic blades, single- and dual-blade configurations, and reversible mounting for left or right use; pushes feed back up to cows and supports single-pass alley maintenance.
• Kraiburg Belmondo Equestrian Rubber Mats Rubber stable mats, horsewalker mats, walkway mats, paddock mats, and washdown/wet-area mats from the Kraiburg Belmondo range for stables, riding centres, livery yards and equestrian facilities.
• Miroad Rubber Paver Bricks Flexible rubber paver bricks for equestrian and agricultural applications.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• KraiburgcoreChannel Partner/ Reseller/ DistributorKitt is the exclusive UK distributor for Kraiburg, Europe's leading manufacturer of rubber flooring systems for livestock housing. Products include lying area mats/mattresses, walkway surfaces, parlour floors, and rubber coverings for beef rearing. For equestrian customers, Kitt offers Kraiburg Belmondo Stable Mats, market leaders in the UK and Europe.
• Mensch ManufacturingcoreChannel Partner/ Reseller/ DistributorKitt represents the best brands from the USA for agricultural machines. Mensch Manufacturing products distributed include: manure scrapers (M500, M600, M700, M7000 series), manure vacuums, feed alley scrapers (M905, M910, M915, M920V), bedding dispensers (Side Shooter buckets, Trailer dispensers, Mobile Side Shooter), and fluffers for sand/green bedding/sawdust cubicles.
• MiroadminorChannel Partner/ Reseller/ DistributorKitt distributes Miroad rubber products including rubber paver bricks for equestrian applications.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lely: Dutch global leader in dairy automation, including robotic milking, feeding, and barn systems. Comparable as a broad dairy technology incumbent whose barn and feeding products overlap with the labour-saving equipment Kitt distributes.
• BouMatic: International dairy equipment manufacturer supplying milking parlours, cooling, and barn hygiene systems. Comparable as a broad dairy equipment incumbent with overlapping housing and barn management categories served by Kitt's portfolio.
• GEA Farm Technologies: Global dairy industry supplier of milking systems, hygiene, manure handling, and barn equipment. Comparable as a broad incumbent in the same dairy equipment space, with overlapping product categories (manure handling, housing) but operating at much greater scale and breadth.
• Fullwood Packo: Established UK-headquartered manufacturer of milking parlours, cooling tanks, and complete dairy housing systems. Comparable as a broader dairy equipment incumbent that overlaps with Kitt on housing and barn equipment, but with a much wider portfolio and own manufacturing.
• DeLaval: Global dairy industry incumbent providing milking equipment, housing systems, and farm management solutions. Comparable as a broad dairy equipment player whose portfolio includes housing and manure management products that overlap with Kitt's offering.

Direct peers

• JFC Agri: Irish-headquartered manufacturer and distributor of agricultural and livestock equipment, including bedding dispensers, scrapers, and feeding solutions for dairy farms. Directly comparable as a specialist agricultural equipment distributor serving UK and Irish dairy/livestock customers with a similar consultative sales approach.
• Hedensted Gruppen: Danish manufacturer of rubber flooring, mats, and stable products for livestock and equestrian applications. Directly comparable as a producer of rubber flooring systems competing with Kraiburg in the same end markets Kitt serves.
• Spinder: European manufacturer of stall and livestock housing equipment, including cubicle systems, mats, and dairy barn fittings. Comparable as a specialist supplier of dairy and equestrian housing equipment distributed through regional partners across Europe.
• Teemore Engineering: UK and Ireland-based manufacturer and supplier of livestock housing equipment, including cubicle divisions, mats, scrapers, and feeding systems. Comparable as a UK/IE specialist distributor of dairy and livestock housing products with overlapping product categories to Kitt's Kraiburg and Mensch ranges.
• J&D Pierce: UK-based dairy contracting and equipment supply business serving British dairy farmers with housing, scraping, and bedding solutions. Comparable as a UK-focused specialist dairy equipment distributor with a similar product portfolio and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitt