Wasatch Adaptive Sports
Wasatch Adaptive Sports is a Utah-based 501(c)(3) nonprofit that delivers adaptive outdoor recreation — skiing, snowboarding, cycling, mountain biking, paddling, snowshoeing, and yoga — to people with disabilities, including children, adults, and veterans, across Snowbird, Alta, and Sundance resorts and community parks.
- Company typePrivate
- Founded1977
- HeadquartersSandy, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wasatch Adaptive Sports does
Wasatch Adaptive Sports (WAS) is a 501(c)(3) nonprofit organization founded in 1977 and headquartered at Snowbird Resort in Utah that delivers adaptive outdoor recreation programs for people with disabilities, including children, adults, and veterans. The organization's core service portfolio spans adaptive skiing and snowboarding at Snowbird, Alta, and Sundance Resorts; adaptive cycling, mountain biking, snowshoeing, and paddle sports at community parks and natural areas throughout the Salt Lake City region (Liberty Park, Millrace Park, Highland Glen, Provo Canyon, Tibble Fork Reservoir); and Virtual Adaptive Yoga delivered over Zoom. Programs are instructor-led with volunteer assistance, and adaptive equipment (bikes, helmets, snowshoes, paddleboards, kayaks, canoes, yoga mats, blocks, straps) is provided as part of participation. A scholarship program underwrites access for participants unable to pay, and the organization publishes no proprietary technology platform; service delivery is fundamentally labor- and venue-intensive, dependent on trained volunteers and resort partnerships.
WAS operates as a hybrid community-services and fundraising nonprofit. Direct program pricing is nominal — $50 for skiing/snowboarding lessons and $20 for cycling or snowshoeing lessons, with Virtual Adaptive Yoga offered free of charge — meaning revenue is dominated by donations, recurring monthly giving (#AdaptiveAlly), corporate sponsorships (notably Snowbird Resort, HGGC, Kuhl, and Forever Young Foundation), and signature fundraising events including the Steve Young Ski Classic (37th annual in 2023), the WAS Hustle community fitness challenge ($22-$30 registration), the Athlete Challenge, and the Great American Beard & Moustache Competition. Customer reach is segmented across individual participants with disabilities (primary), veterans with service-related disabilities, individual donors, and a small set of corporate partners; participant acquisition runs through direct enrollment via website contact forms, medical/rehabilitation-provider referrals, and resort co-marketing. Distribution is exclusively regional (Utah) with the nascent Virtual Adaptive Yoga channel representing the only geography-agnostic delivery surface.
Strategically, WAS competes on access to premier Utah ski terrain, a deep and trained volunteer ecosystem, and decades of brand equity anchored by the Steve Young Ski Classic. The organization is a member of Move United and is institutionally embedded in the regional adaptive recreation network through co-hosted events with the National Ability Center, Challenged Athletes Foundation, and Utah Adaptive Alliance. The technology substrate is minimal (WordPress CMS, GiveSmart donations, Calendly scheduling, Zoom virtual classes); growth in 2022-2023 has come primarily through expanding summer mountain biking venues, the Wheelchair Palooza wheelchair-segment event (August 2023), and the NAC Summit Challenge (August 2022) rather than through technology investment.
Wasatch Adaptive Sports firmographics
Firmographics- Name
- Wasatch Adaptive Sports
- Legal name
- Wasatch Adaptive Sports
- Website
- https://wasatchadaptivesports.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wasatch Adaptive Sports is a Utah-based 501(c)(3) nonprofit that delivers adaptive outdoor recreation — skiing, snowboarding, cycling, mountain biking, paddling, snowshoeing, and yoga — to people with disabilities, including children, adults, and veterans, across Snowbird, Alta, and Sundance resorts and community parks.
- Ownership category
- akta.pro rank
Wasatch Adaptive Sports industry classification
Industry- Product category
- Adaptive Recreation Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adaptive & Para-Sport Training Programs (MPAKAJAK)
- akta.pro secondary industry
- Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)
Keywords
Where Wasatch Adaptive Sports is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wasatch Adaptive Sports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Charitable Contributions: Tax-deductible donations from individuals and corporations supporting the scholarship-based programs. Monthly giving program and #AdaptiveAlly monthly donor club. Matching gifts program for corporate employees.
- Program Fees: Lesson fees for skiing/snowboarding ($50), cycling ($20), and snowshoeing ($20) programs. Financial assistance available through scholarship program. Virtual Adaptive Yoga offered free of charge.
- Fundraising Events: Revenue from signature events including Steve Young Ski Classic, WAS Hustle (registration fees $22-30), Great American Beard & Moustache Competition, and various community events.
- Corporate Partnerships: Corporate sponsors and partners including Snowbird Resort, HGGC, Kuhl, and others providing financial and in-kind support in exchange for association with the organization's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Skiing and Snowboarding Lessons |
| Unit Pricing | Pay-as-you-go | Cycling Lessons |
| Unit Pricing | Pay-as-you-go | Snowshoeing Lessons |
| Freemium | Pay-as-you-go | Virtual Adaptive Yoga |
| Unit Pricing | Pay-as-you-go | WAS Hustle Event Registration |
| Other | Pay-as-you-go | Wheelchair Palooza |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wasatch Adaptive Sports product offering
Product offeringCore offering
Wasatch Adaptive Sports is a 501(c)(3) nonprofit that delivers adaptive outdoor recreation instruction and programs for people with disabilities, including children, adults, and veterans. Programs include adaptive skiing, snowboarding, cycling, mountain biking, paddle sports, snowshoeing, and yoga, delivered at partner resort locations (Snowbird, Alta, Sundance) and community parks throughout Utah, with adaptive equipment provided and scholarship-based access.
Product overview
Wasatch Adaptive Sports is a nonprofit organization that offers a comprehensive portfolio of adaptive outdoor recreation programs for people with disabilities. The core offerings include adaptive instruction in skiing, snowboarding, cycling, mountain biking, paddling (kayaking, canoeing, paddleboarding), snowshoeing, and yoga. These programs are delivered through a combination of dedicated facilities at partner resorts (Snowbird, Alta, Sundance), public parks (Liberty Park, Millrace Park), and natural areas (Provo Canyon, Tibble Fork Reservoir). The organization also provides equipment rentals, scholarship funding, and a volunteer-based instruction model. Specialized programs exist for veterans, and custom group programs can be arranged. The programs follow a consistent structure of instructor-led lessons with volunteer assistance, offering equipment provision as part of the program offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Skiing and Snowboarding Lessons Adaptive skiing and snowboarding instruction at Snowbird Resort, Alta, and Sundance for beginners through advanced participants with physical disabilities, neurological conditions, and limb differences. Lessons are scheduled per session at $50 per lesson, with scholarships available.
- Cycling Lessons Adaptive cycling instruction at Liberty Park, Millrace Park, Highland Glen, and Provo Canyon for participants with disabilities. Bikes, shoes, and helmets are provided, with sessions priced at $20 per lesson and scholarships available.
- Mountain Biking Adaptive mountain biking sessions at trail locations including Little Valley, Draper Equestrian Center, Brookside Trailhead, Peak View Trail, Snowbird Gad Valley, Alta Collins, Woodward Park City, and Solitude for participants with adaptive needs.
- Paddle Sports (Kayaking, Canoeing, Stand-Up Paddleboarding) Adaptive paddling instruction at Tibble Fork Reservoir in American Fork Canyon, offering kayaks, canoes, and stand-up paddleboards with all equipment provided for participants with disabilities.
- Snowshoeing Adaptive snowshoeing excursions in Little and Big Cottonwood Canyon (Temple Quarry Trail and surrounding areas) for participants with disabilities, with snowshoes and poles provided. Sessions priced at $20 per lesson with scholarships available.
- Virtual Adaptive Yoga Online adaptive yoga classes delivered via Zoom, led by professional instructors and offered free of charge in 2023. Yoga mats, blocks, and straps are available for rent from WAS to enable remote participation.
- Programs for Veterans Specialized adaptive recreation programs tailored for military veterans with disabilities, providing outdoor recreation experiences that support rehabilitation, peer connection, and reintegration.
- Custom Group Programs Tailored adaptive recreation experiences designed for groups, organizations, and families seeking custom outdoor adaptive experiences scheduled outside standard program calendars.
Quantifiable outcome
- Scholarship-based programs ensure no participant is turned away due to inability to pay
- +1 more outcomes
Companies that use Wasatch Adaptive Sports
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Wasatch Adaptive Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wasatch Adaptive Sports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, secondary and core.
- Challenged Athletes FoundationmajorCo-presenter of Wheelchair Palooza event at Greenwood Skate Park. CAF supports individuals with physical disabilities through sport and recreation.
- Utah Adaptive AlliancesecondaryCo-presenter of Wheelchair Palooza event. Utah-based organization supporting adaptive recreation.
- Steve Young / Forever Young FoundationcoreAnnual Steve Young Ski Classic co-hosted with WAS. 37th annual event in 2023. Steve Young is NFL Hall of Famer; foundation supports adaptive sports for children and adults with disabilities.
- National Ability CentermajorCo-host of NAC Summit Challenge cycling event. National Ability Center in Park City provides adaptive recreation programs; courses start and finish at their facility.
- Snowbird ResortcorePrimary host location and sponsor of Wasatch Adaptive Sports. Provides facility access, operational support, and co-marketing for winter programs. WAS is headquartered at Snowbird with equipment storage and on-site operations.
- Move UnitedcoreWAS is a member of Move United, a national organization promoting adaptive sports and recreation for people with disabilities.
- Woodward Park CitysecondaryMountain biking lessons at Woodward Park City location. Adaptive programs offered at their facility including Play Forever Friday discounted tickets.
- Sundance ResortmajorSkiing and snowboarding lessons offered at Sundance Resort in addition to Snowbird and Alta locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wasatch Adaptive Sports competitors and assessment
Company assessmentDirect peers
- Adaptive Sports Center: Crested Butte, CO nonprofit delivering year-round adaptive recreation including skiing, mountain biking, and rafting. Comparable in multi-modality programming and resort-based delivery.
- Challenge Aspen: Colorado adaptive recreation nonprofit providing skiing, snowboarding, and summer programs for people with disabilities at Aspen-area resorts. Closely comparable mission, funding model (donations + program fees + events), and premium resort venue strategy.
- National Ability Center: Park City, UT-based 501(c)(3) offering adaptive recreation and outdoor adventure programs for people of all abilities. WAS already co-hosts the NAC Summit Challenge cycling event with them, making them a directly comparable adaptive-sports nonprofit in the same geography.
- Eagle Mount: Montana-based adaptive recreation nonprofit (Bozeman) serving children and adults with disabilities through skiing, cycling, and equine programs. Comparable mission, donor-driven model, and multi-sport adaptive instruction approach.
- Oregon Adaptive Sports: Oregon-based adaptive sports nonprofit offering skiing, cycling, and paddling for people with disabilities. Modality set, scholarship model, and resort/park-based delivery directly mirror WAS's structure.
- Maine Adaptive Sports & Recreation: Maine-based year-round adaptive recreation nonprofit offering skiing, cycling, paddling, and more. Comparable modality set, scholarship access, and rural/mountain-region delivery.
- Achieve Tahoe: Lake Tahoe-region adaptive sports nonprofit offering skiing, cycling, and water sports for people with disabilities. Matches WAS in modality mix and resort-anchored operations, with identical scholarship/equipment-provision model.
- Vermont Adaptive Ski & Sports: Vermont nonprofit providing adaptive skiing, cycling, paddling, and hiking. Closely matches WAS in regional scope, equipment provision, and volunteer-dependent instruction model.
Broad incumbents
- Challenged Athletes Foundation: National 501(c)(3) supporting individuals with physical disabilities through sport via grants, equipment, and events (e.g., co-presents Wheelchair Palooza with WAS). Broader national reach than WAS, with overlapping mission and donor audience.
- Move United: National umbrella organization (formerly Disabled Sports USA) for adaptive sports. WAS is a member of Move United; Move United operates as the broader industry body and network hub rather than a single-site program provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wasatch Adaptive Sports social profiles
Digital presenceWasatch Adaptive Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasatch Adaptive Sports leadership team
Management profileNumber of profiles
Wasatch Adaptive Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasatch Adaptive Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasatch Adaptive Sports
What does Wasatch Adaptive Sports do?
Wasatch Adaptive Sports is a 501(c)(3) nonprofit that delivers adaptive outdoor recreation instruction and programs for people with disabilities, including children, adults, and veterans. Programs include adaptive skiing, snowboarding, cycling, mountain biking, paddle sports, snowshoeing, and yoga, delivered at partner resort locations (Snowbird, Alta, Sundance) and community parks throughout Utah, with adaptive equipment provided and scholarship-based access.
Is Wasatch Adaptive Sports a public or private company?
Wasatch Adaptive Sports is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wasatch Adaptive Sports founded?
Wasatch Adaptive Sports was founded in 1977. It employs 11 to 50 people.
Where is Wasatch Adaptive Sports based?
Wasatch Adaptive Sports is headquartered in Sandy, United States, in the North America region.
How does Wasatch Adaptive Sports make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are program Fees, fundraising Events and corporate Partnerships.
Who are Wasatch Adaptive Sports's main competitors?
Direct peers on record are Adaptive Sports Center, Challenge Aspen, National Ability Center, Eagle Mount, Oregon Adaptive Sports, Maine Adaptive Sports & Recreation, Achieve Tahoe and Vermont Adaptive Ski & Sports. Broad incumbents are Challenged Athletes Foundation and Move United.
Does Wasatch Adaptive Sports have an API?
No public API is recorded for Wasatch Adaptive Sports.
What industry is Wasatch Adaptive Sports in?
Wasatch Adaptive Sports's product category is Adaptive Recreation Services. Its primary akta.pro industry code is MPAKAJAK, Adaptive & Para-Sport Training Programs, with a secondary code of MPAKACAH, Disability & Adaptive Sports Organizations (Paralympic, Special Olympics). Its NAICS code is 611620 and its SIC code is 7900.