Q&A Insurance Marketing

What Q&A Insurance Marketing does

Q&A Insurance Marketing is a privately held insurance brokerage and employee benefits consulting firm founded in 1969 and headquartered in Danville, California. The firm represents multiple insurance carriers and serves more than 30,000 individuals across over 2,500 firms, with a primary customer base of small to mid-sized employers, California construction industry associations affiliated with the California Builders Exchange Trust (CBX), Medicare-eligible individuals, and individuals and families seeking individual health and life coverage. Since 2020, the company has been solely owned by Caryn Quinn, a Benefits Consultant who joined the firm in 2000.

Q&A's core offering is a multi-carrier benefits distribution and consulting platform, organized into Group Employee Benefits, Individual & Family Insurance, Medicare Plans, and Life Insurance. The company is the exclusive broker for the California Builders Exchange Trust (CBX), a program co-created in 2012 that aggregates purchasing power across 12 participating Exchanges/Associations serving over 5,000 member firms. Through the CBX platform and direct channels, Q&A distributes a broad ancillary portfolio including MetLife dental/vision/life, Colonial Life voluntary products, VSP vision, Landmark Healthplan chiropractic/acupuncture, CADR+ telehealth, LegalShield, LifeLock, Nationwide pet insurance, and EAP services. The underlying technology infrastructure is provided by Vimly Benefit Solutions, which handles HIPAA-compliant EDI data transmission, eligibility management, enrollment, consolidated billing, and claims processing; Q&A supplements this with online quoting through Quotit.net and HR software integration via BerniePortal.

The business model is primarily commission-based revenue from carrier placements, supplemented by professional services fees for benefits consulting (plan design, compliance, HR support) and program administration revenue from the CBX platform. Go-to-market is sales-led through dedicated Benefits Consultants assigned to specific Exchanges/Associations, complemented by carrier referrals, the CBX association referral network, and inbound online quote requests with 24-hour follow-up. The firm operates only within California and does not have disclosed funding, institutional investors, or M&A history.

Name

Q&A Insurance Marketing

Legal name

Q&A Insurance Marketing, LLC

Website

https://qaim.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Q&A Insurance Marketing is a Danville, California-based insurance brokerage and employee benefits consulting firm founded in 1969, serving over 30,000 individuals across 2,500+ firms and acting as exclusive broker for the California Builders Exchange Trust covering 5,000+ member firms.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

On-Exchange Qualified Health Plans (QHPs) (HLAEABAA)

akta.pro secondary industries

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE), Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans (FSAIAFAN)

Keywords

• Employee benefits consulting
• Insurance brokerage services
• Group health insurance
• Medicare plan advisory
• Life insurance products

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Q&A Insurance Marketing earns commissions from insurance carriers for placing business. As a licensed insurance broker representing multiple carriers in both group and individual marketplace, the company receives commission-based compensation on insurance products sold including health, dental, vision, life, and disability insurance.
2. Benefits Consulting Services: Professional consulting services for employee benefits including plan consulting, compliance services, HR support, claims assistance, and employee education. Revenue generated through service fees alongside insurance product placement.
3. CBX Program Administration: Administration services for the California Builders Exchange Trust program, providing benefits administration, enrollment support, and consolidated billing through partnership with Vimly Benefit Solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Q&A Insurance Marketing is a licensed insurance brokerage and employee benefits consulting firm that represents multiple national and regional insurance carriers to deliver group employee benefits, individual and family health insurance, Medicare plans, and life insurance. The company serves as the exclusive broker for the California Builders Exchange Trust (CBX), providing access to ancillary benefits through 12 Exchanges/Associations across California. Its offerings include plan consulting, compliance support, claims assistance, HR consulting, and benefit administration via the Vimly Benefit Solutions technology platform.

Product overview

Q&A Insurance Marketing operates as an insurance marketing and benefits consulting agency rather than a single unified technology product. The company offers a portfolio of interconnected insurance and benefits services organized into three main categories: (1) Group Employee Benefits encompassing health plans, life insurance, dental, vision, 401(k), and voluntary benefits through the CBX program; (2) Individual & Family Insurance including health, life, and Medicare coverage; and (3) Medicare Plans with supplement, advantage, and prescription drug options. The CBX Benefits program serves as a core platform offering group and voluntary ancillary products including MetLife dental/vision/life, Colonial Life insurance, Landmark chiropractic/acupuncture, LegalShield, telehealth via CADR+, and employee perks. Vimly Benefit Solutions provides the technology infrastructure for benefit administration and EDI processing. The company acts as a broker representing multiple carriers rather than providing its own insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Employee Benefits Comprehensive employee benefits consulting and brokerage for employers, including insured and self-funded health plans, group life and AD&D, dental, 401(k), vision, cafeteria plans, voluntary benefits, and short/long term disability coverage. Target customers are employers seeking to attract and retain employees while managing benefit costs.
• CBX Benefits (California Builders Exchange Trust) Exclusive broker services for the CBX program offering ancillary employee benefits through Exchanges/Associations throughout California, providing collective purchasing power for small to mid-sized companies. Includes dental, vision, life, chiropractic, acupuncture, legal services, telehealth, and Colonial Life insurance products.
• Individual Health Insurance Individual and family health insurance products including traditional medical insurance, short-term medical insurance, and dental and vision coverage. Services available both on and off the Covered California exchange. Target customers are individuals and families seeking coverage, including those between jobs, aging off parent plans, or seeking individual coverage.
• Medicare Plans Medicare eligibility assistance including Medicare Supplement plans (used with original Medicare), Medicare Advantage plans (HMO/PPO style), and Prescription Drug Plans (Part D/PDP). Help comparing options county by county. Target customers are Medicare-eligible individuals and those transitioning from employer plans.
• Life Insurance Multiple life insurance products including Term Insurance (10-30 years), Final Expense Insurance, Universal Life Insurance (flexible premiums with cash value), and Whole Life Insurance (level premiums with investment component). Target customers are individuals and families seeking life coverage.
• Human Resources Consulting HR consulting services including healthcare reform compliance (PPACA/ACA), ERISA, COBRA, HIPAA, wellness programs, and Summary Plan Description (SPD) documentation. Target customers are employers needing compliance and HR support.

Quantifiable outcome

• Assist over 30,000 people and employees with benefit needs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• California Builders Exchange Trust (CBX)coreStrategic or Co-development Partner · 1 January 2012CBX was created in 2012 by a group of construction-related Exchanges/Associations and Q&A Insurance Marketing to provide better access to employee benefit programs for small to mid-sized companies. Q&A serves as the exclusive broker for CBX, representing a diverse portfolio of ancillary benefits for 10 Exchanges/Associations throughout California. CBX currently has 12 participating Exchanges/Associations servicing over 5,000 member firms.
• Vimly Benefit Solutions, Inc.coreTechnology or Integration · 1 January 1993Vimly Benefit Solutions is a technology and benefit administration company established in 1993 and located in Mukilteo, Washington. The company provides services to more than 50 carriers, 18,500 employers, and 556,000 members. Vimly manages enrollment, eligibility, consolidated billing, and HIPAA-compliant EDI data transmission to insurance carriers for CBX program administration.
• Anthem Blue CrossmajorChannel Partner/ Reseller/ DistributorHealth and Medicare carrier partner providing group and individual health insurance products through Q&A Insurance Marketing. One of the major carriers represented in the CBX program.
• Blue Shield of CaliforniamajorChannel Partner/ Reseller/ DistributorHealth and Medicare carrier partner providing group and individual health insurance products. One of the California-based carriers represented in the CBX program.
• Kaiser PermanentemajorChannel Partner/ Reseller/ DistributorHealth carrier partner providing group and individual health maintenance organization (HMO) plans. Major carrier partner in the CBX program serving California members.
• CignamajorChannel Partner/ Reseller/ DistributorHealth and Medicare carrier partner providing group health insurance, dental, and other benefits. Major national carrier represented through Q&A and CBX.
• MetLifemajorChannel Partner/ Reseller/ DistributorDental, vision, and life insurance carrier partner. MetLife products available through CBX include Group Basic Term Life, Optional Voluntary Term Life, and dental plans with over 50 years of experience offering dental benefits.
• HealthNetmajorChannel Partner/ Reseller/ DistributorHealth and Medicare carrier partner providing group health plans. California-based carrier included in the CBX provider network.
• HumanamajorChannel Partner/ Reseller/ DistributorHealth and Medicare carrier partner providing Medicare Advantage and other health insurance products. National carrier represented through Q&A.
• Delta DentalmajorChannel Partner/ Reseller/ DistributorDental insurance carrier partner offering group and individual dental plans. One of the major dental carriers available through CBX.
• Vision Service Plan (VSP)majorChannel Partner/ Reseller/ DistributorVision insurance carrier partner and nation's leading provider of eye care wellness benefits. VSP network provides access to providers within 10 miles for over 90% of members. Available through CBX with Choice Network.
• Colonial LifemajorChannel Partner/ Reseller/ DistributorAccident, critical illness, short-term disability, and hospital confinement insurance provider. Products include accident insurance, critical illness insurance, disability income plans, and universal life with LTC rider available through CBX.
• UNUMmajorChannel Partner/ Reseller/ DistributorLife and disability insurance carrier partner. UNUM products available as part of the life and disability offerings through Q&A.
• Covered CaliforniamajorChannel Partner/ Reseller/ DistributorCalifornia health insurance exchange for individual and small business coverage. Q&A assists clients with Covered California options including SHOP for small businesses and individual plans with potential subsidies.
• Acentra (ESPYR) EAPminorChannel Partner/ Reseller/ DistributorEmployee Assistance Program (EAP) provider offering mental health and well-being services. Available as part of the CBX employee benefits portfolio to help reduce turnover and enhance productivity.
• Landmark HealthplanminorChannel Partner/ Reseller/ DistributorChiropractic and acupuncture specialty health services plan provider. Landmark provides statewide network of over 1,800+ credentialed providers for CBX members with no deductibles or coinsurance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hub International: North American insurance brokerage providing property/casualty, benefits, and personal insurance. Comparable in its employee benefits and commercial brokerage services, but with much broader geographic and product coverage.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services company with significant group benefits brokerage operations. Overlaps with Q&A in commercial and group health insurance brokerage and benefits consulting, at a far larger scale.
• Acrisure: Large and rapidly growing insurance brokerage and financial services firm with substantial commercial and employee benefits operations. Comparable to Q&A as a multi-carrier broker for SMB/mid-market employers, though with vastly broader product breadth and geographic footprint.
• Alliant Insurance Services: Specialty insurance brokerage with strong employee benefits and construction/contracting industry focus. Comparable to Q&A's construction-vertical CBX franchise and group benefits placement model, though at significantly greater scale.
• Brown & Brown Insurance: Large national insurance brokerage and risk management firm with a substantial employee benefits practice. Comparable to Q&A in core brokerage function and group benefits placement, but operates at materially greater scale across many geographies and lines.
• USI Insurance Services: Large US insurance brokerage serving mid-market employers with property/casualty, employee benefits, and retirement services. Comparable to Q&A in employee benefits brokerage and consulting, particularly for SMB and mid-market employer clients.

Regional players

• Woodruff-Sawyer & Co. Independent California-based insurance brokerage focused on commercial and employee benefits for mid-market and SMB clients. Comparable to Q&A in regional California brokerage and benefits consulting positioning, though it does not concentrate on construction vertical.

Direct peers

• Burnham Benefits Insurance Services: California-based employee benefits brokerage and consulting firm serving mid-market and SMB employers with group health, retirement, and voluntary benefits. Directly comparable to Q&A in employee benefits brokerage model, regional California focus, and SMB/mid-market client mix.
• OneDigital: A national employee benefits and HR consulting firm serving mid-market and SMB employers with group health, retirement, and benefits administration. Directly comparable to Q&A's group employee benefits brokerage and consulting model, though at substantially larger scale.
• Heffernan Insurance Brokers: California-headquartered independent insurance brokerage offering commercial, personal, and employee benefits products. Directly comparable to Q&A as a California-based broker with strong group benefits practice serving SMB and mid-market employers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q&A Insurance Marketing