Show Media

What Show Media does

Show Media, operating as ShowMedia, LLC, is a privately held outdoor advertising agency founded in 1999 and headquartered in Las Vegas, Nevada. The company sells advertising inventory and campaign services directly to enterprise clients, including traditional billboards, taxicab and bus exterior wraps, interactive digital screens installed in taxis, limousines, and buses, mobile café experiential units, and event activations at festivals such as SXSW, CES, Sundance, Tribeca, and G2E. Its technology core is an Android-powered interactive networked screen system originally pioneered as the world's first taxicab interactive digital screens in 2002 and relaunched on Android in 2012, at peak reaching 3,000 screens and approximately 100 million passengers annually. The company also developed a patented airline tray table advertising format deployed on American Airlines and US Airways.

The business model is enterprise field sales of advertising contracts to Fortune 500 companies and major brands, with named anchor partnerships including Wynn Resorts (flagship taxi/bus screens in Las Vegas and Macau), Amazon Prime Video (black car screens in New York and Los Angeles), Ray-Ban, JetBlue, and Bing.com. Show Media historically sold its billboard, taxi, and bus media operations to Clear Channel (NYSE: CCO) in 2006 and VeriFone (NYSE: PAY) in 2014, and its tray table advertising business to Brand Connections in 2008; since 2018, the company has operated in a reset phase focused on traditional billboards and investments in non-traditional outdoor media. The firm has applied for Service Disabled Veteran Owned Small Business (SDVOSB) certification and maintains offices in Los Angeles (Westlake Village, CA), New York (West Orange, NJ), and Las Vegas, with international market presence in Macau, Singapore, and the United Kingdom.

Show Media is led by President and Managing Partner Jonathan Hancock, alongside investors and partners Laurence Hallier and Charlie DiToro, and a senior team covering sales, operations, creative, marketing, and events. The company is privately held with no disclosed institutional investors, no public financial filings, and a headcount of 11-50 employees. Its customer base spans industries including gaming and hospitality (Wynn Resorts), technology (Amazon Prime Video, Bing.com, Microsoft), airlines (JetBlue, Emirates), fashion and eyewear (Ray-Ban, Luxottica, Helmut Lang), media (NBC/Universal), and personal development (Tony Robbins), with public testimonials emphasizing taxi media's role in long-term brand-building.

Name

Show Media

Legal name

ShowMedia, LLC

Website

https://showmedia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Show Media is a privately held outdoor advertising agency that sells traditional billboards, taxi/bus interactive digital screens, mobile café units, and experiential event activations directly to Fortune 500 brands and marquee partners including Wynn Resorts, Amazon Prime Video, Ray-Ban, JetBlue, and Bing.com.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Outdoor advertising
• Digital out-of-home
• Experiential event marketing
• Taxi top advertising
• Interactive screen network

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Advertising Services: Traditional and digital outdoor advertising including billboards, taxi/bus advertising, experiential event marketing, and interactive screen networks. Revenue generated through advertising contracts with major brands and Fortune 500 companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Show Media is a digital media and out-of-home advertising company that sells advertising placements on interactive digital screens in taxicabs/limousines/buses, traditional billboards, patented airline tray tables, taxi and bus exteriors, and experiential event venues. It serves brands and Fortune 500 advertisers in major U.S. markets and selected international locations including Macau and Singapore, monetizing the placements through direct enterprise advertising contracts.

Product overview

Show Media is an outdoor advertising company operating across multiple platforms including taxicab interactive digital screens, airline tray table advertising, traditional billboards, and experiential event marketing. The company's portfolio includes patented formats like airline tray tables and Android-powered interactive taxi networks. The product lineup spans physical out-of-home advertising formats (billboards, taxi/bus exteriors) and interactive digital networks (taxicab screens, mobile café units), serving Fortune 500 clients in markets including Los Angeles, New York, Las Vegas, Macau, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxicab Interactive Digital Screens Interactive digital advertising screens installed inside taxicabs, reaching captive taxi passengers in major metropolitan markets such as New York and Los Angeles.
• Airline Tray Table Advertising Patented tray table advertising format used on major airlines including American Airlines and US Airways, providing captive-audience exposure to airline passengers during flights.
• Wynn Taxi Media Android-based networked and interactive screens in taxicabs, limousines and buses branded with Wynn and Encore, deployed in Las Vegas and Macau markets.
• Show Media Mobile Café Mobile café advertising unit introduced as a non-traditional outdoor media format for experiential brand activations at events.
• Billboard Advertising Traditional billboard placements across major markets including Los Angeles, New York and Las Vegas, offered to brand advertisers as a core outdoor media product.
• Taxi & Bus Exterior Advertising Exterior advertising on taxis and buses, including iconic taxi tops and wraps in major markets such as New York.
• Experiential Event Marketing Event-based advertising and brand activations at music and film festivals, technology conferences, and major trade shows including SXSW, CES, Sundance, Tribeca and G2E.

Quantifiable outcome

• Reached 100 million passengers annually through 3,000 interactive screens
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Amazon Prime VideocoreGTM or Marketing PartnerExclusive partnership for interactive screens in black cars in New York and Los Angeles markets. Amazon Prime Video uses Show Media's taxi advertising network to reach commuters and travelers.
• Ray-BancoreGTM or Marketing PartnerExperiential event marketing partnership at music and film festivals across USA and UK. Ray-Ban leverages Show Media's event presence for brand activations.
• Wynn ResortsflagshipGTM or Marketing PartnerFlagship partnership featuring interactive digital screens in taxicabs, limousines and buses in Las Vegas and Macau. Wynn and Encore brands promoted through Show Media's taxi media network since 2012.
• JetBluecoreGTM or Marketing PartnerNew market launch partnership targeting Uber and Lyft passengers. JetBlue uses Show Media's ground transportation advertising network for passenger outreach.
• Bing.comcoreGTM or Marketing PartnerExperiential event marketing partnership at major tech and entertainment events including SXSW, CES, Sundance, Tribeca, and G2E. Bing.com uses Show Media's event presence for brand visibility.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OUTFRONT Media: Public outdoor advertising company operating billboards, transit, and mobile media networks across the U.S. — directly comparable to Show Media's billboard, taxi-top, and bus-exterior OOH business. They compete for the same Fortune 500 brand budgets on transit-based and place-based media.
• Lamar Advertising: Large U.S. billboard, transit shelter, and airport advertising operator. Comparable to Show Media in classical OOH formats (billboards, transit) and increasingly in digital OOH, targeting the same enterprise advertiser client base.
• Intersection: Place-based digital media network operator in transit hubs, airports, and LinkNYC kiosks. Closely comparable to Show Media's interactive digital-screens-in-venues model (taxis/limos), and a direct competitor for OOH media budgets in New York and other major metros.
• Captivate Network: Operates a place-based digital screen network in elevators, offices, and residential buildings. Comparable product-market position to Show Media's venue-based interactive digital screens (taxis, limousines, buses), targeting similar high-end consumer impressions.
• Clear Channel Outdoor (CCO): Acquired Show Media's billboard, taxi, and bus advertising business from 1999-2006, then continued as a major U.S. OOH operator. One of Show Media's most direct historical acquirers/comparators in transit and billboard advertising.

Emerging players

• Vistar Media: Programmatic DOOH ad-tech platform that aggregates and automates buying across digital out-of-home screens. Emerging competitor/partner to Show Media as the OOH industry shifts from manual, relationship-driven sales to programmatic media buying.
• Place Exchange: Supply-side platform for programmatic DOOH, connecting media owners to digital demand. Relevant comparator as Show Media's owned and partner media inventory increasingly needs to be addressable through programmatic pipes.
• Lyft Advertising / Uber Advertising: Rideshare-platform in-car and out-of-car advertising networks. Direct competitor for taxi-top, in-vehicle, and digital-screen ad inventory that Show Media has historically operated, and the structural disruptive force to legacy taxi media.

Others

• VeriFone Media (historical): Acquired Show Media's billboard, taxi, and bus media operations in 2007-2014. VeriFone's broader taxi/payment-terminal connected media business is a structural counterparty that previously internalized Show Media's transit-screen inventory.

Broad incumbents

• Carat (Dentsu): Global media agency that buys outdoor and out-of-home inventory on behalf of major advertisers. Represents the broad-incumbent counterparty in OOH buying, often competing with or partnering with specialty outdoor agencies like Show Media for share-of-wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/show-media-llc
• Xx.com/showmedialive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Media