Cumberland View
Cumberland View is a privately held, single-site retirement living and aged care operator in Wheelers Hill, Victoria, offering independent retirement homes, government-funded home care, and 24-hour residential aged care on one 34-acre campus serving Melbourne's south-eastern elderly population.
- Company typePrivate
- Founded1980
- HeadquartersWheelers Hill, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cumberland View does
Cumberland View is a privately held, single-site aged care and retirement living operator founded in 1980 on a 34-acre campus in Wheelers Hill, approximately 30 minutes from Melbourne's CBD. The company operates three integrated service lines — Retirement Living (independent villas and homes), Cumberland View Home Care (in-home personal and clinical support delivered under the Australian Government's Support at Home program and Home Care Packages), and Cumberland View Aged Care (residential 24-hour nursing, memory support, dementia care, and palliative care) — on adjacent addresses at 101–127 Whalley Drive. The retirement village operations are run by Cumberland View directly, while the aged care residential home is owned by Tingari Group (a wholly Australian-owned organisation) with Castalia Group providing day-to-day management; the company describes itself as independently owned and a single-site agency.
The core technology is a Consumer-Directed Care model for home care services, supported by dedicated Home Care Managers who coordinate assessment, funding approval, and ongoing service delivery. Residential aged care features a household model of care with small groups, all-private rooms with ensuites, onsite emergency call systems, round-the-clock nursing, and an onsite chef preparing fresh meals daily. The organisation is a registered provider under My Aged Care and the Commonwealth Home Support Programme, with clinical support accessed via nearby Monash Medical Centre.
Cumberland View's revenue mechanics blend property transactions and recurring service fees from retirement village unit sales and leases, Australian Government subsidies (Basic Daily Fee and Means-Tested Care Fee) plus accommodation payments for residential aged care, government-funded home care packages with client contributions, and short-term respite care. Distribution is direct and event-driven: prospective residents tour the village, attend monthly open mornings, community garden days, wellness events, and the Melbourne Retirement Village & Resort Expo, while home care and aged care clients enter through the My Aged Care assessment pathway. Customer concentration is effectively zero — revenue is drawn from a long tail of individual retirees and families — and the operating geography is strictly Melbourne's south-eastern suburbs.
Cumberland View firmographics
Firmographics- Name
- Cumberland View
- Legal name
- Cumberland View
- Website
- https://cumberlandview.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cumberland View is a privately held, single-site retirement living and aged care operator in Wheelers Hill, Victoria, offering independent retirement homes, government-funded home care, and 24-hour residential aged care on one 34-acre campus serving Melbourne's south-eastern elderly population.
- Ownership category
- akta.pro rank
Cumberland View industry classification
Industry- Product category
- Residential Aged Care and Retirement Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Senior & Assisted Living Residential Property Management (BPAJAFAE)
Keywords
Where Cumberland View is headquartered
LocationHeadquarters
- HQ city
- Wheelers Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Cumberland View business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Retirement Village Living: Private retirement living units on 34-acre village. Residents purchase or lease homes within the village and pay ongoing service fees. Revenue comes from property transactions and recurring service charges.
- Home Care Services: Government-funded home care services under Support at Home program and Home Care Packages. Services include personal care, cleaning, nursing, allied health, and social support. Revenue primarily from Australian Government subsidies supplemented by client contributions.
- Residential Aged Care: Aged care accommodation and daily care services. Revenue from Australian Government subsidies (Basic Daily Fee and Means-Tested Care Fee) plus accommodation payments for rooms.
- Respite Care: Short-term residential respite care providing relief for family caregivers. Government-funded with client contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support at Home Program Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Cumberland View product offering
Product offeringCore offering
Cumberland View delivers a continuum of aged care and retirement services from its 34-acre Wheelers Hill village in Melbourne's south-east. The company sells and leases Retirement Living units (independent villas and homes), provides in-home personal and nursing care under the Australian Government's Support at Home program and Home Care Packages, and operates a Residential Aged Care facility offering 24-hour nursing, dementia/memory support, palliative care, and short-term respite.
Product overview
Cumberland View operates as an integrated retirement and aged care village offering three interconnected service lines: Retirement Living (independent villas and homes on 34 acres), Residential Aged Care (24-hour nursing with memory support), and Home Care (in-home support services). The unified village model allows residents to transition between levels of care without leaving the community.
Differentiator
Problem solved
Functional benefit
Products and services
- Cumberland View Retirement Living Independent living retirement village offering private homes and villas on a 34-acre site in Wheelers Hill, Melbourne. Residents purchase or lease homes within the village and pay ongoing service fees, with access to community amenities, social activities, on-site home care and aged care services, and onsite emergency call systems.
- Cumberland View Home Care In-home care services delivered on a Consumer-Directed Care basis through the Australian Government's Support at Home program and Home Care Packages. Services include personal assistance, domestic help, nutrition support, medication management, nursing, allied health, transportation, and social support, coordinated by dedicated Home Care Managers. Open to clients both within the Independent Living Village and the greater community.
- Cumberland View Aged Care Residential aged care facility providing 24-hour nursing and personal care, memory support for residents with dementia, and palliative care services. Delivered under a household model of care in small groups, with all-private rooms featuring ensuites and an onsite chef preparing fresh meals daily. Registered provider under the Australian Government's My Aged Care system.
- Cumberland View Respite Care Short-term residential respite care providing relief for family caregivers, with stays available particularly during holiday periods such as Christmas. Government-funded with client contributions.
Quantifiable outcome
- Supporting over 150 home care clients each week
- +1 more outcomes
Companies that use Cumberland View
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Cumberland View technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cumberland View partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Ringwood Ballet Group Inc.minorNot-for-profit community ballet organisation established in 1961. Senior dancers performed at Cumberland View Mother's Day High Tea event, providing cultural entertainment and intergenerational connection with residents.
- Space & TimeminorMelbourne-based professional organising and decluttering company. Provided $2,000 voucher prize for Community Garden Day competition winner, supporting downsizing and moving assistance for retirees.
- Palliative Care AustraliaminorNational peak organisation for palliative care. Conducted advance care planning session at Cumberland View Village to help residents plan for future healthcare decisions.
- Castalia GroupcoreAustralian management company providing day-to-day operations and management of Cumberland View Aged Care. Brings considerable experience within aged care sector to facility operations.
- Miracle PawsminorTherapy dog organisation providing regular visits to Cumberland View Aged Care. Therapy dogs bring joy, comfort, and therapeutic benefits including reduced anxiety and social connection for residents.
- Elder Rights AdvocacyminorProvides free, confidential, independent support to people accessing residential or in-home aged care services. Delivered educational presentation to Cumberland View residents on understanding elder rights.
- Monash Medical CentreminorMajor tertiary hospital in Melbourne's south-east providing medical care access for Cumberland View residents. Located near the village for emergency and specialist medical services.
- Caulfield Grammar SchoolminorLocal school providing intergenerational programs through student visits and performances at Cumberland View Aged Care, creating meaningful connections between generations.
- Wheelers Hill CollegeminorLocal educational institution providing student performances including concerts at Cumberland View Aged Care as part of intergenerational community programs.
- The Glen Shopping CentreminorMajor shopping centre in Wheelers Hill providing retail access near Cumberland View village. Part of the local amenity that attracts residents to the location.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Cumberland View competitors and assessment
Company assessmentDirect peers
- Japara Healthcare: ASX-listed residential aged care provider with homes across Australia. Comparable aged-care service delivery model, scale, and operating environment, though larger and multi-site.
- BlueCross: Victorian-based not-for-profit operator of retirement villages and residential aged care, with multi-site campuses across Melbourne. Closely comparable geography and continuum-of-care positioning to Cumberland View.
- Estia Health: ASX-listed operator of residential aged care homes across Australia, offering permanent, respite, and dementia care. Comparable on aged-care delivery and resident cohort, though without the integrated retirement village component.
- Arcare: Family-owned Australian aged-care operator with multiple residential aged-care homes across Victoria, New South Wales, and Queensland. Comparable service model with strong Victorian overlap and similarly premium, all-private-room positioning.
- Aveo Group: One of Australia's largest retirement village operators with a national portfolio of independent living, serviced apartments, and residential aged care. Directly comparable to Cumberland View's integrated retirement-and-aged-care model, though at much larger scale and listed on the ASX.
- Lifeview Residential Care: Victorian operator of retirement villages and residential aged-care homes across Melbourne. Directly comparable on integrated continuum-of-care model, all-private rooms, and Victorian geographic focus.
- Regis Healthcare: ASX-listed residential aged care provider operating more than 60 facilities across Australia. Comparable service-line overlap (residential aged care, respite, dementia care) though larger scale and single-modality focus.
Regional players
- Uniting AgeWell: Victoria and Tasmania-based not-for-profit offering retirement living, residential aged care, and home care. Highly comparable integrated service model and resident cohort, with broader geographic spread across south-eastern Australia.
Broad incumbents
- Bupa Aged Care Australia: Subsidiary of global Bupa Group operating aged-care homes across Australia. Comparable residential aged-care delivery, though within a much broader health-insurance and healthcare portfolio rather than as a focused retirement-village operator.
- Bolton Clarke: One of Australia's largest not-for-profit aged-care providers offering retirement living, residential aged care, and home and community care nationally. Comparable across all three of Cumberland View's service lines, but operates at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Cumberland View social profiles
Digital presenceCumberland View financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cumberland View leadership team
Management profileNumber of profiles
Profiles5 records
Cumberland View funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cumberland View M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cumberland View
What does Cumberland View do?
Cumberland View delivers a continuum of aged care and retirement services from its 34-acre Wheelers Hill village in Melbourne's south-east. The company sells and leases Retirement Living units (independent villas and homes), provides in-home personal and nursing care under the Australian Government's Support at Home program and Home Care Packages, and operates a Residential Aged Care facility offering 24-hour nursing, dementia/memory support, palliative care, and short-term respite.
Is Cumberland View a public or private company?
Cumberland View is a private company. It is classified as unknown and is currently operating.
When was Cumberland View founded?
Cumberland View was founded in 1980. It employs 101 to 250 people.
Where is Cumberland View based?
Cumberland View is headquartered in Wheelers Hill, Australia, in the Oceania region.
How does Cumberland View make money?
Four revenue lines are on record. Retirement Village Living is the primary driver. The others are home Care Services, residential Aged Care and respite Care.
Who are Cumberland View's main competitors?
Direct peers on record are Japara Healthcare, BlueCross, Estia Health, Arcare, Aveo Group, Lifeview Residential Care and Regis Healthcare. Uniting AgeWell is listed as a regional player. Broad incumbents are Bupa Aged Care Australia and Bolton Clarke.
Does Cumberland View have an API?
No public API is recorded for Cumberland View.
What industry is Cumberland View in?
Cumberland View's product category is Residential Aged Care and Retirement Living Services. Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 623311 and its SIC code is 8050.