What EUNCET does

EUNCET (legal entity: EUNCET FORMACIÓÓN SL), branded as EUNCET Business School, is a private educational institution headquartered in Terrassa, Barcelona province, Spain. Founded in 1980, it operates as a university center affiliated with the Universitat Politècnica de Catalunya (UPC) and delivers official undergraduate and master's degrees, executive education, and short professional courses from three physical campuses — Barcelona Can Dragó, Barcelona 22@, and Terrassa — plus online delivery via the Classlife virtual campus platform.

The portfolio spans bachelor's degrees in Business, Marketing, and Sports Management (with technology and digitalization integration), university master's programs in business administration, marketing, finance/fintech, HR, and communication management, executive programs including a Global Executive MBA and a 14th-edition Master in Artificial Intelligence Applied to Business, and short courses covering AI applications (generative AI, AI for Finance, AI for Marketing/Sales), data science with Python, leadership, Power BI, and digital transformation. Customized In-Company training is delivered through a separate B2B sales motion. Underlying technology is a standard digital-learning stack centered on the Classlife virtual campus with no proprietary AI or data assets disclosed.

Revenue is generated primarily through tuition fees for degree and master's programs (recurring subscription-style payments over multi-month programs), one-time payments for executive short courses, and professional-services fees for customized corporate In-Company training. Pricing is not publicly disclosed. Distribution combines direct-to-consumer digital marketing (blog, SEO, social media, email, YouTube) targeting individual students and an enterprise field-sales motion targeting corporate L&D buyers. The institution reports a faculty of 200+ academics and professionals, 20,000+ alumni, 500+ corporate collaborators, and 600+ annual internship/job placements, with 95% of students reportedly intending to continue training at the school.

Name

EUNCET

Legal name

EUNCET FORMACIÓN SL

Website

https://euncet.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

EUNCET Business School is a UPC-affiliated private business school in Catalonia, Spain, offering bachelor's degrees, master's programs, executive education, and short courses in business, marketing, finance, AI, and sports management across three campuses and online.

Ownership category

akta.pro rank

Headquarters

HQ city

Terrassa

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees - Undergraduate Degrees: Revenue from official undergraduate degree programs (Grados Universitarios) that lead to official degrees from UPC (Universitat Politècnica de Catalunya). Programs include business, marketing, and sports management degrees with technology focus.
2. Tuition Fees - Master's Programs: Revenue from master's programs (Másteres Universitarios) including MBA, Marketing, Finance, Human Resources, and Communication Management. Also includes Executive Education master's programs.
3. Executive Education Courses: Revenue from short courses, postgraduate programs, and professional development courses covering leadership, AI applications, data science, digital marketing, and business skills.
4. In-Company Training: Customized corporate training programs designed for organizations with tailored curricula addressing specific company challenges and strategic objectives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

EUNCET is a private business school that delivers higher education programs — undergraduate degrees (Grados), university master's degrees (Másters), executive education (Global Executive MBA and postgraduate programs), and short professional courses — under official accreditation from the Universitat Politècnica de Catalunya (UPC). It also designs and delivers customized in-company training solutions for organizations. Programs are offered in-person at three Catalonia campuses (Barcelona Can Dragó, Barcelona 22@, Terrassa), in hybrid form, or fully online through its ClassLife virtual campus.

Product overview

EUNCET Business School is a university center affiliated with the UPC offering a comprehensive portfolio of educational programs across three campuses (Barcelona Can Dragó, Barcelona 22@, and Terrassa) and online. The portfolio consists of: (1) Bachelor's Degrees (Grados Universitarios) including single and double degree options in Business Innovation and Technology, Marketing Innovation and Technology, and Sports Management and Digitalisation; (2) University Master's Degrees (Másteres Universitarios) covering Business Administration, Marketing, Finance/Fintech, Human Resources, and Communication Management; (3) Executive Education including the Global Executive MBA, Master in Technology Management and Applied AI (60 ECTS), Master in Artificial Intelligence (14th edition), Master in Innovation and Entrepreneurship in Family Business (12-month online), and postgraduate programs in Management Skills (30 ECTS) and Management; (4) Short Training Courses (Cursos de Formación) covering AI applications (Finance, Marketing/Sales, Generative AI), Data Science with Python, leadership development (Transformational Leadership, Coaching/Emotional Intelligence), business tools (Power BI, Digital Transformation), and specialized skills (Negotiation, Public Speaking, Facebook/Instagram Ads, Business Angels, Consumer Psychology, Conflict Management, B2B Sales, Commercial Management); and (5) Customized In-Company Training solutions. Programs are delivered in-person, hybrid, or fully online through the ClassLife virtual campus platform.

Differentiator

Problem solved

Functional benefit

Brands

• EUNCET Accelera: Accelerator and entrepreneurship support program for students and alumni

Products and services

• Grado en Empresa, Innovación y Tecnología (Bachelor's in Business, Innovation and Technology) Official UPC bachelor's degree fusing business management with technology, AI decision-making, and strategic opportunities across sectors. Target audience: high-school graduates and young professionals seeking a recognized business and technology degree.
• Grado en Marketing, Innovación y Tecnología (Bachelor's in Marketing, Innovation and Technology) Official UPC bachelor's degree covering marketing in the digital era and its integration with technology, forming leaders capable of developing technology-driven marketing strategies.
• Grado en Gestión y Digitalización en el Deporte (Bachelor's in Sports Management and Digitalisation) Official UPC bachelor's degree focused on technology applications in sports management, physical preparation, and sports product innovation. Target audience: students interested in the intersection of sports and technology.
• Doble Grado en Marketing y Empresa: Innovación y Tecnología (Double Degree) Double bachelor's degree combining Marketing and Business specializations; students obtain two official UPC degrees in 5 years.
• Doble Grado en Empresa y Deporte (Double Degree) Double bachelor's degree combining Business and Sports Management specializations; two UPC degrees completed in 5 years.
• Doble Grado en Marketing y Deporte (Double Degree) Double bachelor's degree combining Marketing and Sports Management specializations; two UPC degrees completed in 5 years.
• Máster en Administración y Dirección de Empresas (Master's in Business Administration and Management) University master's degree focusing on strategic leadership and business management. Target audience: professionals seeking advanced management credentials.
• Máster en Marketing (Master's in Marketing) University master's degree covering digital marketing strategies and technology tools.
• Máster en Finanzas – Innovación y Fintech (Master's in Finance – Innovation and Fintech) University master's degree in finance in Barcelona focusing on innovation and fintech applications in financial management.
• Máster en Recursos Humanos y Gestión del Talento (Master's in Human Resources and Talent Management) University master's degree focusing on strategic talent acquisition and development.
• Máster en Dirección de Comunicación (Master's in Communication Management) University master's degree focusing on digital, creative, and impact-oriented communication strategy for future brands.
• Global Executive MBA Executive MBA program for senior professionals seeking advanced business leadership skills.
• Máster en Dirección Tecnológica e Inteligencia Artificial Aplicada (Master's in Technology Management and Applied AI) Executive master's degree of 60 ECTS over 9 months preparing professionals to integrate AI, automation, and advanced analytics into business strategy. Available in hybrid and online formats.
• Máster en Inteligencia Artificial Aplicada al Negocio (Master's in AI Applied to Business, 14th edition) Online master's program covering machine learning, natural language processing, big data, and process automation. Target audience: professionals seeking to apply AI in process optimization and strategic decision-making.
• Máster en Innovación y Emprendimiento en la Empresa Familiar (Master's in Innovation and Entrepreneurship in Family Business) 12-month online master's program targeting entrepreneurs, executives, successors, and owners of family businesses seeking to lead innovation processes and manage strategic risks.
• Posgrado en Habilidades Directivas (Postgraduate in Management Skills) Postgraduate program of 30 ECTS over 6 months developing leadership skills in high uncertainty and complexity environments; hybrid format focusing on strategic negotiation and effective team management.
• Posgrado en Management (Postgraduate in Management) Postgraduate program covering advanced management principles and practices.
• Curso de IA para Finanzas (AI for Finance Course) Short course teaching optimization of financial processes using AI tools like ChatGPT, automation of data analysis, and improvement of strategic financial decisions. Four sessions at Campus Terrassa.
• Curso de IA Generativa para Empresas (Generative AI for Business Course) Short course covering practical applications of generative AI in corporate environments.
• Curso de IA Aplicada al Marketing y Ventas (AI Applied to Marketing and Sales Course) Short course covering strategic AI implementation in marketing and sales, responsible AI governance framework, and measurement through OKRs and KPIs.
• Curso de Ciencia de Datos, Algoritmos y Automatización (Data Science, Algorithms and Automation Course) Short course introducing data science fundamentals, AI, and automation using Python with practical marketing and business examples.
• Curso de Liderazgo Transformador (Transformational Leadership Course) Short course teaching identification of leadership style using the DISC model, organizational change management, and development of leadership impact plans.
• Curso de Coaching e Inteligencia Emocional (Coaching and Emotional Intelligence Course) Short course covering coaching skills, emotional intelligence development, and team motivation techniques.
• Curso de Power BI (Power BI Course) Short course covering data visualization and business intelligence tools for analytics.
• Curso de Transformación Digital (Digital Transformation Course) Short course covering strategies and tools for digital business transformation.
• Curso de Gestión y Resolución de Conflictos (Conflict Management Course) Short course integrating neuroscience principles, peace culture, and conscious leadership. Online format with 12 hours of content.
• Formación In Company (In-Company Customized Training) Customized training solutions for organizations aligned with strategic objectives, focusing on innovation, leadership, and competitiveness. Delivered on-site or in hybrid formats.
• Campus Virtual EUNCET (ClassLife Virtual Campus) Virtual campus platform (ClassLife) for online learning delivery, accessible at euncet.classlife.education, supporting EUNCET's online and hybrid programs.

Quantifiable outcome

• 95% student satisfaction with quality and intention to continue training
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Hockey per TerrassaminorStrategic or Co-development Partner · 1 January 2026Sponsorship agreement with Hockey per Terrassa project uniting four hockey clubs in the city. Agreement valid for 2026, contributing to new opportunities for the sporting and academic community in Terrassa.
• ADEN (Academic Partnership)minorStrategic or Co-development Partner · 1 January 2026International workshop partnership connecting ADEN and EUNCET students in Barcelona. Experience uniting artificial intelligence, leadership, and future business skills in a transformative academic and human encounter.
• CEDEM (Centro de Empresa Familiar)minorStrategic or Co-development PartnerAcademic partnership for the Master in Innovation and Entrepreneurship in Family Business, including Academic Week combining learning, company visits, and networking.
• BONET consultingminorImplementation/ SI/ Consulting PartnerExternal expert partner managing the Internal Information System (whistleblower channel). Provides professionalism, experience, independence, and confidentiality for regulatory compliance.
• Universitat Politècnica de Catalunya (UPC)coreStrategic or Co-development PartnerInstitutional affiliation providing official university degree granting authority. EUNCET operates as a university center affiliated with UPC, offering official degrees recognized in the European Higher Education Area.
• 500+ Collaborating Companies NetworkcoreChannel Partner/ Reseller/ DistributorExtensive network of over 500 companies providing internship opportunities, job offers, and professional practice placements for students. Companies collaborate on career services and practical training.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IESE Business School: IESE (University of Navarra) operates its main campus in Barcelona and is one of Europe's top-ranked business schools offering MBAs, executive education, and PhDs. Overlaps in same geography and program categories but operates at a much larger global scale and premium tier.
• ESADE Business School: ESADE is a Barcelona-based prestigious business school offering MBAs, executive education, and undergraduate programs as part of Ramon Llull University. Overlaps in same city and program categories but operates at significantly larger scale and international brand recognition.
• IE Business School: IE is a Madrid-based leading international business school with broad online and on-campus programs including MBAs, master's, and executive education. Comparable broad portfolio in Spanish-language business education but at significantly larger scale and global positioning.

Direct peers

• ENEB (European Business School Barcelona): ENEB is a Barcelona-based business school delivering online MBA and master's programs in Spanish. Comparable as a Spanish-language, digitally-delivered business school targeting working professionals.
• ESIC Business & Marketing School: ESIC is a Spanish business school with multiple campuses offering undergraduate, master's, MBAs and executive education with strong marketing specialization. Comparable as a multi-campus Spanish private business school with overlapping target customers.
• EAE Business School: EAE is a Spanish business school with campuses in Barcelona and Madrid offering MBAs, master's, and undergraduate degrees. Comparable multi-campus, multi-program Spanish business school targeting the same student and corporate segments.
• EADA Business School: EADA is a Barcelona-based private business school offering MBAs, master's, and executive education with strong corporate connections. Most direct peer: same city, same Spanish private business school model, same target customers (working professionals and undergraduates).
• EU Business School: EU Business School operates a Barcelona campus among others and offers business bachelor's, master's, and MBA programs with strong international focus. Comparable business school model in Barcelona with overlapping program portfolio.
• OBS Business School: OBS is a Barcelona-based online business school focused on master's and executive education in Spanish. Comparable as a digital-first, Spanish-language competitor in the same master's and executive education segments EUNCET addresses.
• La Salle Barcelona: La Salle is a Barcelona-based private university offering undergraduate, master's and executive programs with technology and management focus. Comparable as a Barcelona private university center competing for the same student segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/euncet
• YouTubeyoutube.com/channel/UCmVyMfX0lzcvu0zZmQFq2xA
• Facebookfacebook.com/euncet
• LinkedInlinkedin.com/company/euncet
• Instagraminstagram.com/euncet
• TikToktiktok.com/@euncet.business.school

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUNCET