GoGreen
- Company typePrivate
- Founded2017
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
GoGreen firmographics
Firmographics- Name
- GoGreen
- Legal name
- Go Green Cleaning & Maintenance Services
- Website
- https://gogreenuae.ae
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoGreen industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Carpet and Upholstery Cleaning Services (561740), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)
Keywords
Where GoGreen is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
GoGreen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Cleaning Services: The company generates revenue through providing various cleaning services including villa/apartment cleaning, commercial cleaning, facade cleaning, deep cleaning, post-construction cleaning, event cleaning, garden cleaning, move-in/out cleaning, tank cleaning, hotel cleaning, industrial cleaning, hospital/clinic cleaning, mall cleaning, curtain cleaning, carpet/sofa shampooing, fitness center/gym cleaning, and data centre cleaning. Services are priced based on property size, service type, and specific cleaning requirements.
- Building Maintenance Services: Revenue from building maintenance services including electrical maintenance, plumbing maintenance, and HVAC maintenance for both residential and commercial properties. Services include routine maintenance, emergency repairs, and installations.
- Industrial Electrical Maintenance Services: Specialized industrial maintenance services including HV/LV transformer maintenance, HV/LV motor maintenance, plant lighting maintenance, solar cell maintenance, EOT crane maintenance, and industrial electrician supply for industrial facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GoGreen product offering
Product offeringCore offering
GoGreen is a UAE-based cleaning and maintenance services company that delivers eco-friendly (organic) cleaning for residential and commercial properties, building maintenance (electrical, plumbing, HVAC), and industrial electrical maintenance (transformer, motor, plant lighting, solar, and EOT crane services). All cleaning operations use Eco-Seal certified biodegradable products and the company operates 24/7 across all seven UAE emirates with quote-based pricing and field-deployed service teams.
Product overview
GoGreen is a UAE-based cleaning and maintenance services company offering three main service categories: Organic Cleaning (residential and commercial cleaning using eco-friendly products), Building Maintenance (electrical, plumbing, and HVAC services), and Industrial Electrical Maintenance (transformer, motor, and plant equipment maintenance). The portfolio includes 19 organic cleaning sub-services covering residential, commercial, healthcare, hospitality, and specialized cleaning needs, plus building maintenance and industrial electrical services. The company positions itself as an all-in-one solution combining cleaning and maintenance under one service umbrella, operating across all seven emirates of the UAE with 24/7 availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Cleaning Eco-friendly cleaning services using biodegradable and organic cleaning products, including villa/apartment cleaning, facade cleaning, commercial cleaning, deep cleaning, and specialized services for healthcare, hospitality, and fitness facilities. Targets both residential homeowners and commercial clients across the UAE.
- Building Maintenance Comprehensive building maintenance services including electrical maintenance, plumbing maintenance, and HVAC maintenance for both residential and commercial properties. Includes preventative maintenance, general maintenance, repair, and installation work.
- Industrial Electrical Maintenance Specialized industrial electrical maintenance services for industrial facilities, including HV/LV transformer maintenance, HV/LV motor maintenance, plant lighting maintenance, solar cell maintenance and cleaning, EOT crane maintenance, and supply of qualified industrial electricians.
Quantifiable outcome
- 99% customer satisfaction rate
- +3 more outcomes
Companies that use GoGreen
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
GoGreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GoGreen partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights5 records
GoGreen competitors and assessment
Company assessmentDirect peers
- JustMop: UAE-based on-demand home cleaning platform offering residential and commercial cleaning services via app and web booking — directly overlapping with GoGreen's core cleaning offering in the same geography.
- Mopify: UAE cleaning services company offering residential and commercial cleaning with online booking — directly competes with GoGreen in the same Dubai/Abu Dhabi market with overlapping service catalog.
- Mr. Usta: UAE home services platform offering cleaning, maintenance, and handyman services with on-demand booking — directly comparable in service breadth, UAE geography, and target customer base.
- ServiceMarket: UAE online marketplace for home services including cleaning, plumbing, electrical, and maintenance — directly comparable to GoGreen as a multi-service UAE home services provider, though marketplace-model rather than direct provider.
Broad incumbents
- Handy (Angi Inc.): Global online platform for cleaning and home services connecting customers with independent service professionals — broader incumbent with platform model and significantly more capital, though less geographic overlap with GoGreen's UAE focus.
- Urban Company (UrbanClap): Global home services platform operating in the UAE offering cleaning, maintenance, and beauty services — broader geographic scale and platform technology make it a broader incumbent, but directly competing for the same UAE customers.
- ISS A/S: Global facility services company providing cleaning, maintenance, and integrated workplace services to commercial and industrial clients worldwide — broader incumbent with the same multi-service facility management model, including significant UAE operations.
- Sodexo Facility Services: Global facility management and food services company with extensive cleaning and building maintenance operations in the UAE — broader incumbent competing for the same large commercial and institutional facility management contracts.
- Spotless Group: Large facility services provider offering cleaning, maintenance, and integrated services across commercial, industrial, and hospitality sectors — broader incumbent with multi-vertical service portfolio comparable to GoGreen's cleaning + maintenance + industrial offering.
Regional players
- Tidy Choice: Dubai-based residential and commercial cleaning services company — similar service offering in the same region, smaller scale, primarily focused on Dubai rather than the full UAE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GoGreen social profiles
Digital presenceGoGreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoGreen leadership team
Management profileNumber of profiles
GoGreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoGreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoGreen
What does GoGreen do?
GoGreen is a UAE-based cleaning and maintenance services company that delivers eco-friendly (organic) cleaning for residential and commercial properties, building maintenance (electrical, plumbing, HVAC), and industrial electrical maintenance (transformer, motor, plant lighting, solar, and EOT crane services). All cleaning operations use Eco-Seal certified biodegradable products and the company operates 24/7 across all seven UAE emirates with quote-based pricing and field-deployed service teams.
Is GoGreen a public or private company?
GoGreen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoGreen founded?
GoGreen was founded in 2017. It employs 11 to 50 people.
Where is GoGreen based?
GoGreen is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does GoGreen make money?
Three revenue lines are on record. Cleaning Services are the primary driver. The others are building Maintenance Services and industrial Electrical Maintenance Services.
Who are GoGreen's main competitors?
Direct peers on record are JustMop, Mopify, Mr. Usta and ServiceMarket. Broad incumbents are Handy (Angi Inc.), Urban Company (UrbanClap), ISS A/S, Sodexo Facility Services and Spotless Group. Tidy Choice is listed as a regional player.
Does GoGreen have an API?
No public API is recorded for GoGreen.
What industry is GoGreen in?
GoGreen's product category is Commercial Cleaning Services. Its primary akta.pro industry code is HSAEAGAL, Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free). Its NAICS code is 561740 and its SIC code is 4950.