What Mopify does

Mopify Inc. is an Ottawa-based private company, incorporated in Ontario and founded in 2014, that operates an online, self-serve marketplace connecting residential customers with vetted, independent house cleaning professionals. The company's product surface consists of a web and mobile-accessible platform with a customer dashboard for booking, rescheduling, cancelling, paying, and communicating with cleaners. Core service tiers include one-time, weekly, bi-weekly, monthly, and move-in/move-out residential cleanings, supplemented by a flat-rate $60 Airbnb Cleaning & Turnover Service, add-on modules (interior oven, fridge, cabinet, window, and walls cleaning), gift cards, and a $20/$20 customer referral program. The technology stack comprises an in-house booking and scheduling layer integrated with Stripe for payment processing, Google Analytics and Mixpanel for usage analytics, Facebook Connect for social login, and PCI DSS Level 1 compliance with 256-bit SSL encryption. Cleaners are described as vetted through background and reference checks.

Mopify generates revenue through hourly service fees charged to customers at $25/hr (weekly/bi-weekly), $27.50/hr (monthly), and $30/hr (one-time), with city-specific rates ranging from $32–$38/hr in select US markets. A flat-rate $60 fee covers up to 2 hours of Airbnb turnover work; add-ons and gift cards provide ancillary transaction revenue. The company operates as a direct-to-consumer, self-serve platform with no sales motion, distributing through its own website and SEO-optimized city landing pages, supported by a content marketing blog targeting top-of-funnel search traffic for home cleaning topics. The customer base is fragmented across three primary segments — individual homeowners, Airbnb/short-term rental hosts, and renters needing move-in/move-out cleans — with no disclosed enterprise contracts and no named customer logos beyond anonymized individual testimonials.

The business carries up to CAD $5,000,000 in commercial liability insurance per occurrence and a Satisfaction Guarantee offering re-cleaning or account credit, with additional property damage coverage up to CAD $20,000 and theft coverage up to CAD $5,000 (subject to criminal conviction). Headcount is reported in the 11–50 range, no funding rounds are disclosed (suggesting bootstrapped growth), and co-founder Alex Hebert is the only named member of the leadership team. Geographic reach spans at least four Canadian markets (Ottawa, Toronto, Vancouver, and others) and four US markets (Austin, Houston, Dallas, and New York).

Name

Mopify

Legal name

Mopify Inc.

Website

https://mopify.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mopify is an Ottawa-based online marketplace founded in 2014 that connects residential customers in Canada and the US with vetted, independent house cleaning professionals via a self-serve web platform supporting one-time, recurring, move-in/move-out, and Airbnb turnover bookings.

Ownership category

akta.pro rank

Product category

Residential House Cleaning Services

NAICS

Janitorial Services (561720)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

akta.pro secondary industries

Recurring Floor Care (Vacuum/Mop; Non-Specialty) (HSAEAAAF), Whole-Home One-Time Cleaning (HSAEAFAA), Occupied Move-In/Move-Out Cleaning (With Belongings) (HSAEACAB), Turnover Cleaning + Minor Maintenance/Handyman Add-Ons (HSAEAEAF)

Keywords

• House cleaning services
• Online booking platform
• Residential cleaning marketplace
• Home cleaning subscriptions
• Airbnb turnover cleaning

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. House Cleaning Services: Mopify charges customers hourly rates for professional house cleaning services. The company acts as a platform connecting homeowners with vetted cleaning professionals. Revenue is generated through service fees based on hourly rates that vary by cleaning frequency (weekly, bi-weekly, monthly, or one-time).
2. Add-on Services: Additional services such as interior oven cleaning, interior fridge cleaning, interior cabinet cleaning, interior window cleaning, and interior walls cleaning available as one-time add-ons for additional fees.
3. Airbnb Turnover Service: Specialized cleaning service for Airbnb hosts including guest bedroom cleaning, sheet/linen changes, kitchen cleaning, and bathroom cleaning at a flat rate of $60 for up to 2 hours.
4. Gift Cards: Gift cards available for purchase that can be redeemed for professional cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mopify operates an on-demand online marketplace that connects residential customers with vetted, background-checked cleaning professionals for house cleaning services. The platform offers one-time, weekly, bi-weekly, monthly, and move-in/move-out cleanings, plus a specialized Airbnb turnover service, with fully self-serve online booking, automated quote generation, and secure credit card payment processing via Stripe.

Product overview

Mopify is a technology-enabled house cleaning service platform operating across Canadian and US cities (Ottawa, Toronto, Vancouver, Austin, Houston, New York). The platform connects customers with vetted, independent cleaning professionals through a web and mobile application. The core offering is on-demand and subscription-based residential cleaning services (one-time, weekly, bi-weekly, monthly), supplemented by specialized Airbnb turnover cleaning and move-in/move-out deep cleaning. The Mopify platform includes an online customer dashboard for self-service scheduling and management, integrates with Stripe for payments, and offers gift cards and a customer referral program. The company's Satisfaction Guarantee and insurance policy (up to CAD $5M) provide customer protection alongside the cleaning services.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Time House Cleaning Single-visit house cleaning service for residential customers needing occasional cleaning without a recurring commitment, including standard cleaning of kitchen, bathrooms, bedrooms, and common areas.
• Weekly House Cleaning Recurring weekly house cleaning subscription where customers are matched with the same dedicated cleaner who maintains the home on an ongoing basis at $25/hr + tax.
• Bi-Weekly House Cleaning Recurring house cleaning every two weeks with a consistent cleaner who becomes familiar with the customer's home and preferences, priced at $25/hr + tax.
• Monthly House Cleaning Monthly house cleaning subscription with same-cleaner matching when available, priced at $27.50/hr + tax, with ability to change plan anytime.
• Move-In/Move-Out Cleaning Deep cleaning service for properties being moved into or vacated, including comprehensive cleaning of all areas, appliances, cabinets, and detailed cleaning beyond the standard service.
• Airbnb Cleaning & Turnover Service Specialized cleaning and turnover service for Airbnb hosts managing back-to-back guest bookings. Covers guest bedroom cleaning, linen/bedsheet changes, kitchen cleaning, common areas, and guest bathroom with towel changes. Base price $60 + tax for up to 2 hours, with additional time at $30/hour.
• Add-On Cleaning Services Optional add-on services available for one-time requests, including interior oven cleaning, interior fridge cleaning, interior cabinet cleaning, interior window cleaning, and interior walls cleaning. Specified in the special instructions field when booking.
• Gift Cards Gift cards for house cleaning services available in variable amounts; recipient receives an account loaded with cleaning credits. No expiration, no cash value, non-redeemable for cash except where required by law.

Quantifiable outcome

• Insurance coverage up to $5,000,000 per occurrence for property damage and personal liability
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for all credit card transactions on the Mopify platform. Mopify states they use one of the most trusted, secure, and respected online payment processors for handling transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maid Brigade: Established regional franchise player in residential cleaning. Comparable end-customer offering though operates through franchise units instead of a centralized digital platform.
• Molly Maid: Established franchise cleaning brand with national reach providing recurring and one-time residential cleaning. Competes for the same homeowner demand via an offline (phone/quote) booking model rather than online self-serve.
• Thumbtack: Broader incumbent — multi-vertical home services marketplace where home cleaning is one of many categories. Massive marketing budget and SEO footprint compete for the same homeowner intent queries Mopify targets.
• The Maids: Established franchise residential cleaning brand operating across North America. Comparable service catalog (recurring, one-time, move-in/out) but distributed through a franchise model rather than a tech platform.

Direct peers

• TaskRabbit: Direct competitor — two-sided services marketplace owned by IKEA, offering home cleaning among many other task categories. Competes for both supply (cleaners) and demand (homeowners) using a similar online booking and payment platform.
• Handy: Direct competitor — VC-backed online marketplace connecting customers with independent home cleaning professionals. Same product, same self-serve booking model, similar pricing tiers, and substantially broader geographic footprint.
• Tidy: Direct competitor — online home cleaning marketplace with online booking, vetted cleaners, and subscription pricing. Closely comparable in product surface area and target customer.
• Homeaglow: Direct competitor — online booking platform for residential house cleaning with vetted independent cleaners, same self-serve booking experience, and similar subscription/recurring pricing model.
• Turno (for Airbnb hosts): Direct competitor in the short-term rental turnover cleaning vertical — software platform for Airbnb hosts to automate turnover scheduling with vetted local cleaners. Targets the same Airbnb host persona Mopify serves through its Airbnb Cleaning & Turnover Service.

Emerging players

• Lula (formerly Lula Cleaning): Direct/emerging competitor — online platform for booking recurring residential cleaning with vetted cleaners, comparable target customer and subscription-style offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks10 records

Key highlights14 records

Customer concentration

• Xx.com/mopify

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mopify