CareOn

What CareOn does

CareOn (legal name: CareOnDemand Sociala Tjänster AB) is a privately held Swedish staffing and consulting firm founded in 2000 and headquartered in Stockholm at Drottninggatan 97. The company specializes in placing qualified consultants — primarily socionomer (social workers), interim managers, occupational therapists, physiotherapists, doctors, and nurses — into temporary and project-based assignments with Swedish municipalities and public sector organizations. The firm operates across three service lines: Personalförstärkning (staffing reinforcement), Kompetensförstärkning (knowledge enhancement and coaching), and Verksamhetsutveckling (business development and change management), with deep domain specialization in authority functions (myndighetsutövning), LSS, elderly care, and school student health.

CareOn generates revenue through professional services fees billed to municipalities and public sector clients for the placement of employed consultants, with assignments negotiated based on consultant qualifications, duration, and complexity. The company operates a sales-led, business-to-government (B2G) model, securing framework agreements (ramavtal) with municipalities through direct outreach and procurement processes. It maintains nationwide coverage across Sweden with 230+ municipal relationships and 3,500+ completed assignments since founding. The offering portfolio is supported by four key competency areas: management positions in IFO, healthcare, and care; social services authority functions; provider operations; and school/student health.

The underlying value proposition rests on a quality-assured recruitment and matching methodology conducted by behavioral scientists and authorized social workers, ongoing consultant management through dedicated consulting managers (konsultchefer), and competitive consultant compensation including collective agreements and 30% pension contributions. The company is independently operated with no parent entity or institutional investors disclosed, and operates a sister company called CareOn Interim that handles interim assignments across other public sector areas. Reported customer outcomes include a 5.4/6 overall experience rating, 5.2/6 consultant rating, and 4.8/5 willingness of consultants to recommend CareOn to colleagues.

Name

CareOn

Legal name

CareOnDemand Sociala Tjänster AB

Website

https://careon.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

CareOn is a privately held Swedish staffing and consulting firm, founded in 2000, that places qualified social workers, interim managers, and healthcare professionals into assignments with 230+ Swedish municipalities. The firm delivers staffing, knowledge enhancement, and business development services across social services, healthcare, and education.

Ownership category

akta.pro rank

Product category

Social Services Staffing

NAICS

Temporary Help Services (561320), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Help Supply Services (7363), Services-Social Services (8300)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE)

Keywords

• Social work staffing
• Consultant placement services
• Municipal staffing solutions
• Healthcare staffing services
• Interim management consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Staffing and Consulting Services: CareOn generates revenue by placing qualified social work and healthcare consultants (socionomkonsulter, socialsekreterare, biståndshandläggare, interimschefer) in temporary and project-based assignments with municipalities and public sector organizations. Consultants are employed by CareOn and assigned to client organizations, with CareOn billing for their services. The company also provides competence strengthening and business development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CareOn is a Swedish staffing and consulting firm that places employed socionom (social worker) consultants, interim managers, occupational therapists, physiotherapists, doctors, and nurses in temporary and project-based assignments with municipalities and public-sector clients across Sweden. The company delivers three primary service lines: direct staffing (Personalförstärkning), knowledge enhancement via senior consultant coaching (Kompetensförstärkning), and business development/change management (Verksamhetsutveckling), organized around four competency areas including social-services authority functions, provider operations, management positions, and school health services.

Product overview

CareOn operates as a staffing and recruitment agency specializing in qualified consultant placement for the Swedish public sector, particularly social services, healthcare, and education. The offering is a unified staffing services portfolio organized around two primary service lines (Personalförstärkning for direct staffing, Kompetensförstärkning for knowledge enhancement, and Verksamhetsutveckling for business development) supported by four key competency areas (management positions, authority functions, provider operations, and school health). The company matches experienced professionals—primarily socionom (social worker) consultants and interim managers—with municipal and public sector organizations across Sweden. CareOn does not offer a software platform; all offerings are human-capital services built around a structured recruitment, matching, and follow-up process developed over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalförstärkning (Staffing) Staffing solution delivering qualified socionom consultants, interim managers, occupational therapists, physiotherapists, doctors, and nurses for temporary or permanent staffing needs in social administration, social-services authority work (myndighetsutövning), and healthcare. Targeted at Swedish municipalities and public-sector organizations facing urgent or planned staffing needs.
• Kompetensförstärkning (Knowledge Enhancement) Knowledge-enhancement service in which senior socionom consultants serve as coaches or sparring partners while also handling casework. Used to onboard new staff or managers, transfer skills during high turnover, and develop routine working methods within social-services departments.
• Verksamhetsuppföljning & utveckling (Business Development and Follow-up) Business development and operational follow-up service delivered by consultants with experience in change management, investigations, organizational development, quality assurance, and process improvement. Targets social services, LSS, elderly care, and schools.
• Chefer inom IFO, Vård & Omsorg (Management Positions) Interim and consulting staffing for management positions, including operations managers, unit managers, social directors, MAS/MAR, SAS, and group leaders within social services, healthcare, and elderly care.
• Myndighetsutövning IFO (Socialtjänsten) (Authority Functions in Social Services) Consultant staffing for social-services authority functions, including social secretaries across all competencies, benefit administrators (SoL Elderly and LSS), and open-care staff with or without needs assessment.
• Utförarverksamhet (Socialtjänsten) (Provider Operations) Consultant staffing for social-services provider operations, covering managers and staff in elderly care, LSS housing and day programs, social psychiatry, treatment homes (HVB, supported housing), and home investigations.
• Skola och elevhälsa (School and Student Health) Consultant staffing for school health services, including curators (school counselors), student-health and school social workers, school leaders, and special-education teachers.

Quantifiable outcome

• 3,500 successful assignments completed over 25 years
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CareOn InterimcoreOthersCareOn Interim is a sister company to CareOn that provides interim assignments across other areas of the public sector beyond social services and healthcare. This partnership allows for referral of clients seeking interim solutions outside CareOn's core focus area.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Humana Omsorg: Nordic personal services and care provider operating individual and family services in Sweden. Adjacent to CareOn's social services staffing but focused on direct service delivery rather than consultant placement.

Broad incumbents

• Randstad Sweden: Major multinational staffing firm with broad Swedish coverage including public sector and healthcare placements. Overlaps with CareOn on municipal framework agreements but lacks CareOn's social work specialization.
• Poolia: Swedish professional staffing firm with public sector exposure. Overlaps with CareOn on professional placements but focuses more broadly on economics, IT, and technical roles.
• Adecco Sweden: Global staffing leader with a sizable Swedish operation serving public and private sectors. Competes with CareOn for municipal staffing agreements but operates as a generalist, not a social services specialist.
• Academic Work: Large Swedish staffing firm with broad segment coverage. Competes for entry-level and early-career municipal placements but lacks CareOn's senior social worker and interim management specialization.
• ManpowerGroup Sweden: Global staffing leader with strong Swedish presence serving public and private sector clients. Competes with CareOn on municipal staffing but as a generalist rather than a social services specialist.

Direct peers

• Centric Care: Swedish staffing firm focused on healthcare and social services, providing nurses, doctors, and social workers on assignment to municipalities and healthcare providers. Highly comparable specialist niche.
• Perido: Swedish staffing and recruitment agency placing social workers, healthcare professionals, and public sector consultants. Directly comparable to CareOn's focus on social services and healthcare placements into Swedish municipalities.
• Wise Professionals: Swedish staffing and recruitment firm with public sector and social services exposure. Comparable to CareOn in placing qualified professionals into Swedish municipalities.

Regional players

• Framtiden AB: Swedish staffing and recruitment company with municipal and public sector clients. Comparable in serving Swedish municipalities but broader in scope and not specialized in social services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/careondemand-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareOn