CareOn
CareOn is a privately held Swedish staffing and consulting firm, founded in 2000, that places qualified social workers, interim managers, and healthcare professionals into assignments with 230+ Swedish municipalities. The firm delivers staffing, knowledge enhancement, and business development services across social services, healthcare, and education.
- Company typePrivate
- Founded2000
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CareOn does
CareOn (legal name: CareOnDemand Sociala Tjänster AB) is a privately held Swedish staffing and consulting firm founded in 2000 and headquartered in Stockholm at Drottninggatan 97. The company specializes in placing qualified consultants — primarily socionomer (social workers), interim managers, occupational therapists, physiotherapists, doctors, and nurses — into temporary and project-based assignments with Swedish municipalities and public sector organizations. The firm operates across three service lines: Personalförstärkning (staffing reinforcement), Kompetensförstärkning (knowledge enhancement and coaching), and Verksamhetsutveckling (business development and change management), with deep domain specialization in authority functions (myndighetsutövning), LSS, elderly care, and school student health.
CareOn generates revenue through professional services fees billed to municipalities and public sector clients for the placement of employed consultants, with assignments negotiated based on consultant qualifications, duration, and complexity. The company operates a sales-led, business-to-government (B2G) model, securing framework agreements (ramavtal) with municipalities through direct outreach and procurement processes. It maintains nationwide coverage across Sweden with 230+ municipal relationships and 3,500+ completed assignments since founding. The offering portfolio is supported by four key competency areas: management positions in IFO, healthcare, and care; social services authority functions; provider operations; and school/student health.
The underlying value proposition rests on a quality-assured recruitment and matching methodology conducted by behavioral scientists and authorized social workers, ongoing consultant management through dedicated consulting managers (konsultchefer), and competitive consultant compensation including collective agreements and 30% pension contributions. The company is independently operated with no parent entity or institutional investors disclosed, and operates a sister company called CareOn Interim that handles interim assignments across other public sector areas. Reported customer outcomes include a 5.4/6 overall experience rating, 5.2/6 consultant rating, and 4.8/5 willingness of consultants to recommend CareOn to colleagues.
CareOn firmographics
Firmographics- Name
- CareOn
- Legal name
- CareOnDemand Sociala Tjänster AB
- Website
- https://careon.se
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CareOn is a privately held Swedish staffing and consulting firm, founded in 2000, that places qualified social workers, interim managers, and healthcare professionals into assignments with 230+ Swedish municipalities. The firm delivers staffing, knowledge enhancement, and business development services across social services, healthcare, and education.
- Ownership category
- akta.pro rank
CareOn industry classification
Industry- Product category
- Social Services Staffing
- NAICS
- Temporary Help Services (561320), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Help Supply Services (7363), Services-Social Services (8300)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
- akta.pro secondary industry
- Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE)
Keywords
Where CareOn is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
CareOn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Staffing and Consulting Services: CareOn generates revenue by placing qualified social work and healthcare consultants (socionomkonsulter, socialsekreterare, biståndshandläggare, interimschefer) in temporary and project-based assignments with municipalities and public sector organizations. Consultants are employed by CareOn and assigned to client organizations, with CareOn billing for their services. The company also provides competence strengthening and business development services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
CareOn product offering
Product offeringCore offering
CareOn is a Swedish staffing and consulting firm that places employed socionom (social worker) consultants, interim managers, occupational therapists, physiotherapists, doctors, and nurses in temporary and project-based assignments with municipalities and public-sector clients across Sweden. The company delivers three primary service lines: direct staffing (Personalförstärkning), knowledge enhancement via senior consultant coaching (Kompetensförstärkning), and business development/change management (Verksamhetsutveckling), organized around four competency areas including social-services authority functions, provider operations, management positions, and school health services.
Product overview
CareOn operates as a staffing and recruitment agency specializing in qualified consultant placement for the Swedish public sector, particularly social services, healthcare, and education. The offering is a unified staffing services portfolio organized around two primary service lines (Personalförstärkning for direct staffing, Kompetensförstärkning for knowledge enhancement, and Verksamhetsutveckling for business development) supported by four key competency areas (management positions, authority functions, provider operations, and school health). The company matches experienced professionals—primarily socionom (social worker) consultants and interim managers—with municipal and public sector organizations across Sweden. CareOn does not offer a software platform; all offerings are human-capital services built around a structured recruitment, matching, and follow-up process developed over 25 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalförstärkning (Staffing) Staffing solution delivering qualified socionom consultants, interim managers, occupational therapists, physiotherapists, doctors, and nurses for temporary or permanent staffing needs in social administration, social-services authority work (myndighetsutövning), and healthcare. Targeted at Swedish municipalities and public-sector organizations facing urgent or planned staffing needs.
- Kompetensförstärkning (Knowledge Enhancement) Knowledge-enhancement service in which senior socionom consultants serve as coaches or sparring partners while also handling casework. Used to onboard new staff or managers, transfer skills during high turnover, and develop routine working methods within social-services departments.
- Verksamhetsuppföljning & utveckling (Business Development and Follow-up) Business development and operational follow-up service delivered by consultants with experience in change management, investigations, organizational development, quality assurance, and process improvement. Targets social services, LSS, elderly care, and schools.
- Chefer inom IFO, Vård & Omsorg (Management Positions) Interim and consulting staffing for management positions, including operations managers, unit managers, social directors, MAS/MAR, SAS, and group leaders within social services, healthcare, and elderly care.
- Myndighetsutövning IFO (Socialtjänsten) (Authority Functions in Social Services) Consultant staffing for social-services authority functions, including social secretaries across all competencies, benefit administrators (SoL Elderly and LSS), and open-care staff with or without needs assessment.
- Utförarverksamhet (Socialtjänsten) (Provider Operations) Consultant staffing for social-services provider operations, covering managers and staff in elderly care, LSS housing and day programs, social psychiatry, treatment homes (HVB, supported housing), and home investigations.
- Skola och elevhälsa (School and Student Health) Consultant staffing for school health services, including curators (school counselors), student-health and school social workers, school leaders, and special-education teachers.
Quantifiable outcome
- 3,500 successful assignments completed over 25 years
- +3 more outcomes
Companies that use CareOn
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CareOn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CareOn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CareOn InterimcoreCareOn Interim is a sister company to CareOn that provides interim assignments across other areas of the public sector beyond social services and healthcare. This partnership allows for referral of clients seeking interim solutions outside CareOn's core focus area.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
CareOn competitors and assessment
Company assessmentEmerging players
- Humana Omsorg: Nordic personal services and care provider operating individual and family services in Sweden. Adjacent to CareOn's social services staffing but focused on direct service delivery rather than consultant placement.
Broad incumbents
- Randstad Sweden: Major multinational staffing firm with broad Swedish coverage including public sector and healthcare placements. Overlaps with CareOn on municipal framework agreements but lacks CareOn's social work specialization.
- Poolia: Swedish professional staffing firm with public sector exposure. Overlaps with CareOn on professional placements but focuses more broadly on economics, IT, and technical roles.
- Adecco Sweden: Global staffing leader with a sizable Swedish operation serving public and private sectors. Competes with CareOn for municipal staffing agreements but operates as a generalist, not a social services specialist.
- Academic Work: Large Swedish staffing firm with broad segment coverage. Competes for entry-level and early-career municipal placements but lacks CareOn's senior social worker and interim management specialization.
- ManpowerGroup Sweden: Global staffing leader with strong Swedish presence serving public and private sector clients. Competes with CareOn on municipal staffing but as a generalist rather than a social services specialist.
Direct peers
- Centric Care: Swedish staffing firm focused on healthcare and social services, providing nurses, doctors, and social workers on assignment to municipalities and healthcare providers. Highly comparable specialist niche.
- Perido: Swedish staffing and recruitment agency placing social workers, healthcare professionals, and public sector consultants. Directly comparable to CareOn's focus on social services and healthcare placements into Swedish municipalities.
- Wise Professionals: Swedish staffing and recruitment firm with public sector and social services exposure. Comparable to CareOn in placing qualified professionals into Swedish municipalities.
Regional players
- Framtiden AB: Swedish staffing and recruitment company with municipal and public sector clients. Comparable in serving Swedish municipalities but broader in scope and not specialized in social services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CareOn social profiles
Digital presenceCareOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareOn leadership team
Management profileNumber of profiles
Profiles6 records
CareOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareOn
What does CareOn do?
CareOn is a Swedish staffing and consulting firm that places employed socionom (social worker) consultants, interim managers, occupational therapists, physiotherapists, doctors, and nurses in temporary and project-based assignments with municipalities and public-sector clients across Sweden. The company delivers three primary service lines: direct staffing (Personalförstärkning), knowledge enhancement via senior consultant coaching (Kompetensförstärkning), and business development/change management (Verksamhetsutveckling), organized around four competency areas including social-services authority functions, provider operations, management positions, and school health services.
Is CareOn a public or private company?
CareOn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CareOn founded?
CareOn was founded in 2000. It employs 51 to 100 people.
Where is CareOn based?
CareOn is headquartered in Stockholm, Sweden, in the Europe region.
How does CareOn make money?
One revenue line is on record: staffing and Consulting Services.
Who are CareOn's main competitors?
Humana Omsorg is listed as an emerging player. Broad incumbents are Randstad Sweden, Poolia, Adecco Sweden, Academic Work and ManpowerGroup Sweden. Direct peers are Centric Care, Perido and Wise Professionals. Framtiden AB is listed as a regional player.
Does CareOn have an API?
No public API is recorded for CareOn.
What industry is CareOn in?
CareOn's product category is Social Services Staffing. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing, with a secondary code of HSABAMAE, Temporary, On-Demand & Short-Notice Caregiver Staffing. Its NAICS code is 561320 and its SIC code is 7363.