Nk Varaždin

What Nk Varaždin does

NK Varaždin s.d.d. is a Croatian professional football club headquartered in Varaždin that competes in the SuperSport HNL, the country's first football division, and is participating in the 2026/2027 UEFA Conference League qualifying rounds. The club operates an integrated sports organization comprising a professional first team playing home matches at the Gradski stadion, a youth Academy (Akademija) — including the Otvorena škola nogometa for children born 2019–2020 — and a commercial arm built around ticketing, memberships, and merchandise. The stadium was awarded UEFA Category 4 certification in July 2026, the highest UEFA infrastructure classification, enabling the club to host top-level European competition matches.

The club's business model is anchored in B2C fan revenue: match tickets and bundled season passes (covering league, cup, and European matches), the Ponosni Varaždinec membership program, and a physical fan shop for club apparel. Distribution is omnichannel but locally concentrated, with an online ticketing platform (tix.varazdin.club), the official content site (varazdin.club), and Facebook/Instagram for fan engagement. The entity is a private Croatian joint-stock company (d.d.) with no disclosed parent, institutional investor, or anchor sponsorship, and operates with a 19-person headcount. Geographic footprint is single-country (Croatia) with competitive reach extended into UEFA European competition. There is no disclosed proprietary technology, AI/ML capability, or technology platform beyond standard consumer-facing web and social channels.

Name

Nk Varaždin

Legal name

NK Varaždin s.d.d.

Website

https://nk-varazdin.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NK Varaždin is a Croatian professional football club based in Varaždin that competes in the SuperSport HNL and UEFA Conference League, generating revenue from tickets, memberships, and a fan shop for local supporters.

Ownership category

akta.pro rank

Headquarters

HQ city

Varaždin

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

NK Varaždin is a professional football club that fields a competitive first team in the Croatian SuperSport HNL (first division) and the UEFA Conference League. The club sells matchday tickets, fan merchandise, and club memberships, and operates a youth academy to develop players for the senior squad.

Product overview

NK Varaždin is a professional Croatian football club competing in the SuperSport HNL (first division) and UEFA Conference League. The club operates a unified sports organization comprising the professional first team competing in domestic and European competitions, a youth academy for player development, and commercial operations including ticketing, merchandise sales, and stadium management. The stadium infrastructure has received UEFA Category 4 certification, the highest UEFA classification, enabling the club to host European matches.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Admission tickets for first-team SuperSport HNL and UEFA Conference League home matches played at the club's stadium, sold to individual supporters and families.
• Fan Shop Merchandise Club-branded apparel and accessories sold through the official fan shop to supporters and the general public.
• Youth Academy Player development program for young footballers that feeds into the NK Varaždin first team, led by the academy head.
• Club Membership Program Annual fan membership that provides supporters with benefits tied to the club's matchday, merchandise, and engagement activities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• NK Osijek: Croatian SuperSport HNL club also competing at the top domestic tier and regularly in European qualifiers. Comparable in scale, market size, and operating model to NK Varaždin as a mid-sized Croatian first-division club.
• HNK Rijeka: Top-flight Croatian club with consistent European competition participation. Closely comparable as a Croatian first-division side operating a youth academy, ticketing, and membership business targeting a regional supporter base.
• NK Lokomotiva Zagreb: Zagreb-based SuperSport HNL club of similar scale to NK Varaždin, competing in the same league and similar European-qualification tier, making its commercial and sporting economics directly comparable.
• NK Slaven Belupo: Croatian first-division club from a smaller city (Koprivnica), highly comparable to NK Varaždin in terms of small-market dynamics, league standing, and European qualification aspirations.
• NK Istra 1961: Istrian SuperSport HNL club with similar mid-to-lower table positioning, regional supporter base, and dependency on European qualification cycles for incremental revenue.

Regional players

• FK Sarajevo: Bosnian Premier League club of similar regional scale, with comparable revenue mix (tickets, membership, merchandise, sporadic European qualification) and small-market operating constraints.
• FK Jablonec: Czech first-division club that NK Varaždin will face in the 2026/27 UEFA Conference League 2nd qualifying round. Comparable as a Central European mid-market club with similar European-qualifier economics.

Broad incumbents

• GNK Dinamo Zagreb: Dominant Croatian football club and multiple-time league and European group-stage participant. Relevant as the structural incumbent that captures the majority of Croatian TV rights, sponsorship, and player-development value.
• HNK Hajduk Split: Second pillar of Croatian football with a large national supporter base and consistent European participation. Comparable as a broad incumbent shaping the league's commercial and competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nogometni.klub.varazdin
• Instagraminstagram.com/nkvarazdin
• LinkedInlinkedin.com/company/nk-vara%C5%BEdin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nk Varaždin