Carolina Village

What Carolina Village does

Carolina Village is a 501(c)(3) nonprofit Type A Life Care Continuing Care Retirement Community (CCRC) founded in 1974 and located on a 96-acre campus in Hendersonville, North Carolina, in the Blue Ridge Mountains. The organization provides a full continuum of senior care on a single campus, comprising independent living residences (apartments and cottages across multiple product lines including Pisgah, Summit, Smoky Mountain, Pinnacle, Blue Ridge, Clear Creek, Garden, Meadows, and Woods configurations), a 60-bed Care Center for assisted living, a 58-bed Medicare-certified Medical Center for skilled nursing, and on-site rehabilitation services. The community also operates 30+ resident-led committees, multiple dining venues, fitness facilities, and lifestyle programming built around an 8 Dimensions of Wellness framework.

The business model is a Type A Life Care contract: residents pay an upfront entry fee plus ongoing monthly service fees in exchange for housing, amenities, and guaranteed access to healthcare services for life, with healthcare costs held predictable relative to inflation. This is paired with revenue from healthcare services rendered in the Care Center and Medical Center, including Medicare-billable skilled nursing and rehabilitation. The go-to-market motion is sales-led and relationship-driven, with prospective residents and families visiting the campus for personal or virtual tours, supported by a dedicated Director of Marketing and Director of Strategic Communications across digital channels (website, social, email, SMS) and community events.

The technology stack is modest and operational rather than differentiating: standard retirement community management systems, The Village Hub resident portal/app, website-based communications, and Alexa-enabled smart home features in residences. The organization is governed by a volunteer Board of Directors (with two seats reserved for current residents), operates from a single headquarters, and has 51-100 employees. No external parent company, no funding rounds, and no M&A activity are reported.

Name

Carolina Village

Legal name

Carolina Village, Inc.

Website

https://carolinavillage.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Carolina Village is a nonprofit Type A Life Care retirement community in Hendersonville, NC, providing independent living, assisted living, and skilled nursing on a 96-acre campus to seniors through entry-fee-plus-monthly-service-fee contracts.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC) / Senior Living

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Continuing care retirement community
• Assisted living facility
• Skilled nursing care
• Life care community

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Care Contracts (Entry Fees and Monthly Service Fees): As a Type A Life Care Community, Carolina Village generates revenue through entry fees paid by incoming residents combined with monthly service fees. Residents pay an upfront entry fee and consistent monthly payments in exchange for housing, amenities, and guaranteed access to healthcare services for life.
2. Healthcare Services Revenue: Revenue generated from providing healthcare services including assisted living (Care Center with 60 beds) and skilled nursing (Medical Center with 58 beds) to residents. Services include Medicare-certified care, rehabilitation, and specialized medical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Carolina Village sells Type A Life Care contracts that combine an upfront entry fee with monthly service fees in exchange for housing in apartments or cottages, amenities, and guaranteed lifetime access to a full continuum of senior care on its 96-acre Hendersonville, NC campus. The care continuum includes independent living, a 60-bed assisted living Care Center, a 58-bed Medicare-certified Medical Center for skilled nursing, on-site rehabilitation (physical, occupational, and speech therapy), dining, life enrichment programs, and conveniences such as maintenance, housekeeping, transportation, and 24/7 security.

Product overview

Carolina Village is a non-profit Type A Life Care Continuing Care Retirement Community (CCRC), also known as a Life Plan Community, offering a full continuum of care on a single 96-acre campus in Hendersonville, North Carolina. The organization provides independent living through two residence types: apartments (Pisgah, Summit, Smoky Mountain, Pinnacle, and Blue Ridge lines, each with multiple floor plan variants including Standard, Deluxe, Custom, Expanded, Corner, and with-Den configurations) and cottages (Clear Creek, Garden, Meadows, and Woods lines with similar tiered configurations). Healthcare services include a 60-bed Care Center for assisted living and a 58-bed Medicare-certified Medical Center for skilled nursing, along with rehabilitation services. Support and lifestyle services encompass Independent Living Support, Conveniences Services (maintenance, security, utilities included), Life Enrichment Programs with 30+ resident committees, and Dining Services. The Village Hub is an internal digital platform for resident engagement. Residents pay an entry fee and monthly service fee under the Life Care agreement, guaranteeing access to all care levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Apartments

Quantifiable outcome

• Deficiency-Free Annual Survey from North Carolina Department of Health
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Henderson County Hunger CoalitioncoreStrategic or Co-development Partner · 11 October 2019Carolina Village hosts the annual Carolina Village Hunger Walk, a community fundraiser for the Henderson County Hunger Coalition. For over 35 years, Carolina Village has donated 100% of proceeds from the walk to help combat hunger in Henderson County.
• AdventHealthcoreStrategic or Co-development Partner · 21 May 2019AdventHealth sponsors Carolina Village's annual health fair and operates a clinic on the Carolina Village campus, providing convenient healthcare access for residents.
• 26 Local Health and Wellness CompaniesminorStrategic or Co-development Partner · 21 May 2019Annual health fair featuring 26 local companies specializing in senior health and wellbeing providing free health screenings, educational information, and door prizes to approximately 115 resident attendees.
• LeadingAge North CarolinacoreStrategic or Co-development Partner · 8 May 2019Carolina Village is a member of LeadingAge North Carolina, an association of nonprofit providers of aging services with 69 member communities statewide. The partnership provides advocacy, education, networking, and shared services. Five Carolina Village employees received awards at the LeadingAge NC Annual Conference in 2019.
• City of HendersonvillemajorStrategic or Co-development Partner · 4 April 2019Carolina Village partnered with the City of Hendersonville to apply for a N.C. Parks and Recreation Trust Fund grant for the Clear Creek Greenway extension. Carolina Village committed $250,000 toward the $933,600 project that would connect the community to the Oklawaha Greenway.
• Frank L. Blum ConstructionmajorStrategic or Co-development Partner · 1 March 2019Frank L. Blum Construction serves as the general contractor for Carolina Village's campus expansion projects, including new cottage and apartment construction. The partnership involves ongoing construction updates and collaboration on expansion plans.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio across independent living, assisted living, and memory care. Not a direct CCRC peer but operates competing senior housing options in many of the same regional markets and represents the for-profit incumbent benchmark.
• Sunrise Senior Living: Major for-profit senior living provider with assisted living and memory care focus across the U.S. and U.K. Comparable in assisted living service delivery but operates without the Type A Life Care entrance-fee structure that defines Carolina Village.
• Erickson Senior Living: Largest U.S. operator of continuing care retirement communities with multiple large-scale campuses. Comparable by CCRC model and entrance-fee structure but operates as a for-profit, multi-site manager at significantly larger scale than Carolina Village.
• Life Care Services: Large third-party manager of Life Plan / CCRC communities nationwide, including non-profit operators. Relevant comparable for operating standards, service quality benchmarks, and management practices applicable to a Type A Life Care community like Carolina Village.

Direct peers

• Acts Retirement-Life Communities: Largest non-profit CCRC operator in the U.S. with multiple Type A Life Plan communities across the Mid-Atlantic and Southeast. Closest comparable by structure (non-profit, Type A Life Care, full continuum of care, entrance-fee model) and a relevant benchmark for Carolina Village's operating model and resident value proposition.
• United Methodist Retirement Homes (UMRH): Non-profit faith-affiliated CCRC operator with communities across North Carolina including Cypress Glen in Lumberton. Directly comparable by non-profit governance, Type A Life Care contracts, and North Carolina operating environment.

Emerging players

• Pinehurst Surgical / Carolina Senior Living (regional independents): Smaller regional senior living operators in North Carolina offering assisted living and memory care services. Partial overlap with Carolina Village's assisted living Care Center offering in the same state regulatory environment.

Regional players

• Deerfield Episcopal Retirement Community: Non-profit Life Plan community in Asheville, NC offering independent living, assisted living, skilled nursing, and memory care on a single campus. Directly comparable CCRC operating model in the same Western NC market region as Carolina Village.
• Givens Communities: Non-profit Life Plan community operator based in Asheville, NC with multiple western North Carolina campuses. Direct regional competitor targeting the same Western NC senior demographic with similar Type A Life Care contracts and full continuum of care.
• The Cypress of Charlotte: Non-profit Type A Life Care community in Charlotte, NC offering independent living, assisted living, and skilled nursing. Comparable by ownership structure, contract type, and full continuum model, with the same North Carolina regulatory and demographic backdrop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNFxlv_79A_Y_dIwdQyvaFA
• Facebookfacebook.com/CarolinaVillage1974
• LinkedInlinkedin.com/company/carolina-village
• Instagraminstagram.com/carolinavillage1974

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Village