OVI
OVI is a French direct-to-consumer brand that designs and sells point-of-use filtered water dispensers (OVI I, OVI II, OVI E) and consumables to households, with a growing B2B segment serving offices, hotels, and retail chains across France.
- Company typePrivate
- Founded2016
- HeadquartersMontreuil, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OVI does
OVI (legal entity OVI SAS) is a French consumer hardware company that designs, sells, and services point-of-use filtered water dispensers for households and professional environments. Founded in 2016 and headquartered in Nice with a secondary office in Montreuil, the company operates as a direct-to-consumer brand through its own e-commerce site (ovibar.com) and supplements this with an affiliate program, B2B direct sales, and installation partnerships. The product family centers on three fountain models — OVI II (flagship, €799 / €549 promotional), OVI I (€599), and OVI E (compact, €199) — plus the OviBul carbonation accessory, replacement filters, and flavor consumables. The core technology is a four-stage filtration system combining a sediment prefilter, a composite activated-carbon + polyphosphate block, an ultrafiltration membrane (0.01 μm), and UV-C LED sterilization, with filters certified to NSF/ANSI standards and independently tested to eliminate >99% of PFAS and the majority of heavy metals.
Revenue is generated through a hybrid model: one-time hardware sales (€199-€799), recurring filter subscription revenue (€39/month bundled subscription or per-pack replacement every 6 months / 2,100 liters), and a B2B Serenity Package that bundles annual filters, extended warranty up to 5 years, installation, and maintenance for offices, hotels, and retail chains such as Optical Center. The customer base is primarily French households — including parents, health-conscious consumers, and environmentally aware families — with a growing professional segment targeting offices, hospitality, and retail that requires CSR/reporting-ready water solutions and compliance with France's AGEC anti-plastic legislation. Distribution is asset-light: OVI relies on its own e-commerce storefront, an affiliate partner network paying €50 per OVI II sale, financing partners (Klarna, Alma, Younited, Grenke, Greenleaze), and installation referrals via Travaux.com. The company is small (1-10 employees) with €100,000 in share capital, founder/management-owned, and has so far been self-funded aside from an investor selection on the M6 television show 'Qui veut être mon associé?'. Brand visibility is built through CES, VivaTech, La French Tech membership, and the M6 appearance, supported by a 9.7/10 verified customer satisfaction rating on Avis Garantis.
OVI firmographics
Firmographics- Name
- OVI
- Legal name
- OVI SAS
- Website
- https://ovibar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OVI is a French direct-to-consumer brand that designs and sells point-of-use filtered water dispensers (OVI I, OVI II, OVI E) and consumables to households, with a growing B2B segment serving offices, hotels, and retail chains across France.
- Ownership category
- akta.pro rank
OVI industry classification
Industry- Product category
- Point-of-Use Water Filtration
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Under-Sink Water Filtration Systems (CRAJAJAD)
- akta.pro secondary industries
- UV Water Purification Systems (Residential) (CRAJAJAJ), Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA), Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where OVI is headquartered
LocationHeadquarters
- HQ city
- Montreuil
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
OVI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Water Filtration Devices: One-time sales of OVI water filtration devices (OVI II, OVI I, OVI E) at varying price points. OVI II flagship model priced at 799€ (549€ promotional), OVI I at 599€, OVI E at 199€.
- Filter Subscriptions: Recurring filter replacement revenue. Filters must be replaced every 6 months or 2,100 liters. OVI II subscription priced at 39€/month (33€ promotional) including device, filters, and extended warranty.
- Accessories and Consumables: Sales of OVI filters, accessories, water flavors, and OviBul sparkling water accessory as add-on purchases.
- Professional/B2B Solutions: Custom-branded devices and Serenity Package (installation, maintenance, filter replacement) sold to businesses including offices, hotels, and retail chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | OVI E - Compact water dispenser |
| One time/ perpetual license | Pay-as-you-go | OVI I - Essential filtration model |
| One time/ perpetual license | Pay-as-you-go | OVI II - Premium flagship model |
| Subscription | Monthly | OVI II Subscription - All-inclusive monthly plan |
| Subscription | Pay-as-you-go | Filter Replacement Packs |
| Subscription | Annual | Serenity Package for Professionals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OVI product offering
Product offeringCore offering
OVI designs, sells, and services a line of proprietary filtered water fountains (OVI II, OVI I, OVI E) for French households and businesses, combining a 4-stage filtration + UV-C LED system with instant hot/cold dispensing. Revenue is generated through one-time hardware sales (€199–€799), recurring filter subscriptions, accessories (including the OviBul carbonator), and a Pack Sérénité B2B service package covering installation, maintenance, and warranty extension.
Product overview
OVI offers a family of filtered water fountains and related products designed to provide pure, filtered water directly at the point of use. The core product line includes three water fountain models: OVI II (the latest generation with advanced cooling and instant hot water), OVI I (the original model with proven filtration), and OVI E (a compact, portable version without water connection). Accessories include OviBul (a carbonation accessory for sparkling water), replacement filters, flavor enhancers, and accessories such as limescale pre-filters. OVI also offers service packages including the Pack Sérénité (extended warranty and filter supply) and OVI II Subscription (all-inclusive monthly plan covering equipment, consumables, and maintenance). The company serves both individual consumers and professionals including offices, hotels, and retail spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- OVI II
Quantifiable outcome
- Eliminates >99% of PFAS (PFOS, PFOA, PFNA, PFDA, PFBS ~100%, PFBA ~95%)
- +4 more outcomes
Companies that use OVI
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
OVI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
OVI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and minor.
- Optical CenternotableOptical Center, a major optical retail chain, has installed OVI I filtered water dispensers in multiple store locations as part of their employee and customer comfort initiatives. The partnership reinforces Optical Center's brand image of quality and commitment to customer service.
- Travaux.comminorPartnership to connect OVI customers with certified professional installers for device installation. Travaux.com serves as an installation service referral partner for customers preferring professional installation over self-installation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
OVI competitors and assessment
Company assessmentRegional players
- Bluewater: Swedish premium water purifier brand with countertop and under-sink units and subscription filters. Regional player: comparable premium dispenser product and recurring filter model; serves Northern Europe rather than France as primary market.
- Lavie (by Cicabia): French provider of bottled and filtered water solutions for offices and hospitality. Regional player: comparable French B2B water-as-a-service motion; a more direct competitor in the French B2B hydration segment than in DTC.
Emerging players
- Waterdrop: DTC challenger selling under-sink and pitcher filtration systems with subscription filters. Emerging player: comparable D2C motion and consumable model; overlaps OVI's under-sink/POU segment but operates at larger global scale.
- LifeStraw: Consumer water purification brand (filters, dispensers, gravity systems) with strong DTC presence. Emerging player: comparable premium DTC brand in household water treatment; less overlap on hot/cold dispenser features.
- SodaStream: Countertop sparkling water maker with CO2 cylinder subscriptions. Emerging player: not a filtration product, but directly overlaps OVI's OviBul carbonation use case and the broader "replace bottled water at home" consumer proposition.
Direct peers
- Brita: Global leader in household water filtration (pitchers, dispensers, replacement filters). Direct peer: same POU consumer proposition, same recurring filter model, larger brand and retail footprint, and the primary competitor OVI must win against in France.
- BWT (Best Water Technology): European water-technology group with POU dispensers and filter cartridges. Direct peer: comparable product form factor, subscription-style filter replacement, and a much larger B2B footprint across hospitality and offices — overlapping OVI's enterprise motion.
- Culligan: Global water treatment brand selling dispensers, filters, and subscription service plans for homes and offices. Direct peer: same D2C + B2B water-as-a-service model with recurring filter revenue.
- AquaTru: Countertop reverse-osmosis purifier with proprietary filters and subscription-style replacements. Direct peer: similar premium countertop dispenser positioning, PFAS-reduction claims, and recurring filter revenue model targeting health-conscious consumers.
Broad incumbents
- Philips Water: Philips-branded countertop and under-sink filtration systems sold across major European retailers. Broad incumbent: overlapping POU filtration category but embedded within a much larger appliance portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
OVI social profiles
Digital presenceOVI compliance and trust
Trust signalCompliance1 record
OVI financial estimates
Financial estimateRevenue estimate
Valuation estimate
OVI leadership team
Management profileNumber of profiles
OVI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OVI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OVI
What does OVI do?
OVI designs, sells, and services a line of proprietary filtered water fountains (OVI II, OVI I, OVI E) for French households and businesses, combining a 4-stage filtration + UV-C LED system with instant hot/cold dispensing. Revenue is generated through one-time hardware sales (€199–€799), recurring filter subscriptions, accessories (including the OviBul carbonator), and a Pack Sérénité B2B service package covering installation, maintenance, and warranty extension.
Is OVI a public or private company?
OVI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OVI founded?
OVI was founded in 2016. It employs 1 to 10 people.
Where is OVI based?
OVI is headquartered in Montreuil, France, in the Europe region.
How does OVI make money?
Four revenue lines are on record. Water Filtration Devices are the primary driver. The others are filter Subscriptions, accessories and Consumables and professional/B2B Solutions.
Who are OVI's main competitors?
Regional players on record are Bluewater and Lavie (by Cicabia). Emerging players are Waterdrop, LifeStraw and SodaStream. Direct peers are Brita, BWT (Best Water Technology), Culligan and AquaTru. Philips Water is listed as a broad incumbent.
Does OVI have an API?
No public API is recorded for OVI.
What industry is OVI in?
OVI's product category is Point-of-Use Water Filtration. Its primary akta.pro industry code is CRAJAJAD, Under-Sink Water Filtration Systems, with a secondary code of CRAJAJAJ, UV Water Purification Systems (Residential). Its SIC code is 3430.