Six Colors
Six Colors is a subscription-based technology publication covering Apple and the Apple ecosystem, operated by The Incomparable Inc. It serves individual Apple enthusiasts with articles, reviews, podcasts, and a subscriber Discord community, monetized via memberships and sponsorships.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Six Colors does
Six Colors is a subscription-based technology publication focused on Apple, macOS, iOS, and the broader Apple ecosystem, operated as a brand under the holding entity The Incomparable Inc. The site publishes articles, reviews, and commentary produced by a roster of veteran technology journalists — notably Jason Snell (former Macworld lead writer), Dan Moren, Glenn Fleishman, John Moltz, and Philip Michaels — covering topics including WWDC coverage, an Apple Report Card series, and a reader Q&A column (Help Me, Glenn!). It runs on a standard WordPress CMS hosted by Pressable, with no proprietary technology stack or AI components identified; its primary technical features are RSS and JSON Feed endpoints enabling content syndication to third-party readers.
The business model combines two revenue streams: recurring membership subscriptions granting access to exclusive posts, weekly podcasts, newsletters, and a subscriber-only Discord community; and sponsorships from small technology advertisers (examples cited include Mojave Paint and Magic Lasso Adblock). The go-to-market is community-led, relying on content marketing through the website and a portfolio of podcasts — Clockwise, Upgrade, The Rebound, and The Talk Show — distributed via Relay FM, Rebound Cast, and Art19 podcast networks. Pricing is not publicly disclosed, and no institutional funding, enterprise customers, or disclosed headcount is identified, indicating a small, privately held media operation serving an audience of Apple-focused individual consumers globally.
Six Colors firmographics
Firmographics- Name
- Six Colors
- Legal name
- The Incomparable Inc.
- Website
- https://sixcolors.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Six Colors is a subscription-based technology publication covering Apple and the Apple ecosystem, operated by The Incomparable Inc. It serves individual Apple enthusiasts with articles, reviews, podcasts, and a subscriber Discord community, monetized via memberships and sponsorships.
- Ownership category
- akta.pro rank
Six Colors industry classification
Industry- Product category
- Technology News and Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
Keywords
Where Six Colors is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Six Colors business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership/Subscription: Six Colors generates revenue through a membership/subscription model where paid members gain access to exclusive posts, weekly podcasts, and newsletters. The site promotes becoming a member to access exclusive stories and community features.
- Sponsorships: The site accepts sponsored content from technology companies and apps. Examples include Mojave Paint (macOS image editor) and Magic Lasso Adblock. These sponsorships appear as dedicated sponsor posts within the content stream.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Six Colors product offering
Product offeringCore offering
Six Colors publishes a subscription-based online magazine covering Apple, macOS, iOS, and broader consumer technology through articles, reviews, weekly podcasts (Clockwise, Upgrade, The Rebound, The Talk Show), and newsletters, with members gaining access to exclusive stories and a Discord community. Content is produced by veteran tech journalists and monetized through recurring memberships and sponsored posts from technology companies.
Product overview
Six Colors is a technology news website and podcast network operated by The Incomparable Inc. The site publishes articles, reviews, and commentary on Apple and technology topics, with content produced by multiple writers including Jason Snell, Dan Moren, Glenn Fleishman, and John Moltz. The core offerings include the Six Colors website with both free and member-exclusive content, multiple podcast shows (Clockwise, The Rebound, Upgrade, The Talk Show), and a membership subscription providing access to exclusive stories, podcasts, and community features.
Differentiator
Problem solved
Functional benefit
Products and services
- Six Colors Website Technology news website covering Apple, macOS, iOS, and broader consumer technology topics, featuring articles, reviews, recurring columns (Help Me, Glenn!, This Week in Apple), and member-exclusive content authored by multiple staff writers.
- Six Colors Podcasts A portfolio of podcast shows covering Apple and consumer technology: Clockwise (weekly roundtable discussion), Upgrade (Apple-focused with Myke Hurley), The Rebound (tech discussion), and The Talk Show (long-form interviews hosted by Jason Snell). Distributed through podcast networks including Relay FM and Art19.
- Six Colors Membership Paid recurring membership program providing access to exclusive posts, weekly podcasts, regular newsletters, and an exclusive Discord community for Apple and technology enthusiasts.
Companies that use Six Colors
Customer profileSegments1 record
Ideal customer profiles1 record
Six Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Six Colors partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Six Colors competitors and assessment
Company assessmentDirect peers
- Macworld: Long-standing Mac and Apple publication; Six Colors' Jason Snell was previously its lead writer. Covers an overlapping audience of Apple and Mac enthusiasts with reviews, how-tos, and news.
- MacRumors: Large Apple-focused community and news site with deep forums. Targets the same reader persona and overlaps significantly on Apple news, reviews, and rumor coverage.
- iMore: Apple-focused publication covering iPhone, iPad, Mac, and Apple services. Directly competes for the same enthusiast readership and runs a similar reviews + news editorial mix.
- AppleInsider: Apple news, reviews, and deals publication covering the Apple enthusiast segment with both editorial content and a price-tracking component. Comparable audience and editorial scope to Six Colors.
- Cult of Mac: Apple-focused news, reviews, and deals site targeting the same consumer segment. Comparable editorial mix and audience to Six Colors.
- Daring Fireball: John Gruber's long-running Apple-focused blog and podcast (The Talk Show). Direct competitor for Apple enthusiast mindshare and a closely comparable single-author premium content model.
- 9to5Mac: High-traffic Apple news and rumors site covering the same Apple enthusiast audience. Directly competes for attention and ad/sponsorship dollars, though it operates a free ad-supported model rather than subscriptions.
- TidBITS: Long-running Apple and technology newsletter/publication operating on a membership model since 1990. Directly comparable as a subscription-funded, niche Apple publication with a deeply engaged audience.
Broad incumbents
- The Verge: Large generalist technology publication under Vox Media covering Apple among many other topics. Competes for the same tech-savvy audience but at much larger scale and broader scope.
Others
- Relay FM: Podcast network hosting several Six Colors shows (Clockwise, Upgrade). Comparable as a technology podcast publisher and is an ecosystem partner/distributor rather than a direct editorial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Six Colors social profiles
Digital presenceSix Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Six Colors leadership team
Management profileNumber of profiles
Profiles5 records
Six Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Six Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Six Colors
What does Six Colors do?
Six Colors publishes a subscription-based online magazine covering Apple, macOS, iOS, and broader consumer technology through articles, reviews, weekly podcasts (Clockwise, Upgrade, The Rebound, The Talk Show), and newsletters, with members gaining access to exclusive stories and a Discord community. Content is produced by veteran tech journalists and monetized through recurring memberships and sponsored posts from technology companies.
Is Six Colors a public or private company?
Six Colors is a private company. It is classified as corporate owned and is currently operating.
When was Six Colors founded?
Six Colors was founded in 2014.
Where is Six Colors based?
Six Colors is headquartered in San Francisco, United States, in the North America region.
How does Six Colors make money?
Two revenue lines are on record. Membership/Subscription is the primary driver. The others are sponsorships.
Who are Six Colors's main competitors?
Direct peers on record are Macworld, MacRumors, iMore, AppleInsider, Cult of Mac, Daring Fireball, 9to5Mac and TidBITS. The Verge is listed as a broad incumbent. Relay FM is listed as an others.
Does Six Colors have an API?
Yes. Six Colors offers a JSON Feed endpoint for reading posts in any feed reader that supports the JSON Feed format. The feed URL is https://sixcolors.com/?feed=json and provides access to posts with metadata including titles, content, dates, authors, and tags. A next_url is provided for pagination.
What industry is Six Colors in?
Six Colors's product category is Technology News and Media. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines. Its NAICS code is 513120 and its SIC code is 2721.