Ecountabl
Ecountabl operates a web-based platform that makes companies' social and environmental performance accessible; its primary documented operations run through a fintech-powered point-of-sale solar lending platform connecting vetted solar installers with mission-driven financial institutions including community banks, credit unions, CDFIs, and green banks, with over $400 million in solar loan applications processed.
- Company typePrivate
- Founded2022
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ecountabl does
Ecountabl operates as a private, mission-driven company; firmographic data describes it as a web-based platform making the social and environmental performance of companies accessible. The detailed source material primarily documents the company's operating business as a fintech-powered sustainable finance platform marketed under the OneEthos brand, which connects solar installers with mission-driven financial institutions for point-of-sale solar loan origination. The platform is structured as a Certified B Corp and registered public benefit corporation, and is described as one of the only fintechs in America regulated by the Federal Reserve Bank. Co-founders Andrew Burr (CEO) and Justin Bretting (CTO) lead the company, which is headquartered in Alexandria, United States, with a small team of 1-10 employees per firmographic data.
The core product is a point-of-sale fintech platform featuring a digital loan application portal, loan calculator, pay-off scenario calculator, rapid loan decisioning (typically within 30 seconds), 100% financing, no dealer fees, API integrations with installer project management and CRM systems, and an Impact Reporting module that supports GGRF and ECIP compliance. The platform is modular: a Solar Lending Platform point-of-sale app serves installers, while Demand Generation tools deliver pre-vetted loan referrals to financial institution partners. Since inception in 2022, the platform has processed over $200 million in solar loan applications, growing to a cumulative $400 million+ in total processed loan applications as of recent reporting.
The business model operates as a two-sided marketplace. Mission-driven financial institutions (Community Banks, Credit Unions, CDFIs, and Green Banks) are onboarded as lending partners seeking to grow solar loan portfolios profitably and responsibly. Solar installers join a network of thousands of vetted installers across the United States to offer ethical financing at point of sale. Pricing is not publicly disclosed and is quote-based. Go-to-market relies on direct digital engagement via the company website, content marketing, and direct sales to financial institutions, with the distribution channel for installers functioning through a self-serve point-of-sale platform. The company has one disclosed funding event — participation in Third Derivative in July 2022 — and no further institutional capital or acquisition activity is documented in the source material.
Ecountabl firmographics
Firmographics- Name
- Ecountabl
- Legal name
- OneEthos
- Website
- https://ecountabl.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecountabl operates a web-based platform that makes companies' social and environmental performance accessible; its primary documented operations run through a fintech-powered point-of-sale solar lending platform connecting vetted solar installers with mission-driven financial institutions including community banks, credit unions, CDFIs, and green banks, with over $400 million in solar loan applications processed.
- Ownership category
- akta.pro rank
Ecountabl industry classification
Industry- Product category
- Solar Lending Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)
- akta.pro secondary industry
- Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ)
Keywords
Where Ecountabl is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Markets served
Ecountabl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Ecountabl product offering
Product offeringCore offering
Ecountabl's operational content describes OneEthos, a fintech-powered point-of-sale platform that connects solar installers with mission-driven financial institutions (community banks, credit unions, CDFIs, and green banks) to originate and process solar loans. The platform delivers rapid loan decisioning (typically within 30 seconds), 100% financing with no dealer fees, and impact reporting for GGRF/ECIP compliance, while serving as a Certified B Corp and one of the few fintechs regulated by the Federal Reserve Bank.
Product overview
OneEthos operates as a fintech platform offering solar financing technology for installers and financial institutions. The core platform enables ethical solar financing through a modular architecture comprising a Solar Lending Platform (point-of-sale app for installers), Demand Generation tools for lenders, and Impact Reporting modules. The platform facilitates expedited loan decisioning, 100% financing options, and generates loan referrals from a network of trusted solar installers across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- OneEthos Solar Financing Platform A fintech-powered sustainable finance platform enabling community banks, credit unions, CDFIs, and green banks to grow their solar loan portfolios profitably and responsibly through point-of-sale software, rapid loan decisioning, and impact reporting for GGRF/ECIP compliance.
- Solar Lending Point-of-Sale App for Installers A point-of-sale application designed for solar installers featuring a loan calculator, pay-off scenario calculator, and direct access to the loan application portal, with the ability to track customer progress throughout the loan process and integrate with existing CRMs and project management systems via API.
Quantifiable outcome
- Over $200 million in solar loan applications processed since inception in 2022
- +2 more outcomes
Companies that use Ecountabl
Customer profileSegments2 records
Ideal customer profiles2 records
Ecountabl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ecountabl partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ecountabl competitors and assessment
Company assessmentBroad incumbents
- EnerBank USA: EnerBank is a federally chartered industrial bank specializing in home improvement and renewable energy consumer loans. Comparable as a regulated specialty lender in the same consumer solar credit space.
- EnergySage: EnergySage is a leading solar shopping and comparison marketplace with embedded financing offers. Operates in the same residential solar ecosystem with overlapping installer relationships but as a broader lead-generation platform.
Direct peers
- PosiGen: PosiGen is a residential solar installer and financier targeting LMI homeowners with integrated financing. Comparable in mission-driven positioning and solar financing, though with an installer-first model rather than pure marketplace.
- Spruce: Spruce provides point-of-sale financing for solar and home electrification through a fintech platform connecting installers and lenders. Comparable business model targeting similar installer/lender customer segments.
- Sunlight Financial: Sunlight Financial is a residential solar loan originator and servicer operating a point-of-sale fintech platform for solar installers and lenders. Closely comparable business model and customer base to OneEthos.
- GoodLeap: GoodLeap (formerly Loanpal) is a major point-of-sale financing platform for residential solar, home improvement, and energy efficiency projects. Directly comparable in two-sided lender/installer marketplace model.
- Mosaic: Mosaic is a solar financing platform that connects borrowers with lenders. Directly competes with OneEthos in the point-of-sale solar loan origination space, particularly for residential and community solar installations.
- Dividend Finance: Dividend Finance is a specialty finance company originating residential solar loans through a point-of-sale platform. Competes directly with OneEthos in lender and installer relationships for solar financing.
- Kilowatt Financial: Kilowatt Financial is a specialty consumer finance company focused on residential solar and energy efficiency loans. Comparable as a solar loan originator serving installer and lender channels.
Emerging players
- Perch Energy: Perch Energy is a digital platform enabling community banks and credit unions to offer energy-efficient and solar loans. Overlapping CDFI/credit union go-to-market and climate-aligned positioning, though more analytics-led than originator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecountabl social profiles
Digital presenceEcountabl compliance and trust
Trust signalCompliance2 records
Ecountabl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecountabl leadership team
Management profileNumber of profiles
Profiles2 records
Ecountabl funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecountabl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecountabl
What does Ecountabl do?
Ecountabl's operational content describes OneEthos, a fintech-powered point-of-sale platform that connects solar installers with mission-driven financial institutions (community banks, credit unions, CDFIs, and green banks) to originate and process solar loans. The platform delivers rapid loan decisioning (typically within 30 seconds), 100% financing with no dealer fees, and impact reporting for GGRF/ECIP compliance, while serving as a Certified B Corp and one of the few fintechs regulated by the Federal Reserve Bank.
Is Ecountabl a public or private company?
Ecountabl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecountabl founded?
Ecountabl was founded in 2022. It employs 1 to 10 people.
Where is Ecountabl based?
Ecountabl is headquartered in Alexandria, United States, in the North America region.
Who are Ecountabl's main competitors?
Broad incumbents on record are EnerBank USA and EnergySage. Direct peers are PosiGen, Spruce, Sunlight Financial, GoodLeap, Mosaic, Dividend Finance and Kilowatt Financial. Perch Energy is listed as an emerging player.
Does Ecountabl have an API?
Yes. OneEthos offers APIs that can support integrations with existing systems such as project management and CRMs. The APIs are mentioned in the context of supporting the Solar Lending Platform for Solar Installers to integrate with their existing systems.
What industry is Ecountabl in?
Ecountabl's product category is Solar Lending Software. Its primary akta.pro industry code is FSAGAHAE, Pricing, Risk-Based Offer & Limit Management, with a secondary code of FSAGAAAJ, Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations). Its NAICS code is 541512 and its SIC code is 6141.