Nielsen Concept

What Nielsen Concept does

Nielsen Concept (also trading as Nielsen Mobility) is a French private company founded in 2015 and headquartered in Rezé (Nantes metropolitan area), with additional offices in Paris, Copenhagen and London. It designs, assembles and distributes a modular soft-mobility product ecosystem built around the Mobilypod — a secure, connected bike shelter made from recycled shipping containers — and complemented by electric bike fleets (individual, cargo, senior/PMR, school-bus, logistics) plus scooters. Production is carried out through partner insertion workshops (ATAO, APF France Handicap), positioning the company within the social and circular economy.

The core technology is the Don Cicleto SaaS platform (also referred to as the Nielsen Concept Access Control App): a white-label offering combining a user mobile app, an IoT access module, and an operator back-office. Shelters are unlocked via digital code, QR code or pass card, and the system records real-time CO2 savings, kilometers cycled, and parking occupancy for clients. Strategic partnerships underpin the stack: Wattway (Colas) supplies photovoltaic panels enabling 100% energy autonomous shelters; Atmotrack contributes air-quality sensors; data is hosted on OVH infrastructure. The model is reinforced by eligibility for the Alvéole Plus program (up to 60% public funding) and innovative public procurement without tender (marché négocié) up to €100k HT.

Revenue is generated through a mix of one-off hardware sales (Mobilypod variants Original, THD, GO, C, Micro), long-term rental (LLD) subscriptions on bikes and secured storage (12-48 and 63-month terms), SaaS subscriptions on the access-control platform, and AMO consulting for developers and property managers. Customers are primarily French local authorities (Grenoble Alpes Métropole, City of Rezé), transport operators (SNCF Gares et Connexions, the latter with potential deployment at 150+ stations) and enterprises (DOCAPOSTE, VIF), with international brand partnerships (TrioBike, Christiania, Brompton, Joyor) supporting the distribution of third-party bike products into the French market.

Name

Nielsen Concept

Legal name

Nielsen Concept

Website

https://nielsenconcept.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Nielsen Concept (Nielsen Mobility) designs, assembles and rents the Mobilypod secure bike shelter and connected electric-bike fleets for French local authorities, transport operators, enterprises and real-estate developers, with a SaaS access-control platform and eligibility for public mobility subsidies.

Ownership category

akta.pro rank

Product category

Secure Bike Shelters and Soft-Mobility Infrastructure

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industries

Station-Based Bike Rentals (Bikeshare) (THADAGAD), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), E-Bike Rentals (THADAGAE), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Secure bike shelters
• Electric bike fleets
• Mobility infrastructure
• Soft mobility solutions
• Cycling parking systems

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bike Shelter Sales and Installation: Sale of Mobilypod secure bike shelters in various configurations (Original, THD, Go, Micro) to collectivities, enterprises, transport operators, and real estate developers. Revenue is one-time per installation.
2. Electric Bike Fleet Sales and Long-Term Rental (LLD): Sale or long-term rental (Location Longue Durée) of electric bike fleets including individual VAE, cargo bikes, senior/taxi bikes, and GoCab school buses. LLD terms include 12-48 month contracts with option to purchase at end of term. Bike storage spaces also available as rental add-ons.
3. Digital Access Control and Data Services: SaaS subscription for access control application (Don Cicleto / Nielsen Concept app), backoffice management, and data dashboards for monitoring mobility metrics. Revenue from software licensing as part of shelter and fleet deployments.
4. Sustainable Mobility Consulting (AMO): Assistance à Maitrise d'Ouvrage (AMO) consulting services for developers and property managers on mobility space planning, technical specifications, and KPI measurement.
5. Public Incentives-Facilitated Sales: Products eligible for public funding programs (Alvéole Plus up to 60%, regional subsidies, IS tax reduction of 25%, durable mobility allowance of €400/employee/year) which reduce effective customer cost and stimulate demand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nielsen Concept designs, manufactures and operates secure connected bike shelters (the Mobilypod line, Conbike, Tulip) built from recycled shipping containers by social-insertion workshops, complemented by electric bike fleets (individual, cargo, senior/PMR, logistics, school bus), electric scooters, scooter stations, and a long-term rental (LLD) service. The hardware is wrapped with the Don Cicleto SaaS access-control and impact-data platform and supported by mobility engineering consulting (AMO) for local authorities, enterprises, transport operators and real-estate developers.

Product overview

Nielsen Concept is a soft mobility solutions integrator offering a modular product ecosystem centered on the Mobilypod secure bike shelter brand (Original, THD, GO, C, Micro variants), complemented by diverse electric bike fleets for individual and collective use, including work bikes, cargo bikes, senior/PMR bikes, logistics bikes, bike buses (GoCab 8-seater), and electric scooters. The ecosystem includes the Don Cicleto access control app (white-label user app with IoT module and backoffice), durable mobility allowance tracking system, long-term rental services, and engineering consulting. All products are available for purchase or long-term rental and are eligible for various public financing programs including Alveole Plus (up to 60% funding). Production emphasizes circular economy through recycled shipping containers and solidarity economy through work integration workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilypod Bike Shelter Flagship secure, connected, multi-service bike shelter built from recycled shipping containers by social-insertion workshops; available in Original, THD, GO, C, Micro and School Bus variants and configurable for public or private use, with optional solar power, air-quality sensors and Don Cicleto access control. Sold to local authorities, enterprises, transport operators and real-estate developers.
• Conbike Secure Bike Shelter Secure bike shelter offered in a parking-users version or as a self-service station configuration, deployable with individual or collective electric bike fleets. Targeted at sites that need a more compact, lower-footprint secure cycle-parking solution than the full Mobilypod line.
• Tulip Bike Support Ultra-secure, vegetated bike support offering a quick-deployment alternative to the full Mobilypod shelter; designed for sites that need bike-locking infrastructure with a smaller footprint and greened aesthetic.
• Don Cicleto Access-Control SaaS White-label digital access-control and data-platform SaaS that secures bike shelters and electric bike fleets, integrates the Forfait Mobilités Durables allowance system, and provides real-time impact data and a usage dashboard via IoT modules and REST APIs.
• GoCab Electric Bike Bus Electric bike-bus (cargo-bike school transport / collective-mobility vehicle) for school transport, corporate shuttles and group mobility; deployable alongside Mobilypod and Conbike shelters to provide the collective-mobility leg of an intermodal solution.
• Individual Electric Bike Fleet Electrically-assisted bicycles (VAE) offered for individual use, either purchased or rented via the LLD long-term-rental platform; supplied from partner OEMs (Caddie, Douze Cycles, Vanmoof, Pono, Kiffy).
• Collective Electric Bike Fleet Electric cargo bikes, taxi bikes and shared-mobility fleets for collective use cases such as school transport, last-mile delivery and group commutes, integrated with Mobilypod shelters and Don Cicleto access control.
• Senior / PMR Bikes Adaptive electric bikes designed for seniors and people with reduced mobility (PMR), developed under co-founder Jane Nielsen's leadership and reflecting the company's 'A Vélo Sans Âge' heritage; sold or rented to municipalities, care homes and inclusive employers.
• Logistics Bikes Cargo and logistics electric bikes for last-mile delivery and urban-freight use cases, integrated with Mobilypod shelters and Don Cicleto access control as part of a unified soft-mobility solution.
• Joyor Electric Scooters Joyor-branded electric scooters distributed and integrated by Nielsen Concept as part of its broader soft-mobility portfolio for short-distance individual travel.
• Scooter Stations Dedicated docking / parking stations for electric scooters, extending the Mobilypod access-control and Don Cicleto SaaS layer to two-wheeled electric mobility beyond bicycles.
• Long-Term Rental (LLD) Services for VAE and Shelters Long-term rental (Location Longue Durée) e-commerce platform for electrically-assisted bicycles and Mobilypod shelters, providing subscription-based access to Nielsen Concept products for private and professional users.
• Mobility Engineering Consulting (AMO) Assistance à Maîtrise d'Ouvrage (AMO) engineering and consulting service covering mobility audits, scheme design, implementation and follow-up of soft-mobility projects for public and private clients.

Quantifiable outcome

• CO2 savings tracked in real time per user and aggregate for the client
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Colas Group (Wattway)coreStrategic or Co-development Partner · 26 September 2019Strategic partnership with Colas Group via its Wattway subsidiary to supply photovoltaic solar panels for Mobilypod shelters. This partnership enables 100% solar-powered autonomous shelters, eliminating grid dependency. The Mobilypod has been showcased through Nantes City Lab as a result of this collaboration.
• ATAO (Insertion Workshop)coreStrategic or Co-development PartnerATAO is a social insertion workshop partner that handles metal work, wood work, and bike maintenance for Nielsen Concept's production. Each project contributes to reintegrating adults in difficulty into the workforce.
• APF France Handicap (APF)coreStrategic or Co-development PartnerAPF France Handicap's workshop handles transformation of containers and production of vegetated bike supports (Tulip) and THD shelter versions. APF is an enterprise that employs people with disabilities, aligning with Nielsen Concept's social mission.
• Le Mans Tech (X Mobility)minorGTM or Marketing PartnerX Mobility is a 6-month acceleration program by Le Mans Tech supporting startups in new mobility and clean tech. Nielsen Concept joined to benefit from mentorship (Orange, ST) and experimentation opportunities for national and international development.
• Paris&CominorGTM or Marketing PartnerParis&Co is Europe's largest startup incubator. Nielsen Concept joined the 2019 promotion for acceleration and international visibility, participating in programs like French PropTech Tour and gaining access to the Urban Lab innovation platform.
• A Vélo Sans AgeminorGTM or Marketing PartnerAssociation promoting cycling without age to combat isolation of seniors and disabled persons. Co-founded by Jane Nielsen (Nielsen Concept co-founder). Nielsen Concept supports the association by providing adapted bikes (senior/taxi bikes), generating community visibility and goodwill.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• JCDecaux: Global outdoor advertising and street furniture giant operating Vélib' (Paris), Vélô (Toulouse), and other major bike share systems. Comparable through station-based bike infrastructure deployments with public transport operators, though JCDecaux is far larger and operates under advertising-funded models.
• ClearChannel Outdoor: Global outdoor advertising company with bike share operations (e.g., certain US cities). Comparable through station-based bike share infrastructure for public-sector clients, though operates as a broad incumbent with advertising-supported business models rather than a niche mobility specialist.
• Lime: Global micromobility operator offering shared e-bikes and e-scooters. Overlaps with Nielsen Concept's e-bike fleet offerings and micromobility mission, though Lime focuses on dockless free-floating vehicles rather than station-based shelters.
• TIER Mobility: European micromobility operator (e-scooters and e-bikes) active in France. Comparable through shared micromobility fleet operations and partnerships with transport operators, though TIER operates dockless rather than station-based.

Direct peers

• Nextbike: European station-based bike share operator active across Germany, Austria, and CEE markets. Comparable business model — operating connected bike stations for municipalities and transport operators, often in partnership with rail networks — though larger scale and broader geographic footprint.
• CycleSafe: US-based manufacturer of secure bike parking infrastructure (bike lockers, shelters, cages) for transit agencies and municipalities. Closely comparable product offering — secure physical bike shelters — though focused on North American public transit customers.
• Smoove (Smovengo): French operator of station-based bike share systems including Vélib' in Paris. Directly comparable as a station-based bikeshare operator serving French municipalities with connected docking infrastructure and similar target customers (collectivities and transport operators).
• Velogik: French operator specializing in bike share system maintenance, operations, and fleet management. Comparable through bike share operations and maintenance services for collectivities and transport operators, though focused on operational services rather than shelter hardware manufacturing.

Emerging players

• Drop Mobility: UK-based secure bike parking startup with IoT-connected bike storage and shelter solutions. Closely comparable product — secure, connected bike shelters — targeting UK transport hubs and employers, serving as a UK regional counterpart.
• Zoov (acquired by Tier): French e-bike share startup with proprietary connected docking stations; comparable through station-based micromobility and IoT-enabled access control. Now part of Tier, validating the station-based e-bike thesis Nielsen Concept pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nielsenconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nielsen Concept