Embrace

What Embrace does

Embrace Tutoring and Educational Services is a privately held, founder-led tutoring and educational services company founded in 2013 by Anthony Weinkopff and headquartered in Chatham, New Jersey. The company delivers one-to-one personalized tutoring, standardized test preparation (SAT, ACT, ISEE, SSAT), college admissions advising, and long-term candidacy building services to students from elementary through college level, with families purchasing prepaid multi-hour packages (Bronze 15hr, Silver 30hr, Gold 60hr, Platinum 90hr) that carry 5-15% bulk discounts and transferable hours between subjects and siblings. In parallel, the company operates a B2B channel serving as official test prep provider to 20+ schools, programs, and nonprofits including Rutgers University, Conwell Egan Catholic High School, Young Scholars Institute, TEAK Fellowship of NYC, and the New York Red Bulls Academy.

The technology stack is conventional and modest: virtual tutoring is delivered via Zoom, materials are distributed through Google Classroom, and an extensive YouTube library hosts hundreds of SAT and ACT practice test videos. Group classes (in-person or virtual) are priced at $495-$1,500, diagnostic exams at $50 per test (waived for enrolled students), and college counseling is offered hourly or in 15-30 hour packages with 20-25% discounts. The go-to-market combines direct-to-consumer inbound (website, phone, email) with a sales-led event motion (diagnostic exams, review sessions) and an institutional partnership channel that drives group enrollments.

Embrace claims 2,500+ students served, 1,000+ university acceptances, 100+ tutors in its network, and 10+ college counselors on staff. It operates from three New Jersey offices (Chatham headquarters, Princeton, Maplewood) with a new Chatham facility launching 7/20/2026, and serves customers across multiple states. The company is bootstrapped with no disclosed venture, private equity, or institutional funding, and no revenue figures are publicly disclosed.

Name

Embrace

Legal name

Embrace Tutoring and Educational Services

Website

https://embracetutoring.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Embrace Tutoring and Educational Services is a privately held, founder-led K-12 and college test prep and tutoring company founded in 2013, delivering one-to-one instruction, SAT/ACT prep, college counseling, and institutional partnerships across multiple U.S. states.

Ownership category

akta.pro rank

Product category

Tutoring and Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)

akta.pro secondary industries

College Readiness & Admissions Prep Centers (Small-Group Workshops) (EDANAHAI), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)

Keywords

• Private tutoring services
• Standardized test preparation
• College admissions advising
• Academic coaching services
• Educational consulting

Headquarters

HQ city

Chatham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Tutoring Packages: Hourly tutoring sessions sold in packages (15, 30, 60, 90 hours) with bulk discounts ranging from 5% to 15%. Hours can be transferred between subjects and siblings. Base rate varies by student age, educator experience, subject, and location.
2. ACT/SAT Small Group Classes: Structured group classes in-person or online via Zoom. September-May sessions at $495 for 8 hours, Summer sessions at $595 for 10 hours, Virtual ACT Prep at $1500 for 28 hours, Princeton SAT Prep at $995 for 12 hours.
3. Diagnostic Exams: Proctored diagnostic exams at $50 per practice test. Fee waived for students in 30+ hour private tutoring packages.
4. College Counseling Services: Hourly advising and package-based college admissions consulting including application editing, interview prep, and essay drafting services.
5. Candidacy Building Program: Long-term academic profile building service working with former admissions officers, including mentorship, course selection guidance, and application support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Embrace Tutoring and Educational Services provides one-to-one personalized tutoring, standardized test preparation, college admissions advising, and academic coaching for students from elementary through college level. Core offerings include prepaid private tutoring packages (Bronze/Silver/Gold/Platinum of 15-90 hours), small-group ACT/SAT intensive prep classes, college counseling packages, proctored diagnostic exams, review sessions, and long-term candidacy building programs. Services are delivered in-person at offices in Chatham, Princeton, and Maplewood NJ, or virtually via Zoom, supported by Google Classroom and an extensive YouTube test prep video library.

Product overview

Embrace Tutoring and Educational Services is a premier tutoring and test prep organization offering a comprehensive portfolio of educational services. The core offerings include Private Tutoring (Bronze, Silver, Gold, and Platinum packages ranging from 15 to 90 hours), ACT/SAT Intensive Prep Classes (small group in-person or virtual instruction), College Counseling Services (hourly advising through comprehensive application services), Diagnostic Exams (proctored SAT/ACT/ISEE/SSAT testing), Review Sessions (crash course test prep), and Candidacy Building Programs (long-term profile building with admissions officers). The company serves as official test prep provider to over 12 schools and nonprofits, offering both individual student services and institutional partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tutoring One-to-one personalized tutoring sessions with vetted, experienced educators covering all academic subjects including test prep, math, science, languages, English, history, reading, writing, ESL, and special needs. Offered in Bronze (15 hours), Silver (30 hours with 5% discount), Gold (60 hours with 10% discount), and Platinum (90 hours with 15% discount) packages, with hours transferable between subjects and siblings.
• ACT/SAT Intensive Prep Classes Small group test prep classes for the ACT and SAT, offered in-person or via Zoom, taught by expert educators with thousands of hours of teaching experience. Includes structured homework, curriculum access, and ongoing proctored practice tests. September-May sessions priced at $495 for 8 hours; Summer sessions at $595 for 10 hours; Virtual ACT Prep at $1,500 for 28 hours; Princeton SAT Prep at $995 for 12 hours. Average student improvement is 270 points on SAT and 6-7 points on ACT.
• College Counseling Services College admissions advising and application guidance provided by advisors with over a decade of experience. Includes essay drafting and editing, interview preparation, application completion, and college list formulation. Offered in hourly, 15-hour (20% off), and 30-hour (25% off) packages, plus a comprehensive planning and application service.
• Diagnostic Exams Proctored diagnostic exams for SAT, ACT, ISEE, and SSAT offered online via Zoom or in-person at Chatham, Maplewood, and Princeton NJ offices. Provides baseline scores, question-by-question breakdown identifying every concept assessed, and recommended areas for improvement with 48-72 hour turnaround. Priced at $50 per test, waived for students enrolled in private tutoring packages.
• Review Sessions Crash course test prep review sessions covering all sections of the SAT and ACT in an online classroom environment. Includes recap of essentials, test day tips, and review of major test areas. Free admission for students enrolled in 30+ hour private tutoring packages.
• Candidacy Building Program Long-term academic profile building program delivered by former admissions officers and academic coaches. Includes consultation, mentorship, course selection guidance, test prep exam preparation, resume building, internship exploration, extracurricular selection, passion projects, application editing, and mock interview preparation.
• Official Test Prep Provider Services Customized small group classes and learning pods for schools, nonprofits, and parent-formed groups. Embrace serves as official test prep provider to 20+ schools and educational nonprofits. Includes master educators, customized schedules, practice tests, content review, timing strategies, and online LMS access with all materials included.

Quantifiable outcome

• Average 270+ point improvement on SAT scores
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• New York Red Bulls AcademycoreStrategic or Co-development Partner · 1 August 2022Embrace Tutoring serves as the official test prep provider for New York Red Bulls Academy, providing SAT preparation courses to U-16 and U-18 player teams. The 10-week program covers English and Math, running 6-7:30pm every Wednesday with 15 hours of total tutoring. This partnership is part of the club's Academy Blended Learning Environment initiative aimed at helping student-athletes excel both on the field and in the classroom.
• Conwell Egan Catholic High SchoolcoreChannel Partner/ Reseller/ DistributorOfficial Test Prep Provider to Conwell Egan Catholic High School, delivering customized test preparation services to their student body.
• Rutgers UniversitycoreChannel Partner/ Reseller/ DistributorOfficial Test Prep Provider to Rutgers University, providing test preparation services to university-affiliated programs.
• Young Scholars InstitutecoreChannel Partner/ Reseller/ DistributorOfficial Test Prep Provider to Young Scholars Institute, delivering academic enrichment and test prep programs.
• TEAK Fellowship of NYCcoreChannel Partner/ Reseller/ DistributorOfficial Test Prep Provider to TEAK Fellowship of NYC, providing test preparation support for their fellowship program students.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wyzant: Online marketplace connecting students to private tutors across subjects and test prep—competing with Embrace's private tutoring offering via a lower-cost, on-demand marketplace model.
• CollegeVine: College admissions advising and tutoring platform offering application support and test prep—directly competing with Embrace's College Counseling and Candidacy Building program services.
• Varsity Tutors: Large-scale online tutoring and test prep platform with private tutoring and small group classes across SAT/ACT and academic subjects—directly competing with Embrace's virtual and hybrid tutoring model.
• Kaplan Test Prep: Major national test prep provider offering SAT/ACT prep courses, private tutoring, and college admissions services. Comparable in target customer (high school students/families), pricing tier, and channel breadth.
• Princeton Review: National test prep leader offering SAT/ACT prep classes, private tutoring, and college admissions advising—directly competing with Embrace across the core product portfolio, including the small group intensive prep class format Embrace uses.
• Huntington Learning Center: Franchise-based tutoring and test prep provider serving K-12 students with private tutoring and prep programs—comparable business model with multi-location delivery and standardized curricula.
• PrepScholar: Online SAT/ACT prep provider combining adaptive technology with private tutoring—competing with Embrace on the same standardized test prep customer segment with a more tech-forward delivery model.

Broad incumbents

• Tutor.com: Large online tutoring platform offering on-demand tutoring across K-12 and college subjects including test prep—broader service portfolio but directly competitive in private online tutoring.
• Sylvan Learning: Established national tutoring franchise offering K-12 academic support, test prep, and STEM programs—broader scope than Embrace but overlapping heavily on private tutoring and standardized test prep customers.
• Kumon: Global supplemental education franchise providing math and reading tutoring—broader and more commoditized than Embrace, but a relevant incumbent serving the same school-age families for academic support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCx1zrCbnUTAG7Xv-WF5WJXQ
• Instagraminstagram.com/embracetutoring
• TikToktiktok.com/@embrace_tutoring
• Xx.com/embracetutoring
• LinkedInlinkedin.com/company/embracetutoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace