Masterflo Pump

What Masterflo Pump does

Masterflo Pump Inc is a family-owned and woman-owned industrial pump distributor founded in 1996 and headquartered in Gibsonia, Pennsylvania. The company supplies centrifugal pumps (ANSI, end suction, self-priming, submersible, mag drive, vertical turbine, split case, multi-stage, canned motor, sanitary variants) and positive displacement pumps (progressive cavity, AODD, metering, reciprocating, internal gear, drum) drawn from 25+ premier manufacturers including Griswold, Iwaki, Aurora/Pentair, Tsurumi, Moyno/NOV, EBARA, Versa-Matic, LEWA, Nikkiso, Stenner, and Jesco. It also sells replacement parts and accessories, and provides on-site maintenance, emergency repair, and pump rebuilding services.

The company operates a consultative, sales-led go-to-market: it does not manufacture pumps but analyzes customer flow rates, pressure conditions, and material requirements to recommend best-fit configurations from across its multi-vendor portfolio. Pricing is quote-based, structured around multi-year service engagements, with revenue generated from hardware sales (pumps and parts) and professional services (repair and maintenance). It serves 15+ verticals including pulp and paper, petrochemical, oil and gas, municipal water/wastewater, food processing, pharmaceuticals, mining, agriculture, and commercial HVAC across Western Pennsylvania, West Virginia, Eastern Ohio, and the Maryland Panhandle.

Masterflo positions itself on its 95+ years of combined team experience in hydrodynamics and its multi-vendor flexibility as an alternative to single-line dealers. Its competitive position is local/regional rather than national, and there is no disclosed revenue, outside funding, or M&A activity in the available record. Leadership identified is founder and president William "Bill" Frohlich.

Name

Masterflo Pump

Legal name

MasterFlo Pump Inc

Website

https://masterflopump.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Masterflo Pump Inc is a family-owned, woman-owned industrial pump distributor founded in 1996 in Gibsonia, Pennsylvania, supplying centrifugal and positive displacement pumps from 25+ manufacturers plus parts, service, and repair to industrial and municipal customers across Western Pennsylvania, West Virginia, Eastern Ohio, and the Maryland Panhandle.

Ownership category

akta.pro rank

Product category

Industrial Pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Positive Displacement Pumps (IMAHANAB)

akta.pro secondary industries

Centrifugal Pumps (IMAHANAA), Specialty & Metering Pumps (IMAHANAC), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)

Keywords

• Industrial pumps
• Centrifugal pumps
• Positive displacement pumps
• Pump repair services
• Fluid transfer equipment

Headquarters

HQ city

Gibsonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Industrial Pump Sales: Sales of centrifugal pumps and positive displacement pumps from partnered manufacturers including ANSI, end suction, self-priming, submersible, mag drive, vertical turbine, split case, and other pump types.
2. Pump Parts and Accessories: Sales of replacement parts including seals, bearings, impellers, couplings, and other components for pumps from various manufacturers. Also includes ANSI centrifugal pump parts, AODD replacement parts, and progressive cavity pump replacement parts.
3. Pump Service and Repair: Maintenance and repair services for industrial pumps including routine maintenance, emergency repairs, troubleshooting, pump rebuilding, and preventive maintenance to minimize downtime and ensure optimal performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MasterFlo Pump Inc sells, distributes, and services industrial and municipal fluid transfer pumps sourced from over 25 premier manufacturers, including centrifugal and positive displacement configurations. They provide custom-tailored pump systems selected via expert consultation that analyzes flow rates, pressure conditions, and material characteristics. The company also supplies replacement parts and accessories (seals, bearings, impellers, couplings) and offers maintenance, repair, and emergency service capabilities for pumps across industrial and municipal facilities.

Product overview

MasterFlo Pump Inc is an industrial pump supplier offering a comprehensive portfolio of fluid transfer equipment and services. The core product lines consist of centrifugal pumps (including ANSI, end suction, self-priming, submersible, mag drive, vertical turbine, split case, vertical multi-stage, regenerative turbine, vertical sump, canned motor, and sanitary variants) and positive displacement pumps (progressing cavity, air-operated double diaphragm, metering, reciprocating, internal gear, and drum pumps). The company also provides pump parts and accessories (seals, bearings, impellers, couplings) and full-service repair and maintenance. MasterFlo serves as a distributor for over 25 partner manufacturers including Griswold, Iwaki, Finish Thompson, American Marsh, Aurora, Ebara, Calpeda, Garbarino, Pioneer, Myers, Tsurumi, Moyno, Rotan, Pentair Fairbanks, Layne Verti-Line, Nikkiso, Versa-Matic, Steel Obrien/Top Line, LEWA, Jesco, and Stenner, offering their branded pump products alongside their own service offerings. The company operates as a family-owned and woman-owned business since 1996, serving industrial and municipal customers across Western Pennsylvania, West Virginia, Ohio, and Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• Centrifugal Pumps

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

26 partnerships are on record, tiered core and supporting.

• Versa-MaticcoreChannel Partner/ Reseller/ DistributorVersa-Matic is an AODD (Air-Operated Double Diaphragm) pump manufacturer. MasterFlo distributes their Elima-Matic, Ultra-Matic, and specialty pumps including FDA and 3A Sanitary certified models, along with diaphragms and accessories.
• Moyno (NOV)coreChannel Partner/ Reseller/ DistributorMoyno, part of National Oilwell Varco, manufactures progressive cavity pumps including the Moyno 2000, 1000, 500 series, sanitary pumps, and Annihilator grinder pumps. MasterFlo distributes their full product line.
• Aurora (Pentair Water)coreChannel Partner/ Reseller/ DistributorAurora provides industrial pumps for pool, water supply, municipal, and HVAC applications. MasterFlo offers their products including membrane feed pumps for reverse osmosis.
• IwakicoreChannel Partner/ Reseller/ DistributorIwaki America is a leader in magnetically coupled centrifugal pump technology. MasterFlo distributes their non-metallic centrifugal pumps, mag drive pumps, and related products.
• Myers (Pentair Water)coreChannel Partner/ Reseller/ DistributorMyers manufactures commercial and industrial pumps including submersible solids handling pumps, self-primers, grinder pumps, and reciprocating pumps for wastewater applications.
• Tsurumi PumpcoreChannel Partner/ Reseller/ DistributorTsurumi produces dewatering pumps, sewage and wastewater pumps, engine powered pumps, and stainless steel pumps. MasterFlo distributes their full range of submersible and portable pump solutions.
• Pentair Fairbanks NijhuiscoreChannel Partner/ Reseller/ DistributorPentair Fairbanks Nijhuis provides municipal and infrastructure pumps for wastewater, water, and HVAC applications including vertical turbine, split case, and fire pumps.
• GriswoldcoreChannel Partner/ Reseller/ DistributorGriswold manufactures ANSI centrifugal pumps, end-suction pumps, and submersible turbine pumps. MasterFlo distributes their 811 ANSI pumps and E, F & G series pumps.
• American-MarshcoreChannel Partner/ Reseller/ DistributorAmerican-Marsh produces helical gear pumps, vertical inline and end-suction pumps, split case pumps, submersible sewage pumps, regenerative turbine pumps, and ANSI centrifugal pumps.
• Finish Thompson InccoreChannel Partner/ Reseller/ DistributorFinish Thompson manufactures sealless plastic pumps, mag drive centrifugal pumps, multi-stage pumps, and drum pumps. MasterFlo distributes their SP, KC, UC, and VKC series products.
• NikkisocoreChannel Partner/ Reseller/ DistributorNikkiso produces canned motor pumps, metering/reciprocating pumps, cryogenic submerged motor pumps, and odorizing systems. MasterFlo distributes their full product line.
• LEWAcoreChannel Partner/ Reseller/ DistributorLEWA manufactures diaphragm metering pumps, process pumps, and high-pressure plunger pumps. MasterFlo distributes their ecoflow, ecosmart, ecodos, and intellidrive product lines.
• JescocoreChannel Partner/ Reseller/ DistributorJesco provides metering pumps, chemical feed systems, and related accessories. MasterFlo distributes their complete product line for industrial and municipal markets.
• StennercoreChannel Partner/ Reseller/ DistributorStenner manufactures peristaltic metering pumps and proportional injection systems. MasterFlo distributes their classic series, T44 series, and timer-controlled pump systems.
• EBARAcoreChannel Partner/ Reseller/ DistributorEBARA produces submersible pumps, stainless steel centrifugal pumps, multi-stage pumps, and large non-clog pumps. MasterFlo distributes their PRO Drainer, CDU, DMLU, and EVMU series.
• Pioneer PumpcoreChannel Partner/ Reseller/ DistributorPioneer Pump manufactures self-priming pumps, prime series vacuum assisted pumps, hydraulic submersible pumps, and standard centrifugal pumps. MasterFlo distributes their complete product line.
• RotancoreChannel Partner/ Reseller/ DistributorRotan produces internal gear pumps including GP, CD (chemical duty), HD (heavy duty), MD (magnetic drive), and PD (petrochemical duty) series. MasterFlo distributes their full range.
• Calpeda PumpscoreChannel Partner/ Reseller/ DistributorCalpeda manufactures close-coupled centrifugal pumps, end-suction pumps, multi-stage pumps, and submersible pumps. MasterFlo distributes their NM, NMD, and inline pump series.
• GarbarinocoreChannel Partner/ Reseller/ DistributorGarbarino produces industrial pumps including end suction, vertical inline, side channel, multi-stage, and recessed impeller pumps. MasterFlo distributes their MU, CN, ZN, BT, and MCA series.
• AESSEALsupportingChannel Partner/ Reseller/ DistributorAESSEAL provides industrial sealing solutions. MasterFlo offers their products as part of comprehensive pump system solutions.
• BLACOH Fluid ControlsupportingChannel Partner/ Reseller/ DistributorBLACOH provides fluid control products. MasterFlo offers their solutions as part of complete pump system packages.
• Steel Obrien (Top Line)supportingChannel Partner/ Reseller/ DistributorSteel Obrien/Top Line manufactures sanitary stainless steel pumps, fittings, and valves. MasterFlo distributes their hygienic pump and process equipment products.
• Layne-Verti-Line (Pentair Water)coreChannel Partner/ Reseller/ DistributorLayne-Verti-Line produces vertical turbine pumps with capacities up to 50,000 GPM and heads to 2,000 feet. MasterFlo distributes their shallow well multi-stage series.
• CognitocoreChannel Partner/ Reseller/ DistributorCognito manufactures electronically operated double diaphragm pumps. MasterFlo distributes their AODD pump products.
• AplexsupportingChannel Partner/ Reseller/ DistributorAplex produces industrial process pumps. MasterFlo offers their products as part of comprehensive pump solutions.
• HDLsupportingChannel Partner/ Reseller/ DistributorHDL pump products are distributed by MasterFlo as part of their extensive pump portfolio.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Flowserve Corporation: Global manufacturer of industrial pumps, valves, seals, and related services serving oil and gas, chemical, power, and water markets. Many of MasterFlo's distribution partners (e.g., Griswold) compete in similar categories and provide scale benchmarks.
• DXP Enterprises: Public industrial distributor with a significant rotating equipment and pump division serving national accounts. Demonstrates the scaled version of MasterFlo's distribution-plus-service business and provides public-market comp data.
• Watts Water Technologies: Manufacturer of water and plumbing products including pumps, valves, and water treatment equipment. Relevant comp for the municipal water and HVAC pump end markets MasterFlo addresses.
• Xylem Inc. Global water technology company and major pump manufacturer serving municipal water, wastewater, and industrial markets. Pentair-affiliated brands that MasterFlo distributes overlap with Xylem's product lines, making it a relevant comp.
• Gorman-Rupp Industries: Manufacturer of self-priming, centrifugal, and submersible pumps widely used in municipal and industrial applications. Comparable to several of the centrifugal product lines MasterFlo distributes (e.g., Pioneer, Tsurumi).
• KSB Group: Global pump and valve manufacturer with a strong presence in industrial, water, and energy markets. Provides a useful scale reference for the centrifugal and submersible pump segments MasterFlo serves.

Direct peers

• Crane Engineering: Regional industrial pump and fluid process equipment distributor in the upper Midwest offering equipment, parts, and field service across centrifugal and positive displacement pumps. Similar size, scope, and three-stream revenue model to MasterFlo.
• Dultmeier Sales: Midwest-based industrial fluid handling equipment distributor carrying multiple pump lines plus parts and service. Closely comparable business model: multi-brand distribution, consultative sales, and industrial/municipal customer focus.
• Power-Flo Technologies: Regional industrial pump distributor serving the New York metro area with a comparable multi-manufacturer representation model, custom system design, and field service offerings. Most directly comparable as a similarly-sized regional pump rep/distributor.

Emerging players

• Smith & Loveless: Manufacturer of pump stations, wastewater treatment systems, and industrial pumps with installation and aftermarket service. Mid-sized player with a focus on municipal and industrial pump packages — adjacent to MasterFlo's packaged pump and service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masterflo-pump-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterflo Pump