What Griswold does

Griswold Home Care, founded in 1982 and headquartered in Blue Bell, Pennsylvania, is a franchise-based provider of non-medical in-home care services for seniors and adults with chronic conditions, disabilities, or post-acute recovery needs. Its service portfolio centers on three core categories — Personal Care, Companionship, and Homemaking — supplemented by a broad set of specialized care lines including Dementia and Alzheimer's care, Neuromuscular care for ALS, MS, and Parkinson's, Hospice and Palliative support, Post-Surgery rehabilitation, Fall Prevention, Respite Care, Overnight, Live-In, and 24-Hour Care, plus a VA-approved veterans' care program. The company operates through a network of independently owned and operated franchise offices spanning at least nine U.S. states (Arizona, Connecticut, Delaware, Florida, Maryland, Minnesota, New Jersey, Pennsylvania, and Texas), with the Scottsdale franchise alone maintaining a roster of more than 100 caregivers.

Griswold's underlying technology is intentionally minimal — it is a labor-intensive service business, not a software or platform company — with no proprietary application, no developer API, and no AI-described systems. The notable technology-adjacent offering is the sub-brand "Griswold Care Plus, powered by Sensi," which adds remote-monitoring capability to the core care service. The company is HIPAA-compliant, WCAG 2.0 Level A accessible, and is one of only eleven brands endorsed by Activated Insights. The affiliated Jean Griswold Foundation, established as a nonprofit, has distributed over $150,000 in caregiver education scholarships since 2022, serving as a talent-development and brand-building adjunct.

Commercially, Griswold earns revenue through two principal streams: (1) professional-services fees paid to franchise offices by individual clients — funded by private pay, long-term care insurance, VA benefits, or Medicaid where applicable — for in-home care delivery, with pricing set on a custom, pay-as-you-go basis after in-home consultation; and (2) franchise/license fees, royalties, and brand support paid by independent franchise owners to the parent entity. Customer acquisition is conducted via a direct-to-consumer motion (1.800.GRISWOLD call line, website inquiry forms, and local franchise web presence), complemented by content marketing, community partnerships (e.g., Arizona Coalition on Aging), and targeted franchise recruitment. Customer segments are primarily individual seniors and chronically ill adults, with secondary segments comprising family caregivers seeking respite and veterans eligible for VA benefits. Michael Slupecki serves as CEO.

Name

Griswold

Legal name

Griswold Home Care

Website

https://griswoldcare.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Griswold Home Care is a Pennsylvania-based, franchise-operated provider of non-medical in-home care for seniors and adults with chronic or post-acute needs, delivering personal care, companionship, homemaking, and specialized condition support through independently owned offices across at least nine U.S. states.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

Keywords

• Home care services
• Senior caregiving
• Non-medical in-home care
• Respite care
• Dementia care

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Home Care Services: Fees charged for non-medical in-home care services including personal care, companionship, homemaking, and specialized care for conditions such as dementia, ALS, Parkinson's. Revenue generated through service fees paid by clients or through long-term care insurance and VA benefits.
2. Franchise Fees: Independent franchise owners operate local Griswold Home Care offices, paying franchise fees to the parent company. Each franchise operates independently with its own service model.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Griswold Home Care delivers non-medical in-home care services—personal care, companionship, homemaking, respite care, and specialized support for conditions such as dementia, ALS, Parkinson's, MS, post-surgery recovery, and hospice/palliative needs—through a network of independently owned franchise offices serving seniors and adults with chronic conditions, illnesses, or injuries across multiple U.S. states.

Product overview

Griswold is a home care service provider offering non-medical in-home care for seniors and adults with disabilities, illnesses, or injuries. The company provides a unified service model centered on Personal Care, Companionship, and Homemaking as core offerings, supplemented by specialized care services including Dementia Care Support, Post Surgery & Rehabilitation Care, Hospice and Palliative Care Support, Neuromuscular Care Support (for ALS, MS, Parkinson's), and Fall Prevention & Recovery Support. Additional care services include Respite Care, Veterans Care, Overnight Care, Live-In Care, and 24-Hour Care. The company also operates the Jean Griswold Foundation as a scholarship program supporting caregiver education. Griswold is structured as a franchise network with independently owned and operated locations, providing care throughout multiple U.S. states with over four decades of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• Griswold Care Plus, powered by Sensi: Remote monitoring technology service
• Jean Griswold Foundation

Products and services

• Personal Care Core service delivering gentle, hands-on assistance with bathing, grooming, dressing, toileting, oral care, skin care, hygiene, hair care, nail care, mobility and transfer support, and medication reminders for seniors and adults needing daily living help.
• Companionship Care Core service providing social engagement and emotional support through conversation, activities, hobbies, errands, social outings, and accompaniment to events to reduce isolation for seniors and adults receiving care.
• Homemaking Services Core service providing light housekeeping, dishwashing, organizing, plant care, laundry, linens, bedmaking, meal planning and preparation, grocery shopping, and running errands to keep the home running for clients.
• Dementia Care Support Specialized service delivering memory care for individuals with dementia or Alzheimer's, including cognitive stimulation activities, behavioral management, structured routine development, and ongoing family coordination.
• Post-Surgery & Rehabilitation Care Support Specialized service providing recovery assistance after surgery, including transportation, homemaking, companionship, personal care, range-of-motion exercises, and medication reminders.
• Hospice and Palliative Care Support Specialized end-of-life care support providing pain and symptom management, emotional support, and comfort for patients and their families.
• Neuromuscular Care Support Specialized service for individuals with ALS, MS, Parkinson's disease, and similar progressive neuromuscular conditions, including respite care for full-time caregivers and around-the-clock support.
• Fall Prevention & Recovery Support Specialized service providing home safety assessment and prevention strategies, including night lighting, non-slip mats, grab bar recommendations, and supervision to reduce fall risk and support recovery.
• Respite Care Service providing temporary relief for family caregivers, allowing them to rest and recharge while their loved one receives professional in-home care.
• Veterans Care VA-approved home care service for veterans, including assistance obtaining benefits, registering for VA benefits that pay for personal care, and connecting with veteran-specific support.
• Overnight Care Service in which a caregiver stays in the client's home overnight to provide peace of mind and assist with toileting, medication reminders, and morning meal preparation.
• Live-In Care Service in which a single caregiver lives in the home with the client, providing ongoing companionship, homemaking, and personal care and developing a meaningful friendship.
• 24-Hour Care Around-the-clock care with multiple caregivers working in shifts to ensure someone is always present and ready to assist the client.
• Griswold Care Plus (powered by Sensi) Remote monitoring technology service from Griswold offered to clients and families for added oversight between in-home care visits.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Jean Griswold FoundationcoreStrategic or Co-development PartnerThe Jean Griswold Foundation is dedicated to supporting Caregivers, the backbone of the care industry. It provides educational scholarships so Care Professionals can further their training, enhance their skills, elevate their careers, and better assist the people they serve. The foundation awarded over $150,000 in scholarships to exceptional Caregivers nationwide since 2022.
• Arizona Coalition on Aging (AZCOA)minorStrategic or Co-development PartnerAZCOA coordinates monthly senior services networking meetings where organizations providing resources like care, products, services, and advocacy to older adults can network with others in the industry, share educational resources, and explore the challenges of aging.
• Barrett Financial GroupminorStrategic or Co-development PartnerFeatured on AM 960 The Patriot discussing how reverse mortgages can give families more financial flexibility and help cover the cost of in-home care.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys: Public home health and hospice operator with significantly larger scale and Medicare/insurance reimbursement access. Overlaps on home-based care delivery but covers skilled nursing and hospice where Griswold is non-medical only.
• Aveanna Healthcare: Public home health and private duty services provider serving medically complex patients. Adjacent competitor in private duty and adult home care, with broader payer relationships and significantly larger scale.

Direct peers

• Right at Home: International in-home senior care franchise offering personal care, companionship, and specialized care for chronic conditions. Direct competitor with similar franchise structure and service mix.
• Senior Helpers: Franchise in-home senior care company specializing in Alzheimer's/dementia, Parkinson's, and personal care services. Direct competitor with overlapping specialized care offerings and franchise model.
• Bayada Home Health Care: Large non-profit home health provider offering both adult and pediatric care across multiple states. Comparable in care service breadth and geographic scale, though structured as a non-profit rather than franchise.
• BrightStar Care: Franchise home care provider offering both medical and non-medical services. Overlaps with Griswold on personal care, companionship, and dementia care, with additional skilled nursing capability that gives it broader payer access.
• Home Instead: Largest franchise network in non-medical in-home senior care, with a similar franchise model, geographic footprint, and service portfolio (personal care, companionship, dementia care). Direct competitor for franchisees, caregivers, and family customers.
• Comfort Keepers: Franchise-based in-home care provider offering personal care, companionship, and specialized dementia/senior care. Direct competitor with similar positioning and franchise expansion strategy.
• Synergy HomeCare: Franchise network providing non-medical in-home care including personal care, companionship, and memory care. Direct competitor for franchisees and end customers in overlapping geographies.
• Visiting Angels: National franchise network providing non-medical in-home care including personal care, companionship, and respite care. Direct competitor across multiple of Griswold's service categories and franchise markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GriswoldHomeCare
• Instagraminstagram.com/griswoldhomecare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griswold