Namib Desert Diamonds

What Namib Desert Diamonds does

Namib Desert Diamonds (Pty) Ltd, trading as NAMDIA, is a state-owned diamond marketing and sales company incorporated in Namibia in 2016 as the wholly-owned vehicle of the Government of the Republic of Namibia. It was established under a Sales and Marketing Agreement with the De Beers Group relating to Namdeb Holdings' diamonds, granting NAMDIA the exclusive right to purchase 15% per annum of Namdeb's total run-of-mine production on behalf of the government. The company sources rough from Namdeb (onshore Kimberlite and alluvial diamonds) and Debmarine (offshore marine diamonds recovered from the Atlantic seabed), offering a full assortment from rare high-quality gems to industrial-grade grainers, all certified conflict-free under the Kimberley Process Certification Scheme.

NAMDIA operates a B2B distribution platform that combines direct sales with online bidding across 10 annual selling cycles, serving a closed list of 36 pre-qualified clients on a three-year cycle (current cycle 2022/23-2025/26) located in Antwerp, Dubai, Mumbai, New York, Ramat Gan, and Windhoek. The platform is not technology-differentiated in the software sense; its core differentiator is statutory access to the Namibian rough supply and a provenance narrative positioning Namibian diamonds as the "Queen of Diamonds." The company has 11-50 employees, is headquartered in Windhoek, and operates a wholly-owned CSR subsidiary, the NAMDIA Foundation (established October 2019), which has deployed N$59,000,000 into education, health, and sport initiatives across Namibia. Revenue is generated by purchasing rough at government-allocation terms and reselling to global diamantaires on a transactional basis, with pricing not publicly disclosed. The company is currently navigating a leadership and security crisis following a February 2025 attempted armed robbery, including the suspension and subsequent termination of the CEO and ongoing staff arrests.

Name

Namib Desert Diamonds

Legal name

Namib Desert Diamonds (Pty) Ltd

Website

https://namdia.na

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Namib Desert Diamonds (NAMDIA) is a Namibian state-owned diamond marketing and sales company, established in 2016, that purchases 15% of Namdeb's run-of-mine production annually and resells rough diamonds to 36 pre-qualified global diamantaires via 10 annual direct-sales and online-bidding cycles.

Ownership category

akta.pro rank

Product category

Rough Diamond Marketing and Sales

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Rough Diamond Trading & Brokerage (CRAKAJAC)

akta.pro secondary industries

Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ), Diamond/Gemstone Auction Houses & Tender Platforms (CRAKAJAI)

Keywords

• Rough diamond sales
• Diamond marketing
• Conflict-free diamonds
• Namibian diamond trading
• Rough diamond distribution

Headquarters

HQ city

Windhoek

HQ country

Namibia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rough Diamond Trading: NAMDIA purchases 15% per annum of Namdeb's total run-of-mine production on behalf of the Government of Namibia. The company trades in rough diamonds on the global market as a price discovery mechanism, generating revenue through the sale of Namibian diamonds to global clients including diamantaires in Antwerp, Dubai, India, Israel, and the USA.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

NAMDIA is a state-owned diamond marketing and sales company that purchases 15% per annum of Namdeb's total run-of-mine production on behalf of the Government of Namibia and resells these rough diamonds to pre-qualified global diamantaires. The company distributes land, alluvial, and marine diamonds through 10 annual selling cycles using a hybrid model combining direct sales and online bidding, offering assortments ranging from rare high-quality gems to industrial-grade stones.

Product overview

NAMDIA operates as a single source of guaranteed Namibian diamonds in the global market. The core offering is the NAMDIA Diamond Sales Platform—a B2B marketing and distribution service that sells Namibian diamonds sourced from Namdeb (on shore) and Debmarine (off shore) through 10 annual selling cycles. The platform utilizes a hybrid selling strategy combining direct sales and online bidding. Product offerings include various diamond categories: Fancies, Specials, 5-10 Carats, and Grainer sizes (4Ct-10 Grainer, 8 Grainer, 6/5 Grainer, 4 Grainer, 3 Grainer, +11, +09, +7, -7), spanning rare high-quality gems to industrial-grade stones.

Differentiator

Problem solved

Functional benefit

Products and services

• NAMDIA Diamond Sales Platform A B2B diamond marketing and sales platform that distributes Namibian rough diamonds globally. It purchases 15% of Namdeb's run-of-mine production annually and sells through a hybrid strategy combining direct sales and online bidding across 10 annual cycles, offering an assortment of diamonds ranging from rare, high-quality gems to industrial-grade stones. Categories include Fancies, Specials, 5-10 Carats, and Grainer sizes (4Ct-10 Grainer, 8 Grainer, 6/5 Grainer, 4 Grainer, 3 Grainer, +11, +09, +7, -7).

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• NAMPOL (Namibia Police)coreStrategic or Co-development Partner · 4 December 2025NAMDIA and NAMPOL signed an MoU to strengthen security cooperation and protection of diamond operations in Namibia
• De Beers Group of CompaniescoreStrategic or Co-development Partner · 1 January 2016NAMDIA was established as a result of the signing of a Sales and Marketing Agreement between the Government of the Republic of Namibia and the De Beers Group of Companies relating to Namdeb Holdings' diamonds. In terms of this agreement, NAMDIA purchases (on behalf of the Government) 15% per annum of Namdeb's total run-of-mine production.
• Namdeb HoldingscoreStrategic or Co-development Partner · 1 January 1990Namdeb was born from a historic joint venture agreement between CDM (Consolidated Diamond Mines) and the Government of the Republic of Namibia following independence. NAMDIA purchases 15% of Namdeb's total run-of-mine production annually through the agreement with De Beers.
• Namdeb (Onshore)coreOthersSourcing partner providing land diamonds from the Kimberlite mines in Namibia's Sperrgebiet (Forbidden Area)
• Debmarine (Offshore)coreOthersSourcing partner providing marine diamonds sustainably and ethically recovered from the seabed of the Atlantic Ocean
• Namibia Diamond Trading Company (NDTC)coreOthersNAMDIA buys 15% run-of-mine from NDTC, providing clients with an assortment of rare and exceptional high quality diamonds through to lower quality industrial stones
• Kimberley Process Certification SchemecoreOthersNAMDIA subscribes to all Kimberley Process requirements, enabling certification of shipments of rough diamonds as conflict-free. Namibia has been a member of the KP, and NAMDIA ensures compliance with all KPCS minimum requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Anglo American plc: Diversified mining major and ultimate parent of De Beers. Comparable as the upstream counterparty and broader diamond industry incumbent with significant rough diamond production, marketing, and trading operations.

Direct peers

• Alrosa: Russian state-controlled diamond miner and the world's largest by volume. Comparable rough diamond production, marketing operations, and government-backed sales model serving global diamantaires.
• Okavango Diamond Company: Botswana state-owned rough diamond sales and marketing company. Closest comparable to NAMDIA: similar model of state-controlled rough diamond marketing to global clients, with a fixed allocation from the country's main producer (Debswana/De Beers).
• Lucara Diamond Corp: Canadian diamond miner (Karowe mine, Botswana) that sells production through rough diamond tenders to global buyers. Comparable rough diamond marketing and tender platform model.
• De Beers Group: The world's largest rough diamond producer and marketer, and NAMDIA's upstream counterparty via the Namdeb JV. Directly comparable rough diamond sales infrastructure, sightholder client model, and global distribution.
• Petra Diamonds: London-listed diamond mining company operating in Tanzania and South Africa. Comparable in that it produces and markets rough diamonds through tender processes to global clients, including Antwerp and Dubai diamantaires.
• Mountain Province Diamonds: Canadian diamond miner (Gahcho Kué JV with De Beers) that markets rough production through sales to international diamantaires. Comparable rough diamond producer/marketer model.
• Rosy Blue NV: Antwerp-headquartered sightholder and one of NAMDIA's largest clients. Comparable as a global rough diamond trader/cutter/polisher operating across the same Antwerp, Dubai, Mumbai, and New York hubs.
• Gem Diamonds: Diamond mining company operating in Lesotho (Letšeng) producing high-value rough diamonds sold via tender. Comparable as a producer of premium rough diamonds sold into the global diamond pipeline.
• Dhamani: Dubai-based diamond and gemstone trading group and NAMDIA client. Comparable as a global rough diamond buyer/distributor operating across the same luxury diamond pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_vZnX6iS-CZ_5plnzX8vMQ
• Facebookfacebook.com/NamibDesertDiamonds
• LinkedInlinkedin.com/company/namdia
• Instagraminstagram.com/namdianam
• Xx.com/NAMDIANAM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namib Desert Diamonds