What RE/MAX Scotland does

RE/MAX Scotland is a real estate franchise network operating across Scotland under license from RE/MAX Global, headquartered in Bellshill, United Kingdom. Established in approximately 1998, the company has served the Scottish property market for over 25 years through 25+ independently owned local branch offices spanning major urban centers (Edinburgh, Glasgow, Aberdeen, Dundee, Inverness) and secondary markets (Bathgate, Biggar, Bonnyrigg, Carluke, Dunbar, Dunfermline, Falkirk, Skye, and others). The company offers a full-service residential property platform covering sales, lettings, land and new homes purchases, and mortgage guidance, complemented by property valuation services and a property-alert notification system.

The underlying technology consists of a property-listing website platform providing search functionality, valuation tools, and an agent-finder directory, supplemented by content assets including blog articles and 20+ area guides. Distribution operates through a sales-led, franchise-licensed model: independent franchise owners deliver localized estate agency services to property buyers, sellers, renters, and franchise investors, leveraging the global RE/MAX brand, training, and operational frameworks provided by the parent.

The business model is transaction-based, generating revenue primarily through real estate commission fees on property sales and lettings facilitated across the franchise network. Pricing is commission-based and varies by transaction, with rates not publicly disclosed. The company markets its services through content marketing (blog and area guides), customer reviews, property alerts via email, and dedicated franchise recruitment channels, reaching end consumers (residential buyers, sellers, and renters) as well as prospective franchise investors seeking business ownership under the global RE/MAX brand.

Name

RE/MAX Scotland

Legal name

RE/MAX Scotland

Website

https://remax-scotland.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Scotland operates a 25+ office franchise network providing residential property sales, lettings, mortgages, and valuations across Scotland under the global RE/MAX brand, serving individual buyers, sellers, renters, and prospective franchise investors since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellshill

HQ country

United Kingdom

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: RE/MAX Scotland generates revenue through real estate commission fees from property sales and lettings transactions facilitated by their network of franchise offices and agents across Scotland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RE/MAX Scotland is a franchise estate agency network that brokers residential property sales, lettings, land and new homes purchases, and provides mortgage guidance across Scotland. Services are delivered through 25+ independently owned local franchise offices and supported by a website platform for property search, valuation booking, and alert registration.

Product overview

RE/MAX Scotland operates as a real estate brokerage franchise offering a unified platform of property services. The core offering consists of property buying, selling, and renting services through a network of local agents across Scotland. Additional services include mortgage guidance, land and new homes purchases, and property valuation. The company also provides content services through blog articles and area guides to support property journey decision-making. All services leverage the global RE/MAX brand while being delivered through local franchise offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Service offering expert guidance and personalised support for homeowners selling residential property across Scotland, delivered through local franchise offices.
• Lettings Rental property management service helping tenants find rental properties and landlords lease their residential properties in Scotland.
• Properties for Sale Residential property listing service connecting buyers with properties available for purchase across Scotland via the website and local agents.
• Properties to Rent Rental property listing service for tenants seeking residential rental properties across Scotland.
• Land and New Homes Specialised service assisting buyers with purchases of newly-built homes or land for development projects in Scotland.
• Mortgages Mortgage guidance service that simplifies the process of acquiring a mortgage for property purchases in Scotland.
• Property Valuation Property valuation service allowing homeowners to book an in-person or remote valuation to determine their property's market worth via local agents.
• Register for Property Alerts Notification service allowing users to register for alerts when new properties matching their criteria are listed across Scotland.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RE/MAX GlobalcoreStrategic or Co-development PartnerRE/MAX Scotland operates as a franchise under the RE/MAX Global brand, leveraging the #1 global estate agency brand, global resources, training, technology platforms, and international network support. The partnership provides brand credibility, operational frameworks, and access to global best practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Rightmove: UK's largest property portal and dominant listing discovery platform. Comparable as the primary upstream channel through which RE/MAX Scotland and other Scottish agents reach prospective buyers and renters.
• Zoopla: UK property portal aggregating listings from estate agents including RE/MAX Scotland. Relevant as a discovery channel and indirect competitor shaping buyer/seller expectations in the Scottish market.

Broad incumbents

• Savills: Global real estate services firm with a strong Edinburgh/Glasgow presence handling prime residential sales, new homes, and country house markets. Comparable at the higher-value end of Scottish residential brokerage.
• Countrywide: One of the UK's largest property services groups with multiple agency brands operating across Scotland. Comparable as a large incumbent offering residential sales and lettings with broader portfolio reach than RE/MAX Scotland.
• Knight Frank: International property consultancy with Scottish offices offering residential sales, new homes, and country house expertise. Comparable as a premium-segment competitor to RE/MAX Scotland's higher-end listings.

Direct peers

• Slater Hogg & Howison: One of Scotland's largest estate agency networks offering residential sales, lettings, and mortgage services across Scottish regions. Comparable as a multi-branch, full-service Scottish real estate brokerage competing for the same buyer/seller segment.
• Your Move: UK-wide estate agency and lettings network with significant Scottish presence offering sales, lettings, and mortgage services. Competes directly with RE/MAX Scotland for residential transactions in overlapping geographies.

Emerging players

• Purplebricks: Online/hybrid estate agency offering lower fixed-fee alternatives to traditional commission-based brokers across the UK. Competes with RE/MAX Scotland on price structure and digital-first customer experience.

Regional players

• ESPC (Edinburgh Solicitors' Property Centre): Edinburgh and East Central Scotland property listing hub operated by local solicitors and estate agents. Comparable as a regional distribution and listing platform competing for Scottish buyer attention.
• CJ Properties: Independent Scottish estate agency offering residential sales and lettings. Comparable as a smaller Scottish-focused competitor to RE/MAX Scotland's local branch network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/remaxscotland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Scotland