Bodegas San Isidro

What Bodegas San Isidro does

Bodegas San Isidro (BSI) is a cooperative winery founded in 1934 in Jumilla, Murcia, Spain, operating under the legal name BODEGAS COOP SAN ISIDRO DE JUMILLA S.COOP. and owned by its member farmers. The company has grown to become the largest wine producer within the D.O.P. Jumilla designation, with a 90-year operating history and a diversified portfolio spanning seven wine sub-brands — Gémin a (ultra-premium single-vineyard Monastrell from ungrafted pre-phylloxera vines over 30 years old, including limited Finca La Cabra, Finca El Volcán, and Finca Tomillares expressions), Sabatacha (mid-tier Monastrell, Syrah, Reserva, Crianza, organic, and no-added-sulfites variants; 50-year anniversary in 2023), Numun (night-harvested wines), San Isidro (Crianza and Reserva), Celia (entry-level young wines), Lácrim a Christi (traditional sweet natural Monastrell aged 8-10 years in oak), and Zambra (sangría). The company also produces premium olive oils under the Entrañable and Los Olivos brands and operates an enotourism program including 100% accessible winery tours, tastings, the Música Entre Vinos concert series, harvest experiences, and the Club BSI loyalty program.

BSI monetizes through a multi-channel distribution model: wholesale to all major Spanish retail chains (El Corte Inglés, Mercadona, Carrefour, Eroski, Alcampo, E.Leclerc, Coviran, Makro); specialty wine shops (enotecas) across Murcia, Valencia, and Cartagena; HORECA partnerships with regional restaurants and hotels (Peyma, El Vinagrero, Eszencia, La Catedral, Balneario de Archena, San Agustín, among others); direct-to-consumer sales through its proprietary e-commerce platform (tienda.bsi.es) delivering within 72 hours across Peninsular Spain and the Balearic Islands; and international exports to Germany, the Baltic states (Estonia, Latvia, Lithuania), and Singapore, supported by PROWEIN Düsseldorf participation and commercial missions organized by the Murcia Chamber of Commerce and co-financed by INFO / EU FEDER. Pricing is unit-based for products (not publicly disclosed on the website) and experience-based for enotourism (e.g., €18 per adult for the Vendimia en Familia harvest experience).

The go-to-market combines event-driven demand generation (PROWEIN, trade missions, harvest festivals, concerts), traditional sales-led distribution through retail and HORECA, and direct-to-consumer e-commerce. Marketing leverages owned digital channels (Facebook, Twitter, YouTube, LinkedIn, Pinterest, blog, email newsletter), earned media coverage from international critics (Robert Parker 90-91 points on multiple vintages, James Suckling 90+ on four Gémin a wines in 2023, Decanter Platinum 97 points on Gémin a Finca El Volcán 2018), and the Club BSI wine club. The business is a traditional winemaking operation with no disclosed AI/ML capabilities, grounded in terroir-driven Monastrell production, organic and natural wine techniques, and integrated wine tourism.

Name

Bodegas San Isidro

Legal name

BODEGAS COOP SAN ISIDRO DE JUMILLA S.COOP.

Website

https://bsi.es

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodegas San Isidro is a 1934-founded cooperative winery in Jumilla, Spain — the largest producer in D.O.P. Jumilla. It produces Monastrell wines, olive oils, and enotourism experiences, distributed through Spanish retail, HORECA, e-commerce, and exports to Germany, the Baltics, and Singapore.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• D.O.P. Jumilla wines
• Monastrell varietal wines
• Extra virgin olive oil
• Cooperative winery
• Wine tourism experiences

Headquarters

HQ city

Jumilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Primary revenue stream from production and sale of still wines (red, white, rosé), sweet natural wines, and sangría under multiple brands (Gémina, Numun, Sabatacha, San Isidro, Celia, Zambra) through retail, HORECA, and direct e-commerce channels.
2. Olive Oil Sales: Production and sale of extra virgin olive oils under the Entrañable and Los Olivos brands.
3. Enotourism: Wine tourism experiences including winery tours, tastings, gastronomic events, concerts, and harvest experiences generating ancillary revenue and customer acquisition.
4. Online Store (E-commerce): Direct-to-consumer sales of wines and olive oils through the company's own e-commerce platform (tienda.bsi.es).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

Bodegas San Isidro is a cooperative winery that produces and sells wines under D.O.P. Jumilla, primarily from the Monastrell grape variety, across multiple price tiers and brands (Gémina, Sabatacha, Numun, San Isidro, Celia, Lácrima Christi, Zambra). It also produces and sells extra virgin olive oils under the Los Olivos and Entrañable brands and operates wine tourism experiences at its Jumilla facility.

Product overview

Bodegas San Isidro (BSI) is a cooperative wine producer founded in 1934, headquartered in Jumilla, Murcia, Spain. The company operates as a major wine producer with D.O.P. Jumilla certification and offers a diversified portfolio organized into premium and mainstream wine sub-brands. The premium Gémina line features ungrafted (pie franco) Monastrell wines from old vines, including limited-edition single-vineyard wines from specific estates (Finca La Cabra, Finca Tomillares, Finca El Volcán). The mid-tier Sabatacha line offers accessible Monastrell, Syrah, Petit Verdot, organic, and sulfite-free variants. Numun wines focus on night-harvested fruit freshness, while San Isidro provides traditional Crianza and Reserva styles. Entry-level Celia wines target new consumers. The company also produces Lácrima Christi (natural sweet wine), Zambra sangría, premium olive oils under Los Olivos and Entrañable brands, and operates direct-to-consumer e-commerce and enotourism services.

Differentiator

Problem solved

Functional benefit

Brands

• Gémina: Premium wine line featuring Monastrell wines from ungrafted vines (pie franco) over 30 years old, including limited editions from specific estates.
• Sabatacha
• Numun
• San Isidro
• Celia
• Lácrima Christi
• Zambra

Products and services

• Gémina Wines
• Gémina Finca La Cabra
• Gémina Selección Monastrell
• Gémina Premium Reserva
• Gémina Cuvée Selección
• Gémina Finca El Volcán
• Gémina Finca Tomillares
• Sabatacha Wines
• Sabatacha Monastrell
• Sabatacha Crianza
• Sabatacha Reserva
• Sabatacha Syrah
• Sabatacha Ecológico Tinto Monastrell
• Sabatacha Monastrell Sin Sulfitos
• Numun Wines
• Numun Monastrell
• Numun Syrah
• Numun Selección
• San Isidro Monastrell
• San Isidro Crianza
• San Isidro Reserva
• Lácrima Christi
• Celia Wines
• Celia Rosé
• Celia Verdejo
• Zambra Sangría
• Entrañable Olive Oil
• Los Olivos Olive Oil
• Enotourism Experiences
• Tienda BSI Online Store
• Club BSI Wine Club

Quantifiable outcome

• Gémina Finca El Volcán 2018 achieved 97 points and Platinum Medal at Decanter World Wine Awards 2023 — the top wine of D.O.P. Jumilla in this global competition
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• INFO — Instituto de Fomento de la Región de MurciacoreGTM or Marketing Partner · 1 January 2025INFO (Instituto de Fomento de la Región de Murcia) provides strategic support through the Cheque Internacionalización program, enabling BSI's international expansion into Germany and the Baltic countries. INFO also co-organizes participation in trade fairs (PROWEIN) and commercial missions (Tasty Wine Meetings Singapore), co-financed by EU FEDER funds.
• PROWEIN (Düsseldorf, Germany)coreGTM or Marketing Partner · 1 January 2025PROWEIN is Europe's most important wine-specific trade fair held annually in Düsseldorf, Germany. BSI has participated for three consecutive years (2023–2025) with INFO support to expand presence in the German market.
• Tasty Wine Meetings SingaporeminorGTM or Marketing Partner · 1 January 2025International trade mission organized by Cámara de Comercio de Murcia and INFO in Singapore (November 2024) for Spanish wine producers to meet local importers and distributors.
• Cámara Oficial de Comercio, Industria, Servicios y Navegación de MurciacoreGTM or Marketing Partner · 1 January 2024The Murcia Chamber of Commerce organized the Tasty Wine Meetings Singapore 2024 commercial mission in November 2024, co-financed by INFO and EU FEDER funds, enabling BSI to promote its products in Singapore.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bodegas El Nido: High-end Jumilla winery producing the iconic El Nido and Clio bottlings from old-vine Monastrell. Closest head-to-head rival in the ultra-premium Monastrell category that BSI targets with its Géminé Finca line.
• Bodegas Volver: Murcia-region producer focused on Mediterranean varietals including Monastrell, with presence in international markets. Comparable in geographic base, premium positioning, and export-driven growth strategy.
• Bodegas Juan Gil: Jumilla-based winery also focused on Monastrell and a recognized leader in the D.O.P., producing ultra-premium expressions (e.g., Juan Gil Silver Label, El Nido). Direct competitor for premium Monastrell shelf space in Spain and export markets.
• Bodegas Castaño: Yecla-based (adjacent D.O. to Jumilla) family winery with a similar Monastrell-led portfolio across entry-level to premium tiers. Competes with BSI in both Spanish retail and international HORECA channels.
• Bodegas Hijos de Juan Gil (Gil Family Estates): Multi-D.O. Spanish wine group centered on Jumilla and Monastrell, with diversified sub-brands across price tiers — the most structurally similar publicly recognized cooperative-style rival to BSI.

Emerging players

• Bodegas Los Alcázares de la Mancha / smaller Jumilla D.O.P. producers: Smaller Jumilla D.O.P. wineries (e.g., Bodegas Alceño, Bodegas Bleda, Bodegas Xenysel) competing with BSI for the regional appellation's identity, supermarket listings, and wine-route tourism traffic.

Broad incumbents

• Miguel Torres (Familia Torres): One of Spain's largest family-owned wine groups with broad D.O. coverage, deep international distribution, and significant enotourism operations. Comparable as a broad incumbent with a multi-region, multi-tier portfolio and global ambitions.
• Bodegas Protos: Large Ribera del Duero producer (Grupo Protos) with multi-region Spanish portfolio, national retail distribution and substantial export presence. Comparable in Spanish retail scale and brand-led premiumization, though focused on Tempranillo rather than Monastrell.
• Grupo Freixenet: Major Spanish sparkling and still wine group with extensive international reach and large-scale retail distribution. Adjacent competitor in Spanish supermarket shelves and global export markets.
• Grupo Faustino: Large Rioja-based wine group with diversified D.O. holdings and strong international distribution. Comparable as a multi-brand Spanish incumbent targeting both domestic retail and global export channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vinosbsi
• YouTubeyoutube.com/bsibodegassanisidro
• Facebookfacebook.com/bsi.bodegassanisidro
• LinkedInlinkedin.com/company/bsi-bodegas-san-isidro
• Pinterestpinterest.com/vinosbsi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas San Isidro