Grupo Freixenet

What Grupo Freixenet does

Grupo Freixenet is a Spanish winemaking group tracing its roots to Casa Sala (founded 1861) and the Freixenet brand (launched 1914), now headquartered in Sant Sadurní d'Anoia, Barcelona. The company produces and markets a diversified portfolio of sparkling wines (Cava, Prosecco, Champagne, Sekt, Crémant), still wines (Freixenet Wine Collection, Monólogo, i heart WINES, René Barbier), and spirits (Mangaroca Batida, Wodka Gorbatschow, Kuemmerling). Its brand portfolio includes Freixenet (#1 international sparkling wine brand per IWSR), Mionetto (#1 international Prosecco brand), Segura Viudas, Alfred Gratien, Henkell, and Schloss Johannisberg.

Production spans owned wineries in Spain (Sant Sadurní d'Anoia), the United States (Gloria Ferrer, Sonoma, since 1986), Mexico (Sala Vivé, Querétaro, since 1987), and Australia (via subsidiary Wingara Group/Katnook Estate). Operational technology rests on traditional oenological expertise accumulated since 1861, including process innovations such as an SBR wastewater treatment system and ceramic-based tangential filtration for base wines. Group leadership is shared with Henkell under the Henkell Freixenet umbrella, with the Ferrer Family divesting its remaining stake in 2026; the parent sits within the Oetker Collection KG family business group.

The business model is a B2C/B2B hybrid: products are sold primarily through on-trade (HoReCa) and off-trade (supermarkets, wine shops) channels across 130+ countries, with more than 80% of sales generated outside Spain. Main markets are Germany, the UK, and the US. The group also operates direct-to-consumer e-commerce at clubcuvee.com. Revenue is generated from one-time product sales of sparkling wines, still wines, and spirits, with combined Henkell Freixenet / Freixenet Group turnover of €1.29B in 2019 and €1.195B in 2020. Marketing emphasizes emotional celebration positioning ("Celebra la vida") via TV, social, influencer, and event sponsorships, with sustainability certification (WfCP, ISO 14001, UN Global Compact membership) underpinning brand credibility.

Name

Grupo Freixenet

Legal name

FREIXENET, S.A.

Website

https://grupofreixenet.com

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Freixenet is a Spanish global sparkling wine leader producing Cava, Prosecco, Champagne, Sekt, still wines, and spirits for consumers across 130+ countries. Now wholly owned by Henkell Freixenet (Oetker Collection KG), it operates the Freixenet, Mionetto, Segura Viudas, and Alfred Gratien brands via on-trade, off-trade, and DTC e-commerce channels.

Ownership category

akta.pro rank

Product category

Sparkling Wines

NAICS

Wineries (312130), Wineries (31213), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Sparkling wine production
• Cava winemaking
• Wine brand portfolio
• Still wine production
• Spirits distribution

Headquarters

HQ city

Sant Sadurní D'anoia

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sparkling Wine Sales: Freixenet generates the majority of its revenue from the production and sale of sparkling wines including Cava, Prosecco, Champagne, Sekt, and Crémant under brands Freixenet, Segura Viudas, Mionetto, Alfred Gratien, Henkell, and others. In 2019, the Freixenet brand sold 94.4 million bottles. Turnover of Henkell Freixenet and Freixenet Group reached 1.29 billion euros in 2019, up 25% year-over-year.
2. Still Wine Sales: Freixenet expanded into the still wine segment with the launch of the Freixenet Wine Collection in 2020 (white and rosé wines from DO Catalunya), and also sells Freixenet Mederaño and Freixenet Mía brands in Germany. This segment has shown positive growth especially during the COVID-19 pandemic as consumers shifted to at-home wine consumption.
3. Spirits Sales: The company produces and sells spirits including Mangaroca Batida, Wodka Gorbatschow, and Kuemmerling as part of its diversified brand portfolio.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Grupo Freixenet produces and sells a portfolio of sparkling wines (Cava, Prosecco, Champagne, Sekt, Crémant), still wines, and spirits under multiple brands including Freixenet, Segura Viudas, Mionetto, Alfred Gratien, Henkell, Monólogo, i heart WINES, Mangaroca Batida, Wodka Gorbatschow, and Kuemmerling. The company operates production facilities in Spain, California, and Mexico and distributes its products to more than 130 countries through off-trade retail, on-trade HoReCa, and direct e-commerce channels.

Product overview

Grupo Freixenet is a leading global sparkling wine company with a diversified portfolio of brands across sparkling wines (Cava, Prosecco, Champagne, Sekt, Crémant), still wines, and spirits. The core brands include Freixenet (#1 international sparkling wine brand), Segura Viudas (800-year heritage), and Mionetto (#1 Prosecco brand). The portfolio extends to still wines (Monólogo, I heart WINES, Freixenet Wine Collection), and spirits (Mangaroca Batida, Wodka Gorbatschow, Kuemmerling). Key product lines include the iconic Carta Nevada and Cordón Negro cavas, premium Elyssia range, and new Mediterranean still wine collection. The company operates as part of Henkell Freixenet, the global market leader for sparkling wine owned by Oetker Collection KG.

Differentiator

Problem solved

Functional benefit

Brands

• Freixenet: World's #1 international sparkling wine brand (IWSR), producer of cava, Prosecco, and still wines
• Segura Viudas
• Mionetto
• Henkell
• Alfred Gratien
• Schloss Johannisberg
• Monólogo
• René Barbier
• i heart WINES
• Canals & Nubiola
• Castellblanc
• Dubois
• Mangaroca Batida
• Wodka Gorbatschow
• Kuemmerling
• Elyssia
• Carta Nevada
• Carta Rosé
• Cordon Negro
• Freixenet ICE
• Freixenet 0.0°
• Freixenet Wine Collection

Products and services

• Freixenet Sparkling Wines Core sparkling wine brand portfolio of Grupo Freixenet, including cava, Prosecco, and still wines under the Freixenet master brand — sold globally through retail, HoReCa, and e-commerce channels.
• Freixenet Carta Nevada Iconic gold frosted bottle cava brand and Spain's best-selling cava, positioned in the mass-market tier for celebrations and everyday enjoyment.
• Freixenet Cordón Negro Iconic black frosted cava with gold label; one of the most recognized sparkling wine products in the world, sold in more than 130 countries.
• Carta Rosé Rosé cava extension of the Carta Nevada range, made from Trepat and Garnacha grapes, targeting younger consumers and aperitif occasions.
• Elyssia Gran Cuvée Premium cava from Chardonnay, Macabeo, Parellada and Pinot Noir with 90 points Guía Peñín and Top 10 Best Cava at Effervescents du Monde.
• Elyssia Pinot Noir Premium rosé cava from Pinot Noir with Grand Gold at Giroví and Gold Medals at Bacchus International Wine Competition and CINVE.
• Freixenet Prosecco Italian-style Prosecco under the Freixenet brand, sold across European and international markets with double-digit growth particularly in the UK.
• Freixenet 0.0% Alcohol Free / Bajo en Calorías Alcohol-free and low-calorie sparkling wine range addressing the moderating and no-alcohol consumer segment.
• Freixenet Mallorca Limited Edition Super-premium D.O. Binissalem sparkling wine produced in Mallorca, positioned in the limited-edition luxury tier.
• Freixenet Solare New Mediterranean aperitif wine for summer occasions, extending the brand into the aperitif moment.
• Segura Viudas Premium cava brand with winemaking roots dating back 800 years, acquired by Freixenet in 1984; Wineries for Climate Protection certified.
• Mionetto #1 international Prosecco brand; part of the Henkell Freixenet portfolio with Italian sparkling wine heritage.
• Henkell Sekt German sparkling wine (Sekt) brand, founding brand of the Henkell Freixenet group.
• Alfred Gratien Champagne Premium Champagne from Aÿ, France, part of the Freixenet Group portfolio.
• Schloss Johannisberg German wine estate renowned for Riesling wines, part of the group portfolio.
• Freixenet Wine Collection First range of Freixenet still wines featuring white (Macabeo, Sauvignon Blanc, Chardonnay) and rosé (Garnatxa, Merlot, Tempranillo) from DO Catalunya, launched in Spain and internationally.
• Monólogo Freixenet Group still wine brand sold through the Club Cuvee e-commerce storefront.
• i heart WINES Approachable varietal wine brand distributed internationally, including in Spain.
• Mangaroca Batida Brazilian passion fruit liqueur / cocktail brand in the Freixenet Group spirits portfolio.
• Wodka Gorbatschow German vodka brand in the Freixenet Group spirits portfolio.
• Kuemmerling German herbal liqueur brand in the Freixenet Group spirits portfolio.

Quantifiable outcome

• 94.4 million bottles sold by Freixenet brand in 2019; 99.3 million bottles in 2020 (new record despite COVID-19)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Henkell Freixenet / Oetker Collection KGcoreStrategic or Co-development Partner · 1 January 2026Henkell Freixenet acquired 100% of Freixenet in 2026 after eight years of close cooperation with the Ferrer Family and José Luis Bonet. Henkell and Freixenet joined forces in 2018 to form the world's leading sparkling wine group. In 2021, Henkell Freixenet became part of Geschwister Oetker Beteiligungen KG, now Oetker Collection KG. The Oetker Collection KG is described as a 'successful family business.'
• AENOR (Asociación Española de Normalización y Certificación)coreOthers · 1 January 2021AENOR grants the Wineries for Climate Protection (WfCP) certification, managed by the Spanish Wine Federation (FEV). Segura Viudas has received this environmental certification for the third consecutive time. AENOR is Spain's standardization and certification body.
• Spanish Wine Federation (FEV)coreOthers · 1 January 2021The Spanish Wine Federation (FEV) manages the Wineries for Climate Protection (WfCP) environmental accreditation, the only specific seal in the wine sector for environmental sustainability in Spain.
• Responsible Tourism InstituteminorOthers · 1 January 2021The Responsible Tourism Institute grants the Biosphere sustainable tourism certification to Segura Viudas, recognizing its commitment to sustainable wine production and wine tourism.
• World Travel & Tourism Council (WTTC)minorOthers · 1 January 2021WTTC grants the Safe Travels stamp for safe tourism practices, awarded to Segura Viudas as part of its sustainable wine tourism commitment.
• Catalan Council of Ecological Agricultural Production (CCPAE)minorOthers · 1 January 2021CCPAE provides organic agricultural production certification held by Segura Viudas, validating its organic winemaking practices.
• SEO BirdLifeminorStrategic or Co-development Partner · 1 January 2021SEO BirdLife collaborated with Freixenet Group on the '1m2 contra la basuraleza' environmental campaign, providing expert technicians for environmental awareness training during the employee volunteer cleanup of the Lavernó stream area near the Sant Sadurní d'Anoia cellars.
• EcoembesminorStrategic or Co-development Partner · 1 January 2021Ecoembes co-promotes the Libera project and '1m2 contra la basuraleza' campaign with SEO BirdLife, in which Freixenet Group participated by organizing employee volunteer cleanups of natural areas.
• Spanish Federation of Food Banks (FESBAL)minorStrategic or Co-development Partner · 1 January 2020Freixenet collaborates with FESBAL through social media campaigns and financial contributions. For every shared celebratory moment during the 'La vida es como la celebras' campaign, Freixenet made financial contributions to FESBAL. The company has collaborated with Food Banks for over a decade.
• Wingara Group (Australia)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Wingara Group, a subsidiary of Henkell Freixenet in Australia, managed brands including Deakin Estate, Azahara, and La La Land distributed in Australia and exported to over 50 markets. In 2019, Wingara Group sold Deakin Estate to Duxton Vineyards Group while retaining the brands.
• Duxton Vineyards Group (Australia)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Duxton Vineyards Group acquired Deakin Estate winery and vineyards from Wingara Group (Henkell Freixenet subsidiary) in Australia in 2019. The corporate operation was limited to the winery and vineyards; brands remained under Wingara Group ownership.
• Henri Abelé (Champagne, France)minorChannel Partner/ Reseller/ Distributor · 1 January 2019In 2019, Freixenet Group agreed the sale of the Champagne company Henri Abelé, located in Reims, France. This divestment was part of the group's strategic portfolio optimization alongside the Henkell Freixenet alliance consolidation.
• Henkell and Freixenet AlliancecoreStrategic or Co-development Partner · 1 January 2018In 2018, Henkell (Germany) and Freixenet (Spain) joined forces to form the world's leading sparkling wine group under Henkell Freixenet. The alliance was finalized in 2019, enabling world leadership with 9.7% global market share in sparkling wine. The companies share management alignment strategically and organizationally across many markets.
• United Nations Global Compact / Spanish AssociationcoreStrategic or Co-development Partner · 1 January 2002Freixenet has been a founding member of the Spanish Association of the UN Global Compact since 2002, being the first wine group to achieve this at national level. The company has presented its annual Progress Report for nearly two decades, covering human rights, employment, environment, and anti-corruption.
• Reina Sofía School of Music (EMRS) / Freixenet Symphony OrchestracoreStrategic or Co-development Partner · 1 January 1994Freixenet has been a patron of the Freixenet Symphony Orchestra of the Reina Sofía School of Music (EMRS) for over 27 years. The orchestra, comprising 73 musicians from 17 countries, performs at prestigious venues including Teatro Real Madrid, Bratislava, Budapest Liszt Academy, and Vienna Musikverein. The company also supports the Superar project for youth music education.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• LVMH Wines & Spirits: Luxury conglomerate owning Moët & Chandon, Dom Pérignon, Veuve Clicquot, Ruinart and Krug. Direct competitor in global sparkling and the dominant premium Champagne incumbent, but operating as part of a much wider luxury portfolio.
• E. & J. Gallo Winery: World's largest family-owned wine producer, with deep US off-trade relationships and a portfolio spanning entry-level to premium. Comparable in scale, export reach, and brand-portfolio diversification strategy.
• Treasury Wine Estates: Listed wine major owning Penfolds, Beringer, Wolf Blass and 19 Crimes. Comparable as a multi-region, multi-tier wine producer competing for the same on-trade and off-trade shelf space globally.
• Pernod Ricard: Global spirits and wine major with Mumm and Perrier-Jouët Champagnes in its portfolio. Comparable as a broad incumbent competing with Henkell Freixenet in sparkling and overlapping in wine/spirits distribution channels.
• Constellation Brands: Large beverage alcohol group with wine (Robert Mondavi, Ruffino), spirits and beer portfolios. Comparable as a broad incumbent competing in premium wine/spirits with global distribution and brand-acquisition strategy.

Direct peers

• Codorníu: Spain's other historic cava producer and Freixenet's most direct competitor in DO Cava, with overlapping brand portfolios (Codorníu, Raventós i Blanc, Anna de Codorníu), similar export-led distribution, and comparable category positioning.
• Laurent-Perrier: Independent Champagne house focused on premium cuvées and rosé, with similar distribution-led export model across 130+ countries. Compares directly to Freixenet's premium/sparkling portfolio strategy.
• Juvé & Camps: Premium family-owned cava producer from Penedès with strong positioning in the Gran Reserva and Reserva de la Familia tiers. Direct competitor in the premium cava segment where Freixenet competes with Elyssia and Carta Nevada.
• Bollinger: Family-owned Champagne house producing prestige cuvées. Comparable as a premium sparkling-wine specialist with strong brand-led pricing and on-trade focus, mirroring Freixenet's Elyssia and Alfred Gratien positioning.
• Zonin1821: Italy's largest privately held wine producer and Prosecco owner (Zonin Prosecco, Bolla, Cielo). Direct comparable to Freixenet as a family-owned multi-region wine group with leading Prosecco, sparkling, and still-wine positions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoFreixenet
• LinkedInlinkedin.com/company/grupofreixenet

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Freixenet