Boxhaus

What Boxhaus does

Boxhaus is an online direct-to-consumer retailer specializing in combat sports and martial arts equipment, serving individual athletes and amateur practitioners of boxing, Brazilian Jiu-Jitsu (BJJ), Mixed Martial Arts (MMA), and Muay Thai across Germany and Austria. The catalog spans 709 SKUs across 21 brands — including Nike, Venum, adidas, Hayabusa, Atama, Cleto Reyes, Twins Special, FUJIMAE, Kingz, Koral, and Wai Kru — covering BJJ gis, rashguards, belts and grappling shorts, boxing gloves and shoes, Muay Thai shorts, MMA gloves, and combat sports apparel. Featured premium products include the Nike Hyperko 3 boxing shoe, Venum Challenger 3.0/4.0 gloves, Atama Mundial #10 BJJ Gi with antimicrobial nanotechnology, handcrafted Wai Kru Muay Thai shorts, and Shark Boxing Victory Nappa leather gloves.

The store runs on Shopify's e-commerce infrastructure, with orders fulfilled from a single warehouse operated by the parent entity, Ronin Wear S.L., in Málaga, Spain. The brand was originally founded in Germany in 2006 by Rainer Proch and Annett Scheurich, grew into a leading European combat sports equipment provider (including supplier status for German national teams and Queens Cup sponsorship), and ceased operations at the end of March 2025 due to economic pressure, rising costs, and new EU regulations. In May 2025, RoninWear — a Málaga-based company with 18+ years of online combat sports retail experience — acquired and revived the brand, restarting e-commerce operations under Managing Director Pablo Espejo-Saavedra Carrión.

The business model is straightforward transaction-based e-commerce retail: one-off product sales at price points ranging from approximately €27 for entry-level gloves to €250+ for premium gloves and shoes, with BJJ Gis typically €70-190+ and boxing shoes €80-200+. Shipping to Germany and Austria is tiered by weight via DHL (standard 4-5 business days from €8; express 2 business days from €12). Marketing is conducted organically through Facebook, Instagram, TikTok, and YouTube, supplemented by an email newsletter and a content/blog arm (Wiki) that covers combat sports techniques and terminology. Customer acquisition is horizontal — addressing combat sports practitioners broadly — and the company supports local initiatives and amateur combat sports clubs as a community differentiation lever.

Name

Boxhaus

Legal name

Ronin Wear S.L.

Website

https://boxhaus.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Boxhaus is an online retailer of combat sports equipment (boxing, BJJ, MMA, Muay Thai) serving individual athletes across Germany and Austria. Operated by Ronin Wear S.L. (Málaga, Spain) since May 2025, it sells 709 SKUs from 21 brands on a Shopify storefront.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYCRAMADAI

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Combat sports equipment
• Boxing gloves retail
• Bjj apparel
• Muay thai gear
• Mma equipment

Headquarters

HQ city

Demen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Retail: Boxhaus operates as an online retailer of combat sports equipment, selling products directly to consumers through its Shopify-powered e-commerce platform. The business model centers on transaction-based sales of branded boxing, BJJ, MMA, and Muay Thai equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boxhaus is an online retailer specializing in combat sports and martial arts equipment, selling a catalog of over 700 products across boxing, Brazilian Jiu-Jitsu (BJJ), MMA, and Muay Thai categories. The company operates a Shopify-powered e-commerce store serving customers in Germany and Austria, offering branded gear from more than 20 manufacturers including Nike, Venum, adidas, Hayabusa, Atama, Cleto Reyes, and Twins Special. Orders are fulfilled from its warehouse in Málaga, Spain.

Product overview

Boxhaus is a German e-commerce retailer specializing in combat sports and martial arts equipment, operating as an online store powered by Shopify. The product portfolio centers on equipment for Brazilian Jiu-Jitsu (BJJ), boxing, Muay Thai, and Mixed Martial Arts (MMA). The core offerings include BJJ Gis, rashguards, grappling shorts, and belts; boxing gloves (Boxhandschuhe), boxing shoes (Boxschuhe), and Muay Thai shorts; MMA gloves and fight shorts; and general combat sports apparel. Featured products include the Nike Hyperko 3 boxing shoes with Super Critical Foam technology, Venum Challenger boxing gloves (3.0 and 4.0 versions), Atama Mundial #10 BJJ Gi with antimicrobial nanotechnology, Wai Kru Muay Thai shorts handcrafted in Thailand, and Shark Boxing Victory gloves in Nappa leather. The store offers over 700 products across 21 brands including adidas, Atama, Buddha Fight Wear, Charlie Boxing, Cleto Reyes, Everlast, FUJIMAE, Hayabusa, Kingz, KOARENA, Koral, Leone 1947, Manto, Nike, Okami, Progress Jiu Jitsu, Shark Boxing, Twins Special, Venum, and Wai Kru.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxing Gloves (Boxhandschuhe) Padded gloves for boxing training, sparring, and competition, offered in multiple sizes (oz) from brands such as Venum, Cleto Reyes, Hayabusa, and Twins Special.
• Boxing Shoes (Boxschuhe) Specialized boxing footwear providing support, grip, and mobility for training and competition, including the Nike Hyperko 3 line with Super Critical Foam midsole technology.
• BJJ Gi (Brazilian Jiu-Jitsu Kimonos) Training uniforms (gis) for Brazilian Jiu-Jitsu practitioners, offered in men's and women's cuts from brands such as Atama, Kingz, Progress Jiu Jitsu, and Koral.
• Rashguards (BJJ/MMA) Compression-fit shirts worn during grappling and MMA training and no-gi BJJ.
• Grappling and MMA Shorts Shorts designed for Brazilian Jiu-Jitsu, MMA training, and competition across brands such as Venum, Hayabusa, and Kingz.
• BJJ Belts (BJJ Gürtel) Ranking belts indicating skill level for BJJ practitioners from white belt through black belt.
• Muay Thai Shorts Traditional shorts for Muay Thai training and competition, including handcrafted Thai-made options from brands such as Wai Kru and Twins Special.
• MMA Gloves (MMA Handschuhe) Lightweight gloves (typically 4-6 oz) used in mixed martial arts for competition and sparring.
• Combat Sports Apparel (Bekleidung) General apparel and casual wear tied to combat sports culture, including urban/casual fashion items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RoninWearcoreStrategic or Co-development Partner · 1 May 2025RoninWear, a European company based in Málaga, Spain with over 18 years of experience in online combat sports retail, revived the Boxhaus brand in May 2025 after the original company ceased operations. RoninWear assumed operations of the Boxhaus e-commerce platform and continues the brand's mission of providing quality combat sports equipment to German-speaking markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atama: Brazilian Jiu-Jitsu apparel and gi brand with a D2C e-commerce channel across Europe. Comparable as a specialist BJJ brand-owned storefront competing for the same buyer while also being a key brand stocked by Boxhaus.
• Venum: Global combat sports brand (MMA, boxing, Muay Thai, BJJ) with a strong owned e-commerce D2C channel and wide brand assortment. Comparable as a competing D2C destination for the same buyer while also being one of Boxhaus's most prominent third-party brands.
• Budoland: European (Germany-headquartered) distributor and retailer of martial arts and combat sports equipment serving multiple European countries. Closely comparable multi-brand model with established supplier relationships across the same disciplines.
• Fighters Market: UK-based online retailer of combat sports equipment spanning boxing, MMA, BJJ, and Muay Thai. Directly comparable as an English-language European specialist with multi-brand assortments and shipping across borders.
• TITLE Boxing: One of the largest online and catalog retailers of boxing and combat sports equipment in the US. Directly comparable as a multi-brand online specialist targeting boxers, MMA athletes, and martial artists with curated gear from leading brands.
• Ringside: Long-standing US-based retailer of boxing, MMA, and combat sports equipment operating online and through catalogs. Closely comparable multi-brand model serving amateur and professional combat sports athletes with gloves, shoes, and apparel.
• Combat Corner: US-based online retailer specializing in combat sports apparel and gear (BJJ, MMA, boxing, Muay Thai). Directly comparable assortment focus and D2C e-commerce structure targeting the same athlete segments.
• Hayabusa: Premium combat sports brand (boxing, MMA, Muay Thai) that sells direct to consumers via its own e-commerce store. Comparable both as a competing retailer of branded gear and as one of the key brands Boxhaus distributes, creating an overlap of interests.

Regional players

• Punch Equipment: Australia-based manufacturer and retailer of boxing, fitness, and martial arts equipment. Comparable multi-brand combat sports offering but operating primarily in a different geography (APAC) from Boxhaus's DACH focus.

Broad incumbents

• Decathlon: Global mass-market sporting goods retailer with deep DACH presence (Decathlon Germany/Austria), increasingly expanding its combat sports assortment under own brands. Comparable as a competitor for the entry-level and value-conscious segment of combat sports buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/BOXHAUSTV
• Facebookfacebook.com/BOXHAUS
• Instagraminstagram.com/boxhaussportsstore
• TikToktiktok.com/@boxhaus_shop
• Xx.com/BOXHAUS_GER

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxhaus