AUSMAR

What AUSMAR does

AUSMAR is a privately held Australian residential and commercial construction company founded in 1993 and headquartered in Maroochydore, Sunshine Coast, Queensland. The company designs, builds, and delivers custom homes, residential developments, and commercial projects across the Sunshine Coast, North Brisbane, and Gympie regions, operating from a 70–80+ person in-house team that spans New Home Consultants, Draftspersons, Estimators, Construction Supervisors, and After-Care. Its product architecture is organized into four residential lines — First Series (entry-level from ~$219K), Designer Collection (mid-range premium), Acreage Collection (larger rural blocks up to ~$496K), and Terrace Collection (townhouse/investor) — alongside fully bespoke Custom Homes and a dedicated AUSMAR Commercial division that has delivered award-winning projects including the AUSMAR Group HQ and Atelier, Club Eden, and Samford Homestead.

The company's go-to-market combines direct sales (New Home Consultants, House & Land Consultants, Client Liaison Officers) with physical retail via display homes in master-planned communities (Aura, Kinma Valley, Rivermont, Harmony) and the Atelier Design Studio, which consolidates finish selection into a single appointment. It uses fixed-price contracts with detailed proposals prior to deposit and the Buildertrend app for weekly photo updates during construction. Revenue is generated on a one-time, fixed-price contract basis across new home construction and house & land packages bundled with developer partners, with pricing transparency and no post-contract cost surprises as a stated differentiator. The company has accumulated 30+ HIA and Master Builders awards, holds a 4.6/5 Google rating, and runs a 13-year charity partnership with the Wishlist Foundation that has raised over $1.1M for Sunshine Coast healthcare. AUSMAR is led by three Directors (Richard Paris, Josh Green, Tony Bryan) and operates with no identified parent, private equity, or external investment ownership.

Name

AUSMAR

Legal name

AUSMAR

Website

https://ausmarhomes.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

AUSMAR is a privately held Sunshine Coast-based home builder, founded in 1993, delivering 300+ residential and commercial projects annually across Queensland with 70–80+ in-house staff and four product lines.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential construction
• Custom home building
• Commercial construction
• House and land packages
• Design and build

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction: One-time custom, residential and commercial home building on a fixed-price contract basis
2. House & Land Packages: Combined land and home packages through partnerships with developers in communities like Aura, Kinma Valley, Rivermont, and Harmony

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AUSMAR is a residential and commercial design-and-build construction company that designs and constructs homes, townhouses, acreage residences, and commercial buildings for individual buyers, investors, and developers across the Sunshine Coast, Brisbane, and Gympie regions. Core revenue is generated through one-time fixed-price home construction contracts across four design collections (First Series, Designer, Acreage, Terrace), Custom Homes, House & Land Packages in master-planned communities, and a smaller commercial construction division.

Product overview

AUSMAR is a residential and commercial home builder operating on the Sunshine Coast, Brisbane, and Gympie regions since 1993. The company offers a platform-plus-modules architecture comprising standard home building services across four distinct product lines: First Series (entry-level), Designer Collection (premium), Terrace Collection (townhouse-style), and Acreage Collection (rural blocks), complemented by Custom Homes for bespoke builds and a dedicated Commercial division. Supporting services include the Atelier Design Studio for finishes selection, House & Land Packages in master-planned communities, Display Homes for showcase touring, and an After Care Program providing ongoing warranty support. The company builds over 300 homes annually with 70+ employees.

Differentiator

Problem solved

Functional benefit

Products and services

• First Series Entry-level home design collection offering quality construction with multiple facade options (Modern, Essential, Coastal, Hamptons) at competitive price points for first home buyers and budget-conscious families. Designs start from approximately $219,000 (e.g., Cali from $219,029).
• Designer Collection Premium home design collection featuring higher-end finishes and more sophisticated architectural styles (Urban, Traditional, Vogue, Plantation, Metro, Montego) for discerning buyers seeking luxury features. Designs range from approximately $250,000 to $450,000 (e.g., Arcadia from $454,501, Bellevue from $307,256).
• Acreage Collection Home designs for larger rural and semi-rural blocks, including multi-size options such as Arizona (219/250/285), Colorado (268/312/379), and Clearwater (210/226/245) series with flexible floor plans. Designs range from approximately $313,000 to $495,000.
• Terrace Collection Townhouse-style homes including models like Avalon, Bellevue, and Carson with Town/Metro facade options, designed for compact lots and investment properties.
• Custom Homes Bespoke residential construction services for clients seeking fully customized designs, including architecturally distinctive projects such as The Long House (New Zealand farmhouse-inspired design) built on acreage blocks. Pricing varies based on client requirements and block characteristics.
• AUSMAR Commercial Commercial construction division delivering projects including Club Eden (Master Builders award winner), Samford Homestead ($5M+ commercial building), and AUSMAR Group HQ and Atelier studio, serving developers and commercial clients.
• House & Land Packages Combined land and home offerings in master-planned communities including Kinma Valley (Morayfield), Rivermont, Harmony (Seaforth), and Aura (Baringa), simplifying the home purchasing process through developer partnerships.
• Atelier Design Studio One-stop design experience allowing clients to select all home finishes (colors, fixtures, appliances) in a single appointment with expert Design Consultants, eliminating multiple supplier visits during the home building process.
• After Care Program Post-construction support including dedicated maintenance supervisor, 12-month warranty period with ongoing liaison, and Buildertrend app for communication and photo updates during building.

Quantifiable outcome

• 4.6/5 Google Rating
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wishlist Foundation (Sunshine Coast Health Foundation)coreOthers · 1 January 2011AUSMAR has partnered with Wishlist Foundation since 2011 as Foundation Partners for over 13 years. They have built four charity homes for Wishlist ('House The Coast Built' projects in 2011, 2015, 2020, and Wishlist Centre in 2021, Wishlist House Gympie in 2023), contributing over $1.1 million to local healthcare services. The partnership includes annual maintenance of Reed House, fundraising events, and direct contributions to medical equipment.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Metricon Homes: Australia's largest private home builder, offering volume residential construction across multiple states including Queensland. Directly comparable business model (display villages, design collections, in-house design studio) but at significantly larger national scale than AUSMAR.
• Rawson Homes: NSW-based volume home builder with Queensland expansion, offering comparable product tiers (entry-level through custom) and house & land packages. Similar in-house approach to design and construction with broader geographic reach than AUSMAR.
• Henley Properties: Large Victorian-based volume home builder with growing Queensland operations, offering comparable design collections, display home networks, and fixed-price contracts. Larger scale and broader geographic reach make it a relevant comparable for AUSMAR's growth trajectory.
• Simonds Homes: ASX-listed Australian home builder with national footprint, offering residential construction across first home buyer through custom segments. Comparable product structure (design collections, display homes, house & land packages) but with greater geographic diversification and public-market capital access.
• Burbank Homes: Melbourne-headquartered residential home builder with expanding Queensland operations and similar design collection structure. Comparable business model targeting first home buyers, upgraders, and investors with multi-tier design offerings.
• GJ Gardner Homes: National franchise-based residential home builder with strong Queensland presence and similar first home buyer, investor, and custom home positioning. Operates via franchise model with similar product range but distributed ownership structure versus AUSMAR's centralized in-house team.

Direct peers

• Clarendon Homes: Queensland-based residential home builder operating across Brisbane and South East Queensland with similar house & land, custom home, and townhouse product lines. Operates in overlapping geographic markets with comparable price points and design collections, making it the most direct regional competitor.
• Hallmark Homes: Queensland-focused residential home builder operating across South East Queensland with similar display village strategy, house & land packages, and custom home services. Direct competitive overlap with AUSMAR in Brisbane and surrounding growth corridors.

Others

• Stockland: Major Australian land developer and master-planned community operator that is both a partner (Aura house & land packages) and adjacent business to AUSMAR. Provides context for the developer side of AUSMAR's house & land value chain and competitive dynamics in master-planned communities.

Regional players

• Hickinbotham Homes: South Australia-focused residential home builder with comparable display village strategy, design collections, and custom home offerings. Different geography but similar mid-sized regional builder profile, product structure, and target customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/ausmarhomes
• Xx.com/ausmarhomes
• Facebookfacebook.com/ausmar.homes
• LinkedInlinkedin.com/company/ausmar-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUSMAR