Dolina Group

What Dolina Group does

Dolina Group Ltd. is an Israeli wholesale flower distributor founded in 1994 and headquartered in Netanya. The company sources cut flowers, decorative greenery, gerberas, roses, fillers, and culinary herbs from plantations in Ecuador, Colombia, Kenya, and Ethiopia through proprietary branch operations, and resells these products to wholesalers, with a long-standing focus on the Russian market where it describes itself as one of the oldest Israeli firms present. Its commercial operations are conducted via Skype-based customer contact and Excel-based order forms, with fulfillment delivered to customer-designated airports via air freight.

The firm's business model is a traditional cross-border wholesale intermediation model: source from origin-country plantation networks through locally staffed branches, aggregate supply across multiple SKUs and origins, and resell in bulk to downstream wholesalers on a landed-airport basis. There is no disclosed pricing structure beyond order-by-order Excel quotation, and there is no retail, e-commerce, or direct-to-consumer layer in the operation. Customer touchpoints, order management, and fulfillment coordination are manual and person-driven, with no disclosed platform, marketplace, or proprietary technology layer. The company is privately held, fully owner/founder operated with no external funding disclosed, has 11–50 employees, and has not refreshed its public-facing web presence materially since 2011.

Reported product breadth is the principal differentiator: roses (multi-origin), gerberas, decorative greenery, fillers, and culinary herbs supplied via the same channels to the same customer base. The herbs addition is the only meaningfully new SKU signal in recent years. The firm does not disclose financials, leadership beyond a single contact (Lev Sheinkman), patents, certifications, or awards. Its scale signals (employee count band, multi-origin branch footprint) are consistent with a small but operationally specialized wholesale trading firm rather than a scaled grower, retailer, or logistics platform.

Name

Dolina Group

Legal name

Dolina Group Ltd.

Website

https://dolina.co.il

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Dolina Group is an Israeli wholesale cut-flower distributor, founded in 1994 in Netanya, that sources roses, gerberas, greenery, fillers, and herbs from plantations in Ecuador, Colombia, Kenya, and Ethiopia via its own branches and resells them primarily to wholesalers on the Russian market using Excel-based ordering and airport delivery.

Ownership category

akta.pro rank

Product category

Wholesale Cut Flowers and Ornamental Plants

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930), Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale flower distribution
• Cut flower supply
• Decorative greenery wholesale
• Gerbera and rose importation
• B2B floriculture trading

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Cut Flowers: B2B wholesale distribution of cut flowers including roses, gerbera, decorative greenery, gypsophila, limonium, solidago, and exotic plants. Products sourced from own Israeli operations and international plantation partners in Ecuador, Colombia, Kenya, and Ethiopia.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Dolina Group Ltd. is a B2B wholesale distributor of cut flowers and ornamental greenery. The company sources roses from dozens of plantations in Ecuador, Colombia, Kenya, and Ethiopia through its own South American and African branches, and supplies an Israeli-grown assortment of decorative greenery (120+ types), flowering plants, filler flowers (gypsophila, limonium, solidago), gerbera (90+ varieties), roses (80+ varieties), and culinary herbs. Products are sold wholesale to flower distributors and retailers, with airport delivery to customers after quote-based pricing.

Product overview

Dolina Group is a flower wholesale company operating since 1994, specializing in wholesale flower distribution with a diverse product portfolio. The company offers four main product categories: Decorative Greens (over 120 types including ruscus, aspidistra, monstera), Flowers/Flowering Plants (including calla lilies, wax flowers, ranunculus, peonies, lilies, lisianthus), Fillers (gypsophila, limonium, solidago varieties), and Gerbera (90+ varieties). The company also supplies roses (80+ varieties) sourced from plantations in Ecuador, Colombia, Kenya, and Ethiopia through its South American and African branches. A newer addition to their offerings includes culinary herbs. The company provides products grown to their specifications with quality control from cutting to packing.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Greenery (Декоративная Зелень) Wholesale decorative foliage line offering over 120 types of greenery including ruscus, aspidistra, aralia, monstera, and other foliage varieties, supplied to B2B flower wholesalers and retailers.
• Flowering Plants (Цветущие Растения) Wholesale flowering plants including calla lilies (zantedeschia), wax flowers, ranunculus, peonies, lilies, lisianthus (eustoma), trachelium, and dozens of other varieties, sold to flower wholesalers and retailers.
• Fillers (Наполнители) Wholesale filler flowers used in bouquet assembly, including gypsophila varieties (Perfecta, Mirabella, Million Star), limonium varieties (Beltlaard, Bluebird, Supreme), solidago, statice, asclepias, and aster varieties, supplied to B2B florists and wholesalers.
• Gerbera (Гербера) Wholesale gerbera offering over 90 varieties including Zingaro, Provence, Mystique, Optima, Passion, Minette, Monarch, Carambola, Beauty, California, and many others, positioned by the company as an exclusive key product line.
• Roses (Розы) Wholesale roses offering over 80 varieties sourced directly from dozens of plantations in Ecuador, Colombia, Kenya, and Ethiopia through Dolina's South American and African branch operations.
• Culinary Herbs (Зелень) Wholesale culinary herbs including basil, chervil, thyme, lemon thyme, tarragon, sorrel, savory, sage, rosemary, melissa (lemon balm), mint, oregano, red basil, rocolla (arugula), marjoram, lovage, lemon grass, dill, coriander, and chives, supplied to B2B buyers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Ecuador Rose PlantationscoreStrategic or Co-development Partner · 1 January 1994Partnership with dozens of rose plantations in Ecuador providing supply of roses to the company. Roses are delivered through the company's South America branch operations.
• Colombia Rose PlantationscoreStrategic or Co-development Partner · 1 January 1994Partnership with dozens of rose plantations in Colombia providing supply of roses to the company. Roses are delivered through the company's South America branch operations.
• Kenya Rose PlantationscoreStrategic or Co-development Partner · 1 January 1994Partnership with dozens of rose plantations in Kenya providing supply of roses to the company. Roses are delivered through the company's Africa branch operations.
• Ethiopia Rose PlantationscoreStrategic or Co-development Partner · 1 January 1994Partnership with dozens of rose plantations in Ethiopia providing supply of roses to the company. Roses are delivered through the company's Africa branch operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Marginpar: Dutch-based wholesaler specializing in specialty cut flowers and greenery sourced from African and South American growers for European florists. Directly comparable in multi-origin cut flower B2B distribution.
• Multiflora: South African flower auction and wholesale platform distributing cut flowers to domestic and export florist buyers. Comparable as a B2B flower wholesaler with multi-grower aggregation, similar to Dolina's multi-country sourcing model.
• OZ Export: Dutch wholesale exporter sourcing cut flowers and plants from global growers for international B2B customers. Comparable to Dolina in its global grower-to-wholesaler model and international B2B distribution focus.
• Wafex: Australian wholesale flower distributor sourcing from multiple international growers for B2B florist and event customers. Comparable to Dolina as an import-driven B2B flower wholesaler serving retail florists.
• Royal FloraHolland: World's largest B2B flower auction connecting growers to wholesalers in Aalsmeer, Netherlands. Directly comparable to Dolina as a B2B cut flower distribution intermediary, though operating at vastly larger auction-platform scale.

Emerging players

• Tambuzi: Kenyan premium rose grower-exporter supplying wholesale florist markets globally. Comparable as one of Dolina's potential African sourcing counterparts; competing for the same B2B florist customer wallet via direct-from-grower model.
• Kariki: Kenyan rose and flower grower-exporter producing cut flowers for international wholesale distribution. Comparable as a producer-side counterpart in the same global cut flower supply chain Dolina distributes from.

Broad incumbents

• Interflora: Global floral network coordinating B2B florist-to-florist order relay and retail delivery. Overlaps with Dolina's B2B florist customer base but operates a broader network model spanning retail and wholesale.
• Fleurop: European floral order-relay network combining B2B florist services and retail flower delivery. Comparable as a flower distribution intermediary with B2B florist relationships across multiple European markets.

Others

• Ball Horticultural Company: Global horticultural supplier of flower seeds, cuttings, and plants to growers and wholesalers. Comparable as a participant in the same floriculture supply chain, though operating upstream in plant genetics and inputs rather than cut flower distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolina Group