Focus Communications
Focus Communications is an Edmonton-based full-service marketing, communications, and PR agency serving government, nonprofits, libraries, and enterprise clients across western Canada with integrated strategy, creative, digital, events, and training services since 2002.
- Company typePrivate
- Founded2002
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Focus Communications firmographics
Firmographics- Name
- Focus Communications
- Legal name
- Focus Communications Services Inc.
- Website
- https://focuscom.ca
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Focus Communications is an Edmonton-based full-service marketing, communications, and PR agency serving government, nonprofits, libraries, and enterprise clients across western Canada with integrated strategy, creative, digital, events, and training services since 2002.
- Ownership category
- akta.pro rank
Focus Communications industry classification
Industry- Product category
- Marketing and Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Public Affairs & Government Relations (MPAAADAE), Nonprofit & Cause Communications (BPAFADAK), Media Relations & Press Office Services (MPAAADAI), Event PR & Communications Support (BPAFADAO)
Keywords
Where Focus Communications is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Focus Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services Consulting: Strategy, public relations, communications, marketing, graphic design, web design, social media, crisis management, and recruitment services billed as project-based or retainer engagements.
- Event Management Services: Full-service event planning and management including conferences, trade shows, airshows, grand openings, and fundraising galas.
- Training Courses: Accessible, affordably-priced training courses delivered via Zoom covering communication skills, marketing, and professional development. Offers discounts for groups of 5+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Training courses offered at accessible price points |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
Focus Communications product offering
Product offeringCore offering
Focus Communications is a full-service marketing, communications, and PR agency that delivers customized strategy, public relations, marketing, crisis management, web design, social media, graphic design, recruitment, library-specific, and event management services. The agency follows a strategy-first integrated PESO (Paid, Earned, Shared, Owned) media model to engage audiences and achieve client business goals. It also delivers Zoom-based training courses and podcast production.
Product overview
Focus Communications is a full-service marketing and communications agency offering a comprehensive suite of services centered around strategic communication. The portfolio includes Strategy, Public Relations, Marketing, Communications, Crisis Management, Web Design, Social Media, Graphic Design, Recruitment, Library Services, Events, Training Courses, and Podcasts. The agency follows an integrated PESO model (Paid, Earned, Shared, Owned media) approach, combining traditional and digital marketing techniques to engage audiences and achieve client business goals. Services are delivered by a team with expertise spanning the communications and marketing field, with particular emphasis on strategy-first planning that underpins all client work.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategic planning and fact-finding services that help clients understand their audience's perspective and develop communication strategies to reach them effectively.
- Public Relations Services Media relations and PR strategy services that enhance credibility, earn public trust, and protect brand reputation during crises.
- Marketing Services Comprehensive marketing services including TV, radio, print advertising, digital advertising, and consumer engagement strategies to build positive customer relationships.
- Communications Services Organizational communications and engagement services including communications audits, strategic plans for public and employee communications, and stakeholder engagement.
- Crisis Management Services Crisis communication planning and management services including crisis plans, issue management, and PR crisis response strategies.
- Web Design Services Website design and development services incorporating brand identity, business goals, content management systems, analytics, and SEO optimization.
- Social Media Services Social media strategy, account management, content creation, and follower engagement services across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Graphic Design Services Visual design services including brand guides, logo design, traditional and digital ads, vehicle wraps, packaging, website design, stationery, and video ads.
- Recruitment Marketing Services Marketing-based recruitment strategy services including career site development, compelling job descriptions, and recruitment collateral to attract top talent.
- Library Services Specialized communications services for libraries including strategic communication advice, advocacy strategies, branding, fundraising communication, event management, and training.
- Events Services Event planning and management services for conferences, corporate events, trade shows, air shows, and grand openings including venue coordination, permits, and vendor management.
- Training Courses Communication and marketing training courses delivered via Zoom including Communication Skills for Middle Managers, Writing Promotional Content for Non-Profits, Plain Language Writing, and Practical Marketing and Communications.
- Podcasts Podcast production and hosting services including the Circle of Fellows podcast featuring industry experts on communication topics.
Quantifiable outcome
- Newsletter subscriber growth: 191% increase (2016-2017)
- +6 more outcomes
Companies that use Focus Communications
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Focus Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Focus Communications partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered preferred and core.
- Kiwi ProductionspreferredPreferred AV (audiovisual) provider for all conferences planned by Focus Communications. Provides technical support, equipment, and production services for events including the Stronger Together Library Conference.
- Stronger Together Conference Organizing PartnerscoreSix library organizations jointly organize the Stronger Together Library Conference: The Alberta Library, Peace Library System, Yellowhead Regional Library, Northern Lights Library System, Library Association of Alberta, and Alberta Library Trustees' Association. Focus Communications serves as the primary planning and communications partner.
- DoubleTree by Hilton Hotel West EdmontoncoreVenue partner for Stronger Together Library Conference and related events. Host hotel for conference operations.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Focus Communications competitors and assessment
Company assessmentDirect peers
- energi PR: Canadian boutique PR agency headquartered in Calgary with offices in Toronto, Ottawa, and Montreal. Direct peer: comparable size, similar full-service communications offering, and overlap in energy, government, nonprofit, and professional services verticals.
- National Public Relations: One of Canada's largest independent PR agencies with offices across the country. Comparable to Focus as a full-service communications firm serving government, nonprofit, and enterprise clients with strategy, PR, and digital services — but at significantly greater scale and national footprint.
- Media Profile: Toronto-headquartered Canadian PR and communications firm. Comparable to Focus in providing strategic communications, media relations, and content services to corporate and nonprofit clients across Canada.
- Strategic Objectives: Toronto-based independent PR and integrated communications agency. Comparable to Focus as a Canadian independent full-service firm offering PR, digital, design, and brand strategy to consumer, healthcare, and nonprofit clients.
- Harbinger Communications: Canadian mid-sized PR and marketing firm with offices in Toronto, Vancouver, Calgary, Ottawa, and Montreal. Comparable to Focus as a Canadian independent agency offering integrated communications, social media, and design services with similar vertical diversification.
Broad incumbents
- Edelman: World's largest PR firm with deep Canadian operations. Broad incumbent competing for the same enterprise and government communications work Focus pursues, but at global scale with proprietary tools (e.g., Edelman Trust Barometer) and far larger headcount.
- Cossette: Canada's largest fully integrated marketing and communications agency. Comparable to Focus in offering strategy, advertising, PR, digital, and design, but as a broad incumbent with national and international reach versus Focus's regional boutique positioning.
- FleishmanHillard: Global communications agency with Toronto operations. Competes with Focus for enterprise and public-sector mandates, offering broader geographic reach and larger integrated teams across PR, public affairs, and digital.
- DDB Canada: Canadian arm of global advertising network DDB. Comparable to Focus in offering integrated creative, brand strategy, and digital services, but with the scale, multi-city footprint, and network resources of a global holding-company agency.
- Hill & Knowlton: Global public relations firm with established Toronto and Canadian presence. Comparable in service offering (corporate communications, public affairs, crisis) but operates as a broad incumbent at significantly greater scale than Focus's boutique model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Focus Communications social profiles
Digital presenceFocus Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Communications leadership team
Management profileNumber of profiles
Profiles6 records
Focus Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Communications
What does Focus Communications do?
Focus Communications is a full-service marketing, communications, and PR agency that delivers customized strategy, public relations, marketing, crisis management, web design, social media, graphic design, recruitment, library-specific, and event management services. The agency follows a strategy-first integrated PESO (Paid, Earned, Shared, Owned) media model to engage audiences and achieve client business goals. It also delivers Zoom-based training courses and podcast production.
Is Focus Communications a public or private company?
Focus Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus Communications founded?
Focus Communications was founded in 2002. It employs 11 to 50 people.
Where is Focus Communications based?
Focus Communications is headquartered in Edmonton, Canada, in the North America region.
How does Focus Communications make money?
Three revenue lines are on record. Professional Services Consulting is the primary driver. The others are event Management Services and training Courses.
Who are Focus Communications's main competitors?
Direct peers on record are energi PR, National Public Relations, Media Profile, Strategic Objectives and Harbinger Communications. Broad incumbents are Edelman, Cossette, FleishmanHillard, DDB Canada and Hill & Knowlton.
Does Focus Communications have an API?
No public API is recorded for Focus Communications.
What industry is Focus Communications in?
Focus Communications's product category is Marketing and Public Relations Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of MPAAADAE, Public Affairs & Government Relations. Its NAICS code is 54182 and its SIC code is 7311.