Pixel Fish
Pixel Fish is a Sydney-based, family-owned web design agency founded in 2011 that builds WordPress and WooCommerce websites for small businesses and growing organizations across Australia, with recurring hosting and digital marketing add-on services.
- Company typePrivate
- Founded2011
- HeadquartersDeewhy, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pixel Fish does
Pixel Fish is a Sydney-based, family-owned web design agency founded in 2011 by brothers Kevin and Mark Fouché, operating from Warriewood in Sydney's Northern Beaches and serving small businesses and growing organizations across Australia. The agency specializes exclusively in WordPress-based website development, building sites with the Elementor and DIVI page builders and powering all ecommerce builds on WooCommerce. Over its lifetime it has delivered over 300 websites (with some sources citing 600+) across verticals including healthcare, education, real estate, hospitality, financial services, aged and disability care, IT and tech, ecommerce retail, and professional services. The team is small (1–10 employees) and operates with no external funding, retaining full founder ownership.
The product portfolio is modular and service-led. Core offerings are three tiered fixed-fee Small Business Website Packages (LaunchPad 1-page, GrowthPlus 3-page, and Professional 10-page), Custom Web Design for complex requirements, and WooCommerce ecommerce stores with integrations to PayPal, Stripe, Eway, SecurePay, Braintree, PayWay, WooCommerce Payments, Xero, FreshBooks, QuickBooks, Campaign Monitor, Google Merchant Centre, and Facebook. Add-on professional services include Brand Identity Design, SEO Keyword Research, Website Content Writing, Content Marketing Campaigns, Social Media Campaigns, Business Email Setup (Google Workspace or Microsoft 365), and Email Marketing design and setup via Campaign Monitor. Recurring managed hosting, support, and maintenance is sold under the PixelProtect brand.
Commercially, Pixel Fish runs a sales-led direct-to-SMB model with project-based one-time fees (50% upfront, 50% on launch) for build work and monthly recurring revenue from PixelProtect subscriptions. Go-to-market is content-driven, anchored by an extensive multi-hundred-article blog on web design, WordPress, ecommerce, and SEO, supplemented by organic SEO, active social profiles across Facebook, LinkedIn, Instagram, Twitter, and YouTube, and client testimonials and case studies. All work is delivered in-house from a single Sydney office with no reseller or marketplace channel exposure.
Pixel Fish firmographics
Firmographics- Name
- Pixel Fish
- Legal name
- Pixel Fish
- Website
- https://pixelfish.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixel Fish is a Sydney-based, family-owned web design agency founded in 2011 that builds WordPress and WooCommerce websites for small businesses and growing organizations across Australia, with recurring hosting and digital marketing add-on services.
- Ownership category
- akta.pro rank
Where Pixel Fish is headquartered
LocationHeadquarters
- HQ city
- Deewhy
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pixel Fish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development: One-time fees for custom website design and development services. Includes Small Business Website Packages (1-page, 3-page, 10-page options), Custom Web Design solutions, and Ecommerce website development. Pricing varies by project size and complexity.
- Website Hosting, Support & Maintenance: Recurring monthly fees for managed website hosting, software updates, backups, security monitoring, and technical support. Offered under the PixelProtect brand. Ensures websites remain secure, updated, and performing well after launch.
- Additional Digital Services: Professional services including Brand Identity Design, SEO Keyword Research, Content Writing, Social Media Campaigns, Email Marketing Setup, Business Email Setup, and Content Marketing Campaigns. Offered as add-on services to website projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LaunchPad - 1 Page Website Package for startups |
| One time/ perpetual license | Pay-as-you-go | GrowthPlus - 3 Page Website Package for start-ups |
| One time/ perpetual license | Pay-as-you-go | Professional - 10 Page Website Package for thriving businesses |
| One time/ perpetual license | Pay-as-you-go | Business Email Setup Service |
| Unit Pricing | Pay-as-you-go | Professional Email Signature |
| Subscription | Monthly | Email Marketing Setup (Campaign Monitor) |
| One time/ perpetual license | Pay-as-you-go | Social Media Campaign - 12 weeks |
| One time/ perpetual license | Pay-as-you-go | SEO Keyword Research Service |
| One time/ perpetual license | Pay-as-you-go | Website Content Writing Service |
| One time/ perpetual license | Pay-as-you-go | Brand Identity Design Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pixel Fish product offering
Product offeringCore offering
Pixel Fish is a Sydney-based web design agency that designs, develops, and hosts custom WordPress websites for small businesses and organizations across Australia. Its core offering centers on tiered small-business website packages (1-page, 3-page, 10-page), custom WordPress design, WooCommerce ecommerce builds, and ongoing hosting, support and maintenance services delivered through the PixelProtect brand.
Product overview
Pixel Fish is a Sydney-based web design agency offering a portfolio of website design and digital marketing services. The core offering centers on WordPress-based website development, with three tiered Small Business Website Packages (LaunchPad 1-page, GrowthPlus 3-page, and Professional 10-page) for small businesses, alongside Custom Web Design for complex requirements. All ecommerce solutions are built on WooCommerce. The agency specializes in two WordPress page builders: Elementor and DIVI. Additional services include Brand Identity Design, SEO Keyword Research, Website Content Writing, Content Marketing Campaigns, Social Media Campaigns, Business Email Setup (Google Workspace/Microsoft 365), Email Marketing (Campaign Monitor), and Website Hosting/Support/Maintenance. The product portfolio operates as a modular service offering where clients can select individual services or comprehensive packages.
Differentiator
Problem solved
Functional benefit
Products and services
- LaunchPad Website Package
- GrowthPlus Website Package
- Professional Website Package
- Custom Web Design
- WooCommerce Ecommerce Websites
- Elementor Website Design
- DIVI Website Design
- Brand Identity Design
- SEO Keyword Research
- Website Content Writing
- Social Media Campaign
- Business Email Setup
- Email Marketing Design and Setup
- Website Hosting, Support & Maintenance
- WordPress Website Maintenance
Quantifiable outcome
- Websites delivered within 30 days for small business packages
- +2 more outcomes
Companies that use Pixel Fish
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Pixel Fish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
Pixel Fish partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pixel Fish competitors and assessment
Company assessmentDirect peers
- Supple Digital: Sydney web design and digital agency focused on WordPress websites and digital marketing for Australian SMBs. Operates in the same geographic and customer segment with a similar service mix.
- Anchor Digital: Australian digital agency offering web design, SEO and digital marketing for small and mid-sized businesses. Directly comparable in service portfolio and target market.
- LimeLight Websites: Sydney-based web design agency building WordPress sites for Australian small businesses, with hosting and support services. Overlapping service model and SMB target.
- Edkent Media: Boutique digital agency providing web design, WordPress development and digital marketing services to SMBs. Comparable scale, geography, and service offering to Pixel Fish.
- Site Centre Australia: Australian web design and digital marketing company specializing in WordPress and ecommerce websites for SMBs. Comparable service portfolio and customer base.
- Soup Agency: Sydney-based digital and web design agency offering website design, development and digital marketing to Australian SMBs. Comparable as a same-city, similar-sized WordPress/web design competitor targeting the same small-business customer.
- Kooc Media: Small, founder-led web design and development agency in Australia offering WordPress and ecommerce builds for small businesses. Directly comparable boutique agency model.
- Probella Web Solutions: Australian web design agency focused on WordPress website design and development for small business clients. Comparable target market, technology stack and service scope.
Broad incumbents
- WPBeginner / Awesome Motive: Larger WordPress ecosystem player offering products, hosting, and a large agency/services arm. Relevant because they operate at scale within the same WordPress services space where Pixel Fish competes.
Emerging players
- Squarespace: DIY website builder that competes for the same SMB customer Pixel Fish targets with its entry-tier packages. Not a direct agency competitor but a substitute buyer solution pressuring Pixel Fish's lower-tier business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pixel Fish social profiles
Digital presencePixel Fish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixel Fish leadership team
Management profileNumber of profiles
Profiles2 records
Pixel Fish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixel Fish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixel Fish
What does Pixel Fish do?
Pixel Fish is a Sydney-based web design agency that designs, develops, and hosts custom WordPress websites for small businesses and organizations across Australia. Its core offering centers on tiered small-business website packages (1-page, 3-page, 10-page), custom WordPress design, WooCommerce ecommerce builds, and ongoing hosting, support and maintenance services delivered through the PixelProtect brand.
Is Pixel Fish a public or private company?
Pixel Fish is a private company. It is classified as family owned and is currently operating.
When was Pixel Fish founded?
Pixel Fish was founded in 2011. It employs 1 to 10 people.
Where is Pixel Fish based?
Pixel Fish is headquartered in Deewhy, Australia, in the Oceania region.
How does Pixel Fish make money?
Three revenue lines are on record. Website Design & Development is the primary driver. The others are website Hosting, Support & Maintenance and additional Digital Services.
Who are Pixel Fish's main competitors?
Direct peers on record are Supple Digital, Anchor Digital, LimeLight Websites, Edkent Media, Site Centre Australia, Soup Agency, Kooc Media and Probella Web Solutions. WPBeginner / Awesome Motive is listed as a broad incumbent. Squarespace is listed as an emerging player.
Does Pixel Fish have an API?
No public API is recorded for Pixel Fish.