Grotjahn-Stiftung

What Grotjahn-Stiftung does

Grotjahn-Stiftung is a non-profit charitable foundation established in 1851 and headquartered in Schladen, Lower Saxony, Germany. It operates an integrated elderly care platform that combines inpatient (stationary) care for approximately 238 residents, ambulatory (outpatient) services for roughly 500 clients, short-term and respite care, senior living apartments, pastoral care, and an on-site café across two locations — Schladen and Goslar. The foundation is affiliated with Diakonie, the Protestant social welfare organization, and is staffed by approximately 320 employees.

The organization's service portfolio is delivered through a campus-style care model that bundles residential, clinical, and community functions, allowing residents to transition between care intensities without changing providers. Underlying infrastructure includes digital documentation systems, an employee-facing app, TLS 1.3-secured IT environments, and the award-winning 'Grotjahn 360' integrated digital strategy covering marketing, recruiting, and internal communications. Clinical capability was recently extended through ESF-funded training of nine employees in palliative care specialization, and resident/family support is augmented by a partnership with Pflegewächter for digital Pflegegrad application assistance.

Revenue is generated primarily through the German statutory long-term care insurance system (Pflegekasse under SGB XI), which reimburses care services based on assigned care grades (Pflegegrade). Additional income streams include senior apartment rental, café operations (now externally managed as of September 2025), donations, and public grants such as the ESF workforce-development award. As a registered German Stiftung, the foundation reinvests surpluses into operations and is governed by a board of trustees (Stiftungsrat) and executive leadership (Vorstand).

Name

Grotjahn-Stiftung

Legal name

Grotjahn-Stiftung

Website

https://grotjahn-stiftung.de

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

251–500 employees

Short description

Grotjahn-Stiftung is a 1851-founded German non-profit foundation operating integrated elderly care — inpatient, outpatient, respite, senior living, and pastoral services — across two sites in Schladen and Goslar, serving roughly 238 residents and 500 outpatient clients with ~320 staff.

Ownership category

akta.pro rank

Product category

Elderly and Nursing Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Elderly care services
• Residential nursing care
• Outpatient home care
• Senior independent living
• Palliative care

Headquarters

HQ city

Schladen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Stationäre Pflege (Inpatient Care): Full-time residential care services in Pflegeheim Schladen and Haus Abendfrieden Goslar. Revenue generated through long-term care insurance (Pflegekasse) allocations, private payments for uncovered services, and room fees.
2. Ambulante Pflege (Outpatient/Home Care): Home care nursing services provided through the Diakonie-/Sozialstation Schladen gGmbH. Revenue from Pflegekasse (long-term care insurance) for nursing care benefits, treatment care, and consultation visits per SGB XI.
3. Wohnen mit Service (Senior Living): Barrier-free senior apartments with optional basic and elective services. Revenue from rental income and service charges for senior living units at two locations (Schladen and Goslar).
4. Kurzzeit- und Verhinderungspflege (Respite/Short-term Care): Short-term and substitute care for home-care situations — during caregiver vacation, illness, or post-hospitalization. Revenue through Pflegekasse short-term care benefits.
5. Grotjahn-Café: Café operation generating revenue from food and beverage sales to visitors, residents, relatives, and regional guests. From 01.09.2025 operated under external management.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Grotjahn-Stiftung is a Christian-diakonic charitable foundation (Stiftung) that delivers a comprehensive spectrum of elderly and nursing care services across two locations in Lower Saxony, Germany (Schladen and Goslar). Its core offerings include ambulatory home care (Diakonie-/Sozialstation Schladen gGmbH), full-time residential nursing care with specialized dementia and palliative units, short-term and respite care, barrier-free senior independent living with services, in-house pastoral/spiritual care, and a community café on the Schladen campus.

Product overview

Grotjahn-Stiftung operates as a unified care portfolio centered on its Christian-diakonic values, offering a comprehensive spectrum of elderly and nursing care services. The core offerings consist of six interconnected service lines: (1) Ambulante Pflege (ambulatory home care) through the Diakonie-/Sozialstation Schladen gGmbH, providing medical and hygiene care in patients' homes; (2) Stationäre Pflege (residential nursing care) at two facilities (Pflegeheim Schladen and Haus Abendfrieden Goslar) with specialized dementia and palliative care units; (3) Kurzzeit- und Verhinderungspflege (short-term/respite care) for temporary residential stays; (4) Wohnen mit Service (senior housing with services) in barrier-free apartments at both locations; (5) Seelsorge (pastoral/spiritual care) provided by a dedicated pastor; and (6) Grotjahn-Café (café) as a community gathering space. Additionally, the Grotjahn-App provides employees with company information, while the partner service Pflegewächter offers digital support for care grade applications. The portfolio is unified by shared values of Christian love, dignity, and professional care quality, with staff moving across services and locations as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante Pflege (Diakonie-/Sozialstation Schladen gGmbH) Ambulatory home care services delivered to elderly and care-dependent clients in their own homes via a 15-vehicle fleet operating 24/7. Includes body hygiene assistance, household-related services, medication monitoring, injections, wound care, compression stockings, palliative and hospice network coordination, and pastoral accompaniment. Serves approximately 500 outpatient clients (KUNDEN) in the Schladen-Goslar region.
• Stationäre Pflege Full-time residential nursing care for people with physical or mental limitations who require daily support. Services include activating care to promote existing abilities, individualized care, reference care with fixed contacts, specialized dementia care, palliative care, and spiritual accompaniment. Provided at two locations: Pflegeheim Schladen and Haus Abendfrieden Goslar, serving approximately 238 residents across 8 residential areas.
• Kurzzeit- und Verhinderungspflege Short-term and respite care for people who normally live at home and are cared for by relatives. Provides temporary residential care when family caregivers need vacation, are ill, or otherwise unavailable, or after hospital stays. Available at both Schladen and Goslar locations, partially covered by Pflegekasse short-term care benefits.
• Wohnen mit Service Senior housing with services in barrier-free apartments allowing elderly people to live independently while receiving optional support. Includes emergency call/security systems, community areas, and pastoral care. Available at two locations: Schladen (on historic foundation grounds with chapel and proximity to care facilities) and Goslar (modern, barrier-free complex in quiet urban location).
• Seelsorge (Pastoral Care) Pastoral and spiritual care services provided by Pfarrerin Ulrike Baehr-Zielke, serving residents, relatives, and staff regardless of denomination or personal faith. Includes personal pastoral conversations, accompaniment in crisis and farewell situations, regular worship services and devotions, spiritual impulses in daily life, and support for employees.
• Grotjahn-Café A meeting place on the foundation grounds in Schladen for residents, relatives, staff, and regional guests. Offers coffee specialties, daily-changing selection of cakes and tortes, and weekend breakfast. Located in the historic Stiftungsgelände. Open Wed-Sun. From 01.09.2025 operated under external management.

Quantifiable outcome

• Over 95% digital application rate for job applications ('digitale Bewerberquote von über 95%')

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PflegewächtercoreGTM or Marketing PartnerPflegewächter is a digital tool for applying for, reviewing, and enforcing Pflegegrad (care level) assessments — developed by nursing and legal experts. Grotjahn-Stiftung partners with Pflegewächter to support clients and relatives navigating the bureaucracy of care insurance. The partnership offers clients guidance on Pflegegrad calculation, application, and appeals against decisions, available independently of Grotjahn's own care services.
• iTanixcoreTechnology or IntegrationIT services provider with offices in Braunschweig, Berlin, and Hannover. Ensures 24/7 system uptime for Grotjahn-Stiftung's digital infrastructure including nursing documentation systems, employee app, and website.
• Fokus Digital GmbHcoreTechnology or IntegrationDigital agency based in Berlin ('Die Digitalagentur der Pflege- und Sozialwirtschaft') that built and hosts the Grotjahn-Stiftung website. Operates as the website hoster under a data processing agreement. Also developed the 'Grotjahn 360' digital recruitment strategy awarded the Marketingpreis Pflegewirtschaft 2022.
• Harz-/Werla ApothekeminorOthersContract pharmacy serving the Schladen location — a contracted pharmacy partner (Vertragsapotheke) of the Grotjahn-Stiftung for medication supply to residents and outpatient clients.
• Textilpflege KaiserminorOthersExternal textile laundry service providing complete linen supply for the foundation. The bed linen used is certified with the 'Grüner Knopf' (Green Button) sustainable textile standard.
• Versicherer im Raum der Kirche (VRK)minorGTM or Marketing PartnerInsurance provider offering special conditions for various insurance products exclusively to employees of Kirchliche (church-affiliated) organizations. Grotjahn-Stiftung employees receive preferential insurance rates through this partnership.
• Hotopf DienstleistungenminorOthersCleaning services company serving as the partner for room cleaning (Raumpflege) at the Grotjahn-Stiftung facilities.
• Tiergestützte Intervention Kalme (TGI Kalme)minorOthersAnimal-assisted therapy provider (tiergestützte Intervention) integrated into the partner network of the Grotjahn-Stiftung. Contributes to resident well-being programs including visits from alpacas.
• Heinrich SchmidminorOthersMulti-trade craftsman company (Maler, Ausbauer und Dienstleister) providing building maintenance and painting services to the foundation.
• EP:Wallat (Elektro Wallat)minorOthersLocal electrical services company based in Schladen providing electrical installation and maintenance services for the foundation's facilities.
• WerbeankerminorGTM or Marketing PartnerFull-service advertising agency based in Wolfenbüttel, serving as the creative and graphic design partner for Grotjahn-Stiftung's visual communications and marketing materials.
• NBank / Europäischer Sozialfonds (ESF) / Land NiedersachsenminorOthersEU and state-funded project through NBank supporting continuing education of nine employees as Palliative Care specialists (Palliativ-Care-Fachkraft). Total grant of €17,739 (45% of total costs). Self-contribution per participant: minimum €2,409. Project aims to secure palliative care provision in rural areas.
• Verkehrsbetriebe Bachstein GmbHminorOthersLocal transportation company whose buses carry Grotjahn-Stiftung branding through the southern district of Wolfenbüttel. Also provided three buses to transport approximately 100 KiTa children from Hornburg for the Easter egg hunt event.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alloheim: One of Germany's largest private care operators running 200+ residential facilities. Overlaps with Grotjahn across stationary care and senior living but operates at substantially greater scale and geographic breadth.
• Diakonie Deutschland: Umbrella organization of Protestant Diakonie welfare services in Germany, of which Grotjahn-Stiftung is a member. Provides sector-wide institutional context, advocacy, and standards for member care providers.
• Korian Deutschland: Largest private care operator in Germany and Europe, providing inpatient, outpatient, and assisted living services. Broadly comparable service offering but at much larger scale across multiple countries.
• Caritas Pflege: Catholic-affiliated care and social services operator in Germany, the parallel sector counterpart to Diakonie. Operates inpatient and outpatient care services with comparable service lines to Grotjahn.

Direct peers

• Evangelische Heimstiftung: Faith-based (Evangelical) nonprofit elder care operator in southern Germany operating residential facilities, outpatient services, and senior living. Directly comparable to Grotjahn as a Diakonie-affiliated Stiftung with a multi-service care continuum.
• Kursana (Dussmann Group): Operates a network of inpatient and outpatient care homes across Germany, competing directly with Grotjahn in the residential care segment. Comparable in service portfolio and German regional footprint.
• Augustinum: Faith-based nonprofit senior care operator in Germany offering residential care, independent living, and pastoral services. Comparable to Grotjahn in mission, service mix, and church-affiliated operating model.
• Pro Seniore: Operates inpatient and outpatient care facilities across Germany with a multi-site model. Directly comparable to Grotjahn's stationary and ambulant service portfolio in the German care market.
• Victor's Group: German family-owned care and hospitality operator running residential care homes, outpatient services, and senior living. Comparable to Grotjahn in mid-sized regional operator profile and multi-service care model.

Emerging players

• Convivo Gruppe: Smaller German care operator focused on innovative residential and neighborhood-based care concepts. Comparable to Grotjahn in rural/regional service focus but typically smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grotjahn-stiftung-schladen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Grotjahn-Stiftung