Gandaria City

What Gandaria City does

Gandaria City is a mixed-use retail and lifestyle destination in the Kebayoran Lama district of South Jakarta, Indonesia, opened in August 2010 as part of Pakuwon Group's Jakarta property portfolio. The development combines a multi-level shopping mall spanning six retail levels (B1, LG, G, UG, 1st, 2nd), an office tower, a two-tower apartment complex, and an international five-star hotel. The mall hosts over 100 tenant brands across fashion (H&M — its first Indonesian store — Uniqlo, Mango, Adidas, Furla), beauty (Sephora, Sociolla), food and beverage (a Mainstreet lane-way dining destination featuring restaurants, cafes, lounges, and bars), entertainment (Indonesia's first IMAX theater, XXI cinema, Celebrity Fitness), and ancillary services. It also functions as a public art gallery, displaying works by Jeff Koons, KAWS, Yayoi Kusama, and MR. throughout its common areas. The property operates daily from 10:00 to 22:00.

The business model is a traditional brick-and-mortar retail real estate operation. Revenue is generated from retail rental income (leasing space to international and domestic brands, F&B tenants, entertainment providers, and service operators) supplemented by property service charges and facility management fees passed through to tenants, and is supported by the PG Card loyalty program shared across Pakuwon Group's three Jakarta malls. Tenant pricing is set at the individual tenant level and is not publicly disclosed by the mall. Customer acquisition is primarily direct-to-consumer through location convenience, brand variety, the loyalty program, ongoing events and promotions, and an organic social media presence on Instagram, TikTok, Facebook, and X, plus the PG Card iOS/Android app.

The primary customer segments are affluent South Jakarta residents and working professionals seeking a one-stop shopping, dining, and entertainment destination; international-brand seekers attracted by first-to-market flagship tenants; F&B and late-night dining visitors using the Mainstreet lane-way; and art and culture enthusiasts. The entity is privately held, headquartered at the property address on Jl. Sultan Iskandar Muda, and employs 11–50 staff in its mall management function; it does not publicly disclose revenue, occupancy, or foot-traffic data.

Name

Gandaria City

Legal name

Gandaria City

Website

https://gandariacity.co.id

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Gandaria City is the largest retail mall in South Jakarta, operated by Pakuwon Group as a mixed-use shopping, dining, entertainment, and art destination serving affluent South Jakarta residents with over 100 international and domestic brand tenants.

Ownership category

akta.pro rank

Product category

Shopping Mall / Mixed-Use Lifestyle Retail

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Mixed-use retail destination
• Lifestyle shopping center
• Tenant leasing services
• Dining and entertainment hub

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Rental Income: Revenue generated from leasing retail spaces to international and domestic brands, F&B tenants, entertainment providers, and service providers throughout the mall's multiple floors.
2. Property Service Charges: Additional revenue from service charges and facility management fees passed through to tenants.
3. PG Card Loyalty Program: Loyalty program earning points for purchases at participating tenants across Pakuwon Group malls (Gandaria City, Kota Kasablanka, Plaza Blok M), redeemable for gifts and vouchers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gandaria City operates a mixed-use lifestyle destination in South Jakarta comprising a multi-level shopping mall (six floors: B1, LG, G, UG, 1st, 2nd) with retail storefronts, a dedicated dining corridor (Mainstreet), entertainment venues (IMAX, XXI cinema, Celebrity Fitness), and an extensive publicly displayed art collection. The business leases physical space to international and domestic tenants across fashion, beauty, F&B, and entertainment categories, earning rental income and service charges, while operating a joint loyalty program (PG Card) shared with sister Pakuwon Group malls.

Product overview

Gandaria City is a mixed-use retail and lifestyle destination mall in South Jakarta. The property offers a comprehensive shopping experience with retail stores across multiple floors (B1, LG, G, UG, 1st, and 2nd), a diverse dining corridor known as Mainstreet featuring international and local F&B outlets, rotating art exhibitions featuring world-class artists, ongoing promotional events and tenant highlights, and the PG Card loyalty program. The mall operates as a traditional brick-and-mortar retail center without software-as-a-product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• PG Card: Loyalty program of Pakuwon Group Jakarta designed to give benefits and privileges to loyal customers of Gandaria City, Kota Kasablanka, and Plaza Blok M.

Products and services

• PG Card Loyalty Program A cross-mall loyalty program offered jointly with sister Pakuwon Group malls (Kota Kasablanka, Plaza Blok M), enabling members to earn points on purchases at participating tenants and redeem them for gifts and vouchers. Distributed via dedicated iOS and Android mobile apps.
• Mainstreet Dining Destination A dedicated lane-way F&B destination within the mall hosting restaurants, cafes, lounges, and bars open into late night, serving South Jakarta consumers seeking dining and social gathering options.
• Public Art Gallery A permanent public art gallery spread throughout the mall displaying world-class works including Jeff Koons' Elephant, KAWS' Good Intentions, Yayoi Kusama's Great Gigantic Pumpkin, and MR.'s Karin, Amy, Miki, Hiromi, and Hikari, accessible to all mall visitors at no charge.
• Multi-Level Mall Retail Space Leasing Leasable retail and commercial space across six floor levels (B1, LG, G, UG, 1st, 2nd) of the Gandaria City mall, offered to international and domestic retail, F&B, entertainment, and service tenants.

Quantifiable outcome

• Premium entertainment offering with first IMAX theater in Indonesia
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Pakuwon GroupflagshipStrategic or Co-development Partner · 1 August 2010Pakuwon Group is the developer and parent company of Gandaria City. Gandaria City is part of Pakuwon Group's portfolio of premier shopping centers in Jakarta, alongside Kota Kasablanka and Plaza Blok M. Pakuwon Group developed the mixed-use property comprising shopping mall, office tower, apartment towers, and international five-star hotel.
• Kota KasablankacoreStrategic or Co-development PartnerPG Card loyalty program partnership between Gandaria City and Kota Kasablanka mall. Shared loyalty program allowing customers to earn and redeem points at both locations.
• Plaza Blok McoreStrategic or Co-development PartnerPG Card loyalty program partnership between Gandaria City and Plaza Blok M mall. Shared loyalty program allowing customers to earn and redeem points across all three Pakuwon Group malls.
• International Fashion BrandsflagshipChannel Partner/ Reseller/ DistributorHost to sought-after international brands including Furla, Sephora, Uniqlo, Mango, Adidas, and H&M (first store in Indonesia). These tenants generate retail traffic and establish mall positioning as premium lifestyle destination.
• IMAX CorporationflagshipChannel Partner/ Reseller/ DistributorFirst IMAX theater in Indonesia located at Gandaria City. Major entertainment draw creating differentiation from other retail destinations in Jakarta.
• World-Class ArtistscoreOthersArt collection partnership featuring works by international artists including Jeff Koons (Elephant), KAWS (Good Intentions), Yayoi Kusama (Great Gigantic Pumpkin), and MR. (Karin, Amy, Miki, Hiromi, Hikari). Art displayed throughout public spaces creating open gallery experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kota Kasablanka: Pakuwon Group mall in South Jakarta with a similar tenant mix and shared PG Card loyalty program, directly comparable as a sister property in the same developer's portfolio.
• Grand Indonesia: One of the largest integrated malls in Southeast Asia located in central Jakarta, with international fashion, dining, and entertainment comparable to Gandaria City's tenant mix.
• Plaza Semanggi: Jakarta mall near the Semanggi interchange offering fashion and dining tenants comparable to Gandaria City's mid-to-upper retail positioning in the same metro.
• Pacific Place: Upscale integrated retail-and-office complex in South Jakarta closely matching Gandaria City's premium mixed-use format with international brands and dining.
• Central Park: Large mixed-use mall and residential complex in West Jakarta with international brands and entertainment tenants comparable to Gandaria City in scale and category mix.
• Plaza Indonesia: Premium Jakarta shopping mall in central Jakarta featuring international luxury brands, dining, and entertainment. Directly comparable to Gandaria City as a competing premium lifestyle destination in Greater Jakarta.
• Plaza Senayan: Established premium Jakarta mall in the Senayan area with fashion, dining, and entertainment comparable to Gandaria City's mid-to-upper positioning.
• Senayan City: Premium Jakarta lifestyle mall in the Senayan area offering upscale retail, dining, and entertainment that competes directly with Gandaria City for premium tenants and shoppers.
• Plaza Blok M: Pakuwon Group mall in South Jakarta that shares the PG Card loyalty program with Gandaria City, serving as a sister property competing for the same catchment.
• Lippo Mall Puri: Premium Lippo Group mall in West Jakarta offering retail, dining, and entertainment comparable to Gandaria City's mid-to-premium positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gandariacity
• Facebookfacebook.com/GanCit
• Instagraminstagram.com/gandariacity
• TikToktiktok.com/gandariacity
• LinkedInlinkedin.com/company/gandaria-city-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gandaria City