What Carapelli Firenz does

Carapelli Firenz is an Italian producer and distributor of extra virgin olive oils and balsamic vinegars, operating as a for-profit private company headquartered in Tavernelle Val Di Pesa, Italy. Founded in 1893, the company carries more than 130 years of brand heritage in a category where Italian provenance is a primary purchase driver. It employs between 5,001 and 10,000 people, indicating large-scale production, bottling, and distribution operations rather than boutique manufacturing.

The business model is consistent with branded packaged food: revenue is generated through wholesale and retail distribution of shelf-stable grocery staples (olive oil, balsamic vinegar) into domestic and international food retail channels. Pricing is set at branded CPG levels rather than commodity processor levels, with the heritage brand identity supporting margin. The company website (carapelli.com) is the disclosed direct-to-consumer or informational channel, though the captured site returned only a verification page, limiting visibility into current SKU structure, pricing, or e-commerce mechanics.

No data is available on ownership structure, parent company, management team, specific product portfolio, customer mix, geographic split, financials, recent strategic actions, certifications, or technology stack. Any deeper characterization of revenue mix, channel strategy, or competitive positioning is not supported by the input.

Name

Carapelli Firenz

Website

https://carapelli.com

Company type

Private

Founded year

1893

Headcount range

5,001–10,000 employees

Short description

Carapelli Firenz is an Italian heritage producer and distributor of extra virgin olive oils and balsamic vinegars, founded in 1893 and headquartered in Tavernelle Val Di Pesa, Italy, serving retail and wholesale food customers globally through large-scale branded packaged food operations.

Ownership category

akta.pro rank

Product category

Edible Oils & Condiments (Extra Virgin Olive Oil and Balsamic Vinegar)

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin olive oil
• Balsamic vinegar
• Olive oil production
• Italian condiments
• Branded food products

Headquarters

HQ city

Tavernelle Val Di Pesa

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Carapelli Firenz produces and distributes a variety of extra virgin olive oils and balsamic vinegar under its own brand. The company manufactures these edible oil and condiment products at scale in Italy, marketing them to consumers and retailers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Carapelli Extra Virgin Olive Oil range Branded Carapelli extra virgin olive oils offered in multiple varieties for household cooking and table use, sold to retail consumers and food retailers worldwide.
• Carapelli Balsamic Vinegar of Modena Branded Carapelli balsamic vinegar for dressings, marinades, and table use, sold to retail consumers and food retailers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Lucini Italia: Lucini Italia is a premium Italian EVOO and condiment brand with comparable single-estate Tuscan sourcing and a similar target consumer in US specialty and natural channels.
• Bertolli: Bertolli is one of the most established Italian extra virgin olive oil brands globally, with overlapping SKU portfolios (olive oils plus vinegars/sauces), similar retail channels, and a comparable premium heritage positioning.
• Filippo Berio: Filippo Berio is a flagship Italian EVOO brand with broad international distribution and a similar premium Italian-origin value proposition, directly competing for the same shelf space and consumer occasion.
• Monini: Monini is a large Italian family-owned olive oil producer with a comparable premium positioning, broad SKU range (EVOO, flavored oils, vinegars), and similar international distribution footprint.
• STAR Fine Foods: STAR Fine Foods produces Mediterranean olive oils and balsamic vinegars with a similar California-distributed, premium-positioned portfolio aimed at the same supermarket and specialty retail customer.
• Pompeian: Pompeian is a major US olive oil brand sourcing Mediterranean oils, competing directly with Carapelli in US grocery channels across mass and premium tiers.
• Colavita: Colavita produces and markets a wide range of Italian extra virgin olive oils and vinegars under a heritage brand, competing head-to-head with Carapelli in grocery and foodservice channels in the US and Europe.

Emerging players

• California Olive Ranch: California Olive Ranch is a leading US-produced extra virgin olive oil brand focused on freshness and traceability, competing for the same health-conscious premium consumer as Carapelli with a different origin story.

Broad incumbents

• Deoleo: Deoleo is a global olive oil platform that has historically owned or distributed major Italian EVOO brands including Carapelli, making it the closest broad incumbent comparable for portfolio scale and channel reach.
• Mazola: Mazola is a long-standing cooking oils brand with broad retail presence and adjacency to the olive oil category, providing a useful incumbent comparable for mass-market pricing and shelf dynamics.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carapelli Firenz