The Women's Game
The Women's Game is a Sydney-based digital media company founded in 2009 that publishes editorial content covering women's football in Australia and top overseas leagues. Operating with 1-10 employees, it serves as a dedicated niche editorial category within the football360.com.au platform.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Women's Game does
The Women's Game is a Sydney-based, privately held for-profit media and editorial company founded in 2009 that covers women's football in Australia and top overseas leagues. Operating with a small team of 1-10 employees, the company publishes content through its own website (thewomensgame.com) and serves as a dedicated category within the broader football360.com.au sports media platform, which provides distribution reach into a wider Australian football audience. The company's audience is women's football fans and followers of the domestic A-League Women competition as well as international competitions, but no customer segmentation, audience metrics, or sponsorship details are documented in the available sources.
The company's product surface, as documented, is editorial content — articles, news, and coverage of women's football — distributed through web properties. There is no evidence of a mobile application, paid subscription product, newsletter, podcast, video channel, proprietary technology platform, or documented technical stack in the available data. The integration with football360.com.au appears to be a content hosting and syndication arrangement rather than a technology platform integration.
The business model, revenue mechanics, and pricing structure are not disclosed in the available source material. No advertising inventory, sponsorship agreements, subscription tiers, affiliate arrangements, or paid product offerings are documented. There is no funding history, ownership structure, or financial data in the sources reviewed, and the company does not appear in the data as having venture or institutional investment. As a result, revenue generation, customer segments, and go-to-market motion cannot be characterized from the evidence available.
The Women's Game firmographics
Firmographics- Name
- The Women's Game
- Website
- https://thewomensgame.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Women's Game is a Sydney-based digital media company founded in 2009 that publishes editorial content covering women's football in Australia and top overseas leagues. Operating with 1-10 employees, it serves as a dedicated niche editorial category within the football360.com.au platform.
- Ownership category
- akta.pro rank
The Women's Game industry classification
Industry- Product category
- Sports Media
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
Keywords
Where The Women's Game is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Women's Game business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
The Women's Game product offering
Product offeringCore offering
The Women's Game is a digital sports media brand that publishes news, coverage, and editorial content focused on women's football in Australia and top overseas women's leagues. It operates as a dedicated vertical/category within the football360.com.au platform, targeting fans of women's soccer seeking current news and updates about local and international competitions.
Product overview
The Women's Game appears to be a sports media/content brand focused on women's football, operating as a category within the football360.com.au platform. Insufficient source data available to detail specific product offerings or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- The Women's Game Website
Companies that use The Women's Game
Customer profileIdeal customer profiles1 record
The Women's Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Women's Game partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
The Women's Game competitors and assessment
Company assessmentDirect peers
- Her Football Hub: UK-based digital media outlet dedicated to women's football news, analysis, and opinion. Directly comparable as a niche women's football content publisher targeting an engaged global audience.
- Just Women's Sports: Multi-platform women's sports media company covering football and other sports with newsletter, video, and original content. Comparable as a digital-first women's sports brand targeting advertising and sponsorship revenue.
- Equalizer Soccer: US-focused women's soccer media site covering NWSL, USWNT, and global women's football. Comparable as a small-team digital publisher built around women's football coverage.
Broad incumbents
- ESPN: Global sports media giant with significant women's football editorial coverage and rights deals. Comparable as a competitor for advertising spend and audience share in women's football content.
- The Athletic: Subscription-based sports journalism outlet with deep football coverage including women's leagues. Comparable as a digital sports content publisher monetizing audience engagement, but operates across all major sports rather than women's football specifically.
- FOX Sports Australia: Australia's largest mainstream sports media brand with growing women's football coverage. Comparable as a competitor for women's football audience attention and sponsorship budgets within the Australian market.
Regional players
- SBS Australia: Australian public broadcaster with free-to-air coverage of women's football including the Matildas and FIFA Women's World Cup. Comparable as a regional incumbent providing women's football content to Australian audiences.
- Optus Sport: Australian sports streaming platform that holds rights to overseas women's football leagues. Comparable as a regional competitor that directly competes for the same international women's football audience The Women's Game targets.
Emerging players
- Keep Up Australia: Australian football digital media brand with growing coverage of women's leagues. Comparable as an emerging regional women's football publisher competing for similar Australian audience and sponsorship dollars.
Others
- football360.com.au: Australian football media platform that hosts The Women's Game as a content vertical. Comparable as the immediate parent platform providing audience, infrastructure, and distribution to The Women's Game.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
The Women's Game social profiles
Digital presenceThe Women's Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Women's Game leadership team
Management profileNumber of profiles
The Women's Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Women's Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Women's Game
What does The Women's Game do?
The Women's Game is a digital sports media brand that publishes news, coverage, and editorial content focused on women's football in Australia and top overseas women's leagues. It operates as a dedicated vertical/category within the football360.com.au platform, targeting fans of women's soccer seeking current news and updates about local and international competitions.
When was The Women's Game founded?
The Women's Game was founded in 2009. It employs 1 to 10 people.
Where is The Women's Game based?
The Women's Game is headquartered in Sydney, Australia, in the Oceania region.
Who are The Women's Game's main competitors?
Direct peers on record are Her Football Hub, Just Women's Sports and Equalizer Soccer. Broad incumbents are ESPN, The Athletic and FOX Sports Australia. Regional players are SBS Australia and Optus Sport. Keep Up Australia is listed as an emerging player. football360.com.au is listed as an others.
Does The Women's Game have an API?
No public API is recorded for The Women's Game.
What industry is The Women's Game in?
The Women's Game's product category is Sports Media. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 516.