Premium Custom Products

What Premium Custom Products does

Premium Custom Products (PCP) is a B2B custom apparel decorator and promotional products supplier headquartered in Downers Grove, Illinois, operating a production campus that combines a corporate office at 2215 Curtiss Street with a shipping and fulfillment warehouse at 2225 Curtiss Street. The company runs in-house decoration across screen printing (gauntlet), Tajima six-head embroidery, Brother GTXPro DTG/DTF, laser Epilog engraving, sublimation and heat press, pad printing, large-format printing, and sandblast engraving, supported by ShopWorks for order entry, mockups, approvals, production scheduling, and inventory, and by Shopify for direct storefront sales.

Its service portfolio is organized around four core offerings: Decoration Services (the multi-method production stack above), Creative Services (logo redesign and vector artwork conversion on a project-fee basis), Warehouse Kitting & Fulfillment (assembly, packaging, and blind third-party shipping for both small batches and large-scale runs), and E-Commerce Solutions (build and management of custom online storefronts integrated with fulfillment and electronic invoicing). A supplemental Color Guide swatch book is offered to support selection decisions.

Revenue is generated through custom quote-based pricing on a pay-as-you-go cadence across decoration projects, managed-services fees for kitting and fulfillment, project-based creative services fees, and recurring platform fees tied to e-commerce storefronts and per-order fulfillment. The go-to-market is consultative enterprise field sales targeted at three horizontal segments: promotional products distributors, retail businesses needing branded merchandise, and e-commerce brands requiring integrated storefront-to-fulfillment workflows, with growth also pursued through partnerships with e-commerce platforms (InkSoft, PromoHunt, Best Practices, OMG) and a SanMar apparel sourcing relationship. Industry certifications displayed include SAGE, ILAC-MRA, ANAB, and CPSIA compliance, supporting credibility with enterprise buyers. The company was founded in 1995, is privately held and family-operated under President Eric Withaar and Administrator Beth Withaar, and acquired ColorBurst Screen Printing in April 2023 to expand capacity.

Name

Premium Custom Products

Legal name

Premium Custom Products

Website

https://premiumcustomproducts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Custom Products is a family-owned B2B apparel decorator and promotional products supplier in Downers Grove, Illinois, providing in-house screen printing, embroidery, DTG, laser engraving, kitting, fulfillment, and integrated e-commerce storefronts to distributors, retailers, and e-commerce brands.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration & Promotional Products Fulfillment

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

akta.pro secondary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Custom apparel decoration
• Screen printing services
• Promotional products fulfillment
• Warehouse kitting services
• Custom merchandise printing

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Decoration Services: Custom decoration services including screen printing, embroidery, laser etching, sublimation, and heat press. Revenue generated through per-project pricing based on order volume, decoration method, and customization complexity. Projects range from small batches to large-scale operations.
2. Warehouse Kitting & Fulfillment: Logistics and fulfillment services including product assembly, kitting, packaging, and shipping. Revenue generated through service fees based on order complexity and volume.
3. Creative Services: Design services including logo redesign and vector artwork conversion. Revenue generated through project-based design fees.
4. E-Commerce Solutions: Platform building and management for custom product online stores, integrated with fulfillment services. Revenue generated through platform fees and per-order fulfillment charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Premium Custom Products provides in-house custom decoration services for apparel and promotional products, including screen printing, embroidery, DTG/DTF printing, laser engraving, sublimation, and pad printing. The company bundles these decoration services with creative design, warehouse kitting, fulfillment, and integrated e-commerce platform solutions to deliver end-to-end custom branded merchandise for businesses. All production and fulfillment is handled in-house at their Downers Grove, Illinois facility with a 5-7 day turnaround regardless of order size.

Product overview

Premium Custom Products offers a unified suite of custom branding and fulfillment services built around four core offerings: Decoration Services (screen printing, embroidery, laser etching, sublimation, heat press, pad printing, and sandblast engraving), Creative Services (logo redesign and vector conversion), Warehouse Kitting & Fulfillment (logistics, assembly, packaging, and shipping), and E-Commerce Solutions (online store platforms integrated with fulfillment). The company also provides a Color Guide swatch book for product customization decisions. All services are delivered in-house with a 5-7 day turnaround time, and the company leverages ShopWorks for order management integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Decoration Services In-house professional decoration services for apparel and promotional products, including screen printing, embroidery, sublimation, heat press, laser and sandblast engraving, and pad printing. Equipment includes Screenprint Gauntlet, Tajima Embroidery machines, Brother GTXPro DTG/DTF, Laser Epilog machine, Pad Printer, Large Format Printer, Hotronix 360 IQ Hat Heat Press, and sublimation equipment. Delivered with a 5-7 day turnaround for B2B distributors, retailers, and e-commerce brands.
• Creative Services Expert creative design services for custom product design, branding, logos, and marketing tools, including logo redesign and drawing-to-vector conversions to ensure graphics are sharp and production-ready. Targeted at B2B clients needing artwork prepped for decoration production.
• Warehouse Kitting & Fulfillment Logistics services including assembling custom kits, product packaging, and shipping for both small batches and large-scale operations. Includes blind third-party shipping to end customers and weekly/monthly electronic invoicing. Designed for distributors, retailers, and e-commerce brands that outsource fulfillment.
• E-Commerce Solutions Custom e-commerce platform building and management that enables online product selection, customization, and ordering, fully integrated with decoration and fulfillment services. Includes blind third-party shipping, variable data printing, and electronic invoicing capabilities. Built on integrations with InkSoft, ShopWorks, PromoHunt, Best Practices, and OMG.
• Color Guide Comprehensive swatch book providing color, fabric, and finish options to help customers make informed decisions for their custom product decoration and material selection.

Quantifiable outcome

• 5-7 day turnaround regardless of order size
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• InkSoftcoreTechnology or IntegrationE-commerce platform integration partner that enables customers to build and manage online stores for custom printed products with seamless order and fulfillment integration.
• ShopWorkscoreTechnology or IntegrationBusiness management software used throughout the order workflow including order entry, mockups, tracking, order approvals, production calendar, and inventory management.
• SanMarcoreChannel Partner/ Reseller/ DistributorSanMar is a major apparel brand partner providing blank products for decoration. As an authorized SanMar partner, Premium Custom Products sources quality blank apparel for custom decoration.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Pen: Promotional products and writing instruments company with custom decoration, kitting, and fulfillment targeting distributors and enterprise end-buyers. Direct overlap on promotional merchandise, decoration, and fulfillment.
• HALO Branded Solutions: Large B2B provider of branded merchandise, awards, and recognition programs with in-house decoration, kitting, and global fulfillment capabilities. Direct overlap with PCP's distributor/retailer/enterprise customer set and end-to-end service model.
• Rush Order Tees: Custom apparel decorator offering screen printing, embroidery, DTG, and rush fulfillment to B2B and B2C customers. Overlaps with PCP on decoration methods, turnaround-focused positioning, and e-commerce integrations.
• SnugZ USA: Promotional products supplier with in-house decoration, kitting, and fulfillment serving distributors and end-buyers. Comparable B2B model, decoration methods, and distributor-channel go-to-market.
• S&S Activewear: Large apparel decoration wholesaler and decorator offering blanks plus screen printing, embroidery, and DTG to distributors and decorators. Overlaps with PCP on decoration services and B2B apparel distribution.
• Axis Promotions: Mid-market promotional products distributor with in-house decoration and sourcing, serving B2B end-buyers across categories. Comparable distributor-led model and decoration scope to PCP.
• Custom Ink: Major custom apparel and accessories company with in-house screen printing, embroidery, and DTG, serving groups, businesses, and e-commerce. Comparable decoration stack and customer base, with stronger consumer brand and online design tools.
• 4imprint: One of the largest direct marketers of promotional products in North America, offering custom decoration (embroidery, screen printing, etc.) and fulfillment. Closely comparable to PCP in target buyer (B2B promotional products distributors/end-buyers) and service scope, though at much greater scale.

Emerging players

• Printful: Print-on-demand fulfillment provider offering DTG, embroidery, sublimation, and fulfillment integrated with major e-commerce platforms. Comparable decoration methods and platform-integration strategy, but primarily serves direct-to-consumer sellers rather than traditional promotional distributors.

Broad incumbents

• Cimpress (parent of Vistaprint): Large global mass-customization platform offering custom printing, apparel, signage, and promotional products across many product lines. Overlaps with PCP on the underlying print-on-demand technology and B2B promotional product categories, but at vastly greater scale and with broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ewithaarpremium
• Facebookfacebook.com/mypremiumproducts
• LinkedInlinkedin.com/company/premiumcustomproducts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Custom Products