StudyTube
StudyTube is an Amsterdam-based EdTech company that sells an AI-powered skill-based learning platform combining LMS, LXP, AI skill mapping, and a 17,000+ course library to enterprise and mid-market organisations across the Netherlands, DACH, Belgium, Nordics, and the UK.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What StudyTube does
StudyTube, legally Studytube B.V., is an Amsterdam-based EdTech company founded in 2010 that operates an AI-powered, skill-based learning platform for enterprise and mid-market organisations across Europe. The company originated as StudyTubeLaw, an adaptive study platform that reached over 70% of Dutch law students, before pivoting into B2B corporate learning and development; it now serves more than 700 organisations and 500,000+ end users, with named customers including Adecco, Manpower, Bol.com, Volkswagen, BAM Group, Eneco, CZ, ASR, VolkerWessels, and Grant Thornton.
Its platform combines a Learning Management System (LMS) for onboarding, compliance and training administration, a Learning Experience Platform (LXP) for AI-personalised learning journeys, a Skill Navigator module for AI-driven organisational skill mapping, an AI Authoring tool for rapid course creation, an eLearning Subscription library of 17,000+ curated courses, plus Training Intermediary and Event Management add-ons. Sales is direct and enterprise-led with SDRs, Account Executives, ABM campaigns, and dedicated Customer Success Managers, supplemented by a partner channel; geographic coverage spans the Netherlands, DACH (with a Cologne office), Belgium, the Nordics, and the UK. The company is privately held and venture-backed, having raised a €26.4M Series B in February 2022 led by Energy Impact Partners and Verdane, and is recognised on the Deloitte Tech Fast 50 for four consecutive years.
StudyTube firmographics
Firmographics- Name
- StudyTube
- Legal name
- Studytube B.V.
- Website
- https://studytube.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StudyTube is an Amsterdam-based EdTech company that sells an AI-powered skill-based learning platform combining LMS, LXP, AI skill mapping, and a 17,000+ course library to enterprise and mid-market organisations across the Netherlands, DACH, Belgium, Nordics, and the UK.
- Ownership category
- akta.pro rank
StudyTube industry classification
Industry- Product category
- Corporate Learning Platform (LMS/LXP)
- NAICS
- Software Publishers (5132), Professional and Management Development Training (61143), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Learning Technology & LMS/LXP Implementation (BPACANAH)
- akta.pro secondary industries
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK)
Keywords
Where StudyTube is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
StudyTube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: StudyTube operates as an all-in-one learning platform sold via subscription to enterprise and mid-market organizations. The platform includes LMS, LXP, Skill Navigator, AI Authoring, and content libraries as an integrated ecosystem. Pricing is typically per-seat or organization-wide, with enterprise deals managed by sales and customer success teams.
- eLearning Subscriptions: Access to 17,000+ curated courses in one subscription, sold as part of the platform ecosystem or as a standalone content subscription.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
StudyTube product offering
Product offeringCore offering
StudyTube sells an all-in-one skill-based learning platform for organisations, combining a Learning Management System (LMS), Learning Experience Platform (LXP), and AI-powered Skill Navigator that maps organisational skill gaps and delivers personalised learning paths. The platform also bundles AI Authoring for rapid course creation, automated compliance management, and access to over 17,000 curated courses, sold primarily as a subscription to enterprise and mid-market customers.
Product overview
StudyTube is an all-in-one skill-based learning platform offering a unified ecosystem of interconnected products. The core portfolio consists of the Learning Management System (LMS) for automating onboarding, compliance, and training administration; the Learning Experience Platform (LXP) for AI-personalised learning journeys; and Skill Navigator for AI-driven skill mapping. Add-on modules include AI Authoring for rapid course creation, the Online Training Library/eLearning Subscriptions providing access to over 17,000 curated courses, Training Intermediary for external training procurement, and Event Management for learning events. The platform targets enterprise organisations seeking to move beyond compliance training toward strategic skill-based development.
Differentiator
Problem solved
Functional benefit
Brands
- StudyTubeLaw: Original adaptive study platform for law students, which evolved into the broader StudyTube corporate learning platform
- Skill Navigator
- LXP (Learning Experience Platform)
- LMS (Learning Management System)
- AI Authoring Tool
- eLearning Subscriptions
- Online Training Library
- Training Intermediary
- Event Management
Products and services
- Skill Navigator AI-driven skill mapping solution that identifies skill gaps across the organisation and provides tailored learning recommendations to close those gaps, designed for HR and L&D leaders in mid-market and enterprise organisations.
- Learning Experience Platform (LXP) AI-personalised learning platform delivering personalised learning experiences at scale, connecting individual employee development with organisational goals for enterprise L&D teams.
- Learning Management System (LMS) Comprehensive learning management system that automates onboarding, compliance management, and training administration, providing a foundation for the learning organisation across enterprise and SME customers.
- AI Authoring Rapid course creation tool powered by intuitive AI that builds content directly targeting team skill gaps, enabling quick development of targeted learning materials for L&D teams.
- eLearning Subscriptions Subscription service providing access to over 17,000 curated courses in a single subscription, offering high-quality internal and external content through the Studytube Learning Library for enterprise L&D.
- Online Training Library Content ecosystem delivering high-quality internal and external training content with measurement capabilities for tracking learning success across the organisation.
- Training Intermediary (De Opleidingsintermediair) Service for managing training procurement, helping organisations find, book, invoice, and manage external training through a single intermediary workflow.
- Event Management Module for streamlining event organisation, enabling management of in-person and virtual learning events alongside digital training content within the same platform.
Quantifiable outcome
- Complete skill map in just four weeks using AI-powered skill mapping
- +3 more outcomes
Companies that use StudyTube
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles2 records
StudyTube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
StudyTube partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SpringestcoreStudyTube acquired Springest, a European training marketplace, in February 2022. Springest expanded StudyTube's offerings and client base to 300+ enterprises across Europe, enhancing training-booking capabilities.
- SPEAKRSminorStudyTube acquired SPEAKRS, a Dutch inspiration platform, in June 2022. This was StudyTube's second acquisition of the year, adding masterclasses from well-known speakers to enhance the online learning offerings.
- HubSpotcoreStudyTube uses HubSpot as its CRM and marketing automation platform. Sales and marketing teams manage customer data, lead nurturing, and sales cycles through HubSpot.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
StudyTube competitors and assessment
Company assessmentDirect peers
- GoodHabitz: Dutch-headquartered learning platform offering curated eLearning content and LMS capabilities to European enterprises. Directly comparable in geography, target customers (mid-market and enterprise), and product overlap with StudyTube's content-led LMS/LXP offering.
- Lepaya: Amsterdam-based corporate learning provider combining content, coaching, and a learning platform for European enterprises. Comparable in geography, target buyer (L&D leaders), and positioning as a skill-based, AI-personalised learning solution.
- 360Learning: Collaborative learning platform serving mid-market and enterprise customers with LMS and AI-powered authoring tools. Directly comparable in collaborative LMS functionality, AI authoring, and enterprise GTM motion.
- Docebo: AI-powered learning platform with LMS, LXP, and content marketplace serving enterprise and mid-market globally. Comparable in AI personalisation, LMS/LXP architecture, and enterprise subscription model.
- Degreed: LXP and skills platform focused on enterprise upskilling, with AI-driven skill mapping and content curation. Directly comparable to StudyTube's LXP and Skill Navigator positioning around skill-based learning.
Broad incumbents
- Cornerstone OnDemand: Large incumbent offering comprehensive talent management including LMS, LXP, content, and skills. Overlaps with StudyTube across LMS/LXP/skills but serves as a much broader talent suite for global enterprises.
- Workday Learning: LMS bundled into Workday's HCM platform for global enterprises. Competes indirectly by making LMS a native module within a dominant HR suite, limiting standalone LMS opportunities for vendors like StudyTube.
- SAP Litmos: Enterprise LMS from SAP with course content, AI features, and integrations. Comparable LMS functionality for mid-market and enterprise, with broader distribution via the SAP ecosystem.
- Percipio (Skillsoft): Enterprise learning platform combining LMS/LXP with a large content library. Comparable to StudyTube's content-led LMS model but at much larger scale with global enterprise reach.
Emerging players
- Sana Labs: AI-native learning and knowledge platform for enterprises with personalised learning and AI authoring. Comparable in AI-led learning approach but typically smaller deployments and earlier stage than StudyTube.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StudyTube social profiles
Digital presenceStudyTube financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudyTube leadership team
Management profileNumber of profiles
Profiles8 records
StudyTube subsidiaries and ownership
Company hierarchySubsidiaries2 records
StudyTube funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudyTube M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudyTube
What does StudyTube do?
StudyTube sells an all-in-one skill-based learning platform for organisations, combining a Learning Management System (LMS), Learning Experience Platform (LXP), and AI-powered Skill Navigator that maps organisational skill gaps and delivers personalised learning paths. The platform also bundles AI Authoring for rapid course creation, automated compliance management, and access to over 17,000 curated courses, sold primarily as a subscription to enterprise and mid-market customers.
Is StudyTube a public or private company?
StudyTube is a private company. It is classified as venture growth investor backed and is currently operating.
When was StudyTube founded?
StudyTube was founded in 2010. It employs 101 to 250 people.
Where is StudyTube based?
StudyTube is headquartered in Amsterdam, Netherlands, in the Europe region.
How does StudyTube make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are eLearning Subscriptions.
Who are StudyTube's main competitors?
Direct peers on record are GoodHabitz, Lepaya, 360Learning, Docebo and Degreed. Broad incumbents are Cornerstone OnDemand, Workday Learning, SAP Litmos and Percipio (Skillsoft). Sana Labs is listed as an emerging player.
Does StudyTube have an API?
No public API is recorded for StudyTube.
What industry is StudyTube in?
StudyTube's product category is Corporate Learning Platform (LMS/LXP). Its primary akta.pro industry code is BPACANAH, Learning Technology & LMS/LXP Implementation, with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 5132 and its SIC code is 7372.