What Srixon does

Srixon is a 1979-founded golf equipment brand that designs, manufactures, and distributes a full range of golf balls, clubs, and accessories under Sumitomo Rubber Industries' Dunlop Sports portfolio. Its core offering is organized into three golf-ball tiers — the premium Z-STAR series (Z-STAR, Z-STAR DIAMOND, Z-STAR XV and Divide variants) for advanced players, the Q-STAR series for mid-handicap players, and the Soft Feel series for beginners — paired with the ZXi family of irons (ZXi7, ZXi5, ZXi4, ZXiR, ZXiR HL, ZXiU Utility, Z-Forged II), ZXi drivers (standard, LS, MAX), fairway woods, hybrids, plus apparel, bags, and a rolling slate of limited-edition collections. The company's technology proposition is anchored in proprietary golf-ball construction and ZipCore wedge technology (shared with sister brand Cleveland Golf) tuned for spin, control, and distance.

Srixon monetizes primarily through hardware sales via direct e-commerce (us.dunlopsports.com), a global network of golf dealers and pro shops, and community-golf partners such as Random Golf Club, with a secondary revenue stream from professional endorsement partnerships with tour players including J.J. Spaun, Keegan Bradley, Nico Echavarria, and formerly Brooks Koepka. The go-to-market is event-driven: tour professionals compete using Srixon equipment, generating credibility and consumer demand that is activated through digital fitting tools (Ball/Iron/Driver Selectors and an Iron Combo Set Builder), a Trade-In Program, seasonal limited-edition drops (Spring, Tour Ink, All-American, Blackout, Hawaii Floral, Summer Major), and a women's-specific SKU expansion (Women's ZXiR HL, Women's ZXi4, Women's ZXi MAX Driver, Women's ZXi Fairway).

The brand is privately held as a wholly-owned subsidiary of Japan-listed Sumitomo Rubber Industries, Ltd., and operates alongside Cleveland Golf, XXIO, Never Compromise, and the broader Dunlop Sports portfolio with global reach spanning North America, Europe, Asia Pacific (Australia, Japan, South Korea), and Africa (South Africa). Pricing is not disclosed on the consumer site and is set through dealers and pro shops; revenue figures are not publicly broken out at the Srixon-brand level. Strategic momentum is currently anchored by a string of 2025–2026 PGA Tour victories, including J.J. Spaun's U.S. Open win and Nico Echavarria's first official ZXi-line victory at the Cognizant Classic.

Name

Srixon

Legal name

Sumitomo Rubber Industries, Ltd.

Website

https://srixon.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Srixon is a 1979-founded golf equipment brand under Sumitomo Rubber Industries' Dunlop Sports portfolio, manufacturing golf balls (Z-STAR, Q-STAR, Soft Feel series), ZXi clubs, and accessories. It sells globally through dealers, pro shops, and direct e-commerce to competitive and recreational golfers, marketing via PGA Tour endorsements.

Ownership category

akta.pro rank

Product category

Golf Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Balls Retail (CRAMAGAB), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

Keywords

• Golf equipment manufacturing
• Golf balls
• Golf clubs
• Sporting goods
• Golf accessories

Headquarters

HQ city

Alton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Golf Equipment Sales: Srixon generates revenue through direct sales of golf balls, clubs (irons, drivers, fairway woods, hybrids), and golf gear/accessories through its e-commerce platform and retail/dealer network
2. Endorsement Partnerships: Revenue generated through professional tour player endorsement deals with Team Srixon members

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Srixon manufactures and sells golf equipment under the Dunlop Sports US portfolio, offering three tiers of golf balls (premium Z-STAR, mid-tier Q-STAR, entry-level Soft-Feel), a complete ZXi club line (irons, drivers, fairway woods, hybrids), and supporting gear such as bags, gloves, headwear, and limited edition collections. Products are sold direct-to-consumer through the Dunlop Sports e-commerce site and via a global network of golf dealers and pro shops, supported by online fitting tools and a trade-in program.

Product overview

Srixon is a golf equipment manufacturer under Dunlop Sports US, producing a comprehensive portfolio of golf balls and clubs. The product line includes three golf ball series: the premium Z-STAR series (5 variants) for advanced players, the Q-STAR series (3 variants) for mid-handicap players, and the Soft-Feel series (3 variants) for beginners. The club lineup features the ZXi iron family (ZXi7, ZXi5, ZXi4, ZXiR, ZXiR HL, ZXiU Utility), ZXi drivers (standard, LS low-spin, MAX forgiveness), ZXi fairway woods, and ZXi hybrid. Supporting gear includes bags, travel gear, gloves, headwear, and various accessories. Srixon also offers limited edition collections (Spring, Tour Ink, All-American, Blackout, Hawaii Floral, Summer Major), online fitting tools for balls, drivers, and irons, plus customization services. The company positions itself through professional tour validation, with notable PGA Tour victories and professional endorsements.

Differentiator

Problem solved

Functional benefit

Brands

• ZXi Series: Premium iron and club line including ZXi7, ZXi5, ZXi4, and ZXiR irons
• Z-Star Series
• Q-STAR Series
• Soft Feel Series

Products and services

• Z-STAR Golf Ball Premium four-piece golf ball designed for advanced players seeking maximum distance and spin control.
• Z-STAR DIAMOND Golf Ball Premium four-piece golf ball with enhanced spin and control characteristics for demanding greens; used by tour professionals.
• Z-STAR XV Golf Ball Premium golf ball engineered for maximum distance with tour-level performance.
• Z-STAR DIVIDE Golf Ball High-performance golf ball with two-tone visual design for enhanced visibility and alignment.
• Z-STAR XV DIVIDE Golf Ball Maximum distance golf ball with two-tone design for visibility and alignment assistance.
• Q-STAR TOUR Golf Ball Three-piece golf ball designed for mid-handicap players seeking tour-level performance with softer feel.
• Q-STAR TOUR DIVIDE Golf Ball Three-piece golf ball with two-tone design offering tour-level performance and enhanced visibility.
• Q-STAR ULTISPEED Golf Ball Golf ball focused on maximizing distance for players who prioritize speed over spin.
• SOFT FEEL Golf Ball Two-piece golf ball designed for beginner to intermediate players seeking exceptionally soft feel and distance.
• SOFT FEEL BRITE Golf Ball High-visibility version of SOFT FEEL with bright color for easy ball tracking.
• SOFT FEEL LADY Golf Ball Golf ball designed specifically for women with softer feel and optimized performance characteristics.
• ZXi7 Irons Tour-inspired iron set designed for skilled players seeking workability and precision.
• ZXi5 Irons Game-improvement iron set offering a balance of distance, forgiveness, and feel.
• ZXi4 Irons Super game-improvement iron set designed for maximum forgiveness and distance.
• ZXiR Irons Premium iron set featuring tour-level aesthetics with refined performance characteristics.
• ZXiR HL Irons High-loft version of ZXiR irons designed for players needing lighter swing weight assistance.
• ZXiU Utility Irons Utility iron designed for versatile shot-making from various lies and conditions.
• Z-Forged II Irons Forged blade irons for highly skilled players seeking maximum workability and feel.
• ZXi Driver Driver featuring advanced forgiveness and distance technologies for golfers seeking accuracy off the tee.
• ZXi LS Driver Low-spin driver designed for faster-swing-speed players seeking maximum distance.
• ZXi MAX Driver Maximum forgiveness driver designed for golfers needing help finding the fairway.
• ZXi Fairway Fairway wood offering versatility and forgiveness for shots from the tee and turf.
• ZXi Hybrid Hybrid club designed to replace difficult long irons with easier launch and playability.
• Golf Bags Stand bags and cart bags for transporting golf equipment.
• Travel Gear Travel bags and protective cases for transporting clubs during trips.
• Gloves Golf gloves providing grip and hand protection during play.
• Headwear Golf hats and headwear for sun protection and style.
• Personalized Balls Custom personalization service allowing golfers to add custom text, logos, and designs to golf balls.
• Trade-In Program Program allowing customers to trade in used Srixon equipment for credit toward new purchases.

Quantifiable outcome

• First official PGA Tour victory with ZXi equipment line
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Random Golf ClubminorGTM or Marketing Partner · 3 April 2026Srixon joined Random Golf Club to bring premium performance products to a new era of community golf. This partnership targets community golf enthusiasts through the Random Golf Club platform, expanding Srixon's reach beyond traditional golf retail channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PING: Family-owned club manufacturer with strong custom-fitting heritage and tour presence. Closely comparable in iron/driver product architecture and fitting-led GTM to Srixon's ZXi family.
• XXIO: Premium Japanese sister brand under Dunlop Sports targeting lightweight, easy-swing equipment for moderate-swing-speed golfers. Comparable category positioning and shared parent/distribution channel.
• Bridgestone Golf: Direct competitor in premium golf balls (Tour B XS/X, e6) with similar multi-tier portfolio strategy (Tour B, eSeries, Precept). Closely comparable as a rubber-industry parented golf ball brand competing head-to-head with Srixon Z-Star.
• Cleveland Golf: Sister brand under the same Dunlop Sports / Sumitomo Rubber Industries umbrella. Comparable as a wedge and iron brand with proprietary ZipCore tech also cited as Srixon technology, and shared distribution/dealer network.
• Cobra Golf: Aggressive-product golf club brand (DS-ADAPT, King) under Puma. Comparable challenger-brand positioning in drivers and irons, plus limited tour wins, parallel to Srixon's ZXi tour growth.
• TaylorMade Golf: Premium driver, iron, and ball competitor (TP5, Stealth/Qi35). Directly comparable as a tour-validated golf equipment brand targeting the same competitive-golfer segment as Srixon.
• Wilson Golf: Heritage golf equipment maker (Staff Model, Dynapwr) covering balls, irons, and drivers at accessible price points. Comparable multi-tier portfolio overlap with Srixon's Q-Star and Soft Feel lines.
• Mizuno Golf: Premium iron maker (Pro 245/243, JPX series) with tour validation. Comparable as a forged-iron/players-iron specialist targeting the same skilled-golfer segment as Srixon's ZXi7 and Z-Forged II.

Broad incumbents

• Titleist (Acushnet Holdings): Largest premium golf ball and club manufacturer (Pro V1, T-Series, Vokey). Directly comparable to Srixon in golf balls and irons, with a far larger tour validation footprint and public financials that benchmark Srixon's scale.
• Callaway Golf (Topgolf Callaway Brands): Mass-market golf equipment incumbent across balls (Chrome Soft), irons (Apex, Paradym), and drivers. Highly comparable product line to Srixon's ZXi line, with broader retail and DTC scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/srixoneurope
• YouTubeyoutube.com/channel/UCR9Z8EZXRZE-PV2jvy9_lHA
• Facebookfacebook.com/Srixon
• Instagraminstagram.com/srixongolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srixon