MACC Fund

What MACC Fund does

MACC Fund (legally Midwest Athletes Against Childhood Cancer, Inc.) is a 501(c)(3) nonprofit founded in 1976 in Milwaukee, Wisconsin by former Milwaukee Bucks players Jon McGlocklin and Eddie Doucette. Its stated mission is to fund research into cures and treatments for childhood cancer and related blood disorders, primarily by channeling donations to Wisconsin-based research institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Health Carbone Cancer Center, and (as of March 2026) the Versiti Blood Research Institute.

The organization operates a portfolio of fundraising programs rather than discrete commercial products. Core programs include the online donation portal (maccfund.org, running on Kintera Blackbaud), the Trek 100 cycling event (running annually since 1990 and contributing over $22M cumulatively), the Bucks MACC Fund Game, Chili's MACC Open golf outing, Brewers Mini-Marathon, Candy Cane Lane holiday fundraiser, the MACC Store e-commerce merchandise site (maccfundstore.org and Shop 4 Hope), the Wisconsin Childhood Cancer specialty license plate ($25 annual donation), and the monthly 'MACC Monthly' newsletter. There are no patents, proprietary technology platforms, or AI/ML capabilities disclosed; the technology footprint is limited to standard nonprofit payment processing and event registration.

MACC Fund generates revenue from individual donations, signature fundraising events, corporate sponsorships (Kohl's, Sendik's Food Markets, Trek Bicycle, Gruber Law Offices, Hammes Family Foundation, Michels, Sartori Family Foundation, West Bend Insurance), merchandise sales, and the specialty license plate. Major athletic ambassadors (Aaron Rodgers, Robin Yount, Donald Driver, Jon McGlocklin, Bucks players) amplify the brand. Since inception, MACC Fund has committed nearly $90 million to research and reports contributing to a rise in childhood cancer 5-year survival rates from 20% to over 86% (figure cited by the organization; survival outcomes reflect the broader research ecosystem, not MACC alone). The organization is led by President and CEO Becky Pinter (appointed 2019) and Chairman of the Board Paul Knoebel, and operates a small staff of approximately 1-10 employees.

Name

MACC Fund

Legal name

Midwest Athletes Against Childhood Cancer, Inc.

Website

https://maccfund.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

MACC Fund is a 501(c)(3) nonprofit founded in 1976 in Milwaukee, Wisconsin that funds childhood cancer and blood disorder research at Wisconsin institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Carbone Cancer Center, and Versiti, primarily through signature fundraising events, individual donations, corporate sponsorships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Nonprofit Childhood Cancer Research Funding

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Health Research Funding Agencies (Public/Quasi-Public) (HLAJALAB)

Keywords

• Childhood cancer research funding
• Pediatric blood disorder research
• Nonprofit fundraising programs
• Charitable donation campaigns
• Event-based nonprofit fundraising

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct charitable contributions from individuals supporting childhood cancer and blood disorder research. The organization receives donations through its website, events, and direct mail.
2. Special Events Revenue: Revenue generated from signature fundraising events including Trek 100 (bike ride), Chili's MACC Golf Open, Bucks MACC Fund Game, Candy Cane Lane, and various community events. The Trek 100 alone has contributed over $22 million since 1990.
3. Corporate Sponsorships: Support from corporate partners including Kohl's (Aaron Rodgers 12 Days), Sendik's Food Markets, Trek Bicycle Corporation, and other businesses that sponsor events or provide ongoing support.
4. Merchandise Sales: Revenue from MACC Fund branded merchandise through the MACC Store (maccfundstore.org) and Shop 4 Hope online store.
5. Specialty License Plate Program: Wisconsin residents can purchase a Childhood Cancer License Plate with a $25 annual tax-deductible donation to MACC Fund, plus standard issuance and registration fees.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

MACC Fund is a 501(c)(3) nonprofit that funds childhood cancer and related blood disorder research by collecting donations from individuals and corporations, running signature fundraising events, and distributing grants to Wisconsin research institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Health Carbone Cancer Center, Marshfield Clinic, and Versiti Blood Research Institute. The organization has contributed nearly $90 million to research since 1976 and offers programs such as Trek 100, Bucks MACC Fund Game, MACC Store merchandise, and the Wisconsin Childhood Cancer License Plate.

Product overview

MACC Fund (Midwest Athletes Against Childhood Cancer, Inc.) is a 501(c)(3) non-profit charitable organization founded in 1976 that funds childhood cancer and related blood disorder research. The organization operates a portfolio of fundraising programs including the donation portal, signature events (Trek 100 cycling event, Bucks MACC Fund Game, Chili's MACC Open golf tournament, Brewers Mini-Marathon, Candy Cane Lane holiday fundraiser), The MACC Monthly newsletter, and the MACC Store merchandise program. MACC Fund supports research infrastructure at Wisconsin institutions including the MACC Fund Research Center at Medical College of Wisconsin, the MACC Fund Center at Children's Hospital of Wisconsin, and the MACC Fund Childhood Cancer Research Wing at UW Carbone Cancer Center. The organization also runs advocacy initiatives at federal and state levels and recognition programs like 50 in 50 for major donors.

Differentiator

Problem solved

Functional benefit

Products and services

• Trek 100 Annual cycling fundraising event for individual riders and teams supporting childhood cancer and blood disorder research, presented by Trek Bicycle Corporation.
• Bucks MACC Fund Game Annual Milwaukee Bucks game event with ticket packages and fundraising components supporting cancer research.
• Chili's MACC Open Golf fundraising tournament presented by ERJ Dining (Wisconsin Chili's franchisee), supporting childhood cancer research.
• Brewers Mini-Marathon and 10K Annual running event (mini-marathon and 10K) at Miller Park benefiting MACC Fund, presented in partnership with Sendik's Food Markets.
• Candy Cane Lane Annual holiday lights display and donation program in West Allis, Wisconsin, raising funds through visitor contributions each December.
• MACC Store Online merchandise store at maccfundstore.org (Shop 4 Hope) selling branded MACC*Star ornaments, apparel, and related items; proceeds support the organization.
• Childhood Cancer License Plate Wisconsin specialty license plate requiring a $25 annual tax-deductible donation to benefit the MACC Fund, available to Wisconsin residents through the Wisconsin DOT.
• MACC Fund Donation Portal Primary online donation platform at maccfund.org, allowing individual and corporate donors to make tax-deductible contributions to childhood cancer and blood disorder research funding, powered by Kintera Blackbaud with secure SSL technology.

Quantifiable outcome

• Survival rates transformed from 20% to 86% for childhood cancer overall
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Versiti Blood Research InstituteflagshipStrategic or Co-development Partner · 4 March 2026MACC Fund committed $11.5 million multiyear investment to advance pediatric cancer research at Versiti Blood Research Institute in Milwaukee. The investment supports leukemia biology, immune discovery, and translational science. Funds will be used for investigator recruitment, expanding clinical and laboratory studies, and aligns with Versiti's 79,000-square-foot institute expansion expected to open in late 2026.
• Medical College of WisconsinflagshipStrategic or Co-development PartnerLong-term research funding partner since 1977. Home to the MACC Fund Research Center (141,000 sq ft, 6-story facility). MACC Fund has contributed over $39 million to the institution for cancer and blood disorder research.
• Children's WisconsinflagshipStrategic or Co-development PartnerHome to the MACC Fund Center for Cancer and Blood Disorders. Named in honor of $5 million gift in 2008. Total contributions exceed $6 million. Children's Hospital cancer program ranked #14 by US News & World Report.
• UW Health Carbone Cancer CenterflagshipStrategic or Co-development PartnerHome to the MACC Fund Childhood Cancer Research Wing (14,000 sq ft in Wisconsin Interdisciplinary Medical Research Center). Total contributions since 1985 exceed $8 million.
• Trek Bicycle CorporationcoreGTM or Marketing PartnerLongstanding partner hosting the annual Trek 100 bike ride since 1990. Trek 100 has contributed over $22 million to the MACC Fund. Ride begins at Trek's headquarters in Waterloo, WI.
• Kohl'scoreGTM or Marketing PartnerPresenting sponsor of the Aaron Rodgers 12 Days of Christmas benefiting the MACC Fund. Partnership began in 2012.
• Sendik's Food MarketscoreGTM or Marketing PartnerOngoing partner supporting MACC Fund through various initiatives including Real Food Magazine sales, Brewers Mini-Marathon presenting sponsorship, and MACC Star ornament sales at their stores.
• Aaron RodgerscoreGTM or Marketing PartnerHigh-profile supporter since 2008, participating in Aaron Rodgers 12 Days of Christmas, Celebrity Jeopardy (won $50,000 for MACC Fund), and various other fundraising initiatives.
• Gruber Law OfficesminorGTM or Marketing Partner50 in 50 supporter contributing $50,000 or more in honor of MACC Fund's 50 years.
• Knochel & AssociatesminorGTM or Marketing Partner50 in 50 supporter and Night of Hope event sponsor.
• Marshfield ClinicminorStrategic or Co-development PartnerWisconsin research institution receiving MACC Fund support for childhood cancer research.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CureSearch for Children's Cancer: National nonprofit accelerating children's cancer research through grants and advocacy, sharing MACC's research-funding plus advocacy mix at a broader geographic scale.
• Rally Foundation for Childhood Cancer Research: Community-driven childhood cancer research funder using events and grassroots fundraising — comparable model and beneficiary focus to MACC Fund.
• St. Baldrick's Foundation: Largest US funder of childhood cancer research grants outside the federal government, relying heavily on signature community fundraising events — structurally analogous to MACC's Trek 100 model.
• National Pediatric Cancer Foundation: Funds pediatric cancer research through hospital and research-institution partnerships, closely mirroring MACC's model of directing capital into named research infrastructure.
• Alex's Lemonade Stand Foundation: National childhood cancer research nonprofit funding lab research and clinical trials with a similar donor-driven, event-supported model. Directly comparable mission and beneficiary population to MACC Fund.

Broad incumbents

• American Cancer Society: Largest US cancer nonprofit with significant childhood cancer research funding and advocacy, providing a national-scale benchmark for MACC's fundraising intensity and program breadth.
• V Foundation for Cancer Research: Athlete-founded cancer research grantmaker comparable in origin story (sports-driven philanthropy) to MACC, with a broader cancer scope but similar high-profile ambassador model.
• St. Jude Children's Research Hospital: Largest vertically integrated pediatric cancer research and treatment institution; serves as both a research funder and care provider at a vastly larger scale than MACC's grantmaking role.

Others

• Children's Oncology Group: NIH-supported cooperative research network running the majority of US pediatric cancer clinical trials; relevant counterparty that channels research dollars downstream of MACC-funded investigators.

Emerging players

• American Childhood Cancer Organization: National advocacy and support nonprofit for children with cancer and their families, overlapping with MACC's advocacy and community-support functions (STAR Act, Medicaid).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maccfund
• YouTubeyoutube.com/channel/UCM4x_m5mPGP3FusO4gsWgmw
• Facebookfacebook.com/MACCFund
• LinkedInlinkedin.com/company/the-macc-fund
• Instagraminstagram.com/themaccfund

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACC Fund