Hundekumpel

Name

Hundekumpel

Legal name

Adbites GmbH

Website

https://hundekumpel.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Supplies E-commerce

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

Keywords

• Pet supplies marketplace
• Dog transportation equipment
• Dog accessories retail
• Pet e-commerce Germany
• Dog care products

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Hundekumpel generates revenue through direct product sales of dog equipment and accessories. The marketplace model means customer purchases are fulfilled by the merchant partner All-4-Baby, with Hundekumpel/Adbites operating as the platform operator. Products include dog bicycle trailers, dog boxes, dog beds, car seats, bags, and care products at various price points ranging from approximately €20 to €900+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hundekumpel is a German online marketplace for dog equipment and accessories, operated by Adbites GmbH with All-4-Baby as the merchant partner handling fulfillment. The platform sells branded dog bicycle trailers, vehicle crates/boxes, car seats, dog beds, carrier bags and trolleys, pet wagons, ramps, and care products to individual dog owners across Germany and 18 European countries.

Product overview

Hundekumpel is an online marketplace for dog supplies operated by Adbites GmbH, featuring products primarily focused on dog transport and travel accessories. The core product portfolio centers on dog bicycle trailers (Hundefahrradanhänger) from brands like Croozer and Hamax, dog vehicle crates/boxes (Hundeboxen), dog beds for both home and trailers (Hundebetten), car safety seats (Autositze), and carrier bags/trolleys (Hundetaschen). Additional offerings include bundles combining trailers with accessories, dog ramps, rain covers, grooming and health products, heavy-duty pet wagons, and waste disposal systems. The marketplace is structured as a single-platform e-commerce site where the operator (Adbites GmbH) provides the technical infrastructure while All-4-Baby (Joachim Bässler e.K.) serves as the seller handling order fulfillment, shipping, and warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hundefahrradanhänger (Dog Bicycle Trailers) Bicycle trailers that allow dog owners to safely transport their dogs while cycling; offered in multiple sizes and capacities (e.g., Hamax Milou S up to 20 kg) from brands including Croozer and Hamax. Sold to individual dog owners who cycle with their pets.
• Hundeboxen (Dog Crates and Boxes) Transport crates for vehicles in metal, aluminum, and foldable variants for safe in-car transport of dogs. Targeted at dog owners who need secure vehicle transport solutions.
• Hundebetten (Dog Beds) Dog sleeping solutions including standard home beds and trailer-compatible variants (e.g., Croozer Hundebett for Mikke/Dog XL/Jokke, Hamax Hundebett for Milou S). For dog owners seeking comfortable bedding at home or inside trailers.
• Autositze (Dog Car Seats) Vehicle safety seats for dogs, including models with Isofix compatibility and base stations. Targeted at dog owners traveling by car who want a secure, elevated seating position for their dog.
• Hundetaschen & Trolleys (Dog Bags and Trolleys) Portable carrier bags and wheeled trolleys for convenient short-trip and everyday transport of dogs, especially small breeds. Sold to dog owners needing hands-free or wheeled carrying solutions.
• Bundles (Curated Product Bundles) Pre-packaged bundles combining complementary items such as bicycle trailers with beds and buggy sets at discounted bundle pricing (e.g., Croozer Dog Enna Starter Bundle including Enna Hundebett and Buggyset). For dog owners wanting a complete starter setup.
• Hundebollerwagen & XXL Hundebuggy (Pet Wagons, e.g., Wonderfold PXL) Heavy-duty folding pet wagons and buggies such as the Wonderfold PXL with up to 80 kg capacity. Sold to owners of large or multiple dogs and to families needing extra transport capacity.
• Hunderampen & Einstiegshilfen (4pets Dog Easy-Steps Vehicle Ramp) Vehicle entry aid such as the 4pets Dog Easy-Steps ramp that lets dogs climb into cars independently. For dog owners with older, injured, or large dogs that cannot jump into vehicles.
• Kratzschutz & Kantenschutz (4pets Dog Scratch Guard) Door-edge scratch protection such as the 4pets Dog Scratch Guard to prevent vehicle interior damage from dog claws. Sold to dog owners concerned about preserving car paint and door edges.
• Hundekot-Entsorgungssystem (Pet Genie Waste Disposal System) Dog waste disposal systems including the Pet Genie unit and refill cartridges for hygienic at-home and on-the-go waste handling. Sold to dog owners seeking convenient, odor-controlled waste disposal.
• Pflege & Gesundheit (Dog Care and Health Products) Grooming, hygiene, and health products including towels, ultrasonic flea and tick protection devices, and grooming tools. Sold to dog owners for routine and preventive dog care.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• All-4-Baby, Babyland Nagold (Joachim Bässler e.K.)coreChannel Partner/ Reseller/ DistributorPrimary merchant partner responsible for product fulfillment, shipping, invoicing, returns management, and warranty claims. All purchase contracts are concluded between customers and All-4-Baby. This is the operational backbone of the Hundekumpel marketplace.
• Plentysystems AGcoreTechnology or IntegrationProvides the enterprise resource planning (ERP) and inventory management system used by the merchant partner for order processing and shipping logistics.
• MeinEinkauf.chminorChannel Partner/ Reseller/ DistributorSwiss package forwarding service recommended for Switzerland deliveries. Handles customs formalities and delivery to Swiss customers' doors for a fee.
• idealo internet GmbHminorGTM or Marketing PartnerPrice comparison platform partner; IP address and referral data shared when users visit via idealo comparison shopping links.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Tiendanimal: Tiendanimal is one of Spain's leading online pet retailers, selling food, accessories, and equipment across multiple pet categories. It is comparable to Hundekumpel as a content-rich, DTC-focused European pet e-commerce specialist serving a non-German market that Hundekumpel also ships to.
• Pets at Home: Pets at Home is the UK's dominant specialty pet retailer combining a large store estate with a comprehensive e-commerce platform. It is comparable to Hundekumpel in vertical pet equipment/accessory assortment and content-led merchandising, though serving a different geography.
• Chewy: Chewy is the leading US online pet retailer known for strong content, customer service, and a broad pet equipment and consumables assortment. It is a relevant comparable for Hundekumpel's content-plus-ecommerce model but operates in a different geography and at a vastly different scale.
• Kölle Zoo: Kölle Zoo is a German family-run pet retail chain with both physical superstores and an online shop. It is comparable to Hundekumpel in German dog equipment/accessory assortment, particularly for premium and lifestyle-oriented pet owners.
• Das Futterhaus: Das Futterhaus is a German specialty pet retailer with a strong regional store footprint and an online shop focused on premium pet food and accessories. It competes in the German dog equipment and accessory market that Hundekumpel addresses.

Direct peers

• Zooplus: Zooplus is the leading vertical online pet supplies retailer in Europe, headquartered in Munich, selling food, accessories, and equipment across multiple categories. It directly overlaps Hundekumpel in pet product e-commerce and operates a marketplace-style assortment, making it the closest structural comparable.
• ZooRoyal: ZooRoyal is a German online pet supplies retailer offering food, accessories, and equipment across dogs, cats, and small animals. It directly competes with Hundekumpel in the German dog equipment/accessory space, although with a more generalist assortment.
• Bitiba: Bitiba is a German online-only pet supplies retailer (owned by Zooplus) focused on value-tier pet food, accessories, and equipment. It is a direct comparable for Hundekumpel in DTC pet e-commerce for German customers, though with a broader, more food-led assortment.
• Maxi Zoo: Maxi Zoo is a major DACH-region pet retail chain (part of the Fressnapf Group) with both physical stores and an online shop. It is comparable to Hundekumpel as a multi-channel pet retailer serving the same German-speaking audience with overlapping accessory categories.

Broad incumbents

• Fressnapf: Fressnapf is Europe's largest specialty pet retail chain with over 1,000 stores across Germany and a substantial online store. As a broad incumbent, it overlaps Hundekumpel in pet accessories, dog equipment, and online pet retail, but at vastly greater scale and across food/consumables categories Hundekumpel does not address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hundekumpel_de
• Facebookfacebook.com/hundekumpel.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hundekumpel