Driving-Park

What Driving-Park does

Driving-Park AG is a privately held Swiss driving school headquartered in Winterthur, operating from six locations across Winterthur and the surrounding canton. The company delivers driver education and certification across the full spectrum of Swiss vehicle categories — motorcycle (A1, Ab, A), passenger car (B, BE), truck (C1, C, CE), and bus (D1, D) — plus e-bike instruction, mandatory traffic safety courses (Nothelferkurs, Verkehrskunde, WAB), and motorcycle basic and trial courses. Service is delivered by a team of approximately 17 instructors and staff, many of whom hold asaQSS certification and multilingual teaching credentials (German, English, French, Italian, Spanish). The fleet is anchored on fully electric vehicles for Category B instruction, with VW Taigo manuals and commercial vehicles (trucks and buses) supporting higher-category training.

The business operates a direct-to-consumer model augmented by a corporate services vertical. Individual learners purchase lessons and courses via website, phone, or walk-in, paying unit prices (Fr. 105–220 per 50-minute lesson) or fixed course fees (Fr. 115–2,500). Corporate clients — primarily fleet operators and transport companies — contract for CZV continuing education, on-site CZV Weiterbildung, and the proprietary Road-Fit Coaching program, which claims up to 70% accident and damage cost reductions. Revenue also includes gift vouchers and corporate excursion services (Firmenausflüge) leveraging a 49-seat touring coach. The customer mix balances long-tail individual license-seekers against fewer but higher-value enterprise contracts.

Strategic differentiation rests on asaQSS regulatory certification (required for WAB, MOD, FL, and CZV instruction), a full-category service breadth uncommon for a regional school, and ecosystem partnerships with Kyburz Switzerland (EV training), Quality Alliance Eco-Drive (EcoTrainer methodology), ACS (referrals and joint classic-car courses), and Clarog (ADR dangerous goods). The company has expanded its product surface in 2025–2026 through EcoTrainer Elektromobilität, ACS Young Drivers Classic Cars, and ADR adjacent offerings, while modernizing its instructional fleet. There is no disclosed external funding, M&A activity, or revenue figure; ownership remains concentrated among a group of internal shareholders and the managing director.

Name

Driving-Park

Legal name

Driving-Park AG

Website

https://driving-park.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Driving-Park AG is a privately held Swiss driving school in Winterthur delivering full-category driver education (A1–D), mandatory traffic safety courses, CZV professional driver training, and corporate Road-Fit coaching to individual learners and fleet operators.

Ownership category

akta.pro rank

Product category

Driving School Services

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Powertrain, Drivetrain & Transmission Specialist Training (EDAOAEAJ)

akta.pro secondary industries

Alternative Fuel, Hybrid & EV Service (High-Voltage) (EDAOAEAL), Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

Keywords

• Driver education services
• Motorcycle training
• Commercial driver certification
• Fleet safety coaching
• Traffic safety courses

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Driving Lessons: Core revenue stream from individual driving lessons across all license categories (A1, Ab, A, B, BE, C1, D1, C, CE, D). Priced per 50-minute lesson with administration fees per category.
2. Mandatory Courses: Revenue from legally required courses including Nothelferkurs (first aid), Verkehrskunde (traffic theory), Motorrad Grundkurs (motorcycle basic course), and WAB courses (supplementary driving education).
3. CZV Training: Chauffeurzulassungsverordnung (CZV) professional driver training and continuing education. CZV Ausbildung (6-day course) for professional licensing and 5-day continuing education every 5 years.
4. Gift Vouchers: Prepaid gift vouchers sold in denominations of Fr. 50, 100, 150, 200, or custom amounts, valid for all Driving-Park services.
5. Corporate Services: Road-Fit coaching, CZV continuing education for firms, and company outing organization for corporate clients.
6. Event Services: Organization of company excursions including travel, events, team-building, and catering for corporate clients using company's 49-passenger tour bus.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Driving-Park AG is a Swiss driving school that provides structured driving instruction across all license categories (motorcycle, car, truck, bus, trailer combinations) as well as legally required traffic safety courses such as first aid (Nothelferkurs), traffic theory (VKU), supplementary driving education (WAB), and motorcycle basic courses. The company additionally delivers professional CZV qualification and continuing education for commercial drivers, fleet safety coaching (Road-Fit) for corporate clients, and corporate excursion services. Its Category B training uses a fully electric vehicle fleet, and instruction incorporates the EcoDrive methodology in partnership with Quality Alliance Eco-Drive and Kyburz Switzerland.

Product overview

Driving-Park AG is a Swiss driving school based in Winterthur offering a comprehensive portfolio of driving education and traffic safety services. The core offering consists of driving instruction across all Swiss license categories (A1, Ab, A, B, BE, C1, C, CE, D1, D) plus e-bike courses. Supporting courses include mandatory traffic education (Nothelferkurs, VKU Verkehrskunde, WAB Kurs) and motorcycle training (Grundkurs 4h/12h, Manövertraining, Guide-Ride, Schnupperkurs). Professional driver services include CZV Ausbildung and CZV Weiterbildung for commercial transport operators. Corporate offerings comprise Road-Fit Coaching for fleet safety, CZV Firmenausflüge for company excursions, and customized corporate training. Driving instructor continuing education includes FLWB Assistenzsysteme and EcoTrainer Elektromobilität. The company also offers gift vouchers and an energy calculator as supplementary tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Fahrschule Kategorie A1 Motorcycle driving school training for vehicles up to 125cc and 11kW (Category A1), minimum age 15 years. Includes theory, practical lessons, and the mandatory Motorrad Grundkurs. Targeted at teenagers and adults seeking a first motorcycle license.
• Fahrschule Kategorie A beschränkt (Ab) Restricted motorcycle license training for motorcycles up to 35kW (Category Ab), minimum age 18 years. Available with radio-supervised accompaniment.
• Fahrschule Kategorie A Full motorcycle license training for vehicles over 35kW (Category A). Requires 2 years of complaint-free restricted riding experience or direct upgrade pathway.
• Fahrschule Kategorie B Standard car driving license training for Category B (passenger cars up to 3,500kg), minimum age 17 years. Includes theory, practical lessons, and exam preparation. Delivered using a fully electric vehicle fleet, with VW Taigo manual transmission vehicles available for manual driving experience.
• Fahrschule Kategorie BE Training for car with trailer combinations not covered by Category B (Category BE), minimum age 18 years.
• Fahrschule Kategorie C1 Light truck driving training for vehicles between 3,500kg and 7,500kg total weight (Category C1). Requires an additional theory exam.
• Fahrschule Kategorie D1 Minibus training for vehicles with 9 to 16 passenger seats excluding the driver's seat (Category D1). Minimum age 21 years.
• Fahrschule Kategorie C Truck driving training for vehicles over 3,500kg total weight (Category C), minimum age 18 years.
• Fahrschule Kategorie CE Truck with trailer training for combinations over 750kg trailer weight (Category CE). Requires prior Category C license.
• Fahrschule Kategorie D Bus driving training for vehicles with more than 8 passenger seats (Category D), minimum age 21 years.
• E-Bike Kurs Customized e-bike courses for all ages and skill levels covering maneuvers on a closed area and real traffic situations. Available for groups of 1–4 participants.
• Nothelferkurs (e-Nothelferkurs) First aid course required before applying for a Swiss learner's permit. Combines a 3-hour online e-learning module with a 7-hour practical session. Certificate valid for 6 years. Maximum 12 participants per session.
• VKU Verkehrskunde Legally required traffic theory course in 4 parts (2 hours each) covering perception, hazards, vehicle dynamics, and traffic behavior. Must be completed before the practical driving exam.
• WAB Kurs Mandatory supplementary driving education course to be completed within the first year after passing the driving test. Includes a safe braking module and EcoDrive training. Available in German and English.
• Ready To Drive Accompanied driving sessions for both young and older drivers looking to improve traffic skills. Covers returning to driving after a break, new vehicle familiarization, PUN (emergency lane) use, and anxiety management.
• Motorrad Grundkurs Legally required motorcycle basic course before the practical driving exam. Available in 4-hour (Part 3) or 12-hour (Parts 1, 2 & 3) formats covering acceleration, braking, cornering, and group riding.
• Manövertraining Maneuver training on the closed Ohrbühl facility under instructor supervision. No appointment necessary. Held Wednesday evenings from May through October.
• Guide-Ride Full-day guided motorcycle tour through Switzerland led by an experienced driving instructor. Covers group riding, corner training, and maneuvers. Includes breakfast, lunch, and dinner.
• Schnupperkurs Motorrad Trial motorcycle course for beginners without commitment. No learner's permit required. Age 18+. Uses Triumph motorcycles with provided equipment.
• Vorbereitung Zusatztheorieprüfung Theory exam preparation for Categories C1, D1, C, CE, D. Four 2-hour modules covering weights & measures, signals & ARV1, braking systems, and vehicles. Includes exam simulation.
• ACS Young Drivers Classic Cars Introduction to classic cars and vintage vehicles for young people, covering how classic cars function, their unique characteristics, and preservation. Includes hands-on components under the hood and driving experience. Organised in cooperation with the Automobilclub der Schweiz (ACS).
• CZV Ausbildung Professional driver training for commercial goods and passenger transport (Categories C1, C, D1, D). 6-day course with 12 modules covering all exam topics. Required for the professional qualification certificate (Fahrerausweis).
• CZV Weiterbildung Continuing education for professional drivers. Five days required within 5 years at asa-recognized training centers. Topics include school bus technology, feedback driving, energy & cargo, accident prevention, and cargo securing.
• CZV Weiterbildung Firmen Customized CZV continuing education programs delivered on-site at companies. Topics include health, accident prevention, traffic safety, cargo securing, working time regulations, vehicle technique, and first aid.
• Road-Fit Coaching Corporate fleet safety and efficiency coaching program. Includes Roadcheck analysis during actual work drives and personalized coaching recommendations. Claims up to 70% reduction in accidents and damage costs for corporate fleet clients.
• Firmenausflüge (Corporate Excursions) Full-service corporate excursion planning and execution. Includes travel, events, guided tours, team building, and dining. Uses the company's 49-seat touring coach.
• FLWB KATB Assistenzsysteme Driving instructor continuing education course on modern driver assistance systems. Includes theory and practical testing on track and road. Recognized for 1 day of instructor training credit.
• EcoTrainer WB Elektromobilität Electric mobility training for driving instructors, WAB moderators, and certified EcoTrainers. Includes Kyburz Switzerland factory visit and test drives with DXP/DXC vehicles. Covers battery handling, EV-specific tires, and ecological driving techniques.

Quantifiable outcome

• Up to 70% reduction in accidents and damage costs for corporate fleet clients using Road-Fit coaching program
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Häpo Reifencenter WaschparkminorOthersLocal tire and car wash center in Winterthur, listed among sponsors/partners on Driving-Park website.
• Toggenburger AGminorOthersEquipment and training provider referenced for forklift courses, listed among Driving-Park partners.
• Automobilclub der Schweiz (ACS)coreGTM or Marketing PartnerJoint offering of ACS Young Drivers Classic Cars courses. ACS refers members to Driving-Park for classic car education programs. Driving-Park hosts ACS-branded courses on their premises.
• TIT ImhofminorOthersLocal partner/business sponsor listed on Driving-Park website.
• Kyburz Switzerland AGcoreStrategic or Co-development PartnerElectric vehicle manufacturer collaborates with Driving-Park for EcoTrainer WB Elektromobilität continuing education. Driving-Park students conduct test drives on Kyburz DXP/DXC vehicles and tour the Kyburz facility in Embrach.
• Quality Alliance Eco-Drive (QAED)coreStrategic or Co-development PartnerPartnership for EcoDrive methodology and EcoTrainer certification. QAED provides certification standards for eco-driving instructor training that Driving-Park delivers.
• AMAG WinterthurminorOthersCar dealership and service partner listed among sponsors/partners.
• ClarogminorOthersPartner for ADR dangerous goods training courses referenced in CZV continuing education offerings.
• Mäge MotosminorOthersMotorcycle dealer providing Triumph motorcycles for Schnupperkurs Motorrad tryout courses. Located motorcycle showroom partnership.
• AKS Academy & Services AGminorOthersForklift training courses offered through partnership, referenced on Driving-Park website for forklift licensing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASTAG: Swiss commercial road transport association providing CZV training, exams, and continuing education. Competes with Driving-Park's CZV offering from a trade-association angle with broader industry standing and national membership network.
• Migros Fahrschule: Driving school chain affiliated with the Migros retail group, providing car, motorcycle, and trailer instruction across multiple Swiss locations. Comparable in service mix (license categories, mandatory courses) but with broader geographic reach and retail-distribution scale.
• TCS (Touring Club Schweiz): Switzerland's largest mobility club, offering driving courses across categories, WAB/VKU, and corporate fleet training nationwide. It overlaps Driving-Park's core license-category instruction and CZV continuing education but operates at a much larger national scale with broader non-driving services.

Direct peers

• Fahrschule Easy Driver: Swiss driving school chain offering Category B and motorcycle instruction with multiple branches in German-speaking Switzerland. Direct overlap on license-category lessons and pricing models, competing for the same learner demographic as Driving-Park.
• ACS (Automobilclub der Schweiz): Direct competitor and existing partner of Driving-Park — both deliver driver education and run branded courses (e.g., ACS Young Drivers Classic Cars). ACS offers national membership reach that can compete for the same Winterthur-region students Driving-Park serves.

Regional players

• Strassenverkehrsamt Canton Thurgau / St. Gallen driving schools: Canton-authorized driving schools in neighboring Thurgau and St. Gallen that issue asa-recognized certificates. Operate in adjacent Swiss regions with comparable service portfolios (license categories, mandatory courses) and indirectly compete for Winterthur-area students willing to travel.
• Fahrschule Zürich: Regional driving schools clustered around Zürich canton (adjacent to Winterthur) offering car, motorcycle, and truck lessons. Compete for cross-canton learners and overlap directly with Driving-Park's core Category B and WAB offerings.

Others

• Quality Alliance Eco-Drive (QAED): Standards body that certifies EcoDrive instructors and EcoTrainer methodology — Driving-Park is a delivery partner. Functions as an ecosystem enabler/thematic peer rather than competitor, but sets curriculum standards that shape Driving-Park's EcoTrainer offering.
• Kyburz Switzerland AG: Electric vehicle manufacturer and Driving-Park's core strategic partner for EcoTrainer instructor training. Comparable in the EV-mobility category rather than as a direct competitor, but represents an adjacent ecosystem player with potential to expand into driver training itself.

Emerging players

• theorie24.ch: Online Swiss theory-preparation platform that complements or substitutes parts of VKU and WAB learning. Represents the digitization threat to mandatory in-person course hours that Driving-Park depends on for revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drivingparkag
• LinkedInlinkedin.com/company/driving-park-ag
• Instagraminstagram.com/drivingparkag
• Xx.com/DrivingParkAG

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving-Park