Performance Management Company

What Performance Management Company does

Performance Management Company (PMC), founded in 1984 by Dr. Scott Simmerman, is a private, founder-operated provider of experiential learning and organizational development tools. PMC operates as a related-entity ecosystem where Performance Management Company (a Taylors, USA-domiciled entity) sells products under trademarks held by Simmulations, LLC. The core catalog has two anchor products: (1) The Search for The Lost Dutchman's Gold Mine (LDGM), an experiential business simulation in which teams plan and execute a 20-day desert expedition, available in LD-4 ($2,295), LD-6 ($3,695), LD-Pro ($9,995), and LD-Rental ($1,450-$3,410) editions; and (2) the Square Wheels visual metaphor framework, a set of facilitation toolkits built around the registered Square Wheels® trademark and copyrighted imagery (originally drawn in 1993), including Stupidly Simple Square Wheels ($24.95), Managing Workplace Roadblocks ($49.99), Spring Forward Monday ($29.95), and free offerings (Square Wheels One, The Fix). Underlying methodology is image-based: a wagon rolling on square wheels with unused round wheels available, plus supporting metaphors (Mud, Spectator Sheep, Silos), used to surface organizational friction and generate improvement ideas.

Name

Performance Management Company

Legal name

Performance Management Company

Website

https://performancemanagementcompany.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Management Company is a founder-owned, private provider of experiential learning tools for organizational development, selling the Square Wheels facilitation framework and The Search for The Lost Dutchman's Gold Mine business simulation directly to corporate trainers, managers, and event organizers via its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Organizational Development and Team Building Training Tools

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)

Keywords

• Team building exercises
• Experiential learning tools
• Facilitation toolkits
• Organizational development games
• Business simulation training

Headquarters

HQ city

Taylors

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Team Building Games: One-time purchase of physical and digital team building games and exercises. Products include The Search for The Lost Dutchman's Gold Mine in various editions (LD-4, LD-6, LD-Pro, LD-Rental) priced from $1,450 to $9,995. This is the primary revenue stream.
2. Facilitation Toolkits: Sale of Square Wheels facilitation toolkits including Stupidly Simple Square Wheels ($24.95), Managing Workplace Roadblocks ($49.99), and Spring Forward Monday ($29.95). One-time purchase for unlimited use.
3. Licensing and Consulting: The company licenses its tools and approaches to organizations and offers consulting services for implementing their methodologies. Dr. Simmerman provides consultation and coaching to ensure integration with client learning objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Performance Management Company designs, sells, and licenses experiential learning tools used by organizations for team building and continuous improvement. Its core offerings are The Search for The Lost Dutchman's Gold Mine business simulation (multiple editions priced $1,450–$9,995) and a family of Square Wheels visual facilitation toolkits ($0–$49.99), supported by consulting and licensing services delivered by founder Dr. Scott Simmerman.

Product overview

Performance Management Company offers a portfolio of experiential learning tools and facilitation resources centered around two main frameworks: The Search for The Lost Dutchman's Gold Mine (LDGM) team building simulations and the Square Wheels visual facilitation methodology. The core products include multiple versions of the Lost Dutchman expedition game (LD-4, LD-6, LD-Pro, and Rental options) priced from $1,450 to $9,995, designed to teach collaboration across teams. Supporting these are Square Wheels toolkits including Square Wheels One (the foundational wagon illustration available free), Stupidly Simple Square Wheels Facilitation Toolkit ($24.95), Managing Workplace Roadblocks Toolkit ($49.99), Spring Forward Monday toolkit ($29.95), The Fix (free), and Innovate & Implement board game exercise. The portfolio is designed for one-time purchase with unlimited use, targeting organizational development, team building, and continuous improvement initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Square Wheels: A registered trademark of Simmulations, LLC representing an organizational improvement framework using visual metaphors of wagons rolling on square wheels to illustrate workplace friction and opportunities for improvement.
• The Search for The Lost Dutchman's Gold Mine
• Lost Dutchman

Products and services

• The Search for The Lost Dutchman's Gold Mine (LD-4) An experiential team building simulation where teams plan and execute a 20-day expedition to reach a remote gold mine, managing limited resources and learning about collaboration rather than competition. Priced at $2,295.
• The Search for The Lost Dutchman's Gold Mine (LD-6) An expanded version of the Lost Dutchman's Gold Mine simulation for larger groups, where teams plan and execute a gold mining expedition while learning about collaboration, resource management, and strategic planning. Priced at $3,695.
• The Search for The Lost Dutchman's Gold Mine (LD-Pro) A professional-grade edition of the Lost Dutchman's Gold Mine simulation with enhanced materials and facilitation resources, designed for executive and large-scale organizational programs. Priced at $9,995.
• The Search for The Lost Dutchman's Gold Mine (LD-Rental) A rental option for the Lost Dutchman's Gold Mine simulation, allowing organizations to access the gold mine expedition experience for specific events without purchasing. Priced at $1,450–$3,410.
• Stupidly Simple Square Wheels Facilitation Toolkit A digital facilitation toolkit that helps facilitators use Square Wheels metaphors for workplace discussions and improvement sessions. Priced at $24.95.
• Managing Workplace Roadblocks Toolkit A toolkit focused on identifying and managing organizational roadblocks using Square Wheels imagery and facilitation techniques. Priced at $49.99.
• Spring Forward Monday Square Wheels Toolkit A themed toolkit designed for kickstarting workplace improvement discussions, particularly around Monday motivation and fresh starts. Priced at $29.95.
• The Fix A free animation and discussion facilitation toolkit that uses Square Wheels and LEGO imagery to generate thoughts about continuous improvement, commitment, and motivation to change.
• Innovate & Implement A board game exercise focused on innovation and implementation, where teams develop action plans and coordinate efforts to solve problems and find round wheels, integrated with Square Wheels imagery. Priced at $495.
• Square Wheels One (licensed visual asset) The foundational Square Wheels visual tool depicting a wagon rolling on square wheels with unused round wheels; used to generate discussions about organizational friction and improvement. Available free under Creative Commons BY-ND license, with broader organizational licensing offered.

Quantifiable outcome

• High engagement and participation in workshops using Square Wheels One image and metaphor-based approach
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Go Game: The Go Game provides corporate team building events and games (in-person and virtual) aimed at improving collaboration and engagement — directly comparable to PMC's Lost Dutchman simulation in product format (experiential game) and target buyer (corporate L&D / HR).
• Mind Tools: Mind Tools offers skill-building toolkits, guides, and resources for management, leadership, and communication — directly comparable to PMC's packaged Square Wheels toolkits in delivering practical tools for workplace performance improvement.
• Wildly Different: Wildly Different creates corporate games and team building experiences using gamified mechanics — directly comparable to PMC's Lost Dutchman tabletop simulation in format (game-based learning) and customer (corporate teams).
• Outback Team Building: Outback Team Building designs and delivers corporate team building programs and exercises for organizations of various sizes — directly comparable to PMC's facilitation toolkit and game methodology in both audience (corporate teams) and experiential learning approach.
• Crucial Learning (formerly VitalSmarts / Crucial Conversations): Crucial Learning offers corporate training courses and simulations on influence, change, and dialogue — directly comparable to PMC in producing training methodologies/tools sold to organizations for behavior change and team effectiveness.
• The Ken Blanchard Companies: Blanchard provides leadership and management training programs and tools sold to corporate L&D — directly comparable to PMC in selling facilitator-led training resources targeting managers, supervisors, and executives.

Broad incumbents

• SkillPath: SkillPath delivers corporate training seminars and resources across business skills, leadership, and management — broadly comparable to PMC's organizational development focus but as a larger, multi-topic training provider.
• DDI (Development Dimensions International): DDI is an established global leadership development firm offering assessments, training, and consulting — overlaps with PMC's leadership and management development use cases but at enterprise scale across a much broader portfolio.
• FranklinCovey: FranklinCovey is a large, established provider of leadership, execution, and organizational performance training — operates broadly in the same corporate L&D space as PMC with overlapping themes (performance, collaboration, leadership), but at vastly greater scale.
• Center for Creative Leadership: CCL is an established leadership development and research organization offering programs, coaching, and assessment — operates in the same executive/leadership development category as PMC but at institutional scale with research-backed, broad portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCH7_vvqDOBSBrQ2un7jTo8A
• LinkedInlinkedin.com/company/performance-management-company
• Pinterestpinterest.com/scottsimmerman
• Xx.com/scottsimmerman
• Facebookfacebook.com/PerformanceManagementCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Management Company