What 1win India does

1win India is the Indian-market brand of 1WIN N.V., a Curaçao-incorporated online operator running an integrated sportsbook and casino platform under Curacao eGaming License 8048/JAZ 2018-040. Founded in 2016, the platform serves Indian bettors and casino players through a localized product featuring cricket and kabaddi betting markets, INR-denominated wallets, and India-specific payment rails (UPI, PayTM, GPay), alongside a broader international footprint spanning Russia, Brazil, Europe, and the Middle East through 30+ language-localized sites and support offices in Mumbai and Cairo.

The core product consists of a sportsbook covering 40+ sports with pre-match, in-play, cash-out, and live-streaming functionality, paired with a casino of approximately 12,000 games spanning 10,000+ slots, live dealer tables (Roulette, Blackjack, Baccarat, game shows), proprietary and third-party crash games (Aviator, Lucky Jet, JetX), poker, lotteries, and progressive jackpots. Platform technology comprises native iOS and Android applications, certified Random Number Generators for game fairness, SSL encryption, and an aggregated content stack licensed from tier-1 providers including NetEnt, Microgaming, Evolution Gaming, Pragmatic Play, Playtech, Spribe, and SmartSoft. Distribution runs through a self-serve web/mobile product plus an affiliate program paying up to 60% RevShare.

Monetization is structured around (i) margin on sportsbook odds, (ii) house edge on casino and live dealer games, (iii) revenue share paid to and received via the affiliate channel, and (iv) up to 15% withdrawal fees on deposited-but-unplayed balances. Promotional economics are aggressive by industry standards — a 500% welcome bonus capped at ₹54,000 split across four deposits, a $100 (₹8,300) mobile app installation bounty, weekly slot cashback up to 30%, and accumulator Express bonuses — designed to drive first-deposit conversion and app adoption. Customer acquisition is dominated by the affiliate channel, with secondary inputs from SEO across 30+ localized language sites, social media presence on Facebook/X/Instagram/LinkedIn, email, and push notification marketing.

Name

1win India

Legal name

1WIN N.V.

Website

https://1winlive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

1win India is the Indian arm of 1WIN N.V., a Curaçao-licensed online sportsbook and casino platform serving Indian users and 30+ international markets with 40+ sports, 12,000+ casino games, and crash titles, funded primarily through an aggressive 60%-RevShare affiliate distribution model.

Ownership category

akta.pro rank

Product category

Online Gambling (Sports Betting & Casino)

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Online Poker Operators (Real-Money) (MPAEAEAC)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Mobile betting apps
• Affiliate gambling program

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Sports Betting Commission: 1win earns revenue by taking a margin on sports betting odds across pre-match and live betting markets. Users place bets on sports events (cricket, football, tennis, eSports, etc.) and the platform retains the spread as gross gaming revenue.
2. Online Casino Gaming: Revenue generated from casino games including slots, live dealer games, crash games, and table games. The platform takes a house edge on each game outcome. Casino bonus funds carry wagering requirements before withdrawal.
3. Affiliate Program Revenue Share: 1win operates a RevShare model (up to 60% revenue share) and CPA model for affiliates who drive new user registrations and deposits to the platform. The affiliate program is a key growth channel.
4. Withdrawal Fee on Unused Deposits: When withdrawing funds that were deposited but not used for betting or gaming, the company may charge up to 15% fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

1win India operates an online sports betting and casino platform serving Indian consumers, offering pre-match and in-play wagering across 40+ sports (with a focus on cricket, football, and kabaddi) and approximately 12,000 casino games including slots, live dealer tables, crash games, poker, and board games. The platform supports INR currency, local Indian payment methods (UPI, PayTM, GPay), and is accessible via web and native iOS/Android mobile applications under a Curaçao eGaming license.

Product overview

1win India operates as a unified online gambling platform combining sports betting and online casino services. The core offering consists of Sports Betting (with 40+ sports including cricket, football, tennis, eSports, and kabaddi) and an Online Casino (featuring approximately 12,000 games). These are supplemented by a Live Casino with real dealers, Crash Games (including Aviator, Lucky Jet, and JetX), over 10,000 slot titles, poker with tournaments, board/card games, lotteries, and jackpot rewards. The platform also offers dedicated mobile applications for Android and iOS. All services are accessible through a single user account with integrated wallet management and shared bonuses/promotions across both sports betting and casino gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• 1win Sports Betting Online sports betting platform offering live and pre-match betting across more than 40 sports including cricket, football, tennis, basketball, eSports, and kabaddi, with bet types such as single bets, express bets, series bets, in-play betting, Cash-Out, and live broadcasts. Targeted at adult Indian and international consumers.
• 1win Online Casino Online casino offering approximately 12,000 casino games including slots, table games, and crash games, powered by software providers such as NetEnt, BetSoft, Microgaming, Quickspin, Pragmatic Play, and others. Includes a free/demo mode allowing players to try games without registration.
• 1win Live Casino Live dealer casino section featuring real-time games with human dealers including Roulette, Blackjack, Baccarat, Poker, and game-show variants (Crazy Time, Monopoly Live). The site states over 500 million visitors per month to this section.
• 1win Slot Machines Portfolio of more than 10,000 slot games featuring classic fruit machines and modern themed slots with graphics and bonus rounds, including titles such as Royal Fruits, Indian Ruby, Lucky 3, and Fruit Million from providers including NetEnt, BetSoft, Microgaming, Quickspin, and Pragmatic Play.
• 1win Poker Poker platform offering 18 different poker variants including Texas Hold'em, with free and paid tournaments such as $1,000 GTD (held every 2 days) and $5,000 weekly GTD tournaments.
• 1win Crash Games Category of quick games where multipliers constantly increase but can crash at any moment. Players must decide when to cash out. Includes Aviator (by Spribe, launched 2019), JetX (by SmartSoft, launched 2021), Lucky Jet (launched 2023), Mines, and other crash titles.
• Aviator Crash-style betting game developed by Spribe and introduced on 1win in 2019, where players bet on the outcome of a virtual air race with increasing multipliers until the plane crashes. Players must cash out before the crash to win. Gained global popularity among online casino players.
• Lucky Jet Crash game developed by 1win and launched in 2023 where players place wagers and collect payouts before the Lucky Jo character departs. Similar to Aviator mechanics with a rising multiplier that can crash at any moment. Optimized for cross-device play.
• JetX Crash game released in 2021 featuring jet aircraft theming developed by SmartSoft, where players bet on multiplying winnings as a virtual jet climbs before suddenly crashing.
• 1win Board and Card Games Collection of strategic card and board games including Blackjack variants (1win Blackjack, Bombay Blackjack, Asia Blackjack), Sic Bo, various poker games (Jackpot Poker, Joker Poker), and dice games (Roll the Dice, Hi Lo, Double Roll).
• 1win Jackpot Rewards Progressive jackpot feature offering large win opportunities across popular slot games including Seven, Book of Knights, Cash'n Fruits 100, Blazing Sea, Slots of Money, and Fruit Fiesta.
• 1win Lotteries Lottery section offering various lottery games where players can participate for chances to win prizes, featuring quick draws and longer lottery game options.
• 1win Mobile Application Native mobile apps for Android (APK) and iOS (iOS 11.0+) devices providing full platform access including sports betting, casino games, payments, and customer support. Distributed via direct APK download from the website and via the App Store, with a $100 (₹8,300) bonus for app installation.

Quantifiable outcome

• 500+ million monthly visitors to Live Casino
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• NetEntcoreTechnology or IntegrationNetEnt is a leading casino game provider supplying slot games and table games to the 1win platform. Players can access NetEnt titles including popular slots through the 1win casino library.
• BetSoftcoreTechnology or IntegrationBetSoft provides visually rich 3D slot games and casino content integrated into the 1win platform as part of the 1win casino game portfolio.
• MicrogamingcoreTechnology or IntegrationMicrogaming is a major casino game studio supplying slots and progressive jackpot games to the 1win platform as part of its 12,000+ game library.
• QuickspincoreTechnology or IntegrationQuickspin provides video slots and casino games to 1win's game portfolio, contributing to the platform's broad selection of slot gaming options.
• Evolution GamingcoreTechnology or IntegrationEvolution Gaming supplies live dealer casino games (Roulette, Blackjack, Baccarat, Poker, game shows) to 1win's live casino section, which attracts over 500 million visitors per month.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides slot games, live casino, and crash games to 1win's platform, including titles featured in the Drops and Wins promotion with a $24M prize pool.
• Spribe (Aviator)coreTechnology or IntegrationSpribe developed the Aviator crash game introduced on 1win's platform in 2019. Aviator has gained immense popularity among online casino players worldwide and has a dedicated section on the 1win website.
• PlaytechcoreTechnology or IntegrationPlaytech is a major game development studio providing casino games and sports betting technology to 1win's platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betway: Established global online sportsbook and casino operator; competes head-to-head with 1win in cricket-heavy markets such as India, with similar sportsbook breadth and casino library.
• 1xBet: Closest direct peer: Russian-origin offshore-licensed (Curacao) online sportsbook and casino operating across CIS, Asia, Africa, and Latin America with comparable product breadth, crash games, and aggressive affiliate economics.
• Parimatch: Eastern European-origin sports betting and online casino operator with a strong CIS/Asia footprint; directly comparable in product mix (sportsbook, slots, live casino) and target markets.
• Stake.com: Crypto-friendly online sportsbook and casino operator with a large slots/casino library; comparable as a digital-native, multi-jurisdiction platform competing for similar international and emerging-market players.
• Betwinner: Curacao-licensed international sportsbook and casino operator with a comparable affiliate-heavy acquisition model, broad payment-method support, and emerging-market focus.

Broad incumbents

• LeoVegas: Established European online casino and sportsbook operator with strong live casino focus; comparable in live dealer depth and mobile-app-first product strategy.
• Bet365: Global online sports betting and casino incumbent with comprehensive sportsbook and live casino offerings; directly comparable to 1win's integrated sportsbook + casino model but with stronger regulated-market licenses.

Emerging players

• 10CRIC: India-dedicated cricket-first online sportsbook and casino; competes head-to-head with 1win in the Indian cricket-betting segment with localized payments and bonuses.
• Pure Win: India-focused online sportsbook with cricket specialization and INR support; directly comparable to 1win's India localization strategy but at a smaller scale.

Regional players

• Dafabet: Asia-focused (especially India, Southeast Asia) online sportsbook and casino operator; comparable in cricket coverage, INR support, and regional payment-method integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1win
• Facebookfacebook.com/1win
• LinkedInlinkedin.com/company/1win-india
• Instagraminstagram.com/1win

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1win India