Daffodil Computers

What Daffodil Computers does

Daffodil Computers PLC is a Bangladeshi ICT conglomerate founded in 1990 and headquartered in Dhaka, publicly listed on the Dhaka Stock Exchange (ticker DAFODILCOM) since 2003 and on the Chittagong Stock Exchange since 2006. The company operates Bangladesh's largest computer assembly, marketing and selling operation, distributing 4,660+ SKUs (including 710+ laptops) through six regional distribution hubs covering all 64 districts, a network of physical retail showrooms (Elephant Road, Banani, Narayanganj, Comilla, Sylhet, Khulna, Chittagong, IDB Outlet Dhaka), and a national e-commerce platform with an integrated PC Builder tool. Proprietary product lines include the DaffodilPC desktop brand (Bangladesh's first local computer brand), DCL laptops, DCL mobile phones, DCL UPS units, and a specialized gaming retail concept (Rig House). The company also offers proprietary software solutions — Smart Business 24 ERP, Smart Edu, Smart Hospital, POS, 1 Card RFID asset tracking, and Cloud Services — and has spun up Daffodil Robotics as a consumer robotics retail line.

The company generates revenue through hardware sales (multi-brand and DCL-branded laptops, desktops, components, gaming equipment, accessories), enterprise IT sales (government ministries, MNCs, NGOs, education sector via direct field sales and tenders), proprietary software licenses, repair and maintenance services (via subsidiary Dolphin Computer Ltd.), and custom PC assembly. Pricing spans roughly BDT 100 for accessories to BDT 160,000+ for premium laptops such as the Asus Zenbook 14 OLED, with free delivery above BDT 200K and EMI options. Customer segments span gamers and enthusiasts, business/corporate, students, freelancers, educational institutions, and individual consumers. Strategic partnerships anchor the model — notably HP Corporate Reseller and Authorized Service Provider status, Ingram Micro South Asia distribution, and reseller relationships with Intel, Microsoft, Razer, Asus, Logitech, Corsair, and dozens of other component brands.

The group also encompasses a parallel education-and-employment stack: Daffodil International University (founded 2002), Daffodil International School (K-12), DIPTI professional training, Daffodil Institute of IT (DIIT), Skill Jobs (one of Bangladesh's first online job portals, originally jobsbd.com), KIOSK retail, and DCL HI-Tech Industries. Founder Dr. Md. Sabur Khan serves as Managing Director with Ms Shahana Khan as President; the company employs 101–250 people. Certifications include ISO 9002 (1999) and ISO 9001 for DaffodilPC (2000) from Orion Registrar Inc., USA, plus a Daily Star ICT Award in 2017.

Name

Daffodil Computers

Legal name

Daffodil Computers PLC.

Website

https://daffodil-bd.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Daffodil Computers PLC is a Bangladeshi ICT conglomerate and publicly listed IT distributor operating the country's largest computer assembly and retail network across 64 districts. It sells multi-brand and proprietary DCL/DaffodilPC hardware, enterprise software, and gaming rigs to consumers, enterprises, government, and educational institutions.

Ownership category

akta.pro rank

Product category

Computer Hardware Retail and Distribution

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Electronic Computer Manufacturing (334111), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer & Office Equipment (3570), Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

akta.pro secondary industries

Business Laptops (Commercial Notebooks) (HDACAAAG), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Computer hardware retail
• IT product distribution
• Enterprise software solutions
• PC assembly services
• ICT retail and services

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of laptops, desktop computers, components, accessories, gaming equipment, monitors, printers, and IT peripherals through retail and wholesale channels
2. DCL Brand Products: Sale of proprietary DCL branded laptops, mobile phones, and UPS products
3. Service and Support: Repair, troubleshooting, and maintenance services for computers, laptops, printers, and consumer electronics
4. Software Solutions: Sale and implementation of software solutions including Smart Business 24, POS, Smart Hospital, and other enterprise software

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Daffodil Computers PLC retails, distributes, and assembles computers, laptops, smartphones, components, and IT peripherals through physical stores, an e-commerce platform, and dealer/reseller networks across Bangladesh. It also develops and licenses enterprise software solutions (Smart Business 24 ERP, Smart Edu, POS, Smart Hospital, RFID Asset Tracking) and provides IT repair and maintenance services. Additionally, the company produces its own branded hardware line under DCL (laptops, mobile phones, UPS) and DaffodilPC desktops.

Product overview

Daffodil Computers PLC operates as a diversified ICT conglomerate offering a portfolio of hardware products, software solutions, and educational services. Their core hardware offerings include the DaffodilPC brand (first computer brand in Bangladesh), DCL Laptops, DCL UPS, and DCL Mobile phones. The company operates an e-commerce platform for retail sales of computers, electronics, and gadgets with a PC Builder tool. Their software portfolio includes Smart Business 24 (ERP), Smart Edu (education management), Point of Sale (POS), Smart Hospital (hospital management), 1 Card Solution (RFID asset tracking), Cloud Services, and the Daffodil ERP & E-commerce platform. The group also includes subsidiaries in robotics (Daffodil Robotics), software development (Daffodil Software Ltd.), professional training (DIPTI), education (Daffodil International School), and maintains a specialized gaming PC shop called Rig House. The company serves both B2B and B2C markets with a presence across Bangladesh's 64 districts.

Differentiator

Problem solved

Functional benefit

Brands

• DCL Brand: Own laptop brand under Daffodil Computers PLC, marketed as DCL Brand New All Laptop.

Products and services

• DaffodilPC First computer brand in Bangladesh, assembling and selling desktop PCs with OEM components specifically built for the DaffodilPC brand; positioned as a value desktop offering with warranty support.
• DCL Laptop Daffodil's own branded laptop line under the DCL (Daffodil Computers Ltd.) brand, positioned as a value laptop option in the Bangladeshi market.
• DCL UPS
• DCL Mobile
• Smart Business 24
• Smart Edu
• Point of Sale (POS)
• Smart Hospital
• 1 Card Solution (RFID Asset Tracking)
• Cloud Services & Solutions
• Daffodil ERP & E-commerce
• Daffodil Robotics
• Computer Retail & E-commerce Platform
• Rig House (Gaming PC Shop)
• Dolphin Computer Ltd. (Repair & Service)

Quantifiable outcome

• 35 years of operation in Bangladesh ICT sector
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorDaffodil Computers appointed as HP's only Corporate Reseller and Authorized Service Provider in Bangladesh. DCL has been engaged as HP reseller and accredited reseller since 1995.
• Ingram Micro South AsiacoreChannel Partner/ Reseller/ DistributorPartnership with one of the largest distribution channels in the world (Ingram Micro South Asia) for product distribution.
• Razer, PNY, ASRock, Asus, Zadak, GALAX, Noctua, Antec, Lian Li, CRYORIG, EKWB, Gamdias, KWG, XFXstrategicChannel Partner/ Reseller/ DistributorStrategic partnerships with world-renowned computer gaming brands for the Rig House gaming PC shop. Brands include Razer, PNY, ASRock, Asus, Zadak, GALAX, Noctua, Antec, Lian Li, CRYORIG, EKWB, Gamdias, KWG, XFX.
• A4Tech Bloody, SteelSeries, Logitech, Corsair, Redragon, Cooler Master, Fantech, DeepCool, Cougar, Gigabyte, ElgatostrategicChannel Partner/ Reseller/ DistributorGaming brands including A4Tech Bloody, SteelSeries, Logitech, Corsair, Redragon, Cooler Master, Fantech, DeepCool, Cougar, Gigabyte and Elgato products available at exclusive Gaming PC Shop.
• DJI, Blackmagic, Corsair, Zhiyun, Gudsen, LoupedeckminorChannel Partner/ Reseller/ DistributorCreative professional gadget brands including DJI, Blackmagic, Corsair, Zhiyun, Gudsen, and Loupedeck for drones, studio equipment, gimbals and stream decks.
• Jobstreet, Malaysia (JS e-Recruitment Limited)strategicStrategic or Co-development PartnerJoint venture with e-recruitment giant Jobstreet, Malaysia in 2006 to establish JS e-Recruitment Limited in Bangladesh.
• Britesoft, MalaysiastrategicStrategic or Co-development PartnerJoint collaboration with software giant Britesoft, Malaysia in 2007 to meet growing software demand for local and international market.
• Grameen Star EducationminorStrategic or Co-development PartnerDaffodil Grameen IT Education - a joint effort of Daffodil Computers PLC and Grameen Star Education established in 2005 as a pioneer IT qualification awarding body.
• Intel, Microsoft, Dr. Solomon Antivirus, Quantum, CalcompcoreTechnology or Integrationappointed as representative in Bangladesh by internationally reputed technology brands including Intel, Microsoft, Ingram Micro, Dr. Solomon Antivirus (now NAI), and Quantum, along with Calcomp for GIS products (sole distributor).

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Global IT distribution giant that is itself a partner of Daffodil in Bangladesh. Relevant as the upstream wholesale and logistics counterparty in the same IT distribution value chain that Daffodil operates in at a national level.
• Redington Limited: India-headquartered IT product distribution and services company with broad emerging-market reach across South Asia, Middle East, and Africa. Comparable to Daffodil's distribution, enterprise IT, and brand-resale model but at significantly larger scale and geographic scope.
• Savex Computers: Indian IT distribution company distributing PCs, peripherals, and components to a national channel of resellers. Comparable to Daffodil's wholesale and dealer/reseller distribution arm in business model, though operating at much larger scale in India.
• Rashi Peripherals Limited: Indian IT distribution and retail company distributing global IT brands to enterprises and channel partners. Comparable business model to Daffodil's authorized-reseller and enterprise IT infrastructure business, though operating primarily in India.

Direct peers

• Ryans Computers: One of the largest IT product retailers in Bangladesh, offering laptops, desktops, gaming PCs, and peripherals through physical stores and a major e-commerce platform. Overlaps directly with Daffodil in consumer and gaming PC categories and nationwide distribution.
• Star Tech & Engineering Ltd. Bangladesh-based multi-brand IT retailer and assembler selling laptops, desktops, components, and accessories to consumers and enterprises. Directly competes with Daffodil in nationwide retail, own-brand PC assembly, and e-commerce in Bangladesh.
• UCC (United Computer City): Long-standing Bangladesh IT retailer and distributor with physical stores and online channels. Comparable to Daffodil as a legacy multi-brand IT retailer serving both B2B enterprise and B2C consumer segments.
• Global Brand Private Limited: Bangladesh-based IT distribution and retail company offering laptops, desktops, and peripherals across multiple global brands. Directly comparable to Daffodil's wholesale distribution and authorized reseller model.
• Smart Technologies (BD): Bangladesh IT retailer and authorized distributor for multiple global brands including HP, Lenovo, ASUS, and Acer. Competes head-to-head with Daffodil in multi-brand hardware retail, enterprise IT sales, and nationwide service coverage.

Emerging players

• Tech Valley (Bangladesh): Bangladesh-based IT retailer and computer parts vendor with growing e-commerce presence. Comparable to Daffodil's consumer-facing retail and DIY/component segment, but at a smaller, more emerging scale focused on price-sensitive buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dcl_1990
• YouTubeyoutube.com/channel/UCtmd6xIvoGsV-94Iw0CeRYw
• Facebookfacebook.com/DaffodilComputersLtd
• LinkedInlinkedin.com/company/daffodil-computers-ltd
• Instagraminstagram.com/daffodilcomputers.official
• Pinterestpinterest.com/DaffodilComputersOfficial
• TikToktiktok.com/@daffodilcomputers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daffodil Computers