Daffodil Computers
Daffodil Computers PLC is a Bangladeshi ICT conglomerate and publicly listed IT distributor operating the country's largest computer assembly and retail network across 64 districts. It sells multi-brand and proprietary DCL/DaffodilPC hardware, enterprise software, and gaming rigs to consumers, enterprises, government, and educational institutions.
- Company typePublic
- Founded1990
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Daffodil Computers does
Daffodil Computers PLC is a Bangladeshi ICT conglomerate founded in 1990 and headquartered in Dhaka, publicly listed on the Dhaka Stock Exchange (ticker DAFODILCOM) since 2003 and on the Chittagong Stock Exchange since 2006. The company operates Bangladesh's largest computer assembly, marketing and selling operation, distributing 4,660+ SKUs (including 710+ laptops) through six regional distribution hubs covering all 64 districts, a network of physical retail showrooms (Elephant Road, Banani, Narayanganj, Comilla, Sylhet, Khulna, Chittagong, IDB Outlet Dhaka), and a national e-commerce platform with an integrated PC Builder tool. Proprietary product lines include the DaffodilPC desktop brand (Bangladesh's first local computer brand), DCL laptops, DCL mobile phones, DCL UPS units, and a specialized gaming retail concept (Rig House). The company also offers proprietary software solutions — Smart Business 24 ERP, Smart Edu, Smart Hospital, POS, 1 Card RFID asset tracking, and Cloud Services — and has spun up Daffodil Robotics as a consumer robotics retail line.
The company generates revenue through hardware sales (multi-brand and DCL-branded laptops, desktops, components, gaming equipment, accessories), enterprise IT sales (government ministries, MNCs, NGOs, education sector via direct field sales and tenders), proprietary software licenses, repair and maintenance services (via subsidiary Dolphin Computer Ltd.), and custom PC assembly. Pricing spans roughly BDT 100 for accessories to BDT 160,000+ for premium laptops such as the Asus Zenbook 14 OLED, with free delivery above BDT 200K and EMI options. Customer segments span gamers and enthusiasts, business/corporate, students, freelancers, educational institutions, and individual consumers. Strategic partnerships anchor the model — notably HP Corporate Reseller and Authorized Service Provider status, Ingram Micro South Asia distribution, and reseller relationships with Intel, Microsoft, Razer, Asus, Logitech, Corsair, and dozens of other component brands.
The group also encompasses a parallel education-and-employment stack: Daffodil International University (founded 2002), Daffodil International School (K-12), DIPTI professional training, Daffodil Institute of IT (DIIT), Skill Jobs (one of Bangladesh's first online job portals, originally jobsbd.com), KIOSK retail, and DCL HI-Tech Industries. Founder Dr. Md. Sabur Khan serves as Managing Director with Ms Shahana Khan as President; the company employs 101–250 people. Certifications include ISO 9002 (1999) and ISO 9001 for DaffodilPC (2000) from Orion Registrar Inc., USA, plus a Daily Star ICT Award in 2017.
Daffodil Computers firmographics
Firmographics- Name
- Daffodil Computers
- Legal name
- Daffodil Computers PLC.
- Website
- https://daffodil-bd.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Daffodil Computers PLC is a Bangladeshi ICT conglomerate and publicly listed IT distributor operating the country's largest computer assembly and retail network across 64 districts. It sells multi-brand and proprietary DCL/DaffodilPC hardware, enterprise software, and gaming rigs to consumers, enterprises, government, and educational institutions.
- Ownership category
- akta.pro rank
Daffodil Computers industry classification
Industry- Product category
- Computer Hardware Retail and Distribution
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Electronic Computer Manufacturing (334111), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer & Office Equipment (3570), Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
- akta.pro secondary industries
- Business Laptops (Commercial Notebooks) (HDACAAAG), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where Daffodil Computers is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices9 records
Markets served
Daffodil Computers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Sale of laptops, desktop computers, components, accessories, gaming equipment, monitors, printers, and IT peripherals through retail and wholesale channels
- DCL Brand Products: Sale of proprietary DCL branded laptops, mobile phones, and UPS products
- Service and Support: Repair, troubleshooting, and maintenance services for computers, laptops, printers, and consumer electronics
- Software Solutions: Sale and implementation of software solutions including Smart Business 24, POS, Smart Hospital, and other enterprise software
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Daffodil Computers product offering
Product offeringCore offering
Daffodil Computers PLC retails, distributes, and assembles computers, laptops, smartphones, components, and IT peripherals through physical stores, an e-commerce platform, and dealer/reseller networks across Bangladesh. It also develops and licenses enterprise software solutions (Smart Business 24 ERP, Smart Edu, POS, Smart Hospital, RFID Asset Tracking) and provides IT repair and maintenance services. Additionally, the company produces its own branded hardware line under DCL (laptops, mobile phones, UPS) and DaffodilPC desktops.
Product overview
Daffodil Computers PLC operates as a diversified ICT conglomerate offering a portfolio of hardware products, software solutions, and educational services. Their core hardware offerings include the DaffodilPC brand (first computer brand in Bangladesh), DCL Laptops, DCL UPS, and DCL Mobile phones. The company operates an e-commerce platform for retail sales of computers, electronics, and gadgets with a PC Builder tool. Their software portfolio includes Smart Business 24 (ERP), Smart Edu (education management), Point of Sale (POS), Smart Hospital (hospital management), 1 Card Solution (RFID asset tracking), Cloud Services, and the Daffodil ERP & E-commerce platform. The group also includes subsidiaries in robotics (Daffodil Robotics), software development (Daffodil Software Ltd.), professional training (DIPTI), education (Daffodil International School), and maintains a specialized gaming PC shop called Rig House. The company serves both B2B and B2C markets with a presence across Bangladesh's 64 districts.
Differentiator
Problem solved
Functional benefit
Brands
- DCL Brand: Own laptop brand under Daffodil Computers PLC, marketed as DCL Brand New All Laptop.
Products and services
- DaffodilPC First computer brand in Bangladesh, assembling and selling desktop PCs with OEM components specifically built for the DaffodilPC brand; positioned as a value desktop offering with warranty support.
- DCL Laptop Daffodil's own branded laptop line under the DCL (Daffodil Computers Ltd.) brand, positioned as a value laptop option in the Bangladeshi market.
- DCL UPS
- DCL Mobile
- Smart Business 24
- Smart Edu
- Point of Sale (POS)
- Smart Hospital
- 1 Card Solution (RFID Asset Tracking)
- Cloud Services & Solutions
- Daffodil ERP & E-commerce
- Daffodil Robotics
- Computer Retail & E-commerce Platform
- Rig House (Gaming PC Shop)
- Dolphin Computer Ltd. (Repair & Service)
Quantifiable outcome
- 35 years of operation in Bangladesh ICT sector
- +2 more outcomes
Companies that use Daffodil Computers
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Daffodil Computers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Daffodil Computers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- HP (Hewlett-Packard)coreDaffodil Computers appointed as HP's only Corporate Reseller and Authorized Service Provider in Bangladesh. DCL has been engaged as HP reseller and accredited reseller since 1995.
- Ingram Micro South AsiacorePartnership with one of the largest distribution channels in the world (Ingram Micro South Asia) for product distribution.
- Razer, PNY, ASRock, Asus, Zadak, GALAX, Noctua, Antec, Lian Li, CRYORIG, EKWB, Gamdias, KWG, XFXstrategicStrategic partnerships with world-renowned computer gaming brands for the Rig House gaming PC shop. Brands include Razer, PNY, ASRock, Asus, Zadak, GALAX, Noctua, Antec, Lian Li, CRYORIG, EKWB, Gamdias, KWG, XFX.
- A4Tech Bloody, SteelSeries, Logitech, Corsair, Redragon, Cooler Master, Fantech, DeepCool, Cougar, Gigabyte, ElgatostrategicGaming brands including A4Tech Bloody, SteelSeries, Logitech, Corsair, Redragon, Cooler Master, Fantech, DeepCool, Cougar, Gigabyte and Elgato products available at exclusive Gaming PC Shop.
- DJI, Blackmagic, Corsair, Zhiyun, Gudsen, LoupedeckminorCreative professional gadget brands including DJI, Blackmagic, Corsair, Zhiyun, Gudsen, and Loupedeck for drones, studio equipment, gimbals and stream decks.
- Jobstreet, Malaysia (JS e-Recruitment Limited)strategicJoint venture with e-recruitment giant Jobstreet, Malaysia in 2006 to establish JS e-Recruitment Limited in Bangladesh.
- Britesoft, MalaysiastrategicJoint collaboration with software giant Britesoft, Malaysia in 2007 to meet growing software demand for local and international market.
- Grameen Star EducationminorDaffodil Grameen IT Education - a joint effort of Daffodil Computers PLC and Grameen Star Education established in 2005 as a pioneer IT qualification awarding body.
- Intel, Microsoft, Dr. Solomon Antivirus, Quantum, Calcompcoreappointed as representative in Bangladesh by internationally reputed technology brands including Intel, Microsoft, Ingram Micro, Dr. Solomon Antivirus (now NAI), and Quantum, along with Calcomp for GIS products (sole distributor).
Scale indicators6 records
Recent moves14 records
Expansion highlights5 records
Daffodil Computers competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT distribution giant that is itself a partner of Daffodil in Bangladesh. Relevant as the upstream wholesale and logistics counterparty in the same IT distribution value chain that Daffodil operates in at a national level.
- Redington Limited: India-headquartered IT product distribution and services company with broad emerging-market reach across South Asia, Middle East, and Africa. Comparable to Daffodil's distribution, enterprise IT, and brand-resale model but at significantly larger scale and geographic scope.
- Savex Computers: Indian IT distribution company distributing PCs, peripherals, and components to a national channel of resellers. Comparable to Daffodil's wholesale and dealer/reseller distribution arm in business model, though operating at much larger scale in India.
- Rashi Peripherals Limited: Indian IT distribution and retail company distributing global IT brands to enterprises and channel partners. Comparable business model to Daffodil's authorized-reseller and enterprise IT infrastructure business, though operating primarily in India.
Direct peers
- Ryans Computers: One of the largest IT product retailers in Bangladesh, offering laptops, desktops, gaming PCs, and peripherals through physical stores and a major e-commerce platform. Overlaps directly with Daffodil in consumer and gaming PC categories and nationwide distribution.
- Star Tech & Engineering Ltd. Bangladesh-based multi-brand IT retailer and assembler selling laptops, desktops, components, and accessories to consumers and enterprises. Directly competes with Daffodil in nationwide retail, own-brand PC assembly, and e-commerce in Bangladesh.
- UCC (United Computer City): Long-standing Bangladesh IT retailer and distributor with physical stores and online channels. Comparable to Daffodil as a legacy multi-brand IT retailer serving both B2B enterprise and B2C consumer segments.
- Global Brand Private Limited: Bangladesh-based IT distribution and retail company offering laptops, desktops, and peripherals across multiple global brands. Directly comparable to Daffodil's wholesale distribution and authorized reseller model.
- Smart Technologies (BD): Bangladesh IT retailer and authorized distributor for multiple global brands including HP, Lenovo, ASUS, and Acer. Competes head-to-head with Daffodil in multi-brand hardware retail, enterprise IT sales, and nationwide service coverage.
Emerging players
- Tech Valley (Bangladesh): Bangladesh-based IT retailer and computer parts vendor with growing e-commerce presence. Comparable to Daffodil's consumer-facing retail and DIY/component segment, but at a smaller, more emerging scale focused on price-sensitive buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Daffodil Computers social profiles
Digital presenceDaffodil Computers compliance and trust
Trust signalCompliance1 record
Daffodil Computers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daffodil Computers leadership team
Management profileNumber of profiles
Profiles4 records
Daffodil Computers subsidiaries and ownership
Company hierarchySubsidiaries10 records
Daffodil Computers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daffodil Computers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daffodil Computers
What does Daffodil Computers do?
Daffodil Computers PLC retails, distributes, and assembles computers, laptops, smartphones, components, and IT peripherals through physical stores, an e-commerce platform, and dealer/reseller networks across Bangladesh. It also develops and licenses enterprise software solutions (Smart Business 24 ERP, Smart Edu, POS, Smart Hospital, RFID Asset Tracking) and provides IT repair and maintenance services. Additionally, the company produces its own branded hardware line under DCL (laptops, mobile phones, UPS) and DaffodilPC desktops.
Is Daffodil Computers a public or private company?
Daffodil Computers is a public company. It is classified as public and is currently operating.
When was Daffodil Computers founded?
Daffodil Computers was founded in 1990. It employs 101 to 250 people.
Where is Daffodil Computers based?
Daffodil Computers is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Daffodil Computers make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are DCL Brand Products, service and Support and software Solutions.
Who are Daffodil Computers's main competitors?
Broad incumbents on record are Ingram Micro, Redington Limited, Savex Computers and Rashi Peripherals Limited. Direct peers are Ryans Computers, Star Tech & Engineering Ltd., UCC (United Computer City), Global Brand Private Limited and Smart Technologies (BD). Tech Valley (Bangladesh) is listed as an emerging player.
Does Daffodil Computers have an API?
No public API is recorded for Daffodil Computers.
What industry is Daffodil Computers in?
Daffodil Computers's product category is Computer Hardware Retail and Distribution. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS), with a secondary code of HDACAAAG, Business Laptops (Commercial Notebooks). Its NAICS code is 33411 and its SIC code is 3570.