Plus Real Estate
Plus Real Estate Pty Ltd is a privately held Australian residential real estate agency headquartered in Brisbane, operating across Greater Brisbane and the Gold Coast. It serves investors, home buyers, tenants, and landlords with property sales, investment advisory, and rental/property management services via a seven-person team and a Sydney satellite office.
- Company typePrivate
- Founded2021
- HeadquartersWest End, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plus Real Estate does
Plus Real Estate Pty Ltd is an Australian privately held residential real estate agency headquartered at 6/19 Musgrave Street, West End, Brisbane, with a secondary office in Sydney. The company operates across the Greater Brisbane and Gold Coast markets, serving individual consumers and small-scale investors through three core service lines: property sales (residential apartments, houses, townhouses, and house & land packages), investment advisory, and rental/property management. Its customer base spans first home buyers, owner-occupiers, families seeking premium school-catchment addresses, dual-income property investors, landlords, and tenants. The team is bilingual with Mandarin-speaking capability — evidenced by Chinese-origin names on staff — and explicitly cultivates the Brisbane Chinese-Australian diaspora through Instagram and LinkedIn channels.
The business is operationally lean with a seven-person team (Director, Business Development Manager, Sales Manager, Senior Sales Consultant, Sales Consultant, Office Manager, and Copywriter) operating on a sales-led go-to-market model. The technology platform is a property listings and contact website built on Google Sites rather than a proprietary CRM or marketplace stack; there is no public API, no mobile app, and no AI or automation capabilities evidenced. Property listings span 20+ suburbs across Brisbane (West End, Newstead, St Lucia, Toowong, Indooroopilly, Mansfield school zone, and growth-corridor estates such as Park Ridge, Ripley, and Yarrabilba) and the Gold Coast (Surfers Paradise, Hope Island, Burleigh Waters, Southport, Palm Beach), with dedicated development pages for projects including Elisi, West Village, Gaia, The One, The Lanes, Corallo, South Beach, and Affinity.
Revenue is generated through two streams: (1) sales commissions on residential property transactions, typically at standard Australian market rates (specific rates not publicly disclosed, requiring direct agent contact); and (2) professional services fees from rental and property management for landlords, covering tenant placement, rent collection, and maintenance coordination under the [email protected] channel. Distribution is primarily direct field sales (in-person viewings and inspections) supplemented by inside sales (phone and email enquiry handling) and self-serve property search on the company website. The company is founder-led by Director Jing Guan, has no disclosed external investment, no parent company, no subsidiaries, and no patents, trademarks, or formal awards recorded.
Plus Real Estate firmographics
Firmographics- Name
- Plus Real Estate
- Legal name
- PLUS Real Estate Pty Ltd
- Website
- https://plusrealestate.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plus Real Estate Pty Ltd is a privately held Australian residential real estate agency headquartered in Brisbane, operating across Greater Brisbane and the Gold Coast. It serves investors, home buyers, tenants, and landlords with property sales, investment advisory, and rental/property management services via a seven-person team and a Sydney satellite office.
- Ownership category
- akta.pro rank
Plus Real Estate industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Plus Real Estate is headquartered
LocationHeadquarters
- HQ city
- West End
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Plus Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Property Sales Commission: Commission-based revenue from residential property sales transactions across Brisbane and Gold Coast markets. Services include sell-side representation, buyer advisory, and property investment consulting.
- Rental and Property Management: Property management services for landlords including tenant placement, rent collection, and property maintenance coordination. Contact [email protected] or 0434 349 774.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Residential property sales commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Plus Real Estate product offering
Product offeringCore offering
PLUS Real Estate is an Australian real estate agency providing residential property sales (buy and sell brokerage covering apartments, houses, townhouses, house and land packages, and off-the-plan developments) and rental property management services across Greater Brisbane and the Gold Coast. The firm serves property investors, home buyers, sellers, landlords, and tenants with sales consulting, developer-relayed new project access, tenant placement, and rent collection.
Product overview
PLUS Real Estate is an Australian local real estate company offering property sales, investment advisory, and property management services. The company operates as a unified real estate services platform without a modular architecture, providing core services in property sales (residential properties including apartments, houses, townhouses, and house & land packages) and rental management across Greater Brisbane and Gold Coast regions. The product portfolio includes dedicated service pages for Buy, Sell, and Rental categories with geographic segmentation between Brisbane and Gold Coast markets. Property listings span multiple development projects and property types, with specific branded developments such as Elisi, West Village, Gaia, The One, The Lanes, Corallo, South Beach, and Affinity for apartments; various house & land estates across Brisbane suburbs; and townhouse developments including Long Pocket, Armida, and Wirra Estate.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services Residential real estate sales brokerage covering apartments, houses, townhouses, house and land packages, and off-the-plan developments across Greater Brisbane and the Gold Coast. Serves sellers (sell-side representation), buyers (buyer advisory), and investors (investment property consulting), with developer relationships enabling access to new projects and estate packages.
- Rental and Property Management Services Rental management services for landlords including tenant placement, ongoing rent collection, and property maintenance coordination, alongside rental property search assistance for tenants. Operations span Brisbane and Gold Coast portfolios with dedicated rentals phone (0434 349 774) and email ([email protected]) channels.
Quantifiable outcome
- Properties sold in premium Brisbane and Gold Coast locations with strong rental yields and capital growth potential
- +1 more outcomes
Companies that use Plus Real Estate
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Plus Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plus Real Estate partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Plus Real Estate competitors and assessment
Company assessmentDirect peers
- Ray White: Australia and New Zealand's largest residential real estate network, with comparable full-service sales, rental, and property management offerings across Brisbane, the Gold Coast, and Sydney. Most directly comparable given overlapping service mix and geographic footprint.
- Coronis: Brisbane-based independent residential sales and property management firm operating across Greater Brisbane and South East Queensland, closely overlapping PLUS's primary service territory.
- LJ Hooker: Long-established Australian residential real estate franchise covering sales, property management, and project marketing. Operates across the same Brisbane and Gold Coast markets PLUS Real Estate serves.
- Belle Property: Australian premium residential real estate brand with offices in Brisbane, the Gold Coast, and Sydney, competing for the same premium-suburb and school-catchment families that PLUS targets.
- Sotheby's International Realty Australia: Luxury residential brokerage with Australian offices covering premium Brisbane, Gold Coast, and Sydney markets — overlapping with PLUS's premium-suburb positioning and investment-property segment.
- RE/MAX Australia: Global real estate franchise with Australian offices delivering residential sales and property management across Brisbane, Gold Coast, and Sydney suburbs.
- Place Estate Agents: Brisbane-headquartered residential agency with sales, project marketing, and property management across South East Queensland and the Gold Coast — a tight geographic and service-line match.
- McGrath Estate Agents: Australian residential real estate group with strong presence in Brisbane, the Gold Coast, and Sydney, focused on sales and property management in premium and mid-market segments directly comparable to PLUS's catchment strategy.
- Harcourts: Australasia-wide real estate franchise group offering residential sales, rentals, and property management in Brisbane, Gold Coast, and Sydney — same three-corridor footprint as PLUS.
Broad incumbents
- Colliers (Australia): Diversified Australian real estate services firm with broad residential project marketing, valuation, and management capabilities across the same regions, though its portfolio spans commercial real estate more heavily than PLUS's residential-only focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plus Real Estate social profiles
Digital presencePlus Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plus Real Estate leadership team
Management profileNumber of profiles
Profiles7 records
Plus Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plus Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plus Real Estate
What does Plus Real Estate do?
PLUS Real Estate is an Australian real estate agency providing residential property sales (buy and sell brokerage covering apartments, houses, townhouses, house and land packages, and off-the-plan developments) and rental property management services across Greater Brisbane and the Gold Coast. The firm serves property investors, home buyers, sellers, landlords, and tenants with sales consulting, developer-relayed new project access, tenant placement, and rent collection.
Is Plus Real Estate a public or private company?
Plus Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plus Real Estate founded?
Plus Real Estate was founded in 2021. It employs 11 to 50 people.
Where is Plus Real Estate based?
Plus Real Estate is headquartered in West End, Australia, in the Oceania region.
How does Plus Real Estate make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are rental and Property Management.
Who are Plus Real Estate's main competitors?
Direct peers on record are Ray White, Coronis, LJ Hooker, Belle Property, Sotheby's International Realty Australia, RE/MAX Australia, Place Estate Agents, McGrath Estate Agents and Harcourts. Colliers (Australia) is listed as a broad incumbent.
Does Plus Real Estate have an API?
No public API is recorded for Plus Real Estate.
What industry is Plus Real Estate in?
Plus Real Estate's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.