What Mojo Nation does

Mojo Nation Ltd is a privately held B2B media and events company registered in England and Wales (company number 10660787), founded in 2017 and headquartered at 6 Garland Road, Ware, United Kingdom. It serves the toy, game, and design community through a portfolio of trade-media products and live events built around three core audiences: independent toy and game inventors, designers across disciplines, and manufacturers seeking new product concepts and talent. The company's product surface comprises an ongoing news and editorial website (mojo-nation.com) covering industry news, features, opinions, and designer interviews; a weekly email newsletter; an annual Mojo Nation Magazine distributed in print at London Toy Fair and Spielwarenmesse and available as a digital download; the annual Mojo Nation 100 influence list (published in association with Hasbro); the annual Play Creators Festival, which packages the Play Creators Awards ceremony, a one-day Play Creators Conference, and the Mojo Pitch inventor-to-manufacturer pitching event at Stamford Bridge Stadium in Chelsea; and the annual UK Toy Inventors' Dinner at 116 Pall Mall, London, which is the venue for the I.D.I.O.T. Award (International Designer and Inventor of Toys, in continuous issuance since 1984) and the W.I.T.T.Y. Prize. The operations team is small (1–10 employees), led by founder Adam Butler and co-founder Billy Langsworthy, and the technology stack is non-technical in nature — the business is a content, publishing, and live-events operator rather than a software or platform company.

Mojo Nation monetizes through four identifiable revenue streams. Advertising and sponsorship revenue is generated by category sponsorships of award and ranking categories by major toy and game firms — Hasbro as the anchor partner for Mojo Nation 100, plus Spin Master, Jazwares, Spielwarenmesse, The Op Games, Seven Towns, tms, the British Toy & Hobby Association, Playtime PR, and Eastar Game Manufacturing across individual Play Creators Awards and Mojo Nation 100 categories — together with display advertising on mojo-nation.com. Events and conferences revenue comes from tickets, sponsorships, and partnerships for the Play Creators Festival, Play Creators Awards, Mojo Pitch, and the UK Toy Inventors Dinner. Magazine and publications revenue is generated through physical and digital sales of the annual Mojo Nation Magazine and Mojo Nation 100 publication. Finally, Mojo Jobs, a niche recruitment board for the toy and game industry, generates advertising revenue from employers advertising vacancies. Pricing is not publicly disclosed; commercial terms for job advertising are obtainable via [email protected].

The company's stated geographic footprint spans Europe (anchored by London-based events), EMEA (via Spielwarenmesse distribution and editorial coverage), and North America, although the center of gravity remains the UK toy and game design community. Mojo Nation Ltd has no disclosed external institutional investors, no funding rounds recorded in the input data, no subsidiaries, no M&A activity, and is described as independently owned and operated.

Name

Mojo Nation

Legal name

Mojo Nation Ltd

Website

https://mojo-nation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mojo Nation is a UK-based B2B media and events company serving the toy, game, and design industry through news, an annual magazine, the Mojo Nation 100 influence list, the Play Creators Festival, and the UK Toy Inventors' Dinner.

Ownership category

akta.pro rank

Product category

Trade Media & Events

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Creator & Fan Communities (BPAMABAD)

Keywords

• Trade media publishing
• Toy industry events
• Product design awards
• Inventor pitching platform
• Industry networking dinners

Headquarters

HQ city

Ware

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Sponsorship: The company generates revenue through advertising placements on its website and in its publications, as well as event sponsorships from major toy companies including Hasbro, Spin Master, Jazwares, and others.
2. Events and Conferences: Revenue generated from event tickets, sponsorships, and partnerships for the Play Creators Festival, Play Creators Awards, Mojo Pitch, and the annual UK Toy Inventors Dinner.
3. Magazine and Publications: Sale of annual Mojo Nation Magazine and Mojo Nation 100 publication, with digital editions available for download and physical copies distributed at industry events like London Toy Fair and Spielwarenmesse.
4. Job Board: Revenue from employers advertising job vacancies in the toy and game industry through the Mojo Jobs board.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mojo Nation is a media and events company that publishes editorial content (news, features, interviews, opinions) about the toy, game and designer community and operates an annual portfolio of events and publications. Offerings include the annual Mojo Nation Magazine and Mojo Nation 100 listing, plus the Play Creators Festival (combining Awards, Conference, and Mojo Pitch), the UK Toy Inventors Dinner with the I.D.I.O.T. Award, and a job board for toy industry recruitment.

Product overview

Mojo Nation is a media and events company dedicated to celebrating the creativity of the toy, game and designer community and accelerating talent, opportunity and ideas for inventors of all levels. The company operates a portfolio of publications and events including the annual Mojo Nation Magazine (featuring design deep dives and interviews), the annual Mojo Nation 100 (listing influential figures in toy and game design), and the Play Creators Festival series comprising the Play Creators Awards (evening ceremony), Play Creators Conference (day-long conference), and Mojo Pitch (pitching event). Additional offerings include the UK Toy Inventors' Dinner with the I.D.I.O.T. Award, plus ongoing news and editorial content through the website covering industry news, features, opinions, and interviews.

Differentiator

Problem solved

Functional benefit

Brands

• Mojo Nation 100: An annual listing of the 100 most influential figures in toy and game design, published in association with Hasbro.
• Mojo Nation Magazine
• Inventors Dinner
• Play Creators Festival
• Play Creators Awards
• Play Creators Conference
• Mojo Pitch
• I.D.I.O.T. Award

Products and services

• Mojo Nation 100 Annual listing of the 100 most influential figures working in toy and game design, published in association with Hasbro, covering categories such as Rising Stars, R&D, Design Agencies, Independent Creatives, and Design Champions.
• Mojo Nation Magazine Annual magazine featuring design deep dives, in-depth interviews, opinion pieces, and features covering the creative process and origin stories behind the latest toy fair launches, with digital and physical editions.
• Play Creators Festival Annual hybrid in-person and digital festival combining the Play Creators Awards, Play Creators Conference, and Mojo Pitch, held at Stamford Bridge Stadium, Chelsea, London.
• Play Creators Awards Annual awards ceremony celebrating toy and game designers who have excelled over the last 12 months, with sponsored categories including Toy Designer of the Year, Game Designer of the Year, R&D Team of the Year, Invention Studio of the Year, Inventor Relations Exec of the Year, and Debut of the Year.
• Play Creators Conference Day-long conference focusing on toy and game creativity, innovation, inspiration, and design, featuring industry speakers and panels.
• Mojo Pitch Event putting inventors in front of the global toy and game design community to pitch toy ideas and board games to companies, offered in both in-person and virtual formats.
• UK Toy Inventors' Dinner Annual networking dinner held during London Toy Fair bringing together inventors, designers, product-pickers and other toy business professionals from around the world, including the W.I.T.T.Y. Prize and the I.D.I.O.T. Award.
• News & Editorial Content Ongoing news, features, opinions, and interviews coverage of the toy, game and designer community on the mojo-nation.com website and via weekly email newsletter.
• Mojo Jobs Board Job board enabling employers in the toy and game industry to advertise vacancies to a targeted audience, with pricing on application.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• HasbrocoreStrategic or Co-development PartnerHasbro is the principal association partner for the Mojo Nation 100 annual publication, which lists the most influential figures in toy and game design. Hasbro also sponsors the Invention Studio of the Year category at the Play Creators Awards.
• Spin MastercoreGTM or Marketing PartnerSpin Master sponsors the Rising Star category at the Play Creators Awards and is a major supporter of the toy inventor community.
• SpielwarenmessecoreStrategic or Co-development PartnerSpielwarenmesse co-organizes the International Game Inventors Convention at the Nuremberg Exhibition Centre and sponsors the R&D category in the Mojo Nation 100.
• JazwarescoreGTM or Marketing PartnerJazwares sponsors the Design Agencies & Invention Studios category in the Mojo Nation 100 and the Toy Designer of the Year category at the Play Creators Awards.
• The Op GamescoreGTM or Marketing PartnerThe Op Games sponsors the Independent Creatives category in the Mojo Nation 100, supporting recognition of independent toy and game designers.
• tmsminorGTM or Marketing Partnertms sponsors the Design Champions category in the Mojo Nation 100 publication.
• Seven TownsminorGTM or Marketing PartnerSeven Towns sponsors the Inventor Relations Exec of the Year category at the Play Creators Awards.
• British Toy & Hobby AssociationminorGTM or Marketing PartnerThe British Toy & Hobby Association sponsors the R&D Team of the Year category at the Play Creators Awards.
• Playtime PRminorGTM or Marketing PartnerPlaytime PR sponsors the Game Designer of the Year (Party Game) category at the Play Creators Awards.
• Eastar Game ManufacturingminorGTM or Marketing PartnerEastar Game Manufacturing sponsors the Debut of the Year category at the Play Creators Awards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Toy Association: US trade association representing toy manufacturers, with broader scope than Mojo Nation. Comparable as a community organizer and event host for the toy industry, including the Toy of the Year Awards.
• ReedPop / Popverse: Operator of pop culture events (NYCC, MCM Comic Con, etc.) and editorially driven media brand. Comparable as an integrated media-plus-events business serving designers and fans in entertainment IP, including adjacent toy licensing categories.
• Brand Licensing Europe: Major European licensing trade show with overlapping toy, game, and entertainment exhibitors. Comparable in events business model and sponsor base, though licensing is broader than toys alone.

Direct peers

• Inventors Digest: US trade publication covering independent inventors and product development. Comparable as a niche B2B media brand serving the inventor community that Mojo Nation's toy and game designer audience belongs to.
• The Toy Insider: Toy industry media brand covering new launches with both editorial and events (Toy of the Year awards). Comparable as a media-plus-awards business serving the toy marketing ecosystem.
• Spielwarenmesse (Nuremberg Toy Fair): World's largest toy trade fair held annually in Nuremberg. Comparable because Spielwarenmesse already co-organizes the International Game Inventors Convention with Mojo Nation and shares the same exhibitor and sponsor ecosystem.
• BoardGameGeek: Largest online community and media platform for board game designers, publishers, and enthusiasts. Comparable to Mojo Nation's serving of the game design community, though BGG is a digital-first community rather than events-driven.
• British Toy & Hobby Association (BTHA): UK trade body that organizes the London Toy Fair. Already a Mojo Nation sponsor and a directly comparable community and events organizer serving the same UK toy inventor and manufacturer base.
• ToyNews: UK-based B2B media brand covering the toy industry with news, features, and product launches. Directly comparable to Mojo Nation's editorial business model and toy-industry advertiser base.
• Toy World Magazine: Long-running B2B magazine serving the UK toy trade with editorial coverage and industry analysis. Closely comparable to Mojo Nation's magazine-plus-online publishing model for toy industry professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MojoNationUK
• Instagraminstagram.com/mojo_nation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Nation