ReedPop
ReedPop is a division of RX and the world's largest producer of pop culture events, organizing major conventions such as New York Comic Con, Star Wars Celebration, and BookCon for fan communities and entertainment IP holders.
- Company typePrivate
- Founded2006
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ReedPop does
ReedPop is the world's largest producer of pop culture events, organizing large-scale conventions that serve fans of entertainment franchises including Star Wars, Marvel, and Game of Thrones, as well as book and comics communities. The company operates a portfolio of flagship events — most prominently New York Comic Con (NYCC), Star Wars Celebration, BookCon, MCM Comic Con (UK), and Florida Supercon — held at major venues such as the Jacob K. Javits Convention Center. Events generate revenue through three primary streams: consumer ticket sales, exhibition floor space rental to publishers, retailers, and merchandise vendors, and brand partnerships/sponsorships with major entertainment IP holders.
The business model is event-driven and two-sided. On the demand side, ReedPop cultivates dedicated fan communities across multiple fandom verticals (sci-fi, comics, gaming, books), evidenced by rapid sellouts such as Star Wars Celebration 2027 selling out within 6 hours. On the supply side, the company secures flagship partnerships with Marvel, Lucasfilm, and HBO to anchor tentpole events, and works with publishers (Barnes & Noble, independent bookstores) and exhibitors on the show floor. Ticketing is handled through third-party virtual queuing systems (e.g., Queue It) to manage high-demand drops, and pricing is event-specific with purchase limits (e.g., 20 tickets per person for Star Wars Celebration 2027).
ReedPop is a division of RX (formerly Reed Exhibitions), a major global exhibition organizer, which provides shared infrastructure, venue relationships, and operational scale across international trade shows. ReedPop itself has pursued inorganic growth, acquiring MCM Comic Con (2017), Gamer Network (2018), and Florida Supercon (2019), and has run charity initiatives at NYCC including a $1M+ St. Jude's fundraiser and Make-A-Wish family experiences. There is no proprietary technology platform or AI/ML capability disclosed; the company's competitive position rests on event portfolio IP, brand partnerships, fan community engagement, and operational scale within the RX parent.
ReedPop firmographics
Firmographics- Name
- ReedPop
- Legal name
- ReedPop
- Website
- https://reedpop.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ReedPop is a division of RX and the world's largest producer of pop culture events, organizing major conventions such as New York Comic Con, Star Wars Celebration, and BookCon for fan communities and entertainment IP holders.
- Ownership category
- akta.pro rank
ReedPop industry classification
Industry- Product category
- Pop Culture Conventions & Live Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)
- akta.pro secondary industry
- Collectibles & Hobby Shows (MPAGAFAN)
Keywords
Where ReedPop is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Markets served
ReedPop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Convention Event Revenue: ReedPop generates revenue through organizing and hosting large-scale pop culture conventions and exhibitions. Revenue comes from ticket sales (attendees pay for entry to events like Star Wars Celebration and BookCon), exhibition floor space rental to vendors, and potentially sponsorship deals with major entertainment brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Star Wars Celebration 2027 had a 20-ticket purchase limit per person |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ReedPop product offering
Product offeringCore offering
ReedPop organizes and produces large-scale pop culture conventions and exhibitions, including Star Wars Celebration, New York Comic Con (NYCC), and BookCon. Revenue is generated primarily through ticket sales to attending fans, exhibition floor space rentals to vendors, publishers, and entertainment brands, and sponsorship partnerships with major entertainment franchises such as Marvel, Lucasfilm, and HBO.
Product overview
ReedPop operates as the world's largest producer of pop culture events, organizing major conventions including Star Wars Celebration, BookCon, and New York Comic Con (NYCC). These events serve as platforms for fan engagement with entertainment franchises, featuring panels, author signings, exclusive merchandise, and community experiences. The portfolio consists of physical event experiences rather than software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Star Wars Celebration A major pop culture convention dedicated to the Star Wars franchise, featuring panels, exclusive reveals, autograph sessions with cast members, and franchise merchandise. Produced in partnership with Lucasfilm and aimed at Star Wars fans worldwide.
- BookCon An annual book convention held in New York City featuring author signings, panels, book giveaways, and celebrations of print book culture, held at the Jacob K. Javits Convention Center. Targeted at book readers, publishers, and authors.
- New York Comic Con (NYCC) A large pop culture convention held in New York City featuring comics, manga, anime, video games, and related entertainment, known for hosting celebrity panels and exclusive merchandise. Includes charity fundraising initiatives such as the NYCC Charity Art Auction.
Companies that use ReedPop
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
ReedPop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ReedPop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- RX (Reed Exhibitions)coreReedPop is a division of RX (formerly Reed Exhibitions), the major exhibition organizer. RX provides strategic infrastructure, global resources, and operates international trade show portfolios including MIPIM, Smart Energy Week, and Paris Design Week. ReedPop operates as the pop culture events division within the larger RX organization.
- Make-A-Wish FoundationminorReedPop partners with Make-A-Wish to grant wishes for families at NYCC events. At NYCC 2023, the company helped grant wishes for 7 families in partnership with Make-A-Wish and the Marty Lyons Foundation.
- Marty Lyons FoundationminorReedPop collaborates with the Marty Lyons Foundation, working alongside Make-A-Wish to grant wishes for families at NYCC events and support children's charitable causes.
- St. Jude Children's Research HospitalminorReedPop's NYCC Charity Art Auction raised over $1 million for St. Jude's, exceeding the $1 million fundraising target.
- LucasfilmflagshipLucasfilm works with ReedPop to organize Star Wars Celebration events. Lucasfilm confirmed the 20-ticket purchase limit was designed to accommodate groups needing multiple day passes. Star Wars Celebration 2027 was the highest-demand to date, coinciding with the franchise's 50th anniversary.
- MarvelflagshipReedPop has collaborated with Marvel to create merchandise and events that fans are craving, leveraging Marvel's extensive character portfolio for convention experiences.
- HBO (Game of Thrones)flagshipReedPop has partnered with HBO for Game of Thrones related merchandise and events, creating products that appeal to the show's dedicated fan base.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ReedPop competitors and assessment
Company assessmentDirect peers
- Comic-Con International: Operator of San Diego Comic-Con, the most iconic pop culture convention in the US. Directly comparable as a fan convention organizer competing for the same attendee, exhibitor, and sponsor dollars as NYCC and ReedPop's other marquee events.
- Fan Expo HQ (Informa Markets): Operates Fan Expo events across Canada and the US (Toronto, New York, Dallas, etc.) as part of Informa Markets. A direct competitor in the comic/pop culture convention space, going head-to-head with ReedPop for attendees, IP holders, and exhibitors.
- Anime Expo (Society for the Promotion of Japanese Animation): North America's largest anime and manga convention. Overlaps with ReedPop's NYCC and other pop culture events for anime/manga exhibitors, cosplay communities, and Japanese IP partners.
- Wizard Brands (Wizard World): Runs a network of branded pop culture conventions (Wizard World Chicago, Philadelphia, etc.). Competes with ReedPop in the regional comic convention tier for both attendees and celebrity/guest programming.
- DreamHack: Major gaming and esports festival operator. Comparable to ReedPop's PAX events (acquired via Gamer Network) in targeting the gaming fandom segment with large-scale LAN-based live experiences.
Emerging players
- VidCon: Premier conference and festival for online video creators and fans. Comparable to ReedPop as a fan-driven live event business built around a specific content vertical (creator/online video), though targeting a different community than comic/gaming cons.
Regional players
- Tokyo Comic Con: Asia-Pacific pop culture convention that competes with ReedPop for global IP partnerships and Western exhibitor participation in the Japanese market, highlighting the international opportunity and competitive set for ReedPop's franchise-led events.
Broad incumbents
- Informa Markets: Global exhibitions and events business and parent of Fan Expo HQ. Broader incumbent competing with ReedPop/RX across B2B and consumer events, with significant resources to invest in pop culture acquisitions.
- Emerald X: US-focused B2B and consumer events operator running shows across multiple categories. Adjacent incumbent that could expand into pop culture conventions or compete with ReedPop for sponsorships and venue partnerships.
Others
- Funko: Pop culture-focused consumer products company with its own convention activations (Funko Fun Days) and deep licensing relationships. Not a direct competitor, but a key exhibitor and IP monetization partner at ReedPop events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ReedPop social profiles
Digital presenceReedPop financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReedPop leadership team
Management profileNumber of profiles
ReedPop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReedPop M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReedPop
What does ReedPop do?
ReedPop organizes and produces large-scale pop culture conventions and exhibitions, including Star Wars Celebration, New York Comic Con (NYCC), and BookCon. Revenue is generated primarily through ticket sales to attending fans, exhibition floor space rentals to vendors, publishers, and entertainment brands, and sponsorship partnerships with major entertainment franchises such as Marvel, Lucasfilm, and HBO.
Is ReedPop a public or private company?
ReedPop is a private company. It is classified as corporate owned and is currently operating.
When was ReedPop founded?
ReedPop was founded in 2006. It employs 101 to 250 people.
Where is ReedPop based?
ReedPop is headquartered in Norwalk, United States, in the North America region.
How does ReedPop make money?
One revenue line is on record: convention Event Revenue.
Who are ReedPop's main competitors?
Direct peers on record are Comic-Con International, Fan Expo HQ (Informa Markets), Anime Expo (Society for the Promotion of Japanese Animation), Wizard Brands (Wizard World) and DreamHack. VidCon is listed as an emerging player. Tokyo Comic Con is listed as a regional player. Broad incumbents are Informa Markets and Emerald X. Funko is listed as an others.
Does ReedPop have an API?
No public API is recorded for ReedPop.
What industry is ReedPop in?
ReedPop's product category is Pop Culture Conventions & Live Events. Its primary akta.pro industry code is THAHABAN, Arts, Culture, Entertainment & Fan Conventions Organizers, with a secondary code of MPAGAFAN, Collectibles & Hobby Shows. Its NAICS code is 711310 and its SIC code is 7900.