Lanzarote

What Lanzarote does

Lanzarote Superyacht Destination is a destination marketing and superyacht services platform in the Canary Islands, operated by SPEL (Sociedad de Promoción Exterior de Lanzarote, SA), a public limited company owned by the Cabildo de Lanzarote (the island's governing body). The platform unifies three established luxury marinas — Marina Lanzarote in Arrecife (380 berths, up to 83m LOA), Puerto Calero on the south coast (438 berths, up to 83m LOA, Blue Flag status for 23 consecutive years), and Marina Rubicon near Playa Blanca (vessels up to 110m LOA with no maximum length cap) — into a combined 1,368 berths with 34 dedicated superyacht berths. Operationally, Calero Marinas provides the first superyacht refit and repair service in the Canary Islands, featuring an 820-tonne travel lift, over 20,000m² of yard area, and two deep keel pits supporting propulsion servicing (MTU, Caterpillar, MAN, Deutz, Cummins, Reintjes), stabilizers, electronics, and classification society certifications.

The business model is asset-heavy marina and shipyard operations supplemented by ancillary revenue streams. Core revenue mechanics include berthing fees (subscription/recurring, both long- and short-term), shipyard refit and repair fees (professional services), bunkering (MGO and AGO fuel supply), and bespoke concierge services covering provisioning, car hire, experiences coordination, and event planning. Pricing is quote-based and not publicly disclosed. Distribution runs through direct marina access, the on-site superyacht concierge team, a partnership with Estela Superyacht Agency co-located at Puerto Calero, yacht charter operators using Lanzarote as a base or Atlantic-crossing stopover, and racing-event partnerships with RORC, the 44Cup, Yacht Club de France, and the International Maxi Association.

Target customers are superyacht owners, charter guests, professional yacht crew, and Atlantic transit yachts — primarily operating in European waters and crossing to the Caribbean. The platform's structural advantages are geographic (first landfall on the Atlantic crossing from Europe to the Caribbean), climatic (21°C annual average, 20–27°C autumn-to-spring, very limited rainfall), regulatory (Canary Islands Economic and Fiscal Regime: ZEC 4% corporate tax, IGIC 6.5% VAT, RIC up to 90% bonus on undistributed profits; entire island a UNESCO Biosphere Reserve since 1993), and experiential (La Geria volcanic vineyards, Jameos del Agua volcanic tunnels, Cesar Manrique heritage, kitesurfing/diving conditions). Customer acquisition runs primarily through yachting industry events (Monaco Yacht Show since 2019), sailing competitions (RORC Transatlantic Race, 44Cup, RC44 Championship, Volvo Ocean Race, IMOCA 60 training), yachting media coverage, an email newsletter via Mailchimp, and partnership referrals. The organization is not VC- or PE-backed and operates as a public-sector tourism promotion entity under the Lanzarote Tourist Board.

Name

Lanzarote

Legal name

SPEL, SOCIEDAD DE PROMOCION EXTERIOR DE LANZAROTE, SA

Website

https://lanzarotesuperyacht.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanzarote Superyacht Destination is a publicly-operated (SPEL) Canary Islands platform unifying three luxury marinas (1,368 berths, 34 dedicated superyacht berths up to 110m LOA), an 820-tonne shipyard, and concierge/bunkering services for superyacht owners, charter guests, and Atlantic-transit yachts.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Marinas (71393), Scenic and Sightseeing Transportation, Water (487210)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

akta.pro secondary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Superyacht marina services
• Shipyard refit repair
• Yacht berthing facilities
• Superyacht concierge services
• Atlantic crossing provisioning

Headquarters

HQ city

Arrecife

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Marina Berth Fees: Berthing fees for yachts at three luxury marinas (Marina Lanzarote, Puerto Calero, Marina Rubicon) with berths ranging from 25m to 110m LOA. Long and short-term berthing available.
2. Shipyard Services: Superyacht refit and repair services including hoisting (820-tonne travel lift), painting, rigging, sail repair, propulsion servicing, and other maintenance through Calero Marinas facilities.
3. Concierge Services: Bespoke concierge services including provisioning, car hire, experiences coordination (wine tours, diving, kitesurfing), and event planning for superyacht crews and guests.
4. Bunkering Services: Fuel supply (MGO and AGO) at all superyacht marinas with full certification and competitive pricing.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lanzarote Superyacht Destination is a unified superyacht destination and marina-services platform promoting three Canary Islands marinas (Marina Lanzarote, Puerto Calero, and Marina Rubicon) that together provide 1,368 berths and 34 superyacht berths for vessels up to 110 metres LOA. The organisation bundles berthing, shipyard refit and repair (820-tonne travel lift, 20,000m² yard area), bunkering (MGO/AGO), and dedicated superyacht concierge with curated island experiences including luxury shopping, wine tasting, sustainable dining, and private events at volcanic venues.

Product overview

Lanzarote Superyacht Destination is a unified platform promoting three luxury superyacht marinas in the Canary Islands: Marina Lanzarote (380 berths up to 83m), Puerto Calero (438 berths up to 83m), and Marina Rubicon (berths up to 110m), offering a combined 1368 berths and 34 superyacht berths. The offering integrates three complementary service pillars: (1) Core marina facilities at all three locations with comprehensive shipyard services featuring Calero Marinas' 820-tonne travel lift and over 20,000m² of yard area; (2) Superyacht Concierge Services for provisioning, logistics, and activity coordination; and (3) Curated island and superyacht experiences including luxury shopping (The Thin Line), wine tasting tours, sustainable dining (Finca de Uga), and volcanic cave events (Jameos). The destination targets superyacht owners and charter guests seeking year-round sunshine, water sports, and sustainable tourism with access to major racing events including RORC Transatlantic Race and 44Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Marina Lanzarote Custom-built modern superyacht marina located in Arrecife, the capital city of Lanzarote, offering 380 berths for vessels up to 83 metres LOA along the sheltered breakwater of Puerto de Naos harbour, with fully equipped shipyard and repair services.
• Puerto Calero Marina Established luxury marina positioned in a naturally protected enclave on the sheltered south coast of Lanzarote, providing 438 berths for vessels up to 83 metres LOA, retaining Blue Flag status for 23 consecutive years, and offering on-site shipyard, restaurants, boutiques, and sailing schools.
• Marina Rubicon Modern superyacht marina on Lanzarote's south coast between the Papagayo and Playa Blanca beaches, accommodating vessels up to 110 metres LOA with no maximum length restriction, equipped with a 90-tonne travel lift, a 40-tonne yacht lift, shipyard services, and bunkering.
• Calero Marinas Shipyard Services The first superyacht refit and repair service in the Canary Islands, providing an 820-tonne travel lift, over 20,000m² of yard area, two deep keel pits, and comprehensive specialist services including propulsion engines (MTU, Caterpillar, Deutz, MAN, Cummins, Reintjes), stabilisers, electronics, and classification society certifications.
• Superyacht Concierge Services Dedicated concierge team assisting superyacht crews with provisioning deliveries, car hire, health services, yacht clearance, flower arrangements, and arranging activities including spa access, gyms, and sports facilities; available across all three marinas and via the Estela Superyacht Agency partnership at Puerto Calero.
• Island Experiences Curated bookable island activities available to superyacht guests and crew, including kite surfing, diving, kayaking, submarine trips, volcano visits, wine tasting, cycling, and hiking across Lanzarote.
• Superyacht Bunkering Services Bunker fuel supply (MGO — Marine Gas Oil and AGO — Automotive Gas Oil) for superyachts at all three Lanzarote marinas with full certification and competitive pricing.

Quantifiable outcome

• Three luxury marinas with 1368 berths and 34 superyacht berths
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Royal Ocean Racing Club (RORC)coreStrategic or Co-development Partner · 5 January 2022RORC organizes the Transatlantic Race with departures from Lanzarote. Calero Marinas has worked with RORC since 2014. The race attracts over 200 sailors from 22+ nationalities. The partnership includes favorable berthing fees for competitors and free berthing the week before the race start.
• Estela Superyacht AgencycoreStrategic or Co-development Partner · 22 September 2020Estela Superyacht Agency, Spain's most experienced superyacht agency with parent company Estela Shipping established in 1850, opened a base in Puerto Calero Marina to provide expanded first-class concierge services. Calero Marinas staff traveled to Mallorca to undertake training with Estela Shipping. The partnership optimizes services for the growing fleet of superyachts making annual stops in Lanzarote.
• 44Cup (RC44 Class)coreStrategic or Co-development Partner · 21 January 2020The ultra-competitive one design owner-driver RC44 fleet has selected Calero Marinas as their Canary Islands base since 2008. Lanzarote hosts the season finale event annually. The partnership brings world-class sailors to the island for thrilling racing competitions.
• Yacht Club de FranceminorStrategic or Co-development PartnerYacht Club de France partners with RORC for the Transatlantic Race organization. Nine competing teams fly the French flag in the race. French teams have won the RORC Transatlantic Race trophy three times.
• International Maxi AssociationminorStrategic or Co-development PartnerPartners with RORC and Yacht Club de France in organizing the Transatlantic Race, collaborating with Calero Marinas for departures from Lanzarote.
• Camper & Nicholsons Port Louis MarinaminorStrategic or Co-development PartnerCamper & Nicholsons operates Port Louis Marina in Grenada, the finish point of the RORC Transatlantic Race. Andrew Garland, Business Development Manager, provided comments on the partnership for the 2021 race edition.
• SPEL - Turismo LanzarotecoreStrategic or Co-development PartnerLanzarote Superyacht Destination is operated by SPEL (Sociedad de Promocion Exterior de Lanzarote, SA), the island's tourism promotion body. The organization promotes Lanzarote as a world-class superyacht destination in line with Premium tourism strategy.
• Saborea LanzaroteminorGTM or Marketing PartnerGastronomic association that coordinates local KM 0 products and chefs for events. Partnered with Lanzarote Superyacht Destination for the Estela Superyacht End of Season Dinner event, showcasing local produce and culinary skills.
• Calero MarinascoreStrategic or Co-development PartnerCalero Marinas operates Marina Lanzarote and Puerto Calero Marina. They offer the first superyacht refit and repair service in the Canary Islands with 820-tonne travel lift and 20,000m2 yard area. Managing Director José Juan Calero oversees operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IGY Marinas: Global marina operator with a portfolio of superyacht marinas across the Caribbean, Americas, and Europe (including Port Adriano). Competes directly via portfolio scale, brand, and concierge capabilities.
• Camper & Nicholsons Marinas: Established international marina operator and yacht services group (parent dating to 1782); operates Port Louis Marina (Grenada) — a direct Atlantic-crossing finish-line partner/competitor of Lanzarote's RORC Transatlantic Race.

Direct peers

• Marina Puerto Banús: Luxury marina in Marbella on Spain's Costa del Sol serving a similar HNW Mediterranean owner and charter base with comparable berthing, retail, and lifestyle positioning.
• Marina di Porto Cervo: Iconic superyacht marina in Sardinia owned by Marina di Porto Cervo S.r.l. (Smeralda Holding). Comparable destination-scale marina serving the same HNW owner and charter segment in a competing Mediterranean geography.
• Vilanova Grand Marina: Superyacht marina in Vilanova i la Geltrú (Barcelona) with berths up to 80m and full refit services — a comparable Spanish superyacht destination competing for Atlantic-crossing and Mediterranean traffic.
• Port Louis Marina (Grenada): Camper & Nicholsons-operated Caribbean superyacht marina and the official finish point of the RORC Transatlantic Race — Lanzarote's transatlantic partner/competitor for the same fleet.
• Yacht Haven Grande (St. Thomas, USVI): Premier Caribbean superyacht marina offering berths up to 200m, customs, and concierge — competes with Lanzarote for Atlantic-crossing traffic on the opposite end of the route.
• Port Adriano (MCPAR): Superyacht marina in Mallorca operated by IGY Marinas; offers berthing up to 110m+, shipyard services, and luxury destination positioning for the Mediterranean superyacht fleet — directly comparable in service mix and customer base to Lanzarote.

Regional players

• Marina du Marin (Martinique): One of the largest marinas in the Caribbean with full superyacht services; competes with Lanzarote for Atlantic-crossing and winter-charter business on the Caribbean side of the route.
• Rodney Bay Marina (Saint Lucia): IGY-operated superyacht marina in Saint Lucia serving Caribbean itineraries; competes for the same Atlantic-crossing and charter clientele as Lanzarote in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanzarote