calero marinas

What calero marinas does

Calero Marinas is a family-run private marina operator headquartered in Yaiza, Lanzarote, that owns and operates three yacht harbours in the Canary Islands: Puerto Calero (Lanzarote), Marina La Palma (Santa Cruz de La Palma), and Marina Jandía (Fuerteventura). The company serves yacht owners, professional sailing teams, sport fishing operators, and superyacht charter clients, positioning itself as a strategic stopover along the Atlantic trade wind routes between Europe and the Americas. Over 30 years of operational history, Blue Flag environmental certification, and a 35-year concession renewal at Puerto Calero secured in July 2025 underpin its market position.

The company's core infrastructure centres on a 20,000m² shipyard with the only 820-tonne travel lift in the Canary Islands, two deep keel pits, and technical services capable of supporting superyachts, multihulls, and racing yachts. Complementary offerings include berth rental across the three marinas, superyacht concierge and bunkering services, the Lava Chandlers Nautic Shop retail outlet, and on-site F&B (Abrasamar, 7 Gotas). The company also derives brand and traffic value from recurring international event hosting, including the 44Cup, RORC Transatlantic Race, Iberdrola Women's Sailing League, and the newly added 52 SUPER SERIES, alongside the Puerto Calero Marlin Cup fishing tournament.

Calero Marinas monetises through subscription-style recurring berth rentals, professional service fees for shipyard work and superyacht support, and event-linked revenue from hosting and sponsorship arrangements. Go-to-market is sales-led and event-driven, executed through direct marina operations at each island location, partnerships with international sailing organisations (44Cup/RC44, RORC, Real Federación Española de Vela), and tourism authority collaborations (Turismo Lanzarote, CACT). Pricing is quote-based and not publicly disclosed. The company is privately held with no external institutional investors, led by Managing Director José Juan Calero, and operates with a headcount of 51-100 employees.

Name

calero marinas

Legal name

PUERTO CALERO MARINAS SL

Website

https://caleromarinas.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Ship Building and Repairing (336611), Port and Harbor Operations (48831), Other Support Activities for Water Transportation (488390)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)

akta.pro secondary industry

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

Keywords

• Marina management
• Yacht berthing services
• Shipyard varadero services
• Superyacht concierge
• Atlantic sailing harbours

Headquarters

HQ city

Yaiza

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Berth Rental: Marina berth rental services for yachts and sailing vessels at Puerto Calero, Marina Lanzarote, and Marina Jandía.
2. Shipyard Services: Vessel hoisting, hard standing, technical services, and maintenance for superyachts and racing vessels using the 820-tonne travel lift and 20,000m² yard area.
3. Superyacht Services: VIP berthing, concierge services, and bunkering for superyachts visiting the marinas.
4. Event Hosting and Sponsorship: Revenue generated through hosting sailing competitions like 44Cup, RORC Transatlantic Race, Puerto Calero Marlin Cup, and sailing team sponsorships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Calero Marinas operates a network of three yacht harbors across the Canary Islands — Puerto Calero (Lanzarote), Marina La Palma, and Marina Jandía (Fuerteventura) — offering berthing, a full-service shipyard (varadero) with an 820-tonne travel lift and over 20,000m² of yard area, superyacht VIP concierge and bunkering services, a club member program, and event hosting for international sailing competitions.

Product overview

Calero Marinas operates a network of three yacht harbors in the Canary Islands: Puerto Calero (Lanzarote), Marina La Palma, and Marina Jandía (Fuerteventura). The company provides integrated maritime services including berthing, a full-service varadero/shipyard with 820-tonne hoisting capacity, superyacht concierge services, and club member benefits. The marina network is strategically positioned along Atlantic trade wind routes, offering provisioning, repairs, and maintenance services for sailing vessels, racing yachts, and superyachts traveling between Europe and America.

Differentiator

Problem solved

Functional benefit

Products and services

• Puerto Calero Marina A premium yacht harbour located in Yaiza, Lanzarote, offering berths, superyacht services, varadero (shipyard) facilities, and direct access to Atlantic trade wind routes between Europe and America.
• Marina La Palma A marina facility located in Santa Cruz de La Palma, serving as a strategic stopover point for Atlantic crossings and hosting international sailing events.
• Marina Jandía A marina facility located in Morro Jable, Fuerteventura, part of the Calero Marinas network offering berthing and nautical services in the Canary Islands.
• Varadero (Shipyard) Services Full-service shipyard offering hoisting capabilities with an 820-tonne travel lift, over 20,000m² of yard area, two deep keel pits, technical services, and specialized support for superyachts, multihulls, and racing yachts. Located in Lanzarote.
• Superyacht Services Comprehensive services for superyachts including berthing, concierge services, VIP packages, bunkering, and technical shipyard support. Available at Puerto Calero and Marina Lanzarote facilities.
• Calero Marinas Club Services Club facilities offering member benefits including 10% discounts at partner shops like Lava Chandlers Nautic Shop, watersports activities, and social events at Calero Marinas locations.
• Lava Chandlers Nautic Shop Marine supply store located next to the Marina Office in Marina Lanzarote, offering charts, cruising guides, marine products, paints, varnishes, antifoul, sealants, deckware, navigational equipment, ropes, tools, and accessories. Provides gas refills, exchanges, and life-raft servicing.

Quantifiable outcome

• 35-year concession renewal guarantees continued operation and infrastructure investment
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Turismo LanzarotecoreGTM or Marketing PartnerTourismo Lanzarote is a main sponsor of the Lanzarote Calero Sailing Team and supports Calero Marinas events, promoting Lanzarote as an international nautical and sporting destination.
• Centros de Arte, Cultura y Turismo de Lanzarote (CACT)coreGTM or Marketing PartnerCACT collaborates with Calero Marinas to support sailing events and promote tourism to Lanzarote's cultural and natural attractions.
• CalmarminorGTM or Marketing PartnerCalmer is a sponsor of the Lanzarote Calero Sailing Team, providing support for the team's participation in the 44Cup circuit.
• Lanzarote InvestmentminorGTM or Marketing PartnerLanzarote Investment sponsors the Lanzarote Calero Sailing Team to promote Lanzarote as an international investment and tourism destination.
• John Woods Real EstateminorGTM or Marketing PartnerJohn Woods Real Estate supports the Lanzarote Calero Sailing Team as a sponsor.
• 44Cup / RC44 ClasscoreStrategic or Co-development PartnerCalero Marinas hosts the 44Cup Calero Marinas event annually in Puerto Calero, one of the most prestigious owner-driver one design sailing classes featuring Olympic medallists and America's Cup winners.
• Royal Ocean Racing Club (RORC)coreStrategic or Co-development PartnerRORC Transatlantic Race departs annually from Calero Marinas facilities in Lanzarote, with the race organised in conjunction with Yacht Club de France and International Maxi Association.
• Grand Pavois OrganisationcoreStrategic or Co-development PartnerThe Rallye des Iles du Soleil is organised by the Grand Pavois Organisation in collaboration with Calero Marinas, connecting Lanzarote with Mindelo and Guadeloupe.
• RedPromarminorStrategic or Co-development PartnerCalero Marinas collaborates with RedPromar, a scientific platform collecting marine biodiversity sightings, on environmental initiatives like the Eco Action Week and photography competitions.
• Real Club Náutico de ArrecifecoreStrategic or Co-development PartnerRCNA works with Calero Marinas on sailing events and hosts regattas like the César Manrique Trophy, with the Calero Marinas Lanzarote women's sailing team federated through this club.
• Real Federación Española de VelacoreStrategic or Co-development PartnerRFEV organises the Iberdrola Women's Sailing League with events hosted at Calero Marinas facilities, with Calero Marinas Lanzarote team participating.
• Cicar GroupminorGTM or Marketing PartnerSponsor of the Puerto Calero Marlin Cup fishing tournament, providing prizes and support for the competition.
• AonminorGTM or Marketing PartnerSponsor of the Puerto Calero Marlin Cup fishing tournament.
• Yaiza Town HallminorGTM or Marketing PartnerYaiza Town Hall supports the Puerto Calero Marlin Cup and other events, promoting sports tourism in the municipality.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Camper & Nicholsons Marinas: Specialist in the development and management of premium marinas and yacht harbours, with a portfolio that includes superyacht berthing and shipyard services. Directly comparable as a competing operator of high-end marina and refit infrastructure.
• STP Shipyard Palma: Shipyard and marina operator in Palma de Mallorca focused on yacht and superyacht repair, maintenance, and berthing. Comparable as a competing shipyard/marina combination serving the high-end European yachting market.
• Port Adriano (IPM-Group): Premium superyacht marina in Mallorca offering berthing, refit, and VIP concierge services. Comparable as a Mediterranean superyacht destination competing for the same high-end clientele and shipyard work as Calero Marinas.
• MB92 Barcelona: Leading superyacht refit, repair, and maintenance shipyard in Barcelona. Directly comparable as a competing shipyard for superyacht hoisting, technical services, and yard capacity, though located in the western Mediterranean.
• Puerto Banús (Marbella): Iconic luxury marina on Spain's Costa del Sol serving superyachts and visiting yachts with high-end services. Comparable as a competing Spanish premium marina with concierge, berthing, and shipyard offerings.
• Astilleros de Mallorca: Shipyard in Mallorca providing repair, refit, and maintenance for superyachts and sailing vessels. Comparable as a competing Mediterranean shipyard for the same refit wallet Calero Marinas targets from the Atlantic.
• Port Vell Marina (Barcelona): Urban superyacht marina in central Barcelona offering berthing, technical services, and VIP amenities. Comparable as a competing Spanish superyacht berthing destination with premium services.
• Marina Rubicón (Lanzarote): Direct competitor marina in Lanzarote, slated to co-host 52 Super Series events with Puerto Calero. Operates berthing, superyacht services, and event hosting in the same island, making it the most direct local peer.
• Marina Lanzarote (operator-adjacent): Marina located in Arrecife, Lanzarote, that is part of the Calero Marinas network offering berthing, superyacht, and shipyard services. Closest operational peer given shared infrastructure and location.

Broad incumbents

• IGY Marinas: Global marina operator with a portfolio of luxury yacht harbours across the Caribbean, Americas, and Europe. Comparable as a multi-marina, premium berth and superyacht services operator, though IGY operates on a much larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/CaleroMarinas
• Facebookfacebook.com/CaleroMarinas
• LinkedInlinkedin.com/company/puerto-calero-marinas-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about calero marinas