What SERCUL does

SERCUL (South East Regional Centre for Urban Landcare) is an incorporated, independent community environmental nonprofit founded in 2003 and headquartered at Yule Brook Homestead in Beckenham, Perth, Western Australia. As one of five officially designated sub-regional Natural Resource Management (NRM) bodies within the Swan-Canning River Catchment, SERCUL operates across the Canning, Southern Wungong, and parts of the Swan River catchments and coordinates urban landcare for Perth's southern and eastern suburbs. Its core service portfolio spans three pillars — Landcare and Restoration, Environmental Education, and Monitoring and Research — delivered through school incursion and excursion programs (Algae Busters, Turtle-ology!, Macroinvertebrates, River Food Web, Go Fish!, Clean Drains River Gains, Planting Opportunities, Bush Tucker, River Friendly Cleaning), volunteer landcare mornings, community behavior-change campaigns (Phosphorus Awareness Project, Fertilise Wise, Mozzie Wise, Clean Drains River Gains), and specialized monitoring work including Westralunio carteri freshwater mussel research with Murdoch University.

The commercial product layer complements the consulting and education services with a catalog of physical and digital educational goods — life cycle posters (butterfly, dragonfly, turtle, frog, mosquito), cultural education (Noongar Symbols poster sets), a Freshwater Fauna Field Guide and DVD co-published with Murdoch University, year-level teacher guides, and resource lending kits — distributed through an in-house e-commerce storefront and a Redbubble merchandise channel. Underlying technical capability rests on domain-specialist environmental science: macroinvertebrate sampling, freshwater fauna identification, water quality monitoring, and catchment story pedagogy, with no disclosed AI/ML, API, or software platform components.

SERCUL is governed by a Board comprising member-group representatives and independent members, with staffing under regional programs at the Landcare Centre. Revenue mechanics combine unit-priced education services (first incursion A$225.50 inc GST, additional sessions A$181.50, excursions A$9.90–A$12.10 per student with a 25-student minimum), unit-priced educational product sales (posters A$6.50–A$8.00, sets A$39–A$45, packages A$120–A$180), government grants (DBCA, Lotterywest), corporate sponsorship, individual and community memberships, and donations. Customer segments are diversified across K-12 schools, community environmental groups, local and state government agencies, the corporate sector, and general Perth residents, with no single segment disclosed as dominant.

Name

SERCUL

Legal name

South East Regional Centre for Urban Landcare

Website

https://sercul.org.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SERCUL is an incorporated Perth-based nonprofit environmental organization that coordinates urban landcare across the Swan-Canning River Catchment, delivering school education programs, community behavior-change campaigns, landcare restoration, and freshwater fauna research to schools, community groups, government agencies, and Perth residents.

Ownership category

akta.pro rank

Product category

Environmental Education and Landcare Services

NAICS

Environmental Consulting Services (54162)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)

Keywords

• Environmental education programs
• Landcare restoration services
• Waterway health monitoring
• Catchment community projects
• Freshwater fauna research

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Education Services: Charges for school incursions and excursions. First incursion $225.50 inc GST, additional incursions same day $181.50 inc GST. Excursions $9.90/student/half day, $12.10/student/full day with minimum 25 students. Planting sessions are free.
2. Product Sales: Sale of educational materials including posters, books, teacher guides, DVDs, and field guides through the SERCUL shop and Redbubble store.
3. Corporate Sponsorship and Donations: SERCUL accepts corporate sponsorships and donations to support environmental projects and programs.
4. Membership: Individual and community group memberships available for those wishing to support and participate in SERCUL activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SERCUL is a non-profit community environmental organisation that plans, develops, and delivers projects across Perth's south-eastern waterways. Its core activities are (a) catchment and environmental education programs delivered as paid school incursions and excursions, (b) environmental consulting services covering landcare and restoration, monitoring and research, and community education/promotion, and (c) sale of educational materials (life cycle poster sets, Noongar Symbols posters, Freshwater Fauna field guides, DVDs, and teacher guides) through its online shop.

Product overview

SERCUL (South East Regional Centre for Urban Landcare) is a community environmental organization that operates a dual product portfolio consisting of environmental consulting services and educational products. The consulting services include Landcare and Restoration, Monitoring and Research, and Education and Promotion. The product offerings consist of educational materials including life cycle posters (butterfly, dragonfly, turtle, frog, mosquito), Noongar Symbols cultural education poster sets, Freshwater Fauna Field Guides and DVDs, teacher guides for various year levels, and educational resource kits. The organization also delivers school incursion and excursion programs through programs like Phosphorus Awareness Project (PAP), Mozzie Wise, and Clean Drains River Gains. These products and services work together to fulfill SERCUL's mission of improving the health of waterways and ecosystems in Perth's South Region.

Differentiator

Problem solved

Functional benefit

Brands

• Phosphorus Awareness Project (PAP): An education program teaching students about catchments, nutrients and algal blooms, and how to look after local waterway systems.
• Fertilise Wise
• Mozzie Wise
• Clean Drains River Gains

Products and services

• School Incursions and Excursions Program Paid school-based environmental education delivered either at the school (incursion) or off-site (excursion), covering catchment science, freshwater fauna, macroinvertebrate sampling, river food webs, phosphorus awareness, and stormwater pollution; priced at $225.50 (first incursion) and $181.50 (additional same-day) per day, with excursions at $9.90/student/half-day or $12.10/student/full-day (min 25 students). Targeting K-12 schools.
• Landcare and Restoration Services Environmental consulting service delivering assessment, design, and on-ground delivery of land rehabilitation and ecosystem restoration projects for government, business, and community clients.
• Monitoring and Research Services Environmental monitoring and research services (e.g., freshwater mussel research with Murdoch University, macroinvertebrate sampling, water quality monitoring) supporting evidence-based conservation and restoration projects.
• Education and Promotion Services Community education and behaviour-change promotion services for environmental awareness campaigns (e.g., Fertilise Wise, Phosphorus Awareness Project, Mozzie Wise, Clean Drains River Gains), delivered to schools, community groups, and government partners.
• Life Cycle Posters Set (Butterfly, Dragonfly, Turtle, Frog, Mosquito) Set of 6 A2 educational posters illustrating the life cycles of a butterfly, dragonfly, turtle, frog, and mosquito (with mistletoe in the full set), each with activity sheets on the reverse for classroom use. Sold for $39.00 (set) or $6.50 per individual poster.
• Noongar Symbols Poster Set Set of 6 A2 cultural education posters covering Noongar symbols and language (Sky, Tracks, People, Tools, Land, Plants & Animals) with activity worksheets on the reverse. Sold for $45.00 (set) or $8.00 per poster.
• Freshwater Fauna Field Guide A field guide documenting the iconic freshwater fish, crayfish, and mussels of south-western Australia, co-published with Murdoch University with Lotterywest funding; sold for $10 inc. GST.
• Freshwater Fauna DVD DVD containing three short educational films about freshwater fauna produced by Ashley Ramsay (ENVfusion); sold for $10 inc. GST with free shipping within Australia.
• Freshwater Fauna Teacher Guides Year-level teacher's guides to freshwater fishes, crayfishes, and mussels of south-western Australia, available in hard copy ($15 inc. GST/year level) or digital download ($12 inc. GST/year level).
• Education Resource Packages (Primary, Secondary, Year Level) Bundled education packages for schools: Primary ($180 inc. GST, Year 1-6), Secondary ($150 inc. GST, Year 7-10), and Year Level ($120 inc. GST), each combining year-level booklets, 15 Freshwater Fauna Field Guides and 1 DVD.
• School Resource Kits (Turtle, Junior Frog, Macroinvertebrate) Free loaner educational kits (Turtle Kit, Junior Frog Kit "Fun with Frogs", and Macroinvertebrate Kit) available to schools to support catchment and freshwater fauna lessons.

Quantifiable outcome

• Hundreds of students educated annually through catchment education programs
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• State and Local Government agenciescoreStrategic or Co-development Partner · 1 January 2003SERCUL brings together community, Local Governments, business, educational institutions and Government agencies to plan for, develop and implement projects that improve the natural environment. Governed by a Board with representatives from member groups and independent members.
• Murdoch UniversitycoreStrategic or Co-development PartnerResearchers at Murdoch University conduct studies on Westralunio carteri (Carters Freshwater Mussel), South West WA's only freshwater mussel species, including life cycle, growth rates, environmental tolerances, and population monitoring.
• Water CorporationminorStrategic or Co-development PartnerPresented at Water Corporation Community Forum in February 2025 on relevant environmental topics.
• Canning River Eco Education CentreminorStrategic or Co-development PartnerVenue host for SERCUL Annual General Meeting 2026, located at Corner of Queens Park Road and Kent Street, Wilson.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perth Region NRM: SERCUL is one of five sub-regional bodies operating within the Perth Region NRM (Swan-Canning Catchment Council) framework. They share the same catchment, governance hierarchy, and natural resource management mandate, making Perth Region NRM SERCUL's most direct institutional peer.
• Canning River Eco Education Centre: A dedicated environmental education facility on the Canning River — already partnered with SERCUL (hosted the 2026 AGM) and delivering complementary catchment, waterway, and biodiversity curriculum programs to the same school audience in Perth's south-east.
• Wheatbelt NRM: A fellow Western Australian regional NRM body that performs the same combined landcare/restoration, environmental education, and monitoring/research functions within a different sub-region, under the same state NRM architecture that enables SERCUL.
• Northern Agricultural Catchments Council (NACC): Another of the Western Australian regional NRM organisations operating with the same tripartite remit (landcare, education, monitoring) and structurally parallel to SERCUL within the WA NRM framework.

Emerging players

• Gould League: A long-running Australian environmental education charity delivering school programs and teacher resources on biodiversity and sustainability. Directly comparable to SERCUL's catchment education and Freshwater Fauna teacher guides, though operating more broadly across Victoria/Australia.

Broad incumbents

• Greening Australia: A national-scale nonprofit delivering restoration, revegetation, and community education programmes across Australia. Highly comparable mission and funding model to SERCUL, but operating at much broader geographic and programmatic scale.
• Clean Up Australia: A national nonprofit running community-led clean-up events and environmental education campaigns. Overlaps with SERCUL in mobilising volunteers and educating the community on pollution and waterways, but at significantly larger national scope.
• Landcare Australia: The national umbrella body for the Landcare movement, including Junior Landcare which delivers school-based environmental education. Operates in the same community landcare and education space as SERCUL but at national scale and with corporate sponsorship as a core competency.
• Bush Heritage Australia: A national conservation nonprofit that acquires and manages land for biodiversity outcomes while running volunteer programmes and citizen science monitoring — closely analogous to SERCUL's restoration and monitoring remit, but at national scale.

Regional players

• Conservation Council of WA: Western Australia's peak environmental advocacy coalition, coordinating community environmental groups (including many of the 'friends of' groups SERCUL works with) on policy, campaigns, and capacity building across the same geographic and thematic space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SERCUL1
• LinkedInlinkedin.com/company/sercul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERCUL