Bloom PR & Communications

What Bloom PR & Communications does

Bloom PR & Communications is a UK-based boutique communications consultancy founded in 2006 by Jennie Spears in Bristol, with Clare Johnson joining as co-founder in 2009. The firm formally incorporated in 2015 as a private limited company (company number 09496229) and operates as a freelance cooperative of senior practitioners supported by a wider network of trusted designers, digital specialists, photographers, and creative collaborators. Headcount is reported in the 1-10 band.

The company's offering is organized around three core service lines: PR & Communications (media relations, press campaigns, messaging, copywriting, and partnership communications), Marketing (websites, search visibility, digital campaigns, print design, impact reports, and branded materials), and Insight & Strategy (audience research, strategic planning, and digital audits). All services are delivered as tailored retained consultancy or project-based engagements, with pricing customized to scope, timeframe, and budget. The firm uses a sales-led go-to-market motion built on direct outreach, referrals, and no-obligation consultation calls.

Bloom PR is a specialist vertical agency focused on horticulture, environment, and charitable organizations, with additional exposure to property, travel, and leisure. Named clients include the Royal Horticultural Society, Royal Entomological Society, Royal Windsor Flower Show, Weleda, Yeo Valley, WaterAid, National Autistic Society, Perennial, Lemon Tree Trust, Landform Consultants, and Arne Maynard Garden Design. The firm's foundational partnership is with Project Giving Back, for which it has provided ongoing communications support since inception. Operations are UK-only, the company is independently owned, and there are no external investors, acquisitions, or funding rounds on record.

Name

Bloom PR & Communications

Legal name

Bloom PR

Website

https://bloom-pr.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom PR & Communications is a UK-based boutique PR and communications consultancy specializing in strategic communications for horticulture, environmental, and charitable sector organizations, offering PR, marketing, and insight services on a project or retained basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR & Communications Consultancy: Professional services revenue generated from retained consultancy and project-based engagements providing strategic PR, marketing communications, media relations, content creation, and communications advisory services to clients in horticulture, environment, and charitable sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bloom PR & Communications is a specialist PR and communications consultancy providing three integrated services: PR & Communications (media relations, press campaigns, messaging, copywriting, partnership communications), Marketing (websites, search visibility, digital campaigns, print design, impact reports, branded materials), and Insight & Strategy (audience research, strategic planning, digital audits). Services are delivered on a retained or project basis, primarily to horticulture, environmental, charitable, and purpose-led lifestyle organisations in the United Kingdom.

Product overview

Bloom PR & Communications is a specialist communications consultancy offering three integrated core services: PR & Communications (media relations, press campaigns, messaging, copywriting, and partnerships), Marketing (digital content, websites, search visibility, campaigns, print design, and branded materials), and Insight & Strategy (audience research, strategic planning, and digital audits). The firm provides these services both as retained consultancy and on a project-by-project basis, working alongside clients' internal teams as an extension of their communications function.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Communications Clear, thoughtful and strategic PR support covering media relations, press campaigns, messaging, copywriting, and partnership communications. Aimed at horticulture, environmental, charitable, and purpose-led organisations seeking to build awareness, trust, and long-term visibility through storytelling.
• Marketing Marketing and digital content planning or support designed to help organisations grow their presence sustainably and independently. Includes websites, search visibility, digital campaigns, print design, impact reports, and branded materials delivered across multiple touchpoints.
• Insight & Strategy Insight and strategy service defining who clients need to reach, what matters to those audiences, and how best to connect with them. Includes audience research, strategic planning, and digital audits that create a clear foundation for PR and marketing activity.

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Project Giving BackcoreStrategic or Co-development Partner · 1 January 2022Bloom PR is proud to support Project Giving Back, a pioneering initiative that has transformed the RHS Chelsea Flower Show by funding extraordinary gardens inspired by important causes. The agency has been part of the Project Giving Back team since the beginning and provides ongoing communications support, media outreach, and strategic counsel for charity gardens at RHS Chelsea.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salter Baxter: UK charity-sector communications consultancy providing strategic communications, media, and content services — comparable in client type (charities and not-for-profits), service mix, and boutique scale.
• Radley Yeldar: UK brand, communications, and design agency specialising in the charity and NGO sector — directly comparable to Bloom on charity/NGO communications, brand storytelling, and integrated campaign work.
• Forster Communications: UK communications agency focused on social purpose, charity, and NGO clients — directly comparable to Bloom PR's charity and purpose-led segment, with a similar offering of strategic communications, media relations, and stakeholder engagement.
• The Good Agency: UK purpose-driven creative communications and marketing agency serving charities and social enterprises — closely aligned with Bloom's purpose-led brand and charity client base, with overlap on integrated PR and marketing services.
• Revolt Communications: Small UK PR and communications agency with a social/environmental purpose focus — comparable in size, freelance-cooperative style, and mission-led client base to Bloom PR.
• ThirdCity (formerly Blue Rubicon): London-based strategic communications consultancy with a strong sustainability and purpose-led practice — comparable to Bloom on stakeholder communications, ESG/sustainability positioning, and integrated PR strategy.

Broad incumbents

• Blue State: Global purpose-driven communications and digital agency with a UK presence — a larger incumbent in the same purpose/charity communications space, offering broader digital and campaign capabilities than Bloom's boutique offering.
• Freuds (Teneo): Major UK/global communications group with a strong sustainability, purpose, and brand communications practice — a broad incumbent competing for the same purpose-led and lifestyle brand clients Bloom serves, but with significantly greater scale and resources.

Regional players

• Hatch Communications: Australian communications consultancy working with purpose-led and environmental clients — comparable in vertical focus (environment, sustainability) and boutique structure, but serving a different geographic market.
• Phipps Communications: Canadian communications agency serving non-profits, charities, and purpose-led organisations — comparable in service mix (PR, strategic communications, fundraising support) but operating in a different geography than Bloom's UK focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bloomprco
• Xx.com/bloom_pr
• Facebookfacebook.com/BloomPRandComms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom PR & Communications