Hoburne Holiday Parks

What Hoburne Holiday Parks does

Hoburne Holiday Parks is a privately held, family-owned UK holiday park operator headquartered in Christchurch, Dorset, founded in 1912 and currently employing 251–500 people. It operates seven holiday parks across southern England (Dorset, Hampshire/New Forest, Devon, the Cotswolds and Somerset) — Hoburne Park, Bashley, Naish, Devon Bay, Cotswold, Cotswold Reach and Blue Anchor — together with three golf courses (Crane Valley, Bulbury Woods, Hurtmore) and one residential park homes development at Lyndhurst. The business sells two core propositions: short-stay self-catering holidays (static caravans, lodges, apartments, cottages) and holiday home ownership (new and pre-owned caravans and lodges, with part-exchange, finance, and managed-letting services). Ancillary revenue is generated through on-site restaurants (The Compass, The Coast House, The Pier House, The Bay, Brasserie 1912, Café H), leisure membership from £17.99/month, beauty spa, golf green fees and memberships, gift vouchers, and annual pitch/site fees on the 2,500+ ownership pitches. Distribution is entirely direct-to-consumer via www.hoburne.com, a 01425 contact centre, on-park sales teams, and social media; the technology stack is a standard booking platform with Google Analytics, Crazy Egg, Feefo, WhosOn live chat, Calendly, Meta and Google Ads integrations — no proprietary AI or ML is evident.

The business model is asset-heavy and consumer-facing. A £28m three-year capex programme has funded ongoing upgrades to accommodation, F&B venues and leisure facilities; the 2024 incorporation of Hoburne Group Limited as a parent holdco consolidated ownership of Hoburne Limited and Burry & Knight Limited and their operating subsidiaries. The group holds Which? Recommended Provider status for 2024 and 2025, Enjoy England 4/5-star ratings, NCC/Freedom to Go approvals, BHHA membership, FCA finance registrations across five park subsidiaries, and Modern Slavery Act and UK GDPR compliance. In 2024–2025 the group divested two non-core Cornish parks (Doublebois and St Mabyn) to Evergreen Escapes, citing the absence of restaurants, pools and facilities consistent with the core Hoburne format, while launching the Glen Drive exclusive 13-home ownership development at Naish and the Hoburne Promise consumer-protection programme (60-day money-back guarantee, five-year warranty, ethical sales accreditation) to differentiate ownership sales. Hoburne's primary customer segments are UK domestic holidaymakers (families, couples, groups) and prospective holiday home buyers, with a secondary Blue Light Discount channel for NHS, police, fire and armed forces personnel. Leadership comprises CEO Jim Forward and Chairman John Butters (signatory of the July 2025 Modern Slavery Statement).

Name

Hoburne Holiday Parks

Legal name

Hoburne Group Limited

Website

https://hoburne.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned UK holiday park operator founded in 1912, operating seven parks across southern England offering self-catering holidays, holiday home ownership, on-site restaurants, leisure facilities, golf, and residential park homes.

Ownership category

akta.pro rank

Product category

Holiday Parks and Self-Catering Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Holiday park accommodation
• Holiday home ownership
• Self-catering holidays
• Uk caravan parks
• Family leisure resorts

Headquarters

HQ city

Christchurch

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Holiday Accommodation: Self-catering holiday bookings across static caravans, lodges, apartments, and cottages. Revenue generated from nightly, weekend, and midweek stays with various pricing tiers including peak and off-peak rates. Includes touring pitches for touring caravans and camping.
2. Holiday Home Ownership: Sale of holiday homes (static caravans and lodges) to owners. Hoburne acts as both developer and park operator, selling new and pre-owned holiday homes with associated pitch fees and annual site fees. Includes managed letting services for owners who wish to rent their homes.
3. Food and Beverage: On-site restaurants and bars across parks including The Compass (Hoburne Park), The Coast House (Naish), The Pier House (Devon Bay), and The Bay (Blue Anchor), plus Café H and Brasserie 1912 at Bashley.
4. Leisure Membership: Leisure membership programme offering access to health and fitness facilities, swimming pools, and other amenities. Membership starts from £17.99 per month.
5. Golf: Three golf courses: Crane Valley, Bulbury Woods, and Hurtmore. Revenue from green fees, memberships, and pro shop sales.
6. Park Fees and Charges: Annual pitch/site fees for holiday home owners, charges for additional services such as decking installation, part exchange services, and reward card programme accruals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hoburne Holiday Parks operates seven holiday parks across southern England (Dorset, Hampshire, New Forest, Devon, the Cotswolds and Somerset), selling self-catering short-break and weekly holiday accommodation in static caravans, lodges, apartments and cottages, and selling holiday homes (static caravans and lodges) to owners under a separate ownership programme with managed letting and pitch/site fees. Ancillary revenue is generated from on-park restaurants and bars, leisure memberships, three golf courses, a beauty spa and touring/camping pitches.

Product overview

Hoburne Holiday Parks operates as a holiday accommodation provider and holiday home ownership company with 7 holiday parks across the UK (Dorset, Hampshire, New Forest, Devon, The Cotswolds, Somerset) and 1 residential development. The core product portfolio consists of (1) Self-Catering Holiday Accommodation offering Static Caravans, Lodges, Apartments, and Cottages for short breaks and holidays with features including hot tub accommodation, dog-friendly options, accessible accommodation, and group bookings; and (2) Holiday Home Ownership providing New Static Caravans, New Lodges, and Pre-owned holiday homes with finance options, managed letting services, and part exchange programs. The company operates 7 distinct park brands (Hoburne Park, Hoburne Bashley, Hoburne Naish, Hoburne Devon Bay, Hoburne Cotswold, Hoburne Cotswold Reach, Hoburne Blue Anchor), each with associated food and drink venues (The Compass, The Coast House, The Pier House, The Bay). Additional services include Leisure Membership (£17.99/month), Beauty Spa, Hoburne Golf, Health and Leisure Facilities, Entertainment & Activities, Touring Pitches, Gift Vouchers, and the Lyndhurst Park residential property development. Recent product launch includes Glen Drive at Hoburne Naish, an exclusive woodland development with 13 homes priced from £64,995.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Catering Holiday Accommodation Self-catering holiday accommodation across seven UK parks in Dorset, Hampshire, New Forest, Devon, the Cotswolds and Somerset. Accommodation types include static caravans, lodges, apartments and cottages, with hot-tub, dog-friendly and accessible options. Designed for UK families, couples and groups seeking short breaks, weekend getaways and week-long holidays.
• Holiday Home Ownership Programme for buying a new static caravan, new lodge or pre-owned holiday home at a Hoburne park, with finance options, part-exchange, managed letting service and decking. Pitch fees and annual site fees apply, and the Hoburne Promise adds a 60-day money-back guarantee, five-year peace-of-mind warranty and ethical sales accreditation.
• Hoburne Park Compact Dorset park in Christchurch with a 15-minute walk to the nearest beach, featuring The Compass restaurant, Brasserie 1912, Café H, swimming pools, soft play area, arcade and fitness room.
• Hoburne Bashley New Forest holiday park in Hampshire, 15 minutes from the coast, featuring a beauty spa, Brasserie 1912, Café H, swimming pools, soft play area, arcade and fitness suite.
• Hoburne Naish Cliff top holiday park between Highcliffe and Barton on Sea overlooking the Solent, with views of the Needles and Isle of Wight. Features The Coast House restaurant, entertainment complex, arcade and swimming pools.
• Hoburne Devon Bay Devon holiday park at Grange Road, Goodrington, Paignton, featuring The Pier House restaurant, entertainment complex, indoor pool with beach-style entry and hilly terrain.
• Hoburne Cotswold Holiday park within the Cotswold Water Park at Broadway Lane, South Cerney, Cirencester, featuring swimming pools with beach-style entry, club areas and a shop.
• Hoburne Cotswold Reach Companion Cotswolds park sharing the Broadway Lane, South Cerney, Cirencester site with Hoburne Cotswold, focused on lakeside views and action-packed activities.
• Hoburne Blue Anchor Somerset holiday park overlooking the seafront of Blue Anchor Bay near Minehead, with a long flat promenade, The Bay restaurant, swimming pool with hoist and an induction-loop reception. Mostly flat, large and spacious park, close to the West Somerset Railway.
• Touring Pitches Touring and camping pitches for guests bringing their own touring caravans, motorhomes or tents, with park facilities including those at Hoburne Blue Anchor.
• Leisure Membership Monthly membership programme from £17.99 per month providing access to health and leisure facilities (pools, fitness rooms, sports activities) across Hoburne parks.
• Hoburne Golf Golf product spanning three Hoburne-operated courses (Crane Valley, Bulbury Woods and Hurtmore), generating revenue from green fees, memberships and pro shop sales.
• Beauty Spa at Bashley Beauty spa at Hoburne Bashley offering treatments and wellness services to park guests and day visitors.
• Glen Drive at Hoburne Naish Exclusive new holiday home development at Hoburne Naish featuring 13 homes set among natural greenery in a secluded woodland setting. Includes allocated parking, stylish interiors, direct access to the coastal path and woodland strolls to the sandy beach. Pre-order pricing from £64,995.
• Lyndhurst Park Residential park homes development offering homes for sale as residential property, marketed by Hoburne Development Company Ltd.
• Hoburne Gift Vouchers Gift voucher programme allowing customers to purchase vouchers redeemable for holidays, dining, golf and spa treatments at Hoburne parks.
• Group Bookings Group holiday booking service for large parties requiring space, comfort and coordinated arrangements across Hoburne parks.
• Blue Light Discount Programme Discount programme offering reduced rates on holiday bookings for Blue Light Card holders (NHS staff, police, fire service, armed forces and other emergency services).

Quantifiable outcome

• 2,500+ satisfied holiday home owners, with many purchasing their 3rd or 4th Hoburne home
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Burry & Knight LtdcoreOthersBurry & Knight Ltd is a subsidiary within the Hoburne Group, operating as part of the Hoburne Group Ltd structure. Burry & Knight Ltd has a long history of building properties in the South of England going back over 50 years, involved in development of houses, bungalows, flats, apartments, and commercial properties. It trades as Hoburne Holidays alongside Hoburne Ltd.
• Hoburne Group LtdcoreOthersHoburne Group Ltd (company registration 15772374, incorporated in 2024) is the ultimate parent company that owns Hoburne Limited (01102096) and Burry & Knight Limited (00552582). The group operates eight holiday parks and one residential park within the UK.
• Evergreen EscapesminorOthersEvergreen Escapes acquired Hoburne Doublebois and St Mabyn parks from Hoburne. All current bookings transferred to Evergreen, and Cornish team members were offered positions with the new company. This sale was completed as these parks lacked the restaurants, pools and facilities that define a Hoburne experience.
• Meta (Facebook)minorGTM or Marketing PartnerFacebook tracking pixels used to measure campaign performance and deliver targeted advertising on Meta platforms. Hoburne maintains a Facebook page for social media presence.
• SPARminorOthersLocal SPAR convenience store is within walking distance of the parks, providing guests with nearby retail options for groceries and essentials.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Parkdean Resorts: The UK's largest holiday park operator with around 66 parks, directly competing with Hoburne in the family holiday park segment with overlapping coastal and countryside locations and similar accommodation types.
• Haven Holidays: Major UK holiday park operator (part of Bourne Leisure) running around 38 parks, directly comparable to Hoburne on accommodation offerings, on-park entertainment, dining, and family-focused positioning.
• Center Parcs UK: UK operator of forest village resorts offering self-catering lodges with extensive leisure amenities, overlapping with Hoburne's lodge and family-activity positioning across UK forests and countryside.
• Butlin's: UK family short-break resort operator (part of Bourne Leisure) competing for the same UK family holidaymaker segment with on-site entertainment, dining, and accommodation.
• Hoseasons: Large UK holiday letting agency representing lodges, caravans, and parks across the UK, competing with Hoburne for online self-catering holiday bookings.

Emerging players

• Forest Holidays: UK cabin and lodge operator in forested locations offering self-catering stays with similar natural-setting positioning and ownership-adjacent models.
• Warner Leisure Hotels: UK adult-only short-break hotel operator owned by Bourne Leisure, sharing the UK staycation customer and southern England resort footprint with Hoburne.

Direct peers

• Away Resorts: Mid-sized UK holiday park operator with a comparable portfolio of parks offering self-catering accommodation, ownership opportunities, and on-site F&B and leisure facilities.
• Verdant Leisure: Privately-owned UK holiday park operator with multiple parks offering similar self-catering, ownership, and leisure amenity models, making it a close comparable on size and family-business profile.
• Bridge House Holiday Parks (Darwin Escapes): UK holiday park operator running multiple parks with self-catering accommodation, ownership options, and leisure facilities, comparable in scale and mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hoburne
• LinkedInlinkedin.com/company/hoburne
• Instagraminstagram.com/hoburne/?hl=en
• Xx.com/hoburneholidays

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoburne Holiday Parks